Marketing Commons^™

Describing Rosé: An Embedding-Based Method For Measuring Preferences, Anirban Mukherjee, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

In this paper, we present a novel preference-measurement method for experiential products and develop a novel embedding-based utility model to value product attributes and attribute-levels from participant choices between products described in (unstructured) prose.

How You Look Is Who You Are: The Appearance Reveals Character Lay Theory Increases Support For Facial Profiling, Shilpa Madan, Krishna Savani, Gita Venkataramani Johar

Research Collection Lee Kong Chian School Of Business

People are excessively confident that they can judge others’ characteristics from their appearance. This research identifies a novel antecedent of this phenomenon. Ten studies (N = 2,967, 4 preregistered) find that the more people believe that appearance reveals character, the more confident they are in their appearance-based judgments, and therefore, the more they support the use of facial profiling technologies in law enforcement, education, and business. Specifically, people who believe that appearance reveals character support the use of facial profiling in general (Studies 1a and 1b), and even when they themselves are the target of profiling (Studies 1c and 1d). …

2022-January-31-Acclaimed Storyteller Will Present At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 31, 2022) – The East Tennessee State University Storytelling Program is proud to present internationally-acclaimed storyteller Charlotte Blake Alston for two evenings of solo performance on Feb. 8 and 10 at 8 p.m. in the Mathes Recital Hall in Mathes Hall on the ETSU main campus. Each evening will feature a talkback – a time for the audience to engage with Alston. Both events are free and open to the public.

 “Six-Triple-Eight” is the story of the African American 6888th Battalion of the Women’s Army Auxiliary Corps in World War II – the first female battalion …

2022-January-31-Etsu Offers Free Services To Help With Financial Aid, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 31, 2022) – February is Financial Aid Awareness Month, and the East Tennessee State University community wants current and potential students to know about the resources available to them.

“The financial aid process may seem intimidating,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at ETSU. “Here at ETSU, we have dedicated experts, as well as online tools, to help you succeed.” 

Filing the 2022-2023 Free Application for Federal Student Aid, also known as the FAFSA, is the critical first step, officials said. The FAFSA is a student’s gateway to all …

2022-January-31-Nursing Receives Grant For Etsu Health Community Health Centers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Jan. 31, 2022) – East Tennessee State University’s College of Nursing recently received a $569,025 grant that will allow the ETSU Health Community Health Centers to increase and improve services at clinics in Hancock County and Johnson City.

The Health Resources & Services Administration grant is part of the American Rescue Plan funding.  

“These funds will help our health centers accomplish our mission by providing much-needed upgrades and repairs to some of our facilities,” said Silas Tolan, executive director, Office of Practice. “In particular, these funds will allow us to expand our reach to the community in Hancock …

2022-January-28-Social Justice Concepts Focus Of Etsu Scholars Talk, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 28, 2022) – Dr. Brittany Wilkins of the Social Work Department at East Tennessee State University will open a discussion about using popular culture to encourage student participation in the classroom in “Teaching Social Justice Concepts Using Popular Culture as a Metaphor: Harry Potter” at noon on Wednesday, Feb. 2, via Zoom. The live stream can be viewed here: etsu.zoom.us/j/93629427984.

This free virtual talk is part of the “WGS on Wednesdays” series sponsored by the ETSU Women’s, Gender, and Sexuality Studies Program.  

Drawing from Dr. Brent Satterly’s work on “the pedagogy of fandom,” Wilkins …

An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - Edi Research And Practice Showcase 2022 Presentation, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Other Resources

The annual EDI (Equality, Diversity and Inclusion) Research & Practice showcase is a platform for researchers and practitioners at TU Dublin to present and discuss their work on EDI related issues. Supported by the AIB Research Centre on Inclusive and Equitable Cultures (RINCE), this event aims to provide a forum for exchanging knowledge and experiences of EDI in research and in higher education institutions, to promote interdisciplinarity and to encourage future collaborations.

2022-January-27-Etsu Music's 'Reed Day' Is Feb 19, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 27, 2022) – One of the Mid-Atlantic’s most celebrated chamber music groups is coming to East Tennessee State University. 

The Atlantic Reed Consort will be featured during the ETSU Department of Music’s Reed Day, an event that goes from 9 a.m. – 4 p.m. on Saturday, Feb. 19, at the D.P. Culp Student Center. 

“We are proud to welcome students, amateurs of all levels, parents and band directors,” said Dr. Lisa Perry, an assistant professor in the department. “This will be a fun and instructive day of master classes, clinics and more.” 

The Atlantic …

2022-January-27-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Granger H. Butler is a library assistant in the Medical Library at the Quillen College of Medicine. Before coming to ETSU, he was a finance manager in the Ohio State University Department of Pathology. He holds an MBA degree from the University of Tennessee.

Dr. Richard M. Hough Sr. is a professor of practice in the Department of Criminal Justice and Criminology. He comes to ETSU from the University of West Florida, where he was a faculty member and earned his Ed.D. degree in …

2022-January-27-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in December and January.  Thank you for your service!

Gordon Bailes – Professor, Department of Computing, 49 years of service

Mary Dave Blackman – Professor, Department of Music, 24 years of service

Jerrilyn S. Brehm – Instructor, College of Nursing Undergraduate Programs, 25 years of service

Polly Crowder – Advisor, University Advisement Center, 12 years of service

Angela J. Dixon – Information Research Technician, Department of Psychiatry and Behavioral Sciences, 5 years of service

Gloria K. Hurt – Custodian, Facilities Management, 15 years of service

James …

2022-January-26-Alumna Named Tn Board Of Pharmacy Executive Director, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University Bill Gatton College of Pharmacy alumna Lucy A. Shell ('14), PharmD, has been named the next Tennessee Board of Pharmacy Executive Director. Dr. Shell has served at the Tennessee Pharmacists Association (TPA) for the past seven years. Her husband, Eric, is a 2013 Gatton College of Pharmacy alum.

TPA Executive Director Dr. Anthony Pudlo states, “I could not be more excited to work alongside Lucy in her new leadership role for the profession. The wealth of experience and expertise she has gained while working for the members of TPA will benefit the Board of Pharmacy and …

Privacy Considerations For Online Advertising: A Stakeholder’S Perspective To Programmatic Advertising, Dylan A. Cooper, Taylan Yalcin, Cristina Nistor, Matthew Macrini, Ekin Pehlivan

Business Faculty Articles and Research

Purpose

Privacy considerations have become a topic with increasing interest from academics, industry leaders and regulators. In response to consumers’ privacy concerns, Google announced in 2020 that Chrome would stop supporting third-party cookies in the near future. At the same time, advertising technology companies are developing alternative solutions for online targeting and consumer privacy controls. This paper aims to explore privacy considerations related to online tracking and targeting methods used for programmatic advertising (i.e. third-party cookies, Privacy Sandbox, Unified ID 2.0) for a variety of stakeholders: consumers, AdTech platforms, advertisers and publishers.

Design/methodology/approach

This study analyzes the topic of internet …

A Closer Look At Csr Practices In Sustainable Fashion: A Guideline For Apparel Brands, Elline Deogracias, Tracie Tung, Natale Zappia

CSU Journal of Sustainability and Climate Change

While it might be greenwashing that impedes consumers' eco-consumption, the researchers posit that this gap is also due to fashion brands’ weak CSR communication and inconsistent understanding of CSR activities. This study aims to 1) determine the ease with which consumers can navigate sustainable fashion brand websites to find corporate social responsibility (CSR) activities, and 2) construct a framework that clearly identifies CSR activities, CSR dimensions, and the business operation stages at which they occur. Website content analyses were conducted on 27 sustainable fashion brands in the United States to investigate their CSR activities. A framework was proposed to better …

2022-January-24-Miranda Lambert, University Marketing And Communication, East Tennessee State University

ETSU News

Click here for "Know Before You Go" information!

JOHNSON CITY, Tenn. (April 24, 2022) – East Tennessee State University will host Miranda Lambert during the Student Government Association’s (SGA) Spring 2022 Concert on Friday, April 29, at the William B. Greene Jr. Stadium.

 The award-winning performer is one of the most well-known country music artists of the 21st century. She received the Grammy Award for Best Female Country Vocal Performance for her 2010 song titled, “The House That Built Me.” Lambert received a second Grammy Award for Best Country Album thanks to her 2014 album titled “Platinum,” and a third …

2022-January-21-Pepper And Pullon, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Jan. 21, 2022) Sgt. Dreama Pullon from East Tennessee State University Public Safety has a new partner. You will see her riding around campus in Sgt. Pullon’s patrol car and also assisting at major events.

And she needs no introduction.

Pepper joined the ETSU Public Safety team in February 2020 as the department’s first therapy dog. She journeyed to ETSU from Florida via the Paws & Stripes Comfort Dog Program. 

Overnight, she became a rock star.

“The students love her, and she loves them,” said Sgt. Pullon, who earlier this week took Pepper to the Dining …

2022-January-20-The Games Begin, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Jan. 20, 2022) East Tennessee State University’s League of Legends team will begin its second season this Saturday, January 22 against Florida Polytechnic University.

The game begins at 4 p.m. and can be viewed at twitch.tv/etsuesports or on the 32-foot video wall in the esports arena inside the D.P. Culp Student Center. Livestreaming will start at 3:45 p.m.

ETSU announced the formation of its League of Legends varsity team in December 2019 which competed in its first season last winter. The team finished the Collegiate League of Legends with a 4-2 season record. They also placed second …

The Safety Paradox Of Self-Driving Cars, Yeh Jun Lee, Jongwon Park

Asia Marketing Journal

Self-driving cars are undergoing extensive road tests and should enter the market within the decade, but consumers continue to worry about the safety of autonomous vehicles—even though most traffic accidents are caused by human errors that are avoidable with automation technology. Four experiments investigated how a vehicle’s automation level affects its perceived safety, why excessive safety concerns prevail, and how they can be mitigated. In all experiments, participants read descriptions of full-automation (Level 5) and high-automation (Level 4) self-driving cars: Participants consistently perceived Level 5 (vs. Level 4) vehicles as less safe. The effect persisted when objective safety information was …

2022-January-19-Job Secured With Disney, Etsu Student Reflects On What Hes Learned, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 19, 2022) – Anthony Salas happened to notice an email that arrived late one evening announcing a partnership between the United Negro College Fund, also known as UNCF, and the Walt Disney Company.

The Kingsport, Tennessee, native went to work. He connected with professionals on LinkedIn, applied for an internship, interviewed for a post and ultimately learned that he would be a member of the inaugural class of 2021 UNCF Disney Corporate Scholars.  

The East Tennessee State University student, set to graduate this spring, has gotten experience that even seasoned film producers could envy. 

He has …

2022-January-19-University Launches New Etsu Heroes Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (January 28, 2022) East Tennessee State University has launched a new program, known as ETSU Heroes, to recognize and reward outstanding members of the university community. Up to six members of the ETSU community will be acknowledged each year in an annual ceremony. The inaugural ETSU Heroes Recognition Ceremony will take place on Wednesday, March 30.

The ETSU Heroes program is intended to recognize role models within the ETSU community who embody excellence and have contributed significant and innovative accomplishments to the university and the region. ETSU Heroes may be nominated by any peer in the ETSU …

2022-January-19-Etsu Program Will Guarantee Admission At Quillen College Of Medicine, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Jan. 19, 2022) – When the fall 2022 semester begins, a handful of East Tennessee State University freshmen will be part of a new early assurance program that guarantees their eventual admission to the ETSU Quillen College of Medicine. 

“This is an unbelievably exciting opportunity to partner on the creation of a premiere program at ETSU,” said Dr. Christopher Keller, dean of the Honors College and senior international officer.

Program will accept eight freshmen

A collaboration between Quillen and the Honors College, the program will accept eight freshmen for the fall. Of those students, five will …