2021-December-01-Etsu Professor Writes About Plantation Sites Remembering Slavery, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (December 2021) – Plantation sites have the ability to better tell the histories of former slaves in the United States. 

That point drives the new book, “Remembering Enslavement: Reassembling the Southern Plantation Museum.” East Tennessee State University’s Dr. Candace Forbes Bright is one of the book’s authors. 

Examining multiple plantation sites across the American South, these scholars consider the experiences of tourists, museum managers and tour guides.  

As the public and scholars alike debate how to best understand and remember slavery in the U.S., this work is designed to help professionals reassemble the narratives and landscapes of …

2021-December-01-Etsu Health Family Medicine Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A heart for ministering to others paired with a love for science drove Dr. Allison Powers to obtain her medical degree and to pursue opportunities to serve others.

She is accepting new patients at ETSU Health Family Medicine Johnson City.

Powers offers the full scope of family medicine care for all stages of patients’ lives, including acute inpatient care, pediatrics, obstetrics and office procedures. 

“You will receive excellent care through ETSU Family Medicine Johnson City,” Powers said. 

“We are able to provide for many of your health needs in one medical home, while working with a …

Beverage Bottle Capacity, Packaging Efficiency, And The Potential For Plastic Waste Reduction, Rafael Becerril-Arreola, R. E. Bucklin

Faculty Publications

Plastic pollution is a pressing issue because authorities struggle to contain and process the enormous amount of waste produced. We study the potential for reducing plastic waste by examining the efficiency with which different polyethylene terephthalate (PET) bottles deliver beverages. We find that 80% of the variation in bottle weight is explained by bottle capacity, 16% by product category, and 1% by brand. Bottle weight is quadratic and convex function of capacity, which implies that medium capacity bottles are most efficient at delivering consumable product. Local data on PET bottle sales and municipal waste recovery validate the findings. A 20% …

Project-Based Pedagogy: The Client's Perspective, Wayne Aho, Wendy Cagle, Jon Marvel, Michael Smith, Edward Wright

International Journal for Business Education

Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with programs employing project-based education. The aim of this study was to better understand the experiences of business clients with whom students engaged as part of an undergraduate business capstone course. Two hundred fifty-three previous clients were surveyed with a 22.4% response rate. Responses were subjected to content analysis to cluster replies into …

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …

2021-December-01-Etsu Commencement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will confer more than 1,300 degrees during Commencement Exercises on Saturday, Dec. 11, at 10 a.m. and 2 p.m. in the Ballad Health Athletic Center. Gayle Conelly Manchin, who is federal co-chair of the Appalachian Regional Commission (ARC), will deliver the keynote address at 10 a.m. ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, will address graduates during the 2 p.m. ceremony.

Manchin works directly with the ARC’s 13 member governors, their state alternates and program managers, and a network of local development districts to continue to …

2021-December-01-Etsu Health Partners With Healing Hands, University Marketing And Communication, East Tennessee State University

ETSU News

Healing Hands

From left, Dr. Amanda Stoltz and Dr. John Culp are among physicians from ETSU Health Family Medicine Bristol who have partnered with Helen Scott, director of Healing Hands Health Center, to provide health care to low-income and uninsured individuals in the region.

BRISTOL, Tenn. – ETSU Health’s Family Medicine Bristol clinic is providing even more health care to low-income and uninsured individuals through a partnership with Healing Hands Health Center.

Healing Hands, located at 245 Midway Medical Park, is a charitable medical and dental clinic that provides care to adults in Northeast Tennessee and Southwest Virginia. East Tennessee …

2021-December-01-Etsu Professor Writes About Masculinity, University Marketing And Communication, East Tennessee State University

ETSU News

Masculinity – what it means and how it came to be – has for years been a point of discussion on college campuses. More recently, the conversation has spread to the general public. The New York Times posed the question in 2019: what is “toxic masculinity?”

East Tennessee State University’s Dr. Elwood Watson is addressing these and other important questions in “Talkin’ to You, Bro!: Liberate your mind from the confusing, ambiguous messages of contemporary masculinity,” a book released earlier this fall. 

The book offers a new outlook on manhood in current culture, Watson said, and aims to help men …

2021-December-01-Etsu Health Family Medicine Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A heart for ministering to others paired with a love for science drove Dr. Allison Powers to obtain her medical degree and to pursue opportunities to serve others.

She is accepting new patients at ETSU Health Family Medicine Johnson City.

Powers offers the full scope of family medicine care for all stages of patients’ lives, including acute inpatient care, pediatrics, obstetrics and office procedures. 

“You will receive excellent care through ETSU Family Medicine Johnson City,” Powers said. 

“We are able to provide for many of your health needs in one medical home, while working with a …

2021-December-01-Entrepreneurship-In-Residence Program Announced At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – In a first-of-its-kind initiative in the region, the College of Business and Technology at East Tennessee State University has announced the start of its Entrepreneurship-In-Residence (EIR) program, exposing student candidates to startup investment decisions.  

The program is a collaborative effort between The Angel Roundtable (ART) of the Appalachian Highlands and the Entrepreneurship Program at ETSU’s College of Business and Technology. The Angel Roundtable is a network of successful entrepreneurs, investors, and community business leaders from Northeast Tennessee, Southwest Virginia and Western North Carolina who provide investment capital and strategic advice to late-seed and early-stage companies to …

Digital Marketing In Hospitality And Tourism, Prem Kumar

University of South Florida (USF) M3 Publishing

OVERVIEW

Advancements in communication have led to relationship era of marketing from production era. The internet, information and communication technology (ICT) tools, and the Web revolution have played a pivotal role resulting into digital marketing of products and services in hospitality and tourism. Tourism industry is considered to be an information intensive industry where consumers have become co-creators of digital content on different media. The industry has witnessed a power shift form service provider to the consumers who have ability to attract and influence others with their shared experiences on digital platforms. Firms are adopting a digital marketing mix which …

The Use Of Virtual Conference Software (Vcs) In The Workplace During Covid-19 In North America: An Empirical Validation Of Innovation Diffusion Theory, Khaleed I. Khasawneh

Theses and Dissertations

Researchers in marketing and technology realized the importance of paying more attention to how and when new technologies or innovations are adopted during crisis, and which factors impact individuals’ successful adoption. Navigating through the different stages of the present COVID-19 crisis, it has become clear that such research focus would be beneficial so that firms can shape customers' decision making process in a way that ensure successful escape of a crisis and its Destructive results on a business or organization; COVID-19 will undoubtedly not be the last global crisis we face. First, a firm understanding of the factors affecting the …

Evaluation Of Recommended Modular Email Building Approaches, Palak Sadhwani

Electronic Theses, Projects, and Dissertations

Customer relationship management acts as the backbone of marketing. For any company marketing is the most important sector to promote a company and attract customers. Email marketing is one of the most effective ways of digital marketing. However, the cost of design and development is time consuming and redundant. Marketers and project managers are frequently unassertive about how to solve these issues. Although there are blogs, articles and services available for marketing email development, the lack of research in the effectiveness of email building architecture bolsters the need for this study. The project presents an architecture that modularizes the way …

Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi

International Journal for Business Education

‘Powerful knowledge’ is disciplinary knowledge that when learned, empowers students to make decisions in a way that will influence their lives in a positive way (Young, 2008). In this paper, the researcher employs this construct to explore the financial literacy education arising from studying secondary school economics. It emerges from the author’s research aimed at exploring teaching and learning in secondary school Maltese economics classrooms. The underlying conceptual framework for this study is critical realism. The study design consisted of interviewing and observing 14 economics teachers, together with four focus groups interviews with students. Data were analyzed by employing thematic …

Questions With Purpose: Utilizing Technology To Maximize The Parent/Child Reflective Discourse, Earl Tubbs

Masters Theses

For a young child, parents are the “no one” and “everyone” that Saint Augustine spoke of. Providing a positive example through action is important but shaping their moral compass by reflecting on their life experiences is equally important. Stated succinctly, reflective discourse is an interactive conversation between parent and child where the parent guides one’s children through recent life experiences, viewed through a specific lens. By reviewing logic driven and emotional responses, the positive and negative consequences to their behavior, and the people involved, parents can aid their children as they shape their definition of right and wrong. By reviewing …

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

2021 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2021.

Exploring Consumer Resilience During Covid-19: Demographics, Consumer Optimism, Innovativeness And Online Buying, Ivana Kursan Milaković

Economic and Business Review

This study investigates the predictors and outcome of consumer resilience given the Covid-19 pandemic and retail context. Predictors are represented by demographic characteristics and underexplored protective factors of consumer optimism and innovativeness, while the outcome variable includes online buying. Empirical research was conducted on the convenience sample of 400 Croatian consumers. Research results show that, given demographic characteristics, gender plays an important role in consumer resilience. In terms of the individual protective factors, both consumer optimism and innovativeness positively influence consumer resilience. In addition, consumer resilience negatively impacts online buying. Findings also have practical implications for companies’ marketing strategies.

The Curse Of The Original: How And When Heritage Branding Reduces Consumer Evaluations Of Enhanced Products, Minju Han, George E. Newman, Rosanna K. Smith, Ravi Dhar

Research Collection Lee Kong Chian School Of Business

Heritage branding is a common marketing strategy that has been shown to increase product appeal. Here, we find that certain forms of heritage branding can also have potentially negative consequences by leading consumers to react negatively to changes made to the brand’s original, flagship product—even if those changes objectively improve it. We demonstrate that when firms engage in heritage branding that emphasizes a brand’s longevity, consumers evaluate enhanced products less favorably than the original versions of those same products due to decreased perceptions of continuity authenticity. We demonstrate this effect across a variety of product domains (e.g., cosmetics, cookware, and …

Leveraging Reward-Based Crowdfunding During Covid-19, Hannah H. Chang, Erin Jasmine Guillermo, Colin Chai

Research Collection Lee Kong Chian School Of Business

Over the last year, Singapore firms have faced unforeseen market disruptions created by the Covid-19 pandemic. Worldwide country lockdowns, supply chain disruptions, and restrictions on business operations due to public health and safety measures posed non-trivial challenges. Many companies scampered to find alternative sources of revenue and ramp up their efforts at digitalisation - or risk the possibility of business closure.