Marketing Commons^™

2021-February-23-Celebrating M Wayne Dyer And His Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 23, 2021) – The Reece Museum at East Tennessee State University is currently hosting two exhibits celebrating the career and influence of a longtime professor of art. “Field of Life: Monument Structures,” which explores the artistic career of M. Wayne Dyer, and “Depth of Fields” featuring artworks by his former students, are on display through March 19 and March 26, respectively.

“Field of Life: Monument Structures” is a retrospective spanning 50 years of work from 1970 through 2020. Dyer began teaching at ETSU in the fall of 1983. He earned an A.S. in graphic design at Virginia …

2021-February-19-Etsu Hosts Free Transfer Application Week, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 19, 2021) Students looking to transfer to East Tennessee State University in fall 2021 can have their application fee waived during Transfer Application Week, Feb. 22-26.

 The free code BuckyTransfer21 can be used by transfer applicants beginning at 8 a.m. on Monday, Feb. 22, through 5 p.m. on Friday, Feb. 26.

During Transfer Application Week, ETSU will host Virtual ETSU Transfer Days events at local and regional community colleges where students can receive more information on the transfer admissions process, advising, financial aid, scholarships and the Honors College.

A representative from each academic college at ETSU …

2021-February-19-Statement From Etsu President Brian Noland, University Marketing And Communication, East Tennessee State University

ETSU News

The following is a prepared statement President Brian Noland provided to the ETSU Board of Trustees at its quarterly meeting on Friday, February 19, 2021.

This has been a difficult and trying year for our campus, region, and nation as a global pandemic has upended our lives, claimed the lives of loved ones, and disrupted our economy.  Despite the promise of vaccines, pronounced challenges and uncertainties due to COVID remain for our community.  Over the past year we have also witnessed the once peaceful streets of communities across our nation becoming the scene of protests … protests against inequity, violence, …

2021-February-18-Etsu Audiology Donates Services Discounted Hearing Aids To Ram Patients, University Marketing And Communication, East Tennessee State University

ETSU News

Audiology Community Outreach

ETSU Audiology students and faculty volunteered their time and expertise through the Remote Area Medical Clinic. Pictured top row, left to right: Dr. Saravanan Elangovan, Rachel Hudson, Dr. Marc Fagelson, LeaAnna Baker, and Becky Jurius; bottom row, left to right: Nancy Yang, Hallie Sealey and Karee Diem.

JOHNSON CITY (Feb. 18, 2021)  – Audiology faculty and students from East Tennessee State University have recently donated more than $60,000 in services and discounted hearing aid devices to patients who attended the Remote Area Medical (RAM) clinic that took place in Gray last November.

RAM is a major nonprofit …

2021-February-17-Etsu Hosting Free Webinar To Help Students Applying To Health Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2021) – The East Tennessee State University Office of Medical Professions Advisement (MPA) is hosting a free webinar to assist college students who are interested in applying to health programs.

The Pre-Health Applications Made Easy (PHAME) webinar on Saturday, March 6, will include application workshops for students interested in applying for medicine (DO & MD), dentistry, physician assistant, pharmacy, podiatry, chiropractic, veterinary and optometry programs. Registration for the webinar, to be held on Zoom, is now open.

This is the first year ETSU’s MPA has offered this Zoom webinar, which is open to college students from …

2021-February-17-Black Men In White Coats Screening, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2021) – “Black Men in White Coats,” a documentary film by Dr. Dale Okorodudu, is available to view at no charge for East Tennessee State University students, faculty and staff through 7 p.m. on Saturday, Feb. 20.

According to Okorodudu, fewer Black men applied to medical school in 2014 than in 1978, and Black men have the lowest life expectancy in the United States. Only 2% of American doctors are Black men. In his documentary, Okorodudu dissects the systemic barriers preventing Black men from becoming medical doctors and the consequences for society at large.

Click here …

2021-February-16-Passing Of Dr. Brian Odle, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University is saddened by the passing of Dr. Brian Odle, who died Monday, Feb. 15, 2021, at the age of 53.

Dr. Odle, Associate Professor of Pharmacy Practice, came to ETSU Bill Gatton College ofPharmacy in 2007. His unique teaching style combined memorable storytelling with practical knowledge. Dr. Odle was loved by his students, as well as faculty and staff.

Dr. Odle graduated from MTSU in 1990 with a degree in Biology. He then received his Doctor ofPharmacy degree from University of Tennessee, Memphis, in 1994. Dr. Odle completed a pharmacy practice residency at University of Maryland, …

2021-February-16-Care Womens Health Studies Impact Of Pandemic On Contraceptive Services, University Marketing And Communication, East Tennessee State University

ETSU News

Download the Issue Brief: Early Impact of the  COVID-19 Pandemic on Contraceptive Services in South Carolina & Alabama

JOHNSON CITY (Feb. 16, 2021)  – The East Tennessee State University Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health) is studying the impact of the COVID-19 pandemic on contraceptive services in health department clinics and federally qualified health centers (FQHC).

Before the arrival of the pandemic, CARE Women’s Health, housed in the ETSU College of Public Health, had been working with clinical partners in South Carolina and Alabama on ongoing research related to reproductive health. In early 2020, …

2021-February-16-Trio Awarded Student Support Services Grant, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 16, 2021)  – The U.S. Department of Education has announced that East Tennessee State University will receive the federally funded Student Support Services (SSS) grant totaling $348,002 annually for five years to help more first-generation and low-income students and students with disabilities succeed and graduate.  ETSU has been a recipient of an SSS grant to support traditional and non-traditional students since 1976. 

The array of services the grant provides are comprehensive and include academic tutoring, financial literacy and financial aid advice, career exploration and planning, and other forms of assistance. Each year, ETSU’s TRIO staff work with …

Content Analysis Of Hospital Reviews From Differing Sources: Does Review Source Matter?, Sayeedul Islam, Sara Mir, Caroline Defina, Carolina Silva

Journal of Excellence in Nursing and Healthcare Practice

Social media has had an impact on how patients find and evaluate medical professionals and their experiences of modern healthcare. Qualitative research in healthcare has increased its focus on social media. The present study examined 497 reviews of hospitals in the Pittsburgh area across three websites: Google, Yelp, and Healthgrades. Using computerized content analysis tools (CATA), we analyzed positive and negative comments to identify key themes. Key themes and words included “doctor,” “hospital,” “staff,” and “time.” These findings highlight the importance of medical staff to patient experience. Results indicated that Yelp had the lowest average rating. CATA also revealed that …

2021-February-12-Etsu Hosts Black History Month Events, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 12, 2021) – A variety of educational and entertaining events are being held at East Tennessee State University throughout the month of February in celebration of Black History Month.

The following programs are free and open to the public to attend virtually:

·         A Pop-n-Doc Film Discussion focused on “Civil Rights-Voting Rights” on Monday, Feb. 15, kicks off a three-part series of these film discussions designed to prompt dialogue regarding civic engagement, diversity, justice and the American experience. Each month, participants will watch, on their own, one popular film (pop) and one documentary (doc) dealing with a …

2021-February-12-Slocumb Tipton Galleries Hosting Welcome Home Exhibit, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 12, 2021) – “Welcome Home: The Liminal Asian-Appalachian Experience,” an exhibit curated by José Ardivilla and Kreneshia Whiteside, is currently on display in two East Tennessee State University venues.

"My Existence is Political"

“Welcome Home” is a “creative exploration into the geographic, emotional and psychological journey of Asian female artists adapting to the liminal realm of the Appalachian life,” according to Whiteside. It “honors the overlooked voices of our Asian female counterparts in regard to their perspectives of our nation and …

2021-February-12-High School Boys Basketball Press, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Charles Wells, Charles Wells

Oral History

Charles Wells attended Pace from 1969 to 1972 and graduated with an MBA in Finance and Marketing.

2021-February-12-Bedtime Stories, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 12, 2021) Looking for a special guest to read a favorite bedtime story?

Members of the Student Association for Young Children (SAYC) at East Tennessee State University are launching a new YouTube channel with a playlist called “Bedtime Stories.” Each week, the organization will post a video featuring an ETSU student, faculty or staff member or someone from the community reading a beloved children's story.

“We realize that the pandemic has created added stress for everyone,” said Virginia Holley, a Clemmer College graduate assistant in the Department of Early Childhood Education. “Our goal is to help …

Message Assertiveness And Price Discount In Prosocial Advertising: Differences Between Americans And Koreans, Hyejin Bang, Dongwon Choi, Sukki Yoon, Tae Hyun Baek, Yeonshin Kim

Marketing Department Faculty Journal Articles

Purpose

Prosocial advertisers widely use assertive messages to encourage prosocial attitudes and behaviors, but ironically, assertive messages may cause reactance. By applying cultural theories and the reciprocity principle, this study aims to observe whether consumers’ responses to assertive messages hold across culturally different audiences (Americans vs South Koreans) and different consumption situations (price discount vs no discount).

Design/methodology/approach

American and Korean participants take part in three experimental studies examining the interactions of nationality, price discounts and assertive messaging for influencing consumer responses, first to a prosocial ad encouraging recycling (Study 1), the second for a campaign requesting donations for disadvantaged …

2021-February-10-Quillen College Of Medicine Students Gain Covid- Research Experience, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 10, 2021) – A summer research program at East Tennessee State University’s Quillen College of Medicine led to an opportunity for medical students to gain COVID-19 research experience.

Dr. Donald Hoover, professor in the Department of Biomedical Sciences, mentored two second-year medical students, Fulton Robinson and Ryan Mihealsick, during Quillen’s Medical Student Summer Research Program held last summer. The students had the opportunity to participate in the conception, planning, implementation and publication of research focusing on cardiac morbidity and mortality related to COVID-19 infection.  

Their mini-review, “Role of angiotensin-converting enzyme 2 and pericytes in cardiac complications of …

2021-February-09-Board Of Trustees To Hold Quarterly Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 9, 2021) — East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, February 19.

All meetings will be conducted in person at the Martin Center for the Arts. Attendance will be limited to Trustees, presenters and support staff. All meetings will be livestreamed for public viewing. 

Meetings are scheduled as follows:

• Audit Committee – 8 a.m.
• Academic, Research, and Student Success Committee – 9:15 a.m.
• Finance and Administration Committee – 10:45 a.m.
• Board of Trustees Meeting – 1 p.m.

Meeting livestreams may be viewed at etsu.edu/trustees/livestream.php. When …

2021-February-09-Fall Deans List, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY  (Feb. 9, 2021) – East Tennessee State University has announced the names of students from Bill Gatton College of Pharmacy who attained a grade point average qualifying them for inclusion in the dean’s list for fall 2020.

Students from Bill Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of 3.5 or above with no grade below a B-.

TENNESSEE

Adams: Elizabeth P. Bashore

Antioch: Chukwunyere I. Umeh

Blaine: Dakota R. Rorie

Blountville: Sarah M. Arnold

Bristol: Stephen M. Crispi; Russell W. Fankhouser; Michael N. Smith; Parker R. Wade …

Digital Marketing And Smes: A Systematic Mapping Study, Abdurrahman Rahim Thaha, Erna Maulina, R Anang Muftiadi, Mohammad Benny Alexandri

Library Philosophy and Practice (e-journal)

Small and Medium Enterprises (SMEs) have a high priority for many governments because of their important economic contribution and the number of people they employ. The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in business environment and consumer behavior. Therefore, the need to find out about research trends and themes in digital marketing in SMEs is important. The objective of this paper is to classify, and identify related themes and trends in the literature that are directly related to digital marketing and SMEs over the past 10 years. …