Marketing Commons^™

The Impact Of Private Equity Investment On The Market Performance Of Listed Companies On The A-Share Market In China, Mengyu Zhan, Sorasart Sukcharoensin

DLSU Business & Economics Review

This study aims to analyze all the Chinese Initial Public Offerings (IPOs) during 2010–2014 and follow their performance for five years. The study particularly tests the competing hypotheses on the role of Chinese private equity. The sample includes 916 firms that operate continuously for five years after IPOs to provide additional evidence on long-term performance. The results using the BHARs method indicate that private equity-backed IPOs tend to have significantly higher initial returns than non-PE-backed ones during three years of listing, supporting the screening and monitoring effect hypothesis in China’s capital market. After three years, the market performance of PE-backed …

Using Primates As A Flagship Species In Marketing Campaigns: Effects On Proenvironmental Attitudes And Behavioral Intentions, Taylor Barber

All Master's Theses

Shade coffee plantations grow coffee under a canopy of trees and provide alternative habitats for many bird and primate species, known as agroecosystems, particularly in Latin America. The aim of the current project was to better educate the public about shade plantations and the positive effects they can have on conservation for primates. In addition, marketing tactics such as the presence of a shade plantation certification label and howler monkey images were assessed for their effects on consumer purchasing intentions as well as participant support for biodiversity and sustainability. Participants were recruited through the Department of Psychology’s research system at …

2023-January-01-Dr. Richard Doc Sander Named Permanent Athletic Director At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

At a press conference earlier today, East Tennessee State University President Dr. Brian Noland named Dr. Richard “Doc” Sander as the university’s permanent director of Intercollegiate Athletics. Sander had been serving as interim athletic director (AD) since August of last year.

Sander has a long history and close relationship with the ETSU athletic department. He served as director of Intercollegiate Athletics once before, from 2013 to 2017. During that time, he helped create the university’s Global Sport Leadership program and later joined the program as a faculty member and program director. Moving forward, he will continue teaching in the program …

2023-January-01-Etsu Music Hosting Isotone, University Marketing And Communication, East Tennessee State University

ETSU News

make plans to attend the Isotone concert early next month.

The event is set for Monday, Feb. 6, at 7:30 p.m. in the East Tennessee State University Martin Center for the Arts.

“Isotone has a double meaning of importance to musicians and scientists. Isotone means a single tone. Isotone also refers to any of the nuclides that have the same number of neutrons but different numbers of protons,” said Dr. Sean Hawthorne, a cellist and assistant professor in the Department of Music at ETSU. “Come out for what will be an engaging and fun concert.”

Hawthorne will be joined by …

2023-January-01-Bucwire-Cessce- Making A Mark In The Field Of Sport Physiology And Performance, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Center of Excellence for Sport Science and Coach Education (CESSCE) at East Tennessee State University has achieved quite a bit of success lately in its numerous research, educational and service endeavors.

The Center, part of the Clemmer College at ETSU, aims to conduct and share cutting-edge research, provide service to various sports teams both at ETSU and beyond, and to increase the professional preparation of coaches.

It is heavily integrated with the master’s program in sport science and coach education and doctoral program in sport physiology and sport performance offered through the Department of Sport, Exercise, …

2023-January-01-Hargett Visits Etsu, Gives Award For Voter Registration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Tennessee Secretary of State Tre Hargett was at East Tennessee State University Wednesday to congratulate the university for its efforts toward voter registration. 

Hargett presented ETSU with an award for work completed during National Voter’s Registration Month in September 2022. 

 “Congratulations to East Tennessee State University and all the students who worked diligently on social media and in-person to get their fellow students registered to vote,” said Hargett. “In Tennessee, your vote matters. I hope all the newly registered students become active participants in our elections and go vote.”

ETSU promotes civic engagement

ETSU celebrated National Voter …

2023-January-01-Etsu Experts Offer Tips To Deal With Winter Stress, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – For some, the start of winter signals the holidays, a time marked by celebration and joy. Yet for others, the gray days and long nights are a period highlighted by increases in stress, anxiety or depression. 

To help, professionals at the East Tennessee State University Counseling Center have provided a range of tips to get through the cold weather months. 

“Everyone is different,” said Cynthia Millhorn. “So, pick and choose what feels right for you and your personality and preferences.” 

Up and going  

Bundling up and getting outside is a great step toward better mental health. 

“Sunshine …

2023-January-01-Etsu Collects Second Fema Grant In Six Months, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY - East Tennessee State University has won an important Federal Emergency Management Agency grant, the second such award in the last six months. 

ETSU is the only university in the state to receive the FEMA grant, worth $160,000 and is part of the Building Resilient Infrastructure and Communities program. 

“We are thrilled to receive this honor,” said Dr. Andrew Joyner, an associate professor in the Department of Geosciences. “It means we can help improve the campus, making it an even safer place.”  

The funding allows ETSU to update its hazard mitigation plan. ETSU’s Geoinformatics and Disaster …

2023-January-01-Etsu's Reece Museum Hosting 'Southern Fiction', University Marketing And Communication, East Tennessee State University

ETSU News

p>JOHNSON CITY – “Southern Fiction,” an exhibition of photographs by East Tennessee State University photography professor Tema Stauffer, is now open to the public at the Reece Museum. The exhibition is on display through March 1. A reception will be held on Thursday, Feb. 2, from 5-7 p.m. The museum will also be open for special weekend hours on Saturday, Feb. 4, from 10 a.m.-3 p.m.

 

“Southern Fiction” explores the history of the American South using its literary tradition as a road map, focusing on environments that have shaped the imaginations of 20th century Southern writers during their …

Moderating Effects Of Likelihood To Use In-Store Technology In Grocery Stores: Perceived Value Of Retailtainment, Adesegun Oyedele, Fuat Firat, Monica Hernandez, Emily Goenner Munson

Marketing Faculty Publications

The purpose of this study is the assessment of the moderating effects of consumers’ likelihood to use instore technologies on the relationship between retailtainment value and satisfaction with retailtainment in physical grocery stores. A questionnaire designed to test our model was administered to 332 undergraduate students. The data were analyzed using AMOS-SEM. The results show that perceived benefit, enjoyment, and unique values of retailtainment were significant in explicating satisfaction with retailtainment. Regarding the interaction effects of likelihood to use instore technology, the results reveal the positive relationship between human interactivity-instore, benefits, and unique values, and the dependent variable satisfaction with …

Minimizing The Ratchet Effect: Why Reciprocity Preserves Customer Satisfaction In Service Environments, Kyle A. Huggins, Val Larsen

AMTP Proceedings 2023

This paper focuses on a fundamental problem for marketers: the ratchet effect. The ratchet effect occurs when actual service performance is perceived to be significantly higher than service expectations, causing dissonance and resulting consumer guilt. If left unattended, consumers relieve their guilt by increasing the perceived state of expectations for subsequent visits. Known as the ratchet effect, this causes a dilemma for the service business as they consistently strive to improve service performance. Using equity theory, our experimental study explores whether businesses can break the ratchet effect by providing mechanisms of reciprocity for consumers to respond at little or no …

Pixel Tracking And Utms: A Study Of Nintendo Co., Ltd., Samantha S. Clevenger

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

How Likely Are Viewers To Watch Television Commercials: A Connectedness Perspective, Velitchka D. Kaltcheva, Anthony Patino, Dennis Pitta

Marketing & Business Law Faculty Works

With the recent return to more advertising-generated content by entertainment providers, it again becomes important to understand what will drive consumers to view commercials. We utilize the construct of television connectedness developed by Russell, Norman, and Heckler (2004) to predict viewers’ propensity to watch television commercials. Based on data derived from a survey completed by 816 residents of the United States, we estimate a logistic regression model and find that older (35+) viewers high on connectedness are more likely to view television commercials. We further employ correspondence analysis of free-response data to uncover differences in motivations to view commercials among …

College Of Business Honors Project - Sugardale Group 1, James Garchar, Samuel Hanna, Karissa Chin

Williams Honors College, Honors Research Projects

This project serves as our Honors Project and is integrated within the College of Business tying us to real-world experience with Sugardale.

Negative Forces In Consumption: Their Unpleasant But Undeniable Influence On Consumers, Yumei Mu

Graduate Theses, Dissertations, and Problem Reports (ETD)

An unfortunate reality of consumer behavior is that it has a negative side: Consumers can experience negative emotions (Harrison-Walker, 2019); firm-consumer relationships can grow sour (Do, 2019); and so on. Already quite prevalent, negative forces in consumption have only increased lately because of the COVID-19 pandemic (Gaydos, 2020). Given the pervasiveness of negative forces in consumer behavior, it is very important for consumer psychologists to study them. To that end, the three essays in this dissertation explore wide-ranging facets of negative forces in consumer behavior and, collectively, greatly augment the field’s understanding of the behaviors, processes, and outcomes comprising the …

Businesses Supposedly Held The Key To The Ada, But They Dropped The Ball: Can Marketing Be The Shot In The Arm America Needs To Bring The Spirit Of The Ada Back To Life?, Elizabeth T. Gratz

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research investigates the historical and current focus of the field of marketing on the disability community and considers whether marketers can positively impact attitudes toward the group through their firm media content. My first essay uses the Rocky Road to Policy Pavers model to discuss the importance of this large and underserved consumer group, and highlights several opportunities for the marketing community to reduce existing barriers to disabled consumers in the marketplace. One way that marketers can reduce stigma and improve attitudes toward the disability community is by strategically portraying individuals with disabilities in their firm media content. My …

Empowering Elderpreneurs Scommerce For Genx Consignment Store Owners In West Virginia, Joyita Sarkar

Graduate Theses, Dissertations, and Problem Reports (ETD)

In an ever-evolving digital landscape, this research explores Generation X (GenX) consignment store owners in West Virginia and the transformative power of Social commerce (sCommerce). Despite the ubiquity of Social media platforms, little attention has been given to the impact of sCommerce on the consignment store industry. Drawing from the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory (DIT), this study examines the factors influencing sCommerce adoption decisions for GenX consignment store owners.

Through qualitative research, this study uncovers untold stories within this entrepreneurial landscape. Purposeful sampling of 11 women and 20-60 minutes of in-depth interviews reveal the …

What Gives? Leveraging Marketing Knowledge To Increase Consumers’ Charitable Giving, Caitlin Michael

Graduate Theses, Dissertations, and Problem Reports (ETD)

Marketing plays a central role in nonprofit organizations that compete for the donations of individual consumers to achieve their respective missions. To this end, marketing researchers and practitioners have devoted much attention to the antecedents of charitable giving and ways in which solicitations may be made more effective and efficient. This gives rise to the questions: “What has the field learned?” and, relatedly, “What novel effects have not yet been explored?” Within this dissertation, three essays address these questions through the use of multiple methodologies.

The first essay seeks to outline what the marketing field has learned about consumers’ charitable …

Income Recovery Of Thai Workers From The Covid-19 Pandemic, Athakrit Thepmongkol, Amornrat Apinunmahakul

DLSU Business & Economics Review

This paper examines how COVID-19 and the resultant lockdown affected Thai workers and how their income has recovered as of the end of 2020. We conducted three phases of telephone surveys to track the income dynamics of Thai workers during the months of May, August, and November 2020. The initial COVID-19 impact on Thai worker income was enormous and very broad. On average, Thai workers’ income fell by 47.03%, and 69.7% suffered such a loss. Over the six months survey period, most Thai workers had just begun to stabilize their income, but only a few were actually able to recover. …

Cash Conversion Cycle And Investment Cash Flow Sensitivity, Ilker Yilmaz

DLSU Business & Economics Review

The purpose of this article is to investigate the effect of firms’ cash conversion cycle on their investments’ sensitivity to cash flows. Using the data of 167 energy companies from 2010 to 2019, we run dynamic panel regressions for the models based on the Euler equation. We employed a generalized method of moments (GMM) as the estimation technique. The analyses revealed two main results. The first is that there is investment cash flow sensitivity for the sample firms indicating the existence of financial constraints. The second is that the cash conversion cycle has a significant positive effect on investment cash …