Marketing Commons^™

2022-November-01-Skating On The Etsu Commons, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University is adding to the list of fun holiday activities in Johnson City with an outdoor synthetic ice-skating rink located on the ETSU University Commons, adjacent to the D.P Culp Student Center.  

The rink officially opens on Dec. 2 from 4-8 p.m., with a grand opening Bucky’s Blizzard Block Party for students and the community. It will be open again on Saturday, Dec. 3, from noon to 7 p.m., following the Johnson City Christmas Parade, and on Sunday, Dec. 4, from 2-7 p.m. Additional days and hours of operation will vary throughout …

2022-November-01-Etsu's Jesse Graves Featured Writer At Appalachian Event, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Jesse Graves, the poet-in-residence and a professor of English at East Tennessee State University, is the featured writer at the 40th Annual Appalachian Literary Festival at Emory & Henry College in Virginia.  

The event is Nov. 3-4. 

“I feel especially humbled and grateful to be recognized by the Emory & Henry College festival, as many of my mentors and my literary heroes, like Robert Morgan, Jeff Daniel Marion, Lee Smith and Charles Wright, have been their featured authors in the past,” said Graves. “For me, this celebration represents the essence of the warmth and fellowship in …

2022-November-01-Etsu Researchers Addressing Enrollment Shortfalls In Minority Males, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Research has shown a shortfall in the rate of Black and Hispanic males attending higher education institutions, and a team from East Tennessee State University’s Clemmer College is asking why.

“Often research studies in education look at test grades and GPA as indicators of success for Black and Hispanic males and do not consider other aspects like mentorship and engagement,” said Dr. Jill Channing, an assistant professor and associate director of ETSU’s Center for Community College Leadership, who was the lead investigator on the study. “We often see a gap between white middle-class students’ and traditionally …

2022-November-01-Etsu's Ted Olson Nominated For Two Grammy Awards, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Ted Olson, a professor of Appalachian Studies and Bluegrass, Old-Time and Roots Music Studies at East Tennessee State University, has worked to make sure the world never forgets legendary musician Doc Watson.

 

Last year, Olson co-produced the first-ever retrospective on Watson, known to music enthusiasts as “one of the most influential folk artists of all time.” That album, a four-CD/book box set titled “Doc Watson – Life’s Work: A Retrospective,” has been nominated for two 2023 Grammy awards. Olson is a solo nominee in the Best Album Notes category, while he and the project’s three co-producers …

2022 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2022.

2021 Ijbe V2 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. Letter from International President
3. SIEC-ISBE International

Impact Of Employer Value Proposition And Social Media Use On The Intention To Apply For A Job In The It Industry Of Vietnam, Quoc Trung Pham, Duy Anh Vo

The South East Asian Journal of Management

Research Aims: Human resources are critical for success in the digital economy. However, IT human resources are predicted to be scarce and attracting IT talent is difficult for many enterprises. Currently, employer branding and social media advertising are possible solutions to these problems. This research aims to evaluate the influence of EVP and social media use on the intention to apply for an IT job.

Design/Methodology/Approach: The quantitative research method is used to verify the research model. The sample includes 240 valid respondents from HCMC, Vietnam. The research model includes six independent variables (5 values of EVP and social media …

Empirical Study On The Acceptance Of Mobility As A Service (Maas) Based On The Utaut2 Model, Masaki Toyama

Asia Marketing Journal

To achieve the widespread use of Mobility as a Service (MaaS), a novel transportation platform, it is important to increase consumers’ intention to use MaaS. Therefore, this study clarifies the determinants of consumers’ intention to use MaaS based on the UTAUT2 model. The research model is tested using structural equation modeling based on data from a web-based questionnaire survey of Japanese consumers. The results show that performance expectancy, social influence, hedonic motivation, and price value have significant effects on the intention to use MaaS. Moreover, the relationship between the intention to use MaaS and independent variables is moderated by old …

Glendalough Distillery: The Internationalisation Challenge, Aileen Kennedy Dr, Tara Rooney Dr

Case Studies

This case study focuses on the emergence and growth of an Irish-owned start-up challenger brand Glendalough, entering the highly competitive global whiskey market. From their origins in 2011, this small enterprise has gained global attention for their innovative products, their strong focus on branding and their rapid success. The case centres on their acquisition by Mark Anthony Brands, a major North American drinks producer and distributor, who took a stake in the business early on.

The next phase for Glendalough will focus on how to maximise this relationship with Mark Anthony Brands. While this will give them increased access and …

Portwest’S Future Strategy: Fashionising Workwear – Threading The Needle, Fiachra Coll, Damian O'Reilly

Case Studies

Portwest- should they further pursue the leisurewear / workwear market or should they focus on expanding the current range?

Portwest is a global manufacturer and innovator of workwear, safetywear and Personal protective equipment (PPE) and one of the fastest growing workwear companies in the world. Recently, the company launched an “Inspired Workwear” collection targeting the leisurewear/workwear market. It is a departure from their traditional markets where their acquisition strategy has seen Portwest rapidly gain market share. Management are concerned that this new departure may take resources from the core business of Workwear and dilute key resources.

Keeping It Agile: The Internationalisation Decision For The Agile Executive, Siobhan O Regan, Roger Sherlock

Case Studies

This case focuses on The Agile Executive, a company looking for new market opportunities to expand their business in several possible European markets.

This case is also an exercise case for students to practice their knowledge from the perspective of strategic management, branding, marketing & sales, conducting market research and the development of feasible marketing entry strategies, all based on clear use of robust criteria, aligning with the core competences, resources and capabilities of the organisation.

This case can be divided into sub-cases that could focus on answering the questions of how to enter or expand in a target European …

2022-October-26-Etsu Part Of Cworph, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 26, 2022) – Supported with a first-of-its-kind joint $4.7 million cooperative agreement from the Health Resources and Services Administration (HRSA) and the Centers for Disease Control and Prevention (CDC), six U.S. universities have come together to conduct robust public health workforce research, evaluation and analysis:  

• University of Minnesota
• Johns Hopkins University
• Columbia University
• Indiana University
• University of Washington
• East Tennessee State University

The unique collaboration is called the Consortium for Workforce Research in Public Health (CWORPH). Led by the Center for Public Health Systems at the University of Minnesota School of Public Health (SPH), CWORPH’s research will …

What Has Changed For Top Mba Schools Within A Decade In Terms Of Mindfulness?, Dr. Damla Aktan, Asst. Prof. Nilgün Gürkaynak

International Journal for Business Education

The concepts of “mindful consumption” and “sustainability” became indispensable parts of both academia and business life. Based upon an initial research conducted in 2012, this research aims to understand and compare the change within a decade in MBA curricula in terms of mindfulness content inclusion as well as sustainability and ecological orientation. The results compare the evolution of the integration of concepts to curricula since 2012 through the official websites of the top 100 MBA schools of the Financial Times Global Ranking in both 2012 and 2022. The study aims to summarize how the concepts of sustainability, mindful consumption and …

2022-October-22-Etsu Bluegrass Celebrates 40 Years With Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 22, 2022) – Having created one of the most musically grounded and historically minded music studies programs in the United States, East Tennessee State University celebrated the program’s 40^th anniversary with a special event. During this event showcasing student bands from the 1980s, 1990s and 2000s, four-time Country Music Association and four consecutive Academy of Country Music Entertainer of the Year Kenny Chesney joined ETSU President Brian Noland in presenting program founder Jack Tottle with an honorary doctorate.

“Jack’s impact on the music industry goes back even before his time at ETSU,” said Dan Boner, program …

The Effect Of Lockdown Repeal On Socialization: Bayesian Multilevel Difference-In-Differences Approach, Hyunwoo Jung, Yiling Li, Jeonghye Choi

Asia Marketing Journal

The COVID-19 lockdown has had an unprecedented impact on people in various ways. This study evaluates the effect of lockdown repeal from both marketing and public-policy perspectives. Combining the Bayesian multilevel model with the difference-in-differences design, we find that a lockdown repeal has had a negative impact on socialization. Furthermore, the results show that those who have a low level of risk perception are less affected by lockdown repeal. Also, the negative effect of lockdown repeal varies depending on past socialization behaviors; that is, the lockdown-repeal effect is attenuated for those who socialized more than others in the past. Our …

Is The Peak-Affect Important In Fast Processing Of Visual Images In Printed Ads? : A Comparative Study On The Affect Integration Theories, Kyunghee Bu, Luri Lee

Asia Marketing Journal

This study investigates how affects elicited by visual images in print ads are integrated to form a liking for the ads. Assuming a sequential rather than simultaneous processing of still-cut images, we adopt the ‘think-aloud’ method to capture consumers’ spontaneous responses to visual images. We hypothesize that not only would consumers show mixed affects toward a still-cut visual image but that they would also integrate their serial affects heuristically rather than simply averaging the affects as suggested by the compensatory hypothesis. By comparing the effects of two contradictory affect integration hypotheses (i.e., peak-affect and mood-maintenance) with compensatory integration, using a …

Support For Academics Among University Athletic Donors, Srivatsa Seshadri, Greg Broekemier, Mackenzie Puckett

Mountain Plains Business Conference

No abstract provided.

A Review Of The Literature On The Effects Of Social Media On Buying Fashion Apparel Intention And Decision, Win Min Thein

Mountain Plains Business Conference

The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research …

2022-October-11-Etsu Among Top Online Nursing Programs In Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 11, 2022) – East Tennessee State University is among the top online nursing programs in Tennessee for 2023, according to a new ranking released by EduMed.org.

The ETSU College of Nursing is ranked No. 2 in the state for its online undergraduate, master’s and doctoral-level nursing programs.

“As the largest nursing program in Tennessee, ETSU is committed to addressing the health care needs of our region and state,” said Dr. Leann Horsley, dean of the ETSU College of Nursing. “High-quality online education is one way that we can provide convenient options for current nurses who want …

2022-October-11-Etsu's Online Radiologic Science Program Ranked Third In The Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 11, 2022) – East Tennessee State University’s online Bachelor of Science degree in radiologic science ranks third in the country, according to EduMed.org’s rankings of the “Best Online Radiology Tech Programs for 2023.”

“ETSU’s College of Clinical and Rehabilitative Health Sciences is a hub for some of the nation’s fastest-growing health care professions, including radiography,” said Dr. A. Lynn Williams, interim dean of the college. “In order to meet workforce needs, it is imperative that our programs provide high-quality and convenient options for students who want to pursue these in-demand fields. Our 100% online radiography program …