2019-November-19-Etsu Elevates Pitch Competition Winners,
2019
East Tennessee State University
2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Market Your Mindful Eating Business Online,
2019
Otterbein University
Market Your Mindful Eating Business Online, Chelsea Denlinger
Masters Theses/Capstone Projects
This advanced clinical practicum for a Masters in Allied Health was overseen by Dr. Susan Albers, "The Mindful Eating Doctor" The project focuses on the creation of materials and promotional pieces for a program the author created called, Acing College Health (ACH).
2019-November-18-Float,
2019
East Tennessee State University
2019-November-18-Float, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Cristopher Santana,
2019
East Tennessee State University
2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Etsu College Of Nursing Wins Pacesetter Award,
2019
East Tennessee State University
2019-November-18-Etsu College Of Nursing Wins Pacesetter Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Undergrad Researchers Share Their Work,
2019
East Tennessee State University
2019-November-18-Undergrad Researchers Share Their Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Women And Finance: Impact Recommendation Report,
2019
YWCA Utah
Women And Finance: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Erin Jemison (YWCA Utah Policy Director), Susan Madsen (UWLP, UVU), Danny Harris (AARP Utah), Amanda Christensen (USU Extension, Utah Money Moms), Nancy Anderson (Key Bank, Forbes Columnist), Courtney Giles (YWCA Utah Educator & Women’s Wellness Specialist), Ann House (U of U Personal Money Management Center), Kori Renwick (IRS SPEC), Martha Wunderli (AAA Fair Credit Foundation), Susan Speirs (Utah Association of Certified Public Accountants), Brittany Griffin (Utah Treasurer’s Office), Jonyce Bullock (CPA, Squire), Jesse Mecham (You Need a Budget)
2019-November-16-Opera Theatre Presents 'Stone Soup',
2019
East Tennessee State University
2019-November-16-Opera Theatre Presents 'Stone Soup', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Product Designs That Enchant, Transform, And Endure,
2019
Northeastern Illinois University
Product Designs That Enchant, Transform, And Endure, Garo Agopian
Faculty Research and Creative Activities Symposium
For many reasons – sustainability, product aesthetics, market demand for authenticity – there appears to be growing interest in classic products, products that are owned for a long time and stay on the market a long time. This is a conceptual paper which investigates these questions: What is classic art? What are classic product designs? What learning can be applied from classic art and classic product designs to new product designs? Art historians argue that classic art endures because its meanings constantly evolve. This paper reviews the semantic evolution of a classic novel, and the evolution of a classic product, …
Does Global Vs. Local Scope Matter? Contingencies Of Cause-Related Marketing In A Developed Market,
2019
Marshall University
Does Global Vs. Local Scope Matter? Contingencies Of Cause-Related Marketing In A Developed Market, Monica Wei
Faculty Research Day
Project Description: Cause-related marketing refers to a company’s social initiative in which the company donates a specified amount to a chosen cause in response to every purchase the consumers made. Many multinational corporations (MNCs) have used cause-related marketing as a strategy to improve their brand image and positioning in the global market. However, what makes cause-related marketing effective in the international market is not well understood. Drawing on social impact theory, this project uncovers the factors that affect the effectiveness of cause-related marketing strategy in the global market context. Specifically, across two studies, this research has found that the …
Addressing The Challenges Of Uncertainty Affecting Last-Mile Distribution In Disaster Relief,
2019
Northeastern Illinois University
Addressing The Challenges Of Uncertainty Affecting Last-Mile Distribution In Disaster Relief, Robert A. Cook, Emmett Lodree
Faculty Research and Creative Activities Symposium
The study of Disaster Relief has received increasing attention for the better part of 20 years, and particularly in the wake of high-visibility storms like Hurricanes Harvey and Irma, there is little need to provide justification for the field as an area of interest. This presentation will summarize an ongoing effort to study one particular aspect of Disaster Relief, namely last-mile distribution in the face of uncertain supply. This body of work forms the bulk of my dissertation which I completed last year along with my co-author and mentor Dr. Emmett Lodree, a full Professor at the University of Alabama.
A Review On Cyberloafing,
2019
Northeastern Illinois University
A Review On Cyberloafing, Sungdoo Kim
Faculty Research and Creative Activities Symposium
As technology permeates every aspect of our lives, employees are increasingly using technology for personal purposes during office hours. The largest proportion of non-work-related activities at work is spent using technologies on activities such as responding to emails on a personal email account, checking friends’ Facebook updates, reading sports or news, and paying bills online. While practitioners have been wrestling with cyberloafing prevalent in the workplace, research on the matter has grown exponentially over the last decade. Despite the growing empirical evidence, lacking is an integrated understanding of the phenomenon. In order for this area of inquiry to develop into …
2019-November-15-Etsu Elevates Pitch Competition,
2019
East Tennessee State University
2019-November-15-Etsu Elevates Pitch Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-15-Ordway Named Associate Dean At Quillen,
2019
East Tennessee State University
2019-November-15-Ordway Named Associate Dean At Quillen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-14-Carter Railroad Heritage Day,
2019
East Tennessee State University
2019-November-14-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Strategic Implications Of Scale In Choice-Based Conjoint Analysis,
2019
Massachusetts Institute of Technology
The Strategic Implications Of Scale In Choice-Based Conjoint Analysis, John R. Hauser, Felix Eggers, Matthew Selove
Business Faculty Articles and Research
Choice-based conjoint (CBC) studies have begun to rely on simulators to forecast equilibrium prices for pricing, strategic product positioning, and patent/copyright valuations. Whereas CBC research has long focused on the accuracy of estimated relative partworths of attribute levels, predicted equilibrium prices and strategic positioning are surprisingly and dramatically dependent on scale: the magnitude of the partworths (including the price coefficient) relative to the magnitude of the error term. Although the impact of scale on the ability to estimate heterogeneous partworths is well known, neither the literature nor current practice address the sensitivity of pricing and positioning to scale. This sensitivity …
2019-November-14-Keepin' It Real,
2019
East Tennessee State University
2019-November-14-Keepin' It Real, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-13-Full Of Spirit,
2019
East Tennessee State University
2019-November-13-Full Of Spirit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-12-Apha-Asp Chapter Earns Honors For Patient Care,
2019
East Tennessee State University
2019-November-12-Apha-Asp Chapter Earns Honors For Patient Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-12-Savannah Sipple To Give Poetry Reading,
2019
East Tennessee State University
2019-November-12-Savannah Sipple To Give Poetry Reading, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
