Marketing Commons^™

“Old Boys' Club”: Barriers To Digital Marketing In Small B2b Firms, Justina Setkute, Sally Dibb Prof

Articles

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been slow to adopt these practices. These firms' characteristics and ways of working mean that digital marketing as practiced in B2C or in larger firms may be unsuitable. This paper aims to increase understanding about digital marketing in B2B SMEs, by examining the barriers they face and the digital practices that work for them. A qualitative research methodology is used to focus on these previously unexplored practices in small B2B firms operating with the oil and gas industry. The study identifies the internal and external factors linked to …

The New Solar Kiosk Model: A Sustainable Solution To Address The Uptake And Access Of Renewable Technologies To Create Energy Kiosks That Improve Women’S Income In Kiryandongo Refugee Settlement, Kiryandongo District, Northern Uganda., Musiimenta Joy Kellen

Regis University Student Publications (comprehensive collection)

This thesis was carried out in the Kiryandongo Refugee Settlement in Northern Uganda to test a new model to improve access to clean energy technologies in the refugee settlement. The settlement hosts more than seventy-five thousand refugees, including the Internally Displaced Persons (IDPs) from the Bududa landslides in Eastern Uganda. The literature review shows the challenges faced in the humanitarian sector. The challenge is met in providing lighting and improved cooking technologies to all refugees in settlements and camps globally. The refugees tend to cut down trees in the surrounding forest, and the wood is used for firewood to cook …

Conceptualising Digital Entrepreneurship: Artifacts, Platforms And Infrastructures, Anthony Paul Buckley, Kisito Futonge Nzembayie

Conference papers

In this paper we explore how, in the digital age, the micro-level activities of digital entrepreneurs in new venture creation continue to digitally transform and disrupt economic systems at the macro-level. As digital entrepreneurship and other typologies of entrepreneurship in the digital age become increasingly fuzzy, this paper sets out to define the digital entrepreneurship domain – what it is, what is it not and why it is disruptive and distinct. By unbundling the roles of the differing digital technologies at play, we bring much needed clarity to a domain currently noted for its conceptual fuzziness. Our framework, developed from …

The Effect Of Third-Party Tracking Cookies On Online Purchase Behavior: A Conceptual Model, Fariba Sanaei, Hamid Abbassi

Faculty Working Papers from the School of Business and Economics

This paper explores how the use of 3rd party tracking cookies affects online trust and perceived risk, and in turn online shopping behavior. Moreover, it is proposed that product category and country of origin moderate the effect of 3rd-party cookies on perceived risk and online trust, respectively.

Fashioning The Flapper: Clothing As A Catalyst For Social Change In 1920s America, Julia Wolffe

Honors Program Theses

Fashion has been a catalyst for social change throughout human history. Fashion in 1920s America in particular reflects society's rapidly evolving attitudes towards gender and race. Beginning with how corsetry heavily restricted women for nearly four hundred years up until the twentieth century, this thesis explores how clothing has acted as a tool for societal progression following World War I and Women's Suffrage and during the Jazz Age and The Harlem Renaissance. Specifically, this thesis examines how the influence of jazz music and dance that originated from Black American communities led to the creation of the flapper evening dress. The …

Covid-19 And Consumer Eating Patterns: Analysis Of The Impact On The Meal Kit Industry In The United States, Dorian Bizeau

Honors Program Theses

The purpose of this thesis is to analyze consumer eating patterns through the emergence of COVID-19, and explain the impact of the COVID-19 Pandemic on the Meal Kit industry. Through the utilization of qualitative and quantitative analysis, the paper will apply source material to the research question. The research question for this study is: “How did COVID-19's emergence impact the Meal Kit industry?” An overarching theme is social behaviors adaptation. Adaptations occurred as a result of COVID-19's emergence. The qualitative data suggests the behaviors correlated with the strengths and weaknesses of the Meal Kit industry. A key finding revealed in …

Transdisciplinary Evaluation Of Telehealth Experiences Of Diabetic Participants’ And Their Coaches’ In “Stopping Diabetes In Its Tracks” (Sdit) A Descriptive Mixed- Methods Customer Experience Map Journey, Cindy Delgado

CGU Theses & Dissertations

Introduction: This study captured the experiences of diabetic patients and their coaches during the Covid- 19 transition to virtual delivery. Previous research has focused on the feasibility and effectiveness of in-person versus telehealth delivery of Diabetes Prevention Program (DPP). However, few studies have merged perspectives from the field of ethnic studies, public health, and customer service research during a pandemic to understand the experience of telehealth from end-users. Methods: A mixed-methods evaluation was conducted using interviews and quantitative surveys to provide insight into personal perspectives to in-person and telehealth experience. A customer-experience journey map (CXJM) was then created of Stopping …

Review Of Manuscripts On “Library Marketing” Published In Library Philosophy And Practice (E-Journal), Ikram Ul Haq, Muhammad Tanveer, Haider Mahmood

Library Philosophy and Practice (e-journal)

Objective: The assessment of scholarly communication on the particular area of knowledge has been used frequently by the subject specialists. The current study aimed to observe the coverage of articles on the subject area of “Library Marketing” in one of the library and information science journals, Library Philosophy and Practice (e-journal).

Methods: Data search was performed on the Elsevier’s Scopus database on October 10, 2021. The name of the journal was written in the main search box after selecting the “source title” option and in the second search box, “library marketing” was written …

2022-Alumni Spotlight- Dr. Austin Gardner ('20), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet alumnus and avid researcher Dr. Austin Gardner ('20) from Morristown, Tennessee. He serves as the Assistant Director of Pharmacy in Finance for Geisinger Health System in Philadelphia. In addition to being a pharmacist, he has earned a Master of Healthcare Administration and Master of Science.    What did you research while at Gatton? AG: -Specificity and Sensitivity of Drug Interaction Databases to Detect Meaningful QTc Interactions with Oral Antineoplastics - Possible Drug-Induced Pancreatitis in a Patient Receiving Cyclophosphamide, Vincristine, and Prednisone Chemotherapy - Metabolic Targets of Gnaphalin Mediated Apoptosis in Colon and Pancreatic Cancer Cell Lines Why was that research …

2022-Faculty Receive Grants To Support Research, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Recently, several faculty have received grants to fund their innovative research. We're excited to see the impact this makes for patients and the education of student pharmacists. 

Dr. John Bossaer, Professor, Dept. of Pharmacy Practice:

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  Instructional Development: $3,000 to fund the rising P3 class' access to a simulated Electronic Health Record (EHR) for the next academic year.

Dr. David Hurley, Professor, Dept. of Pharmaceutical Sciences:

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  Major RDC grant: Expanding Individualized Pharmacogenomics Training to Clinical Applications: Creating Problem-Solving Exercises Using PharmD Student Data.

Dr. Ashana Puri, Assistant Professor, Dept. of Pharmaceutical Sciences:

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  Interdisciplinary RDC grant: $50,000 for the development of a …

2022-January-01-Cbat Student Ryan Oconnor, University Marketing And Communication, East Tennessee State University

ETSU News

Long before he became a Buccaneer, Ryan O’Connor said ETSU always felt like home. As he grew up in Johnson City, where he graduated from Science Hill High School, the campus was just a few minutes away.

But it was the presence of ETSU’s highly respected computing program that inspired Ryan to make the university his own campus home.

“In computing, there are so many languages and processes and operations – it’s impossible to learn everything, and what I really love about ETSU’s program is that the faculty teach you how to find the information you need to solve the …

2022-January-01-Etsu Business Students Offering Free Tax Preparation Assistance, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A group of East Tennessee State University business student volunteers, under the guidance of accountancy faculty member Dr. Michelle Freeman, will offer free tax preparation assistance again this year through the Internal Revenue Service Volunteer Income Tax Assistance (VITA) Program.  

 ETSU is an approved VITA location, and with financial support from Eastman Credit Union (ECU), student volunteers will assist taxpayers whose total household income was $57,000 or less during tax year 2021. Tax preparation services will be offered on the following Saturdays – Feb. 19, Feb. 26 and March 5 – from 8:15 a.m. to 5 …

2022-January-01-Etsu College Of Business And Technology Students Provide Marketing Support For Medical, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Continuing to engage with community startups and businesses, the East Tennessee State University College of Business and Technology announced the completion of several marketing projects with Winter Innovations, an East Tennessee-based medical device startup company.

Winter Innovations developed an industry-first surgical suture with a specialized patent-protected needle design that dramatically simplifies and standardizes suturing and enables techniques not possible with conventional surgical needles. Its primary application is for orthopedic procedures to repair torn ligaments and tendons, like the anterior cruciate ligament (ACL), Achilles tendon and biceps tendon.

The ETSU College of Business and Technology continues …

2022-January-01-Etsu Presenting 'The Yellow Book' By Johanna Warwick, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The East Tennessee State University Department of Art & Design and Slocumb Galleries in partnership with ETSU Student Activities Allocation Committee, Women’s, Gender & Sexuality Studies and Black American Studies Program, present “The Yellow Book” by Johanna Warwick, a collection of photographic works available at Slocumb Galleries through Feb. 18. Warwick will give a talk at 10 a.m. on Monday, January 24, on Zoom. 

“The Yellow Book” presents two series of photographic works, “Interstate Legacy” and the “Old South Baton Rouge.” Warwick used this book, a yellow-covered publication that lists the locations of interstate …

2022-January-01-Etsu Health Continues Covid-19 Vaccine Clinics In New Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – ETSU Health will host several COVID-19 vaccine clinics offering primary doses and boosters throughout January.

All of the weekday clinics will be held on the second floor of East Tennessee State University’s D.P. Culp Student Center. Parking spaces in the metered lot behind the Culp Center on J. L. Seehorn Jr. Rd. have been reserved for vaccine patients. 

The Saturday clinics will be held in the ballroom at the ETSU Millennium Center, located at 2001 Millennium Place. Patients may park on the third level or above in the parking garage adjacent to the Millennium Center and …

2022-January-01-Etsu Health Extends Covid- Testing Site Hours, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – ETSU Health has extended service hours at its COVID-19 testing site in response to limited at-home test supply availability and the anticipated rise in cases due to the Omicron variant.

Hours of operation will now extend from 8:15 a.m.-noon and 1-4 p.m., Monday through Thursday, and 8:15 a.m.-noon, Friday. Preregistration is required. Schedule an appointment online at ETSUHealth.org.

The convenient drive-thru testing site, located behind ETSU Health’s clinic at 325 North State of Franklin Road, allows patients to receive a reliable molecular PCR test without leaving their vehicle. 

Results are provided within 24 hours, a benefit …

2022-January-01-Etsu Professional Development To Host Renaissance Child Spring Enrichment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Children in grades K-6 are invited to attend the Renaissance Child Spring Enrichment program at East Tennessee State University from March 14-18.

This five-day experience, hosted by the ETSU Office of Professional Development, includes an exciting field trip, STEM activities and arts and crafts.

Participants may be dropped off on the ETSU campus at Warf-Pickel Hall at 8 a.m. and picked up at 4:45 p.m. each day. They should bring a bag lunch, snack and drink each day, and wear “mess-friendly” clothes. 

Registration is required. The cost is $175 for the week. 

To register, visit https://bit.ly/3Cq0beo …

2022-January-01-Leading Voices In Public Health Lecture To Feature Sam Quinones, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Sam Quinones, bestselling author and winner of the National Book Critics Circle award, will present a lecture titled “America and Hope in the Time of Fentanyl and Meth: One Reporter’s Stories” on Tuesday, Feb. 22, at the Carnegie Hotel.

The event is part of the East Tennessee State University College of Public Health’s Leading Voices in Public Health lecture series. 

A book signing will be held from 5:30-6 p.m. in the Roosevelt Library (Carnegie), where his books will be available for purchase. The lecture will begin at 6 p.m. in the Grand Soldiers Ballroom and will …

2022-January-01-Meet Amyre Cain, University Marketing And Communication, East Tennessee State University

ETSU News

The decision to pursue a college degree is often a personal one, especially for first-generation students. It begins as a journey of courage and hope. It then transforms into a new world filled with opportunities that open doors to personal, academic and career development. A constant source of encouragement for Amyre Cain’s college journey is her grandmother, who passed away in 2019 following a stage four breast cancer diagnosis. 

In 2018, Amyre decided to become the first person in her father’s family to attend college. She is now a senior at East Tennessee State University. 

Amyre is from Detroit, Michigan, …

2022-January-01-Poet, Editor New Basler Chair At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Poet, editor and award-winning essayist Dr. Amy Wright is the Spring 2022 Wayne G. Basler Chair of Excellence for the Integration of the Arts, Rhetoric and Science, a prestigious honor given by East Tennessee State University for nearly 30 years.  

Wright coordinates the Creative Writing Program at Austin Peay State University, where she also teaches writing, and serves as the senior editor for the Zone 3 journal and the nonfiction editor for Zone 3 Press. Her accolades are long: two Peter Taylor Fellowships to the Kenyon Review Writers’ Workshop, an Individual Artist Fellowship through Humanities Tennessee …