Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation,
2026
Kennesaw State University
Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan
Atlantic Marketing Association Proceedings
No abstract provided.
Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles,
2026
North Carolina A&T State University
Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions,
2026
Tennessee Technological University
The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers,
2026
John Carroll University
Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell
Atlantic Marketing Association Proceedings
No abstract provided.
Counterproductive Work Behaviors To Cope With Person-Organization Misfit,
2026
Eastern Oregon University
Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard
Atlantic Marketing Association Proceedings
No abstract provided.
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering,
2026
Marquette University
Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez
Atlantic Marketing Association Proceedings
No abstract provided.
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach,
2026
Kennesaw State University
Team Selection Applications Using Subjective And Objective Factors: An Analytic Approach, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19,
2026
Kennesaw State University
Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport,
2026
Salisbury University
Using Ai To Develop A Model For Conducting International B2b Sales Without A Passport, Memo Diriker, Judi Billups
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness,
2026
Kennesaw State University
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising: The Moderating Influence Of Age And Consumer Loneliness, Sanjay Puligadda
Atlantic Marketing Association Proceedings
No abstract provided.
Caring For Caregivers: A Health Care Marketing Opportunity,
2026
North Carolina Central University
Caring For Caregivers: A Health Care Marketing Opportunity, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Unlocking The Potential Of Social Media And Networks: Meditation Practices,
2026
Austin Peay State University
Unlocking The Potential Of Social Media And Networks: Meditation Practices, Terry Damron, Dr. Joseph Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks,
2026
Austin Peay State University
Online Sexual And Reproductive Health Information: Consumer Dissemination On Social Media And Networks, Terry Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights,
2026
Jacksonville State University
Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Collective Enactment Of Myth: The Case Of D&D,
2026
Dalton State College
Collective Enactment Of Myth: The Case Of D&D, Isaiah Waterhouse, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education,
2026
Houghton University
Building Community Through Service Learning: Textual Analysis Of Students’ Blogs In Pr Education, Mark Borchert
Atlantic Marketing Association Proceedings
No abstract provided.
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach,
2026
Valparaiso University
Student Higher Education Experience Journey From High School To Career Transition: A Holistic Approach, Musa Pinar, Matthew T. Luth, Coleen Wilder
Atlantic Marketing Association Proceedings
No abstract provided.
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays,
2026
University of Richmond
Adding Relevance With Experiential Learning: Engaging Alumni In The Development And Implementation Of Selling Role Plays, Bill Bergman, Jeff Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Faculty, Be The Nudge For Your Students’ Personal Brand!,
2026
Kennesaw State University
Faculty, Be The Nudge For Your Students’ Personal Brand!, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Keys To Utilizing Teamwork Effectively In College Courses,
2026
East Tennessee State University
Keys To Utilizing Teamwork Effectively In College Courses, Kelly G. Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
