2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession,
2021
East Tennessee State University
2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University
ETSU News
SEVIERVILLE, Tenn. (Dec. 16, 2021) – Jacob Nelson’s parents owned and operated a hardware store in his hometown of Soddy-Daisy, Tennessee, but rather than follow their footsteps into the family business, he always felt driven to provide a different kind of service to the community.
Nelson once thought he might become a physician, but decided that he wanted a different type of interaction with patients. Today, the U.S. Navy veteran and the first in his family to attend college is a senior pursuing a Bachelor of Science in Nursing (BSN) degree at East Tennessee State University’s Sevierville campus.
“I …
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art',
2021
East Tennessee State University
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 16, 2021) – East Tennessee State University’s Reece Museum in cooperation with Grey Carter-Objects of Art, will present “Appalachian Dream Mechanics: Twenty Years of Art by JJ Cromer.” Carter will curate this exhibition, which will be on display from Jan. 10-March 11 in 2022. A reception is planned for Thursday, March 3, from 5-7 p.m.
"Scorches Made the Outing More Exciting" by JJ Cromer
“Appalachian Dream Mechanics” features drawings and paintings that explore the artistic journey of JJ Cromer, a self-taught artist and Appalachian native from southwest Virginia. For over 20 years, Cromer has been …
2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession,
2021
East Tennessee State University
2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University
ETSU News
SEVIERVILLE, Tenn. (Dec. 16, 2021) – Jacob Nelson’s parents owned and operated a hardware store in his hometown of Soddy-Daisy, Tennessee, but rather than follow their footsteps into the family business, he always felt driven to provide a different kind of service to the community.
Nelson once thought he might become a physician, but decided that he wanted a different type of interaction with patients. Today, the U.S. Navy veteran and the first in his family to attend college is a senior pursuing a Bachelor of Science in Nursing (BSN) degree at East Tennessee State University’s Sevierville campus.
“I …
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art',
2021
East Tennessee State University
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 16, 2021) – East Tennessee State University’s Reece Museum in cooperation with Grey Carter-Objects of Art, will present “Appalachian Dream Mechanics: Twenty Years of Art by JJ Cromer.” Carter will curate this exhibition, which will be on display from Jan. 10-March 11 in 2022. A reception is planned for Thursday, March 3, from 5-7 p.m.
"Scorches Made the Outing More Exciting" by JJ Cromer
“Appalachian Dream Mechanics” features drawings and paintings that explore the artistic journey of JJ Cromer, a self-taught artist and Appalachian native from southwest Virginia. For over 20 years, Cromer has been …
2021-December-16-Mentoring Researchers,
2021
East Tennessee State University
2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 16, 2021) Four East Tennessee State University faculty members have been chosen as the newest participants in the Faculty Research Mentoring Cohort.
This is the second year ETSU has offered the program which provides opportunities for faculty to build their skills and knowledge in designing research investigations and advancing their research agenda. The initiative is sponsored by ETSU’s Office of Planning and Decision Support, the Provost’s Office and the Applied Social Research Laboratory.
Members of the 2021-22 cohort are:
Dr. Patricia A. Harnois-Church, an assistant professor in the ETSU College of Nursing and …
2021-December-16-Mentoring Researchers,
2021
East Tennessee State University
2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 16, 2021) Four East Tennessee State University faculty members have been chosen as the newest participants in the Faculty Research Mentoring Cohort.
This is the second year ETSU has offered the program which provides opportunities for faculty to build their skills and knowledge in designing research investigations and advancing their research agenda. The initiative is sponsored by ETSU’s Office of Planning and Decision Support, the Provost’s Office and the Applied Social Research Laboratory.
Members of the 2021-22 cohort are:
Dr. Patricia A. Harnois-Church, an assistant professor in the ETSU College of Nursing and …
Consumer Purchasing Decisions Based On A Company's Sustainability Efforts And Marketing Initiatives,
2021
Minnesota State University Moorhead
Consumer Purchasing Decisions Based On A Company's Sustainability Efforts And Marketing Initiatives, Brooke Kopperud
Dissertations, Theses, and Projects
The purpose of this research is to look at what factors lead to consumers purchasing green or environmentally friendly products and services. Based on these factors, we are further researching how a business can improve their sustainability efforts, and then learn what marketing techniques will be effective in relaying these efforts to consumers. We will first examine the history of the green movement to understand what has led to today’s demand for businesses to increase their sustainability efforts. We will analyze current consumer demographics to find out who is responding to green marketing and showing interest in current environmental issues. …
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive,
2021
East Tennessee State University
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University
ETSU News
Bucky's Food Pantry Coat Drive Volunteers
Pictured from left to right: Ryan Cradic, JaeceeRae Carr, Noah Cradic, Chuck Patton, and Mark PattonJOHNSON CITY, Tenn. (Dec. 15, 2021) – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.
“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive,
2021
East Tennessee State University
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University
ETSU News
Bucky's Food Pantry Coat Drive Volunteers
Pictured from left to right: Ryan Cradic, JaeceeRae Carr, Noah Cradic, Chuck Patton, and Mark PattonJOHNSON CITY, Tenn. (Dec. 15, 2021) – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.
“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …
An Investigation Of Influencer Body Enhancement And Brand Endorsement,
2021
University of South Florida
An Investigation Of Influencer Body Enhancement And Brand Endorsement, Sarah Lefebvre, Kelly Cowart
Faculty & Staff Research and Creative Activity
Purpose: As the cosmetic surgery industry grows and diversifies, societal beauty standards have shifted to include images of surgically enhanced bodies. With the increased use of influencer marketing, it is important for marketers to understand consumer perceptions of these modified appearances. This research uses the lens of perceived morality to investigate consumer perceptions of cosmetic surgery services and the effect of enhanced body appearance on consumer interest in an endorsed brand. Interpersonal similarity is tested as a boundary condition.
Design/Methodology/Approach: A mixed-methods approach was taken with a qualitative study and two online experiments. Participants were recruited through snowball sampling (N …
2021-December-14-Etsu Response: Severe Weather,
2021
East Tennessee State University
2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.
The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.
The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …
2021-December-14-Etsu Response: Severe Weather,
2021
East Tennessee State University
2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.
The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.
The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April,
2021
East Tennessee State University
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.
After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall.
Local …
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April,
2021
East Tennessee State University
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.
After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall.
Local …
Tiktok Has Influenced The Way We Buy Beauty,
2021
Craig Newmark Graduate School of Journalism
Tiktok Has Influenced The Way We Buy Beauty, Keira R. Wingate, Angela Palumbo
Capstones
The purpose of this capstone project is to show how the popular social media platform, TikTok, is influencing and changing the way consumers buy and the companies sell beauty products.
Since the start of the pandemic, a record number of people logged into TikTok, which has become one of the top social media platforms in the world. While the app grew, so did the number of users who made videos reviewing and using makeup products. Soon, TikTok went from an entertainment platform to a marketing opportunity for large companies in the beauty industry.
Now, hundreds of influencers are paid large …
Designing A Knowledge-Based System (Kbs) To Study Consumer Purchase Intention: The Impact Of Digital Influencers In Pakistan,
2021
Department of Business Administration, Jinnah University for Women, Karachi, Pakistan
Designing A Knowledge-Based System (Kbs) To Study Consumer Purchase Intention: The Impact Of Digital Influencers In Pakistan, Sherbaz Khan, Aamir Rashid, Rizwana Rasheed, Noor Aina Amirah
Publications and Research
Purpose – The purpose of this study is to present a complete framework that defines the link between choices and decision criteria based on existing research on digital influencers (DIs) connected to consumer purchase intentions. The primary goal of this article is to assess the effect of DIs on customer purchase intentions via the creation of an integrated knowledge-based system (KBS).
Design/methodology/approach – The suggested KBS is based on the fuzzy analytic hierarchy process (AHP), which creates a link between DI elements and their overall effect on consumer purchase intentions.
Findings – With the help of a KBS, the performance …
2021-December-11-Congratulations Class Of 2021,
2021
East Tennessee State University
2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.
Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.
The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates. ETSU also conferred 96 doctoral degrees today. Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …
2021-December-11-Congratulations Class Of 2021,
2021
East Tennessee State University
2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.
Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.
The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates. ETSU also conferred 96 doctoral degrees today. Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …
2021-December-10-Winter Transformations A Reece Museum Update,
2021
East Tennessee State University
2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter.
The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.
“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …
2021-December-10-Winter Transformations A Reece Museum Update,
2021
East Tennessee State University
2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter.
The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.
“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …
