Marketing Commons^™

Analysis Of International Hotels’ Social Media Strategies, Gökhan Şener, Cihan Cobanoglu

Journal of Mediterranean Tourism Research

The hospitality industry and customer behaviors are unceasingly due to technology. Social media is thoroughly used by many people globally today and is a primary digital form of communication that includes these developments regarding hospitality, which is discernible in the most recent way. Eminently, it is being browsed for recreation, providing notable information and promotion for businesses. Social media generates outstanding opportunities for corporations to run critical digital marketing strategies. One of the essential considerations of enterprises is to grow their sales volumes, and advertising on digital platforms is a much more operative approach than any other platform nowadays, so …

Evidence Of Local Gastronomy In Rural Destinations: A Cross-European Study, Michael Vieregge

Journal of Global Hospitality and Tourism

In 2020, the Coronavirus pandemic led to domestic travel to rural destinations. Local gastronomy is key to tourists' expectations, perceptions, and images of rural destinations' authenticity. Empirical data supporting evidence of local gastronomy in rural communities are lacking. This archival research focused on n=549 Cittaslow and non-Cittaslow towns and cities in 19 European countries. Rural towns offer more local gastronomy than cities, and Cittaslow-certified towns more than non-Cittaslow. All rural towns should focus on expanding their local gastronomy, and Cittaslow cities even more so.

Effects Of Nutrient Claims On Consumer Purchasing Of Snacks In White-Collar And Blue-Collar Working Environments, Cecily R. Martinez, Amy M. Bardwell, Julie R. Schumacher, Jennifer L. Barnes

Journal of Global Hospitality and Tourism

The objective of this study was to examine nutrient claims signage on the purchasing of snacks in corporate foodservice operations. The effectiveness of claims among foodservice operations serving primarily administrative roles (white-collar) were compared with those serving primarily manufacturing roles (blue-collar). An experimental study was conducted through the implementation of six nutrient claims evaluated by a group of registered dietitians. The snack items were conveniently placed near the cash register to “nudge” purchases, and sales of snacks before and after the implementation of claims were examined. Paired-samples t-tests indicated that after nutrient claims were implemented, sales of snacks increased …

The Economics Of Technology In Travel, Tourism, And Hospitality, Stanislav Ivanov

Journal of Global Hospitality and Tourism

The first is an academic viewpoint, written by Prof. Stanislav Ivanov from Varna University of Management. He suggests academic research accepts and pays more attention to the economics of technologies in travel, tourism, and hospitality. According to Ivanov, travel, tourism, and hospitality (TTH) are intrinsically connected to technology. At the same time, tourists book their flights and accommodation through technology, reach their destination with the help of technology, explore the destination with technology, and share their experiences online with technology. Economic principles, like any other business, run them. Economic factors also drive their decisions to invest in technology. That is …

The Role Of Management Organizations And Local Governments In Destination Marketing: The Case Of Turkey Tourism Promotion And Development Agency (Tga), Murat Toktaş

Journal of Global Hospitality and Tourism

The second viewpoint is industry-focused and is authored by Mr. Murat Toktaş. He is the founder/president of KATID (Black Sea Tourist Operators Association), the founder/president of SKAL Karadeniz, and the founder/vice-president of TUROYD (Tourism Hotel Managers Association) and a member of the Board of Directors of TUROFED (Turkish Hoteliers Federation). In his viewpoint, he explains how destination management organizations (DMOs) work with local governments in Turkey. He suggested a successful destination marketing strategy for the Turkish Tourism Promotion and Development Agency (TGA). Collaboration between local and DMOs is essential for destinations to be adequately promoted and become a successful brands. …

Editorial: Academic Peer Reviewers – The Good, Bad, And The Ugly, Faizan Ali, Seden Dogan

Journal of Global Hospitality and Tourism

My academic research journey started a decade ago as a Ph.D. student at the Azman Hashim International School, University Technology Malaysia. Since then, I have authored over 150 peer-reviewed journal articles, conference papers, books, and book chapters. In addition to guest editing several special issues for academic journals, I also had an opportunity to serve as the Director of Research for numerous professional organizations. Furthermore, I have served in senior editorial positions for numerous well-established hospitality and services management journals for the last three years. All these roles involve sending out invitations to review the manuscripts. The usual scenario is …

2022-August-30-Equip Program To Increase Pathways Into Rural Medicine, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 30, 2022) – East Tennessee State University’s Quillen College of Medicine announced a new program designed to create more pathways for high school and college students who are interested in careers in medicine to serve rural and underserved communities.

The college officially launched EQUIP (Extending Quillen to the Underserved through an Integrated Program), an initiative that seeks to identify and mentor students to become primary care physicians committed to rural and underserved medicine.

“Quillen College of Medicine has an exceptional history of increasing access to health care, specialty care and medical knowledge for our region,” said Dr. …

Hey Google: Does Environmental Beliefs And Perceived Privacy Risk Influence Potential User’S Intention To Use A Smart Home System In Indonesia?, Adrian Adhe Elian, Imam Salehudin

Smart City

Automation technology has grown in a rapid pace recently. One of the technology that is growing rapidly right now is the Internet of Things or IoT. IoT consist of many devices, and one of the IoT device that are popular right now is called the smart home device. This smart home device can be use to make the house of the user be smart and can be use to save energy for efficiency for the daily life of the user, such as electricity and water that kan provide a negative impact on the environment if used extensively. This smart home …

Developing Marketing Strategies To Enhance Students’ Perception Of Service Within The Thompson Scholarship Program, Emileigh Kleps

Honors Projects

Understanding the perceptions of Thompson Family Scholars to suggest improvements of marketing strategies within the Thompson Scholarship Program for the benefit of current and future Thompson Family Scholars.

2022-August-19-Welcome Week 2022, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 19, 2022) – Students are making their way to campus for the fall semester, and East Tennessee State University is gearing up to revel in their arrival with the traditional Welcome Week celebration. The week-long event will take place from Sunday-Saturday, Aug. 21-27, and will provide new and returning students with the opportunity to enjoy entertainment; learn about campus life, organizations and services; engage with fellow students; and win prizes including tablets, headphones and more. 

Highlights of the week include a block party, a variety of tabling events, giveaways from local businesses and a free concert.

Students …

2022-August-18-College Of Pharmacy Early Admission Pathway, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (August 18, 2022) – Olivia Long knew when she was in eighth grade that she wanted to be a pharmacist. She later found a way to get a jump on that career through the Early Admission Pathway at the East Tennessee State University Bill Gatton College of Pharmacy.

Through this arrangement, the Mount Juliet native is concurrently working toward her bachelor’s degree in pharmacy studies and her Doctor of Pharmacy (Pharm.D.) degree. The idea of pharmacy was first suggested to Long by her mother, who is a nurse, and she followed up by investigating the career in her …

The New Consumed Consumer: The Impact Of The Covid-19 Pandemic On The Compulsive And Impulsive Buying Habits Of Gen Z, Kristen Kline

Honors Program Theses and Projects

This study focuses on the compulsive and impulsive spending habits of Gen Z over the past year. Gen Z is defined as the generation born within the years of 1997-2013, following the millennial generation. This generation has been raised surrounding the internet and social media and are considered one of the most technologically advanced generations (Schroth, 2019). Gen Z’s use of technology continues to drastically increase. Recent Data shows that 98% of Gen Z own a smartphone and average a usage time of about 4 hours per day (Kastenholz, 2021). The most popular social platforms among Gen Z are Instagram, …

2022-August-12-Gatton College Of Pharmacy Welcomes Class Of 2026, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 12, 2022) – East Tennessee State University Bill Gatton College of Pharmacy welcomed 54 student pharmacists in the Class of 2026 with a traditional White Coat Ceremony today at the ETSU Martin Center for the Arts. The class arrived on Aug. 1 for Gatton Ready, a bridge program designed to help students acclimate to the rigors of pharmacy school, culminating in the White Coat Ceremony today.

“Class of 2026, you are on a career path that will allow you to serve, lead and impact your community in a wide variety of ways as student pharmacists,” said Dr. …

From ‘Homo Economicus’ To ‘Homo Culturalis’: Review Of Irrationally Rational By V. Raghunathan, Milind M. Shrikhande

Markets, Globalization & Development Review

No abstract provided.

Grandchildren Of Ottomans Vs. Children Of Atatürk: A Script On Turkey's Emerging Political Identities Towards 2023, İrem Taştan, Ezgi Karanfil

Markets, Globalization & Development Review

The aim of this script is to take the initiative to open an updated discussion of the ways in which the global ideological market is shaping the collective political identities in the context of contemporary Turkey. We craft two seemingly opposing yet deeply connected political identities, namely the "grandchildren of Ottomans" and the "children of Atatürk", to critically explore the future possibilities for Turkey's contested ideological market.

Does Microcredit Reduce Poverty? An Empirical Exploration In India, Aneel Karnani, Seema Sahai

Markets, Globalization & Development Review

Microcredit has grown dramatically over the last few decades and its supporters have made extravagant promises about its potential impact on reducing poverty. However, much recent research has shown that microcredit has no significant impact on reducing poverty. In this exploratory study we interview 205 clients of for-profit microcredit to better understand the causes of why microcredit has not lived up to its promise. We find the basic problem is that the lending policies of the microcredit organizations are designed to lower the costs and risks, and hence increase the profits of the organization, and are not responsive to the …

Inequality, Economic And Cultural Polarization, And Entrepreneurship Challenges In Emerging Contexts, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

What Explains Smartwatch Adoption? A Comparative Study Of South Korea And Indonesia, Mufida Sekardhani, Sujin Song

Asia Marketing Journal

Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has …

2022-August-05-Meet Zach Dickenson, University Marketing And Communication, East Tennessee State University

ETSU News

(Aug. 5, 2022) The decision to attend East Tennessee State University came down to one overarching realization for Knoxville native Zach Dickenson – ETSU was just right.

“When I first toured ETSU, it was snowing and it was absolutely beautiful, and I remember my family was with me,” said Zach, who is now a senior nursing major at ETSU. “It was just us on the tour and it just felt like home. I could just see myself going to school here for the next four years.

“It wasn’t too big; it wasn’t small. There was so much to do on …

Teaching Sql In An On-Line Learning Environment: Considering For Selecting A Relational Database, Marion Smith

Southwestern Business Administration Journal

In today’s business environment, students entering the workplace are expected to have problem-solving skills as well as an understanding of fundamental database concepts. Interns and new hires must be able to identify, extract and manipulate data that typically reside in a relational database. To meet this expectation, students are introduced to database concepts and SQL in a variety of courses. This paper discusses instructor considerations when selecting a database management system for teaching SQ on-line