Future Proof And Real-World Ready: The Role Of Live Project-Based Learning In Students’ Skill Development,
2021
Loyola Marymount University
Future Proof And Real-World Ready: The Role Of Live Project-Based Learning In Students’ Skill Development, Andrew J. Rohm, Matthew Stefl, Noriko Ward
Marketing & Business Law Faculty Works
The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process. Findings suggest that live project–based learning can support the development of the technical and meta-skills necessary …
Don't Call Us, We'll Call You: An Empirical Study Of Caller Behavior Under A Callback Option,
2021
Brigham Young University - Provo
Don't Call Us, We'll Call You: An Empirical Study Of Caller Behavior Under A Callback Option, Brett A. Hathaway, Seyed Morteza Emadi, Vinayak Deshpande
Faculty Publications
While call centers have recently invested in callback technology, the impact of this innovation on caller behavior and call center performance is not clearly understood. Using call center data from a US commercial bank, we perform an empirical study of the callers' decision-making process in the presence of a callback option. We formulate a structural model of the caller decision-making process, and impute their underlying preferences from the data. Our estimates show that callers experience substantially less discomfort per unit of time while waiting for callbacks than while waiting in queue. However, we also find that, after controlling for expected …
Stock Market Volatility And Business Cycle: Exploring Cross-Country Spillovers,
2021
Department of Humanities,Social Sciences and Management, NIT Srinagar
Stock Market Volatility And Business Cycle: Exploring Cross-Country Spillovers, Nufazil Altaf
DLSU Business & Economics Review
This study explores the impact of the financial crisis on the relationship between stock market volatility and the business cycle. In addition, the possible spillover effects within a cross-country framework are also examined. The study is based on secondary macroeconomic data of monthly frequency for the time period of 1991:01 to 2012:12. Bivariate and multivariate causality techniques are used to arrive at results. Results of the study provide fresh evidence for the existence of strong bidirectional causality between stock market volatility and the business cycle for all sample countries. In fact, this bidirectional causality was found to be strong when …
The Prospect Of Indonesian Government Retail Sukuk: From The Perspective Of Sharia Financial Knowledge, Education, And Behavior,
2021
Department of Management, Faculty of Economics, Universitas Andalas, Indonesia
The Prospect Of Indonesian Government Retail Sukuk: From The Perspective Of Sharia Financial Knowledge, Education, And Behavior, Fajri Adrianto
DLSU Business & Economics Review
As a source of government financing, the Indonesian government’s retail Sukuk is still not as popular as conventional government bonds. The Indonesian government has issued serial retail Sukuks with the code SR to get funds from retail investors, especially those concerned with Sharia values. Sharia financial literacy is expected to determine the success of this Sukuk. This study fills the gap of previous research on financial literacy by investigating the Sharia financial literacy in the investment decision. This study investigates the descriptive analysis of Sharia financial literacy in Indonesia and its relationship with the prospect of retail Sukuk issued by …
Reinforcing The Role Of Intellectual Property In The Battle Against The Pandemic: The Vowel Framework,
2021
De La Salle University, Manila, Philippines
Reinforcing The Role Of Intellectual Property In The Battle Against The Pandemic: The Vowel Framework, Daniel S. Hofilena
DLSU Business & Economics Review
The intellectual property (IP) system plays a vital role in public health crises as everyone should have access to medicines and equipment to protect themselves. Thus, the State can utilize the system for the greater good. An IP-centric approach can be summarized using the simple letters of the vowels: Awareness – for the populace to respect IP rights, they must first be educated as to its value; Enforcement – for infringers to be discouraged, IP holders should have an avenue for the easy enforcement of their rights; Incentivize – for businesses to be encouraged to invest in certain forms of …
Meme Marketing: How Viral Marketing Adapts To The Internet Culture,
2021
University of Northern Iowa
Meme Marketing: How Viral Marketing Adapts To The Internet Culture, Triet Minh Ngo
Honors Program Theses
Meme marketing (MM) is the practice of promoting a product or service using memes, an Internet-based phenomenon involving viral pieces of user-generated content, including image, articles, and video or audio clips. This latest form of viral marketing is starting to gain prominence in recent years following the infiltration of social media into everyday life thanks to the rapid advancement in communication technologies and dissemination thereof. As more people are exposed to and becoming part of the Internet culture, a bid to appeal to this growing audience can be an attractive use of resources for those wishing to advertise through meme …
Students' Perceptions Of Different Types Of Banks' Marketing,
2021
University of Northern Iowa
Students' Perceptions Of Different Types Of Banks' Marketing, Jeffrey Reicks
Honors Program Theses
This study investigates what messages are most effective in convincing students to switch the bank they use. The study consists of a survey with eight ad messages and respondents rate how much they are interested in switching to the hypothetical bank considering the ad message. Sixty-six students, aged 18-24, submitted responses. T-test analysis showed there were 5 ad messages that had a significant impact: no minimum balance requirement, offering free e-banking, having your specific needs cared for, the bank giving back to the community, and the bank having experienced employees. Of these, the most significant was the message that the …
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies,
2021
Claremont Colleges
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
CMC Senior Theses
This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …
Trust Transfer And The Intention To Use App-Enabled Carpooling Service,
2021
Yan Shan University
Trust Transfer And The Intention To Use App-Enabled Carpooling Service, Minhua Wu, Stern Neill
Marketing
In China, with the rapid dissemination of mobile communications technology along with congested traffic and increasingly expensive transportation costs, consumers are turning to smartphone-enabled, ride-sharing services. Sharing economy requires trust in strangers. Based on trust transfer theory and a dyadic conceptualization of trust from cognitive to affective, the purpose of this study is to examine trust building through the use of Didi, a third-party, ride-sharing platform that mediates exchanges among strangers.
Collaboration Between Public Health And Marketing Experts As A Response To Covid-19,
2021
Northern Illinois University
Collaboration Between Public Health And Marketing Experts As A Response To Covid-19, M. Courtney Hughes, Yihui Tang, Shupei Yuan
Faculty Articles, Papers, and Other Scholarship
Since the beginning of 2020, as the world’s population has dealt with COVID-19 and abrupt changes to the normal status quo, academic scholars are no exception, experiencing radical changes to their teaching modalities (remote versus in-person) and often major interruptions in their research. One month after the initial shift to working remotely in March, we obtained approval from Northern Illinois University’s Institutional Review Board to conduct a brief survey with recently published academic scholars in the fields of public health and marketing to understand their views of how this unprecedented time may affect their work. In examining patterns in the …
Three Essays On The Impact Of Cuteness On Consumer Behavior,
2021
West Virginia University
Three Essays On The Impact Of Cuteness On Consumer Behavior, Alexis Taeeun Yim
Graduate Theses, Dissertations, and Problem Reports (ETD)
Over the last decade, the world has seen a rise in the popularity of cute stimuli. Adorable baby pictures, fluffy puppy videos, and whimsical emojis seem ever-present in social media news feeds and friends’ posts. In addition, products marketed toward adults that feature cute characters drive sales worth billions of dollars. The growing presence of cute stimuli in our daily lives is accompanied by emerging research on their social and behavioral impacts. Correspondingly, the current dissertation consists of three essays that contribute to the literature on cuteness by empirically testing the impacts of cuteness in the marketplace. To extend the …
Redefining Sustainable Tourism In Covid-19: A Political-Economy Approach,
2021
Asian Institute of Management, Makati City, Philippines
Redefining Sustainable Tourism In Covid-19: A Political-Economy Approach, Eylla Laire M. Gutierrez
DLSU Business & Economics Review
Tourism has emerged as a critical sector generating economic growth and development across countries in the world. However, in the face of the outbreak of the COVID-19 pandemic, it is also considered as one of the most heavily hit sectors. Given the backdrop of all the measures implemented to prevent the spread of the outbreak and the changing mindset of actors towards travel, sustainable tourism is expected to play a more critical role in the face of the new normal. This article aims to provide a better understanding of sustainable tourism by utilizing a political economy approach. Specifically, this article …
Does The Organizer’S Reputation Affect Exhibitors’ Satisfaction?,
2021
De La Salle University, Manila, Philippines
Does The Organizer’S Reputation Affect Exhibitors’ Satisfaction?, Luz Suplico, Reynaldo Bautista Jr., Carlo Saavedra
DLSU Business & Economics Review
This research surveyed 229 exhibitors of the Manila FAME Trade Fair held last October 19–21, 2018, in the Philippines to find out if the trade fair organizer’s reputation was significant to exhibitors’ satisfaction. The other variable that was studied to determine if they affected exhibitors’ satisfaction was the quality of service dimensions of booth design and layout, exhibition logistics, venue services, and show management. The quality of these service dimensions was tested using structural equation modeling to determine if there is a relationship between the quality of the service dimensions and the trade fair organizer’s reputation, exhibitors’ satisfaction, and behavioral …
Risk Perception In Respect Of Equity Shares: A Literature Review And Future Research Agenda,
2021
Indian Institute of Information Technology Allahabad, Prayagraj, Uttar Pradesh, India
Risk Perception In Respect Of Equity Shares: A Literature Review And Future Research Agenda, Ranjit Singh, K. Kajol, Jayashree Bhattacharjee
DLSU Business & Economics Review
The purpose of this paper is to systematically review the literature published on various aspects of risk perception about equity investment. It also aims to raise specific questions for future research. A comprehensive and systematic literature review is done to get the insights of the available literature with an objective to identify the determinants of equity-share-related risk perception and identify its impact that influences equity investment behavior. The study found that risk perception can be measured mainly by using the axiomatic approach, socio cultural group approach, emotional reactions, marketing mix approach, and psychometric approach. It is also found that the …
2021 January,
2021
Morehead State University
2021 January, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for January of 2021.
Winning The War On Poverty: Tracking Living Standards In The Philippines Using A Class Of Axiomatic Indices,
2021
Asian Institute of Management, Philippines
Winning The War On Poverty: Tracking Living Standards In The Philippines Using A Class Of Axiomatic Indices, John Paolo R. Rivera
DLSU Business & Economics Review
Poverty has persistently badgered the Philippines and alleviating it has been the fundamental thrust of government. However, this was hampered by the recent pandemic resulting in economic contraction plunging many Filipino households into poverty and widening inequality. Bootstrapping the economy is needed to fast-track recovery through resumption of innovative reforms vital to pursue a higher growth path that will accelerate poverty reduction. To do this, it is necessary to understand where the Philippines stands, using household data. Without updated measures and well-informed national and regional profiles on living standards, poverty reduction is bleak, as programs to facilitate it remain to …
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media,
2021
University of North Florida
Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles
UNF Graduate Theses and Dissertations
Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …
Customer Service 2.0: The Effect Of Ryanair's Policy Change,
2021
Embry-Riddle Aeronautical University
Customer Service 2.0: The Effect Of Ryanair's Policy Change, John C. Griffith Ph.D., Donna L. Roberts Ph.D.
International Journal of Aviation, Aeronautics, and Aerospace
Customer perceptions of Ryanair and Southwest were evaluated to compare two data periods; 2012-13 and 2016-17 to determine differences in passenger perceptions between and within airlines. Quantitative data and open area comments were analyzed. A replication of a previous study for 2016-17 data indicated that customer perceptions of Ryanair improved since the implementation of a customer service program. Survey results indicated Ryanair and Southwest did not have statistically significant differences in overall ratings; a change from 2012-13 data where Southwest was rated significantly higher. Additionally, 2016-17 Ryanair customers indicated they would recommend the airline at a significantly higher rate than …
An Exploration Of The Experiences Of Modern Marketers: Skills Gaps, Mindset, And The Role Of Career Stage,
2021
Department of Marketing & International Business, Munster Technological University, Cork, Ireland
An Exploration Of The Experiences Of Modern Marketers: Skills Gaps, Mindset, And The Role Of Career Stage, Tim Crowley
Theses
The digitalisation of marketing is the greatest change that the marketing profession has experienced (Kähler & Magnusson, 2018) and digital technologies now sit at the forefront of modern marketing (Thomas & Thomas, 2018). Digital marketing has numerous benefits (Kumar, 2015; Malar, 2016), however, digitalisation is disruptive (Mgiba, 2019) and has resulted in mismatched skills and an increased need for reskilling and upskilling (Bajpai & Biberman, 2019). Accordingly, skills gaps are evident (Crush, 2011; Day, 2011; Hege, 2020; Quinn et al., 2016; Royle & Laing, 2014; Wood, 2011). Notwithstanding, there is a scarcity of research in this area (Raghuraman, 2017; Royle …
Enterprise Feedback Management (Efm): What Lies Beyond The Hype?,
2021
Singapore Management University
Enterprise Feedback Management (Efm): What Lies Beyond The Hype?, Lerzan Aksoy, Sabine Benoit, Shreekant G. Joag, Jay Kandampully, Timothy Lee Keiningham, An L. Yan
Research Collection Lee Kong Chian School Of Business
Purpose: The needs of CMOs to utilize a firm's data productively in order to support decision-making combined with the reported benefits of enterprise feedback management solutions has resulted in a rapid rise in usage and valuation of EFM providers. The explicit promise of EFM providers is improved financial performance, whereas there is no scientific research investigating this link. To investigate the link between EFM usage and financial performance is core of this research. Design/methodology/approach: To gain insight into this link survey data from 127 US-based firms on their usage of EFM platforms was linked to their stock market performance over …
