Marketing Commons^™

2020-January-08-Martin School Of The Arts Spring Season, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 8, 2020) – This spring will be the last semester “on the road” for East Tennessee State University’s Mary B. Martin School of the Arts, according to school Director Anita DeAngelis, because starting in fall 2020, the Martin School will hold most of its events in the James C. and Mary B. Martin Center for the Arts, slated for completion later this spring.

For spring 2020, however, Martin School events will be on and off campus. “While we are certainly looking forward to fall 2020 in the new Martin Center for the Arts, we have a remarkable …

2020-January-08-Nursing Professor Recognized For Research On Military Sexual Trauma, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Jan. 8, 2020) – Dr. Patricia Harnois-Church, assistant professor at East Tennessee State University’s College of Nursing, was recognized for her virtual poster highlighting her research on the role of interest groups in shaping U.S. governmental responses to military sexual trauma (MST).

Harnois-Church earned first place in the faculty division of the Rural Health Association of Tennessee’s Fourth Annual Virtual Poster Competition. Her virtual poster went on to win “First Place Overall,” earning the highest score of all 31 virtual poster submissions.

MST, which is the focus of her research, includes sexual harassment or assault during military …

2020-January-06-Cbat Hall Of Fame, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 6, 2020) – The significant career accomplishments of six professionals and graduates of East Tennessee University were highlighted during the College of Business and Technology Hall of Fame Awards ceremony. 

The college presented three categories of awards – Horizon Award, Award of Excellence and Lifetime Achievement Award – to alumni with noteworthy achievements in business, technology, and public or community service.   

Jim Harlan and Stanley P. Williams were both recipients of the Lifetime Achievement Award.

Jim Harlan (photographed sixth from left)  is an East Tennessee native and recent retiree who served as the vice president of integrated …

2020-January-06-Professor Is Lead Author On Editorial About Vaping Risks, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 6, 2020) – Dr. Hadii Mamudu, an associate professor at East Tennessee State University, is the lead author of an editorial on vaping risks in the influential American Journal for Public Health.

Dr. Hadii Mamudu

The editorial, “Electronic Nicotine Delivery Systems: Recommendations to Regulate Their Use,” emerged from a 2018 Policy Statement that Mamudu, a member of the Department of Health Services Management and Policy in the ETSU …

2020-January-03-Tuition Assistance For Grad Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 3, 2020) A new $1.24 million grant awarded to East Tennessee State University will fund educational costs for a group of graduate students whose career goals are to work with young people who have high-intensity support needs, such as persons with multiple disabilities, significant Autism or significant cognitive, physical or sensory disabilities.

“There is a dire need for these specialists across the nation,” said Dr. Pamela Mims, associate dean for Research and Grants in ETSU’s Clemmer College.  “Schools, in particular, are witnessing high turnover rates among special education teachers who serve students with severe and multiple …

Tim Brown, Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation (2009), Esra Gonen

Markets, Globalization & Development Review

No abstract provided.

Toshiba's Approach To Customer Value Design, Tatsuyuki Mikami

Markets, Globalization & Development Review

This paper describes the practice of "design thinking" in a Japanese company that tends to operate in an in-house-completed work context under a rigorously divided function-based vertical organization. In order to respond to significant shifts in the business environment accompanied by technological advances and changes in people's values, Toshiba introduced "Customer Value Design,” customized design thinking. Customer Value Design is characterized by "co-creation" of customers’ value with customers, "collaboration" in a Cross-Functional Team (CFT) of various experts transcending organizations and categories of expertise, and the "customer perspective" in co-creating experiential value, enterprise value, and social value. In order to compensate …

How Is Design Thinking Applied At R & D Stage In The Japanese Electronics Industry?, Yasufumi Morinaga

Markets, Globalization & Development Review

This paper clarifies how design thinking is applied at the research and development stage in the Japanese electronics industry through the Survey on Research Activities of Private Firms by the Ministry of Education, Culture, Sports, Science and Technology. Specifically, three questions are explored. Firstly, to what extent are the companies utilizing design thinking at the research and development stage? Secondly, which aspects of design thinking are they focusing on? Thirdly, is there a difference in how design thinking is used in different product fields? The paper concludes that the utilization degree of design thinking is generally not so high. Especially, …

Ethical Purchasing Dissonance: Antecedents And Coping Behaviors, Tim Reilly, Amit Saini, Jenifer Skiba

Department of Marketing: Faculty Publications

The pressure of oversight and scrutiny in the business-to-business purchasing process has the potential to cause psychological distress in purchasing professionals, giving rise to apprehensions about being ethically inappropriate. Utilizing depth interviews with public sector purchasing professionals in a phenomenological approach, the authors develop the notion of ethical purchasing dissonance to explain the psychological distress. An inductively derived conceptual framework is presented for ethical purchasing dissonance that explores its potential antecedents and consequences; illustrative propositions are presented, and managerial implications are discussed.

Paulina Neuschwander's Portfolio, Paulina Neuschwander

Honors College Portfolios

This portfolio is a compilation of work I have completed throughout my journey to get my bachelor’s degree in Marketing with a minor in Digital Media Arts at Duquesne University. I love the way my minor complemented my major, in that I could combine my love of consumer behavior and research with my love of visual design and creativity. Now, I can not only complete market research, but I can also present my findings in a visually attractive way. That being said, through my time at Duquesne, I have learned to be more than just a “businesswoman.” I have been …

Iba Newsletter [January 2020], Communications Department, Office Of The Registrar

IBA News

No abstract provided.

To Everything There Is A Season--A Time To Live And A Time To Die: A Case Study Of The History, Customs, Emerging Trends, And Market Responses In The Final Disposition Industry, John E. Crawford, Rick Holaway

Atlantic Marketing Journal

Marketing is largely about the satisfaction of enduring human needs. That is, marketers strive to provide goods and services that people need to help to them meet the demands of life and achieve goals that they wish to achieve. In addition, marketers promote products to help preserve life and enhance the enjoyment of life. Marketers are also involved with what must be done when a life ends. This case explores the history of final disposition practices in the United States and emerging trends in the final disposition industry. The two most common final disposition methods, burial and cremation, are discussed …

Dynamics Of Country Image: Evidence From Malaysia, Dana-Nicoleta Lascu, Zafar U. Ahmed, Irfan Ahmed, Tan Hui Min

International Business Faculty Publications

Purpose – Previous research has posited country image to operate at two levels: the country’s macro image, based on general politico-economic descriptors of the country, and the country’s micro image, based on perceptions of products from the country. The purpose of this paper is to further explore this premise in a practical study, using a psychometric assessment of macro and micro country images by ascertaining the nature of differences in macro and micro images of leading exporters, the USA and China, for consumers in Malaysia, a top import destination of US and Chinese goods; the images of Malaysian goods were …

Opposites Attract: Impact Of Background Color On Effectiveness Of Emotional Charity Appeals, Choi Jungsil, Yexin Jessica Li, Priyamvadha Rangan, Bingqin Yin, Surendra N. Singh

2020 Faculty Bibliography

The present work utilizes research on context effects and color psychology to investigate how background color can enhance the effectiveness of positive and negative charity appeals. Five experiments measuring both actual donations and donation intention examine the hypothesis that a negative charity appeal against an orange (vs. blue) background and a positive charity appeal against a blue (vs. orange) background will increase donations. We propose that this is because blue and orange colors are incongruous with positive and negative charity appeals, respectively, due to the affective valences of the appeals and the perceptions of warmth and coldness cued by the …

Entrepreneurial Proposal: Virtufit, Hannah Link

Honors Senior Capstone Projects

No abstract provided.

Scotchwhisky101.Com: A User-Friendly, Persona-Driven Website, William Dillon Miller

Mahurin Honors College Capstone Experience/Thesis Projects

Within the realm of web design and marketing, it is easy for the designer to get caught up in what he/she thinks the site needs to look like. The problem is that web users are trying to accomplish specific tasks, and websites need to be tailored towards these users, not towards the designer. To work on this problem, I chose to make a website entitled “scotchwhisky101.com.” Most websites about single malts are too information-heavy and/or outdated. I used this problem to learn methods of user-oriented web design. To achieve this end, I gathered data through a survey. I then took …

The Impact Of The Social Media Influencer Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Influencer Source Credibility, Lubna Nafees, Christy M. Cook, James E. Stoddard

Atlantic Marketing Journal

This paper presents a conceptual model of the impact of social media influencer power on consumer attitudes toward a brand. The research uses naïve theories of social influence, consumer socialization theory and market signaling theory to support the contention that social media influencer power will impact consumer brand attitudes. However, the impact of the social media influencer power on consumer brand attitudes is posited to be mediated and/or moderated by the social media influencer source credibility. In turn, the social media influencer source credibility is modeled as being positively related to the social media influencer’s expertise/competence with respect to the …

Customer Choice Modeling For Retail Category Assortment Planning And Product-Line Extension, Elham Nosratmirshekarlou

Wayne State University Dissertations

Growing competitiveness and increasing availability of data is generating great interest in data-driven analytics across industries. One of the areas that has gained a lot of attention is Customer choice modeling, which aims to explain the choices individual customers make in choosing from a set of products based on their preferences. While effective customer choice modeling is essential to a wide variety of application domains, including retail, it is challenging in practice due to limitations around the quality of the data available for modeling and potentially complex choice behaviors. This dissertation presents a hybrid modeling approach that relies on both …

Corporate Governance And Capital Structure As Driving Force For Financial Performance: Evidence From Non-Financial Listed Companies In Pakistan, Zahid Bashir, Ghulam Ali Bhatti, Asad Javed

Business Review

This research examines the intervention of capital structure with different characteristics of corporate governance and different measures of financial performance. Data was collected from 113 PSX listed firms ranging from 2013-2018. The study uses multiple regression approach for testing the required set of hypotheses. The results reveal that insider shareholding, and board size significantly but negatively affect financial performance whereas, audit committee’s size positively, and significantly affects financial performance. Furthermore, about 20% of CEOs hold dual positions in listed firms, which also has a positive impact on financial performance. The results also reveal that capital structure positively influences financial performance. …

2020-Alumni Katherine Gordon In The News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Alumni Katherine Gordon, who attended University School for grades K-9, is the current covergirl on the engineering page for Chico State University in California.  Love to see our Alumni in the News!