Marketing Commons^™

General Emotional Labor Scale: Development And Establishing Psychometric Properties, Falak Zehra Mohsin, Nadia Ayub

Business Review

This study outlines the process followed in the development of the General Emotional Labor Scale-English (GELS-E). The scale construction process was divided into different phases. The first phase entailed the item generation and the second phase was the pilot study. Phase three and four dealt with developing the norms and establishing the psychometric properties (reliability and validity) of the final 30 items. It can be concluded that the GELS-E was developed as a measure that can be used by researchers to assess emotional labor in professionals. Such a measure of emotional labor can prove to be beneficial for researchers and …

Optimization Of Non-Monetary Reward Provisions: Evidence From The Uk Banking Sector, Ese Okpebholo, Abdullah Zafar Sheikh

Business Review

This paper evaluates the current state of monetary and non-monetary rewards systems in place in the UK banking sector in an attempt to identify reasons for the preference of monetary rewards over non-monetary rewards. Data was collected from two banks, LLOYDS TSB and Royal Bank of Scotland. The selection of these two banks emanates from their recent bonus crises and the fact that they are both part nationalised, hence the need for a prudent reward system. Questionnaires were used to obtain data and the Evidence Based Reward Management (EBRM) methodology was used to highlight the effectiveness as well as the …

Deciphering Brand Loyalty Through Brand Association And Emotional Confidence, Amber Gul Rashid, Wajid Hussain Rizvi, Huma Amir

Business Review

This paper investigates the influence of emotional confidence and brand association on brand loyalty and whether there is a statistically significant difference in the brand loyalty of consumers having low or high emotional confidence. Data was collected outside fast food restaurants across Karachi using systematic sampling. Every fourth person exiting the restaurant was approached to fill a questionnaire. The data was analyzed using structural equation modelling. The results suggest that both brand association and emotional confidence have a statistically significant influence on brand loyalty. The variance explained in brand loyalty was higher when emotional confidence was included in the model. …

Analysis Of Newspaper Headlines: A Case Of Two Tanzanian English Dailies, Erasmus Akiley Msuya

Journal of Humanities and Social Sciences

The current study analyses newspaper headlines in respect to three categories: international, local, and business news (irrespective of the geographical scope) of two English dailies: a government-owned Daily News, and a privately-owned The Guardian. The study sought to analyse newspaper headlines guided by semantic under-determinacy, an important theoretical framework in accounting for a balance between linguistic economy that characterises newspaper headlines and communicative precision. The data were collected via documentary review. The headlines were analysed under three categories: local, international, and business news that included local and international spectrums. A total of 2004 headlines were randomly selected for analysis: 1088 …

Factors Behind Dissuasion To Green Products Among Young Consumers: A Qualitative Study, Anitha Acharya Dr.

The Qualitative Report

The current estimated market share for green consumption is less than five percent worldwide, therefore it is very important to understand the factors that stimulate non green consumption among young consumers since this can promote environmental thinking at an early age and also to increase the demand for green products. In these circumstances, emerging countries like India have contributed very less to the consumption of green products and environmental effects. India is among the fastest growing economies in the world. With the increase in population as well as in disposable income, India is expected to see a growth in green …

Authenticity In Discursive Practices Of The Online Market For Second-Hand Luxury Clothing, Ronan L. Zampier, Rita De Cássia P. Farias, Marcelo R. Pinto

The Qualitative Report

Authenticity is a particularly sensitive and salient issue in the online market for second-hand luxury clothing, and it is still little explored in the field of consumption studies. In this study we sought to analyze how authenticity is represented in discursive practices of the Brazilian online market for second-hand luxury clothing. The corpus of the work consisted of data collected through interviews in five stores of the Brazilian online market of luxury second-hand clothing. The data were analyzed using the Critical Discourse Analysis (CDA), proposed by Fairclough (1992), articulated to the sociocultural perspective of consumption. From the discursive categories Subject, …

Voting And Civic Engagement Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Utah has a strong history of women’s political and civic involvement. The state was an early leader in giving women the vote, was home to the first female state senator in the nation (MacKay, 2005), and, as recently as 1996, had the strongest women’s voter participation in the United States (Davidson, 1996). However, these factors do not give the full picture; and in 2015 the Institute for Women’s Policy Research (2015) ranked Utah dead last in the area of political participation. Much of this ranking was due to the lack of women running for and serving in public office, but …

Utah Women And Stem, Susan R. Madsen, Elizabeth Goryunova, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Employment opportunities in Science, Technology, Engineering, and Math (STEM) sectors in Utah are estimated to reach 101,000 by 2018 (Carnevale, Smith, & Melton, 2011). These jobs are recognized nationwide as being well-compensated and generally recession-proof. Yet Utah women continue to hold a lower percentage of STEM-sec-tor jobs than women nationally; in fact, Utah is ranked last in the United States in terms of the percent of women employed in STEM. In addition, Utah women work in STEM occupations at a rate that is less than half that of Utah men (Institute for Women’s Policy Research (IWPR), 2013). Recognizing the role …

The Status Of Women In Utah Politics: Congress, Statewide Executive Offices, And The State Legislature, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

A host of national reports and media (e.g., Chu & Posner, 2013) in the past decade have ranked Utah last or near last in terms of women being in positions of decision making and leadership, and women in Utah politics is foundational to this issue. Raising awareness of the reasons why this is the case is critical to social change efforts focused on improving the representation of women in political roles within the state. Women serving in public office within the state of Utah have positive implications for women’s health. Research shows that when more women are involved in decision-making …

Labor Force Participation Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Over the past half-century or so, Utah women’s participation in the labor force has steadily increased at a rate of about 8% per decade (Utah Women & Leadership Project, 2019). According to the most recent (2017) U.S. Census Bureau estimates, women in Utah make up 45% of the state workforce, which is slightly lower than the U.S. women’s share of the national workforce, 47.8% (United States Census Bureau, 2017a). In general, Utah women are about as likely to be employed as U.S. women, but Utah women are less likely to work full-time year-round (Department of Work-force Services, 2014). Numerous factors …

The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

Several national reports earlier in the past decade ranked Utah last or near last in terms of women being in positions of decision making and leadership, including a 2013 Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” (Chu & Posner, 2013). These and other rankings most often use the following four criteria: 1) gender wage gap, 2) educational attainment, 3) women in management roles, and 4) women serving in state legislatures. Research released through the Utah Women & Leadership Project and the Utah Women & …

2019-December-19-Bishop Earns Accrediting Body’S Highest Public Recognition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-19-The Gift Of Purpose, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 19, 2019) –As he finished putting gifts inside his shoebox that would soon jet around the world to a needy child, Kojo Abakah knew firsthand the potential impact.

He had received an Operation Christmas Child shoebox himself in Ghana, West Africa, which ultimately led him on a journey to pursue his dream of becoming a pharmacist at East Tennessee State University Bill Gatton College of Pharmacy.

In November, Abakah worked with others in ETSU’s Christian Pharmacist Fellowship International chapter to fill 66 shoeboxes as part of Operation Christmas Child, a project of Samaritan's Purse, an international Christian …

Psychographic Persona Development In The Picture Of Dorian Gray, Melody Day

Undergraduate Honors Theses

When interviewed about his Victorian Gothic masterpiece, The Picture of Dorian Gray, Oscar Wilde once observed that “Basil Hallward is what I think I am: Lord Henry is what the world thinks of me: Dorian is what I would like to be—in other ages, perhaps” (Oscar Wilde). These three characters represent widely different types of people; in light of Wilde’s words, then, what does it truly mean to be Basil, Lord Henry, or Dorian Gray? In other words, what interests, opinions, and values held by these characters determine how each of them differ from one another? In my cross-discipline …

2019-December-16-Holiday Message, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-16-Etsu Pharmacy School Students Earn Bachelors Through Degree Completion Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 16, 2019) –During East Tennessee State University’s (ETSU) Fall Commencement, nine students pursuing their Doctor of Pharmacy (Pharm.D.) at ETSU Bill Gatton College of Pharmacy completed their Bachelor of Science in Pharmacy Studies. The commencement and hooding ceremony was held on Saturday, Dec. 14, in ETSU’s Ballad Health Athletic Center (Mini Dome).

Gatton College of Pharmacy’s bachelor’s degree completion program is a way for students enrolled in the college’s Pharm.D. program without a bachelor's degree to complete it while also earning their Pharm.D. 

The following current students earned their Bachelor of Science in Pharmacy Studies:

• Brianna Burdette …

2019-December-15-Etsu Is 'All In', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Virtual Presence On Willingness To Book: The Moderating Role Of Self-Construal And Gender, Sung Jun Joe

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social influence is not limited only to interactive situations but also includes those that occur without a direct interaction such as the mere presence of others (Argo, Dahl, & Manchanda, 2005). Although there is wide agreement that the mere presence of others influences one’s decision-making process, little research is conducted to understand whether the effect of the presence of others influences consumer behaviors in an online context (Naylor, Lamberton, & West, 2012). To address this gap, this study suggests that mere virtual presence (MVP) provides social cues to the customer and influences the customer’s willingness to book (WTB). Specifically, the …

Mental Accounting And Unplanned Purchases In Online Booking: The Role Of Discount, Impulse Buying, And Thinking Style, Esther L. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

To minimize the high cost of commissions of online travel agencies (OTA), the majority of hospitality operators provide member only exclusive rates to encourage consumers to book on their websites directly. However, the revenue cannot be maximized due to the amount of discount. This dissertation suggests that hospitality operators may maximize their profit with the adoption of surprise discount to increase consumers’ unplanned purchases. Applying the mental accounting principle, this dissertation examines how consumers respond to a surprise discount when they make unplanned purchases, such as purchasing add-on items online. This dissertation utilized three experiments in an online hotel booking …

2019-December-13-Class Of '70 Reunion Agents Needed, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.