Marketing Commons^™

The Role Of Firm-Level Pdo In Asymmetrically Dependent Marketing Channel Relationships, Yuerong Liu

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation introduces power distance orientation (PDO) at firm level to extend the traditional view of power/dependence asymmetry. The traditional view suggests that the powerful firm will exploit its power for its own interest, and the dependent firm will engage in a preemptive strike (e.g., engage in self-interested, guileful behaviors before the powerful partner exploits them) due to its fear of being exploited. As a result, power/dependence asymmetry leads to deleterious relationship outcomes. Yet, power dependence theory does not consider the role of power dependence orientation, which is a firm’s acceptance of unequally distributed power. This dissertation consists of three …

Online Brand Detraction In An Online Opinion Platform, Violetta Wilk, Claire Lambert, Stephanie Meek

Research outputs 2022 to 2026

While most studies focus on positive consumer-driven brand outcomes, this study set out to understand a negative consumer-driven brand outcome - online brand detraction (OBD). Through the lens of social exchange theory, OBD was operationalized and compared to its direct opposite manifestation - online brand advocacy (OBA). A big data, qualitative analysis, with a longitudinal approach was used to understand OBD in an online opinion platform (OOP). Four key dimensions of OBD were found: brand negativity, brand attack, negative brand knowledge and experience sharing, and virtual visual cues. These dimensions are polar opposites of OBA - a highly sought-after organic …

Constructing A Company On Purpose: Understanding The Role Of Purpose On Firms' Corporate Brand Identity, Asfiya Taji

Theses and Dissertations (Comprehensive)

Increasingly, stakeholders are demanding greater accountability from firms and their respective brands. This in turn has pressured firms across industries to address social issues that were once inconceivable in relevance to their operating mission, requiring many businesses to pivot towards embracing a social purpose as part of their corporate brand identity. Purpose in management has been defined as the greater values that promote societal welfare within and outside the firm (Hollensbe et al., 2014) and, as such, purpose-driven firms are those that link their governance practices with the greater pro-social values they espouse(Kim et al., 2016). This dissertation studies the …

Boundary Resource Interactions In Solution Networks, Ruiqi Wei, Roisin Vize, Susi Geiger

Articles

Purpose – This study aims to explore the interactions between two different and potentially complementary boundary resources in coordinating solution networks in a digital platform context: boundary spanners (those individuals who span interorganizational boundaries) and boundary interfaces (the devices that help coordinate interfirm relationships, e.g. electronic data interchanges, algorithms or chatbots).

Design/methodology/approach – The authors conducted a multiple case study of three firms using digital platforms to coordinate solution networks in the information communication technology and lighting facility industries. Data were collected from 30 semi-structured interviews, which are complemented by secondary data.

Findings – As task complexity increases, smarter digital …

Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee

Dissertations

People nowadays use the Internet to project their assessments, impressions, ideas, and observations about various subjects or products on numerous social networking sites. These sites serve as a great source of gathering information for data analytics, sentiment analysis, natural language processing, etc. The most critical challenge is interpreting this data and capturing the sentiment behind these expressions. Sentiment analysis is analyzing, processing, concluding, and inferencing subjective texts with the views. Companies use sentiment analysis to understand public opinions, perform market research, analyze brand reputation, recognize customer experiences, and study social media influence. According to the different needs for aspect granularity, …

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …

Peran Employee Involvement Dan Public Service Motivation, Serta Mediasi Affective Commitment Terhadap Perceived Organizational Performance, Fahrina Yuliani, Sondang E. M. Sibarani, Steven Ebenheizer

Jurnal Manajemen dan Usahawan Indonesia

The government has regulated and legalized the compensation and benefits system through ap- plicable regulations and ratified nationally. However, the public sector needs to consider other non- monetary factors to improve employee performance, such as employee involvement, public service motivation, affective commitment, and perceived organizational performance. This research ques- tionnaire was distributed to public sector employees in an Indonesian government agency totaling 157 respondents, containing closed questions using a six-point Likert scale, an online survey plat- form, and processed using the Lisrel SEM method. This study was conducted to clarify the influence of previously identified and discussed individual-level factors as …

Analisis Pengaruh Cues Terhadap Trust, Attitude, Dan Online Shopping Intention Di Instagram, Larasati Chandra Githa Purnamaningrum, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this research is to determine the cues (signals/clues) in Instagram posts which are attractiveness, popularity and argument quality that can affect trust which will affect attitudes towards shopping using Instagram, and thus affect purchase intentions of Indonesian local beauty products through Instagram. The sample used in this study are active Instagram users aged 17 years and over who follow one of Indonesia’s local beauty brands in Instagram, and have not made purchases from the local beauty brand that they are followed. There were 226 respondents in this study and used pur- posive sampling. The research questionnaire was …

Analisis Perilaku Ewom Opini Vaksinasi Dengan Pendekatan Theory Of Planned Behavior, Benni Ahdiyana Pamungkas, Adman Nursal

Jurnal Manajemen dan Usahawan Indonesia

Ajzen’s theory of planned behavior (TPB) has been proven in many fields to predict human be- havior. Discussion of eWOM behavior based on the theoretical approach, to the author’s knowledge, has not been widely found. This study aims to examine six hypotheses to analyze eWOM behavior by TPB approach. This research methode is survey. Sampling uses a non-probability method with judgmental techniques. The unit sample is 165 respondents who already know or post a vaccination opinion twibbon on Facebook. The questionnaire is the measurement instrument in this research. The study reveals that three hypotheses were rejected and the other three …

Pengaruh Ethical Leadership Terhadap Affective Commitment Dan Job Satisfaction Yang Dimediasi Oleh Psychological Empowerment, Dwi Inesia, Niken Ardiyanti

Jurnal Manajemen dan Usahawan Indonesia

This study discusses the effect of Ethical Leadership on Affective commitment and Job Satisfaction which’s mediated by Psychological Empowerment. Respondents of this study were 217 State Civil Servants in the DKI Jakarta area Hypothesis testing using Lisrel’s Structural Equation Model (SEM) 8.5 method. Hypothesis test result show that Ethical Leadership has a direct positive effect, both on Affective Commitment (SLF 0,25 and T-Value 2,53), and on Job Stisfaction (SLF 0,26 and T-Value 2,61). Psychologcal Empowerment partially mediateds the effect between Ethical Leadership and Af- fective Commitment (total effect value 0,8393). Psychologcal Empowerment also partially mediateds the effect between Ethical Leadership …

Self Efficacy Dan Financial Behavior Wirausaha Muda Jawa Timur Di Masa Pandemi Covid-19, Dwi Sulistyorini Amidjono

Jurnal Manajemen dan Usahawan Indonesia

This study investigated self-efficacy and financial behavior of young entrepreneurs in East Java during the Covid-19 pandemic. Research respondents came from 5,161 young entrepreneurs in East Java with an age range of 18-34 years who took part in Financial Life Skills (FLS) Online Train- ing during June 2020 to April 2021. Data were collected using a questionnaire developed by the YouthWin Through Economic Participation (YEP) project funded by USAID1. The results showed that young entrepreneurs participating in FLS training had slightly higher self-efficacy in financial skills compare to self-efficacy in soft skills, and high financial inclusion behavior with insufficient financial …

What Interactive Web Features Are Most Used, Travis Tyler

Experiential Learning Projects

The use of interactive features in websites has become common place on the internet. People use these tools to help navigate and understand the content related to that website. However, due the large variety of websites it can be tricky to understand what features are best to utilize based on the topic of your site. This paper seeks to address this issue by researching how users interact and utilized different features on different websites. Research is gathered via scholarly articles and direct data gathered from volunteers. This data shows users tend to favor more interactive tools to help with navigation, …

Lessons Learned From Bookstagrammers For Library Promotion And Promotion Of Readership: Qualitative Study, Anna Novotna, Kamil Matula, Veronika Kociánová, Vojtěch Svačina

Library Philosophy and Practice (e-journal)

The prevalent problem with which libraries deal with today is decrease of patrons in younger generation. There is a lot of academic and research attention dedicated to studies of their behavior and trends connected to increase in time spent online and on social media. There are also concerns about attention spans of younger children and their reading habits. Many libraries tried to pull younger generation toward book reading and libraries in general by starting Instagram accounts but not many know how to run it to address the desired group of users. We have conducted interviews with three out of eight …

2021-December-21-Helping Vulnerable Children Families, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tennessee (Dec. 21, 2021) — Two East Tennessee State University faculty members and an ETSU doctoral student were recently published in the peer-reviewed Infant Mental Health Journal. 

Dr. Diana Morelen, assistant professor in the Department of Psychology; Dr. Michele Moser, professor in Quillen College of Medicine’s Department of Psychiatry and Behavioral Sciences; and Rebecca Otwell-Dove, a psychology doctoral student, teamed up with other infant mental health leaders from Tennessee and Michigan to write a review paper that tells the story of the Association of Infant Mental Health in Tennessee (AIMHiTN) and offers a guiding framework …

2021-December-21-Helping Vulnerable Children Families, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tennessee (Dec. 21, 2021) — Two East Tennessee State University faculty members and an ETSU doctoral student were recently published in the peer-reviewed Infant Mental Health Journal. 

Dr. Diana Morelen, assistant professor in the Department of Psychology; Dr. Michele Moser, professor in Quillen College of Medicine’s Department of Psychiatry and Behavioral Sciences; and Rebecca Otwell-Dove, a psychology doctoral student, teamed up with other infant mental health leaders from Tennessee and Michigan to write a review paper that tells the story of the Association of Infant Mental Health in Tennessee (AIMHiTN) and offers a guiding framework …

2021-December-20-Quillen College Of Medicine Announces New Leadership Appointments, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Linville

Dr. Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

JOHNSON CITY (Dec. 20, 2021) — Several individuals have been appointed to new leadership roles at East Tennessee State University’s Quillen College of Medicine.

Dr. David Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

“Dr. Linville is well known …

2021-December-20-National Merit Students, University Marketing And Communication, East Tennessee State University

ETSU News

Lillian Elder

JOHNSON CITY, Tenn. (Dec. 20, 2021) – Three University School students have been officially recognized by the National Merit Scholarship Corporation (NMSC). Two of the students, Lillian Elder and Zoe Trainor, have been named Commended Students in the 2022 National Merit Scholarship Program. The third student, Shazib Siddiqui, has been named as a Semifinalist. 

Roughly 34,000 Commended Students throughout the nation are being recognized for their academic promise. Although they will not continue to the 2022 competition for National Merit Scholarship awards, Commended Students placed among the …

2021-December-20-Quillen College Of Medicine Announces New Leadership Appointments, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Linville

Dr. Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

JOHNSON CITY (Dec. 20, 2021) — Several individuals have been appointed to new leadership roles at East Tennessee State University’s Quillen College of Medicine.

Dr. David Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

“Dr. Linville is well known …

2021-December-20-National Merit Students, University Marketing And Communication, East Tennessee State University

ETSU News

Lillian Elder

JOHNSON CITY, Tenn. (Dec. 20, 2021) – Three University School students have been officially recognized by the National Merit Scholarship Corporation (NMSC). Two of the students, Lillian Elder and Zoe Trainor, have been named Commended Students in the 2022 National Merit Scholarship Program. The third student, Shazib Siddiqui, has been named as a Semifinalist. 

Roughly 34,000 Commended Students throughout the nation are being recognized for their academic promise. Although they will not continue to the 2022 competition for National Merit Scholarship awards, Commended Students placed among the …

The Pandemic Changed The Face Of Retail. Here’S How Center City, Philadelphia — The State’S Leading Job Market — Is Faring On The Road To Recovery, Francisco O. Velasquez-Turcios

Capstones

The pandemic changed the face of retail. Here’s how Center City, Philadelphia — the state’s leading job market — is faring on the road to recovery.

Link to capstone project: https://franvela033.github.io/Capstone/