Marketing Commons^™

On The Volatility And Market Inefficiency Of Bitcoin During The Covid-19 Pandemic, Cesar C. Rufino

DLSU Business & Economics Review

The COVID-19 pandemic has been causing unprecedented economic downturn worldwide. As it wreaks havoc on every aspect of global economic activities, stakeholders are wondering how its impact can be quantified to craft viable responses. In the exotic field of cryptocurrencies, prior to the pandemic, everyone was excited about Bitcoin and its multitude of potentials. However, a day after COVID-19 was officially announced by the World Health Organization as a pandemic, the rate of return to Bitcoin dropped by an unheard-of one-day decline of -46.5%, and people started to rethink the prospects of Bitcoin. A day after this steep decline, Bitcoin …

A Sector Prioritization Index With Carbon Emission Intensity Considerations, Krista Danielle S. Yu, Christine Alyssa P. Solis, Viknesh Andiappan

DLSU Business & Economics Review

Globalization has influenced the production processes. The varying degree of regulation on carbon emissions has caused some economies to continue with their production practices which can cause them to miss their commitments to international organizations. Previous literature has developed prioritization and vulnerability indices for sectors that account for the socioeconomic metrics, but they were unable to integrate the environmental effects that sectors generate. This study proposed a sector prioritization index with carbon emission intensity considerations to include the environmental effects based on a

multiregional input-output model. The results show that electricity sectors, services sectors, transport sectors, and energy- intensive industries …

Nexus Of Innovation And Firm-Level Productivity: Evidence From Philippine Manufacturing Firms, Zandro M. Catacutan, Willington O. Onuh

DLSU Business & Economics Review

We examine firms’ propensity to engage in innovation activities and the impact of innovation on firm-level productivity in the Philippine manufacturing firms using comprehensive firm-level data from the 2015 World Bank Enterprise Survey. We use two main specifications: the probit model to assess firms’ propensity to innovate, and endogenous switching regression to evaluate the impact of innovation on productivity and address endogeneity issues. Our empirical findings suggest that the propensity of firms to engage in innovation is low and negatively affected by R&D intensity and capital intensity. We find evidence of beneficial effects for both product and process innovations on …

Emotional Intelligence Training And Professional Salespeople, Tracey Honeycutt Sigler, Charles D. Shepherd Ph.D

Atlantic Marketing Journal

Emotional intelligence (EI) has long been considered a significant success factor, especcially in careers like personal selling that involve considerable social. contact (Goldman, 1995). As a result, a series of studies have investigated the link between EI and sales performance. The results of these studies indicates that EI can positively impact sales performanace. As a result, researchers (Deeter-Schmelz & Sojka, 2003) have called for its integration into sales training programs. However, to this point, no research has established an effective approach to EI training in sales. This study begins to rectify that shortcoming by indentifying best practices in general EI …

Implementing A Short-Term Field-Based Experiential Learning Activity: The Retail Scavenger Hunt, Pam Richardson, Rebeca Perren

Atlantic Marketing Journal

This article introduces the Retail Scavenger Hunt (RSH)—a short-term field-based experiential learning activity. This flexible pedagogical tool enables students to experience first-hand what is commonly referred to in the consumer-packaged goods industry as “the store check.” Although initially designed as an instructor-led activity, the authors adapted the exercise during the pandemic to be executed as a self-directed, app-based field activity. As a result, this research can compare student impressions across implementation modes.

Textbook Publishing For Secondary And Higher Education, Sherry Roberts, Lucy M. Matthews

Atlantic Marketing Journal

Given the number of high school and college students in need of textbooks, there is an opportunity for individuals interested in becoming textbook authors. The process begins with conducting research to determine the appropriate type of book and the market for that book. The research for secondary education includes understanding curriculum standards for the given subject. Understanding the market for the book is important to also determine the appropriate publisher for the proposed textbook. Next, it is time to prepare the items needed for the prospectus. These items include the table of content, end-of-chapter exercises, and likely a few chapters …

Are Generational Attitudes Toward Digital Marketing Technology Exhibited In Automobile Purchase Behaviors?, Scott Whitaker

Doctor of Business Administration Dissertations

This dissertation was focused on the current digital purchasing trend in the used automotive industry in order to understand which factors impacted the growth of this trend through the lens of generational cohort theory. The growth of consumer informedness in the automotive sector has created drastic changes in how consumers are able, and willing, to purchase vehicles. Used car dealerships who adopt successful internet marketing techniques can capture and engage potential customers and then convert that engagement into sales. Companies like Carvana, Vroom, and CarMax have seized this opportunity and created a digital marketing phenomenon with major impacts on consumer …

Showcasing College-Funded Databases: Collaborations Between College Of Business And Business Librarian, Sandy Kizer, Marina Narvaez

Faculty Scholarship

This visual represents a study that took place at University of Arkansas – Fayetteville regarding a collaboration between Walton School of Business, IT Director and the Millins Library, Business Librarian. Wanting to reevaluate the 30+ college funded databases, available only to the Walton community, Kizer and Narvaez implemented a series of two questionnaires which were designed in Qualtrics and distributed to the Walton Research Committee members consisting of representatives from each department; who then forwarded the surveys to their colleagues. Meanwhile, a web page showcasing the databases, primarily utilized by faculty and graduate students, launched on Walton’s website. As survey …

2023 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2023.

The Search For Value For New England Skiers, Colin J. Liebert

Honors Theses and Capstones

No abstract provided.

Consumer's Perceptions Of Sustainable Products Through Social Media, Alessandra M. Cutone

Honors Theses and Capstones

Within the past 10 years, marketing has shifted drastically. Companies have slowly made the switch from mailers and print marketing to a variety of digital marketing forms in order to keep the attention of their consumers. This research examines consumer’s perceptions of advertisements through social media influencers relating to sustainable products. More specifically, what drives consumers to buy eco-friendly products on social media? Does the sustainability focus of the influencer matter for product endorsement? And along with that, does there need to be a match between the sustainability focus of both the product and the influencer? The results of this …

On The Path To Decolonizing Health Care Services: The Role Of Marketing, Reece George, Steven D'Alessandro, Mehmet I. Mehmet, Mona Nikidehaghani, Michelle M. Evans, Guarangi Laud, Deirdre Tedmanson

Research outputs 2022 to 2026

Despite considerable investment, health outcomes for First Nations people are well below those of the rest of the population in several countries, including Canada, the United States, and Australia. In this article, the authors draw on actor-network theory and the case of Birthing on Country, a successful policy initiative led by First Nations Australians, to explore the decolonization of health services. Using publicly available archival data and the theoretical guidance of actor-network theory, the analysis offers insight into how marketing techniques and technologies can be deployed to achieve improved health outcomes and implement decolonized approaches. The insights provided have theoretical …

Lohasian’S Cryptocurrency Adoption: Technology Acceptance Model In The Extended Theory Of Planned Behavior, Sooyeon Choi

AMTP Proceedings 2023

Economic growth is being fueled by the widespread acceptance of cryptocurrencies in numerous industries. LOHAS (Lifestyle of Health and Sustainability) is a growing consumer group that is concerned with sustainability and well-being. They are early adopters who look for the most recent data and cutting-edge technologies. LOHAS consumers frequently embrace and test new products early than their relatives or friends. Despite the fact that LOHAS consumers tend to be tech-savvy, empirical studies that look at LOHASians' adoption of technology have, as far as the author is aware, never been done. In light of this, this study investigates the psychological processes …

Typology Of Tweets And User Engagement Generated By U.S. Companies Involved In Developing Covid-19 Vaccines, Priyanka Khandelwal, Leslie Ramos Salazar, Soni Khandelwal

Department of Marketing: Faculty Publications

This study analyzes 295 tweets by four U.S. companies engaged in discovering a vaccine for COVID-19. Tweets were analyzed to understand how their Twitter feeds balanced corporate and product branding (vaccine, medicines, etc.) and disseminated scientific information relating to COVID-19. The results suggest that these companies were actively embedding technical information about COVID-19 in their corporate and product branding. Tweets providing technical and scientific information about the progress made toward developing a COVID-19 vaccine garnered high levels of user engagement from their target audience. Findings from this study indicate the growing importance of technical communication in corporate settings during a …

Moderating Effects Of Relationship Length And Contact Frequency On Customer Citizenship Behaviors, Laee Choi, Mi Ran Kim

ICHRIE Research Reports

Studies show that contact frequency and relationship length impact co-creative and in-role behaviors with service providers. However, their influence on extra-role or customer citizenship behaviors (CCBs) remains unexplored. This study delves into the moderating role of relationship length and contact frequency within the CCB model. Utilizing an online survey (n = 665), the study unveils that perceived justice’s impact on affective commitment is not moderated by contact frequency, whereas the impact is stronger in short-term than in longer-term relationships. The perceived support-affective commitment-CCBs relationship is stronger in high contact than in low contact group. Similarly, the relationship is stronger for …

Speed-Accuracy Tradeoffs In Decision Making: Perception Shifts And Goal Activation Bias Decision Thresholds, Jeff Larson, Guy Hawkins

Faculty Publications

A fundamental aspect of decision making is the speed-accuracy tradeoff (SAT): slower decisions tend to be more accurate, but because time is a scarce resource people prefer to conclude decisions more quickly. The current research adds to the SAT literature by documenting two previously unrecognized influences on the SAT: perception shifts and goal activation. Decision makers’ perceptions of what constitutes a fast or a slow decision, and what constitutes an accurate or inaccurate decision, are based on prior experience, and these perceptions influence decision speed. Similarly, previous experience in a decision context associates the context with a particular decision goal. …

An Angry Face And A Guilty Conscience: The Intrapersonal Effects Of Fake Anger In Negotiation, David Hunsaker, Teng Zhang, Mckenzie Rees

Faculty Publications

Research on anger in negotiation suggests that expressing anger can have detrimental effects on the relationship between the parties but may also improve the expresser’s economic outcomes, resulting in the use of fake anger (i.e., anger that is expressed but not felt) as a negotiation strategy. Based on research on moral emotions, we argue that fake anger in negotiation will lead to expressers’ guilt, which in turn negatively impacts their self-perception and their overall subjective experience of the negotiation. Across three studies (two online and one face-to-face), we consistently demonstrate that fake anger lowers negotiators’ feelings about themselves as well …

Sales Enablement In Entrepreneurial Ventures: Essays On The Role Of Social Capital And Resilience In Disruptive Environments, Ali Anwar

Theses and Dissertations (Comprehensive)

Enduring commercial success of entrepreneurial ventures is often associated with effective selling and an ability to navigate dynamic environments. However, two challenges stand out: 1) effectively managing cross-functional integration of sales with other value-creating organizational functions, given that selling in the contemporary organization is a multi-actor, strategic effort, and 2) being resilient to environmental disruptions, given the increasing frequency of their occurrence. I take a sales enablement perspective to focus on themes which are essential to optimizing sales performance in entrepreneurial ventures. The first theme focuses on internal social capital embedded in the cross-functional relationships of the sales, marketing, and …

Nomological Network Retrieval: The Development Of A Methodological Process For The Review Of Knowledge Structures In Academia And Its Application To Marketing Scholarship, Mohammad Ali Simjour

Theses and Dissertations (Comprehensive)

The increasing supply of peer-reviewed marketing publications indicates that the scholarly community’s understanding of marketing phenomena has increased significantly. However, this significant increase also prevents individual scholars from gaining insight into marketing phenomena simply because the sheer number of publications make a manual review of the literature impossible. This is an important limitation mainly because the validity of knowledge development processes in marketing partially depend on the scholars’ comprehensive understanding of extant knowledge. In this dissertation, I develop a methodological process to address this limitation and enable scholars to gain insight into large samples of peer-reviewed publications. I then apply …

Refereed Research - Impact Of Covid-19 On Subsistence Consumer-Merchants: A Study Of Tourism In The Himalayan Region, Sheetal Kapoor, Jigmet Wangdus, Shikha Upadhyaya

Subsistence Marketplaces

The COVID-19 pandemic disrupted global production and consumption patterns, affecting all anthropogenic activities. Findings from in-depth interviews with subsistence entrepreneurs in the Himalayan region highlight how the pandemic exacerbated the day-to-day challenges of the locals and the strategies they utilized to tackle uncertainties. Implications are derived for research and practice.

Key Words: Pandemic, tourism, subsistence consumer merchants (SCM), subsistence entrepreneurs