Marketing Commons^™

2023-January-01-Etsu Storytelling Presenting Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University invites the public to the start of the new season of Re-Generation Story Slam at 7:30 p.m. (doors open at 7 p.m.) on Thursday, Jan. 26, in Johnson City.
 
Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “expectations.” Participants are encouraged to share stories about yearning, anticipation, waiting or things working out in unanticipated ways.
 
“Each Re-Generation Story Slam is completely unique and exhilarating,” producer and graduate assistant Cory Howard said. “Listening to someone share a story from their life on stage, whether funny or profound, …

2023-January-01-Researchers Discover 'Horned' Turtle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State University, preserves a five-million-year-old ecosystem once home to rhinos, mastodons, red pandas and many more extinct species. Among the most common fossil animals found at the site are turtles.

Researchers have now identified an extinct species of painted turtle, one that is entirely new to science and unique to the Northeast Tennessee site. Scientists named it Chrysemys corniculata, or the “horned painted turtle.” The name comes from a conspicuous pair of pointy projections on the front edge of …

2023-January-01-Meet Kristen Surles, University Marketing And Communication, East Tennessee State University

ETSU News

While growing up in McMinnville, ETSU doctoral student Kristen Surles became involved in community service through her church and school. While she didn’t know it at the time, the yard work she did for the elderly and disabled in her hometown and planting trees was the start of her journey toward a career in public health. Summer service trips with her church involving home repairs and other tasks led to a job for three summers with Group Cares, during which she traveled the country and worked on projects in 38 states. 

“That instilled in me the drive to help people …

2023-January-01-Local Trains Focus Of Etsu's Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Local lines will be the focus of this month’s Heritage Day, happening Saturday, Jan. 28, at East Tennessee State University’s George L. Carter Railroad Museum. 

The event runs from 10 a.m.-3 p.m. 

“The Lil’ Chicago name once was slang for Johnson City due to the rail traffic that once came through town,” said Geoff Stunkard, the coordinator of the Heritage Day program. “Both the Southern Railway and the Clinchfield had mainlines, small yards and industries they serviced here, while the original Tweetsie, the ET & WNC shortline, was headquartered here as well.” 

During much of the …

2023-January-01-American Folk Music Focus Of Talk At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Kalia Yeagle, a musician and artist, will present “Tradition, Innovation and Power: The Women of American Folk Music” in a talk at East Tennessee State University early next month. 

The event, free and open to the public, is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender and Sexuality Studies Program. It takes place on Zoom (817 3675 0048) at noon on Wednesday, Feb. 1. 

“Women have always been central to old-time music – in the home and on the stage – and as instrumentalists and singers, preservers of this music, activists, …

2023-January-01-Campus And Community Events To Celebrate The Legacy Of Mlk Jr, University Marketing And Communication, East Tennessee State University

ETSU News

Numerous events are scheduled on campus and in the community to commemorate and celebrate the legacy of Dr. Martin Luther King, Jr.

On-Campus Events

The following on-campus events are coordinated by ETSU's Mary V. Jordan Multicultural Center. For more information about events coordinated through the Multicultural Center, call (423) 439-5872 or email [email protected].

MLK Legacy Program

January 13 from 11:30 a.m. to 12:30 p.m. 
Location: Alumni Bell Tower
Rain Location: Burgin Dossett Hall, 2nd Floor

Cake-Cutting Celebration

January 17 from 11:00 a.m. to 2:00 p.m. 
Location: D.P. Culp Student Center, 1st Floor

Day of Service

January 16 from 9:00 …

2023-January-01-Award-Winning Chanticleer Coming To Etsu Feb, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Heralded by “The New Yorker” as the “world’s reigning male chorus,” Chanticleer is coming to East Tennessee State University next month.

Chanticleer

The concert is Tuesday, Feb. 28, at 7:30 p.m. at the ETSU Martin Center for the Arts. 

“Having this Grammy Award-winning ensemble come to the Appalachian Highlands is a true delight,” said Dr. Alan Stevens, chair of the Department of Music. “Get your tickets now for the group known around the world as ‘an orchestra of voices.’ ” 

Founded in San Francisco in 1978 by Louis Botto, Chanticleer quickly took its place as a prolific …

Hiding In Plain Sight: How Imperfect Ingredient Transformation Impact Consumer Preference For Rescue-Based Food, Anna De Visser-Amundson, John Peloza, Mirella Kleijnen, Aylin Aydinli

Marketing & Supply Chain Faculty Publications

Rescue-based food (RBF) – food products often made from ingredients that are not able to be sold due to aesthetic imperfections – represent an opportunity to reduce food waste. However, despite consumers’ desire to act prosocially, preference for such products is negatively impacted by the perception that the imperfect ingredients reduce the quality of RBF. Across two studies, one field study and one controlled experiment, we demonstrate that a higher level of ingredients transformation can positively impact demand for RBF. Specifically, when the transformation makes the physical appearance of the initial imperfect ingredients less discernable (e.g., pureed) consumer demand increases …

2023-Rotation Spotlight- Patrick Carnevale ('23) In Pediatric Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Patrick Carnevale, from Hickory, North Carolina. He just completed a rotation experience in pediatric pharmacy at Niswonger Children’s Hospital in Johnson City with Preceptor Dr. Jim Thigpen, Associate Professor of Pharmacy Practice.

What does your day look like on rotation?

PC: A typical day starts with me waking up at 6 a.m. to review the patients we have for the day. I make notes on the patients assigned to me including their age, weight, what brings them in, and what medications they are on. I ensure that doses are appropriate and look through the notes to see if anything …

The Effects Of Venture Capital Network Centrality On Earnings Management And Profitability Of Portfolio Company: Evidence From The U.S. Market, Yosavee Niranvichaiya, Sorasart Sukcharoensin

DLSU Business & Economics Review

Based on a sample of 788 U.S. venture capital-backed IPO companies from 2006 to 2015, this research evaluates the impact of network centrality, venture capital (VC), and earnings management on the future profitability of VC-backed portfolio companies. The results suggest that companies backed by VCs with higher network centrality or that are “more centralized” are likely to have better future profitability after an IPO, even with the use of accrual-based earnings management.

Alumni Entrepreneurs Discover Career And Companionship At St. Mary's, Brooke Blanton Leith

Black History at St. Mary's University - 2025 Collection

Some of life’s biggest moments can unfold when people least expect them, and for two alumni in 2008, that became a strikingly true statement. Aaron Thomas and Nsi Heredia found themselves developing their relationship over the course of their time at St. Mary’s University; however, they also were able to develop skills that aided their entrepreneurial adventures. Both Thomas and Heredia were able to start their own businesses in large part due to the education they received in their respective classes, but also through extracurricular opportunities such as the Black Student Union and Marketing Club. While the path of entrepreneurship …

A Systematic Review Of Marketing Practices Used In Online Grocery Shopping: Implications For Wic Online Ordering, Leslie Hodges, Caitlin M. Lowery, Priyanka Patel, Joleen Mcinnis, Qi Zhang

Community & Environmental Health Faculty Publications

The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge gap in how these strategies may influence WIC participants who choose to shop for WIC foods online. This review examines the relevant literature to (1) identify food marketing strategies used in online grocery shopping platforms, (2) understand how these strategies influence consumer behavior and consumer …

The Passion For Eating Well, Samira Fallah, John Marsh, Wei Chen

Business

The Dr. Yum Project, founded by Dr. Nimali Fernando, is a non-profit organization committed to facilitating healthy eating for families. The idea was seeded when, working at pediatric clinics, Dr. Fernando witnessed the alarming rise of childhood obesity and observed children experiencing health issues linked to poor dietary habits. In pursuit of the Dr. Yum Project’s mission, numerous initiatives have been undertaken, with one of the most significant being the development of the Preschool Food Adventure curriculum. In recent years, this curriculum has achieved considerable success and has been actively promoted to various schools. Dr. Fernando holds an optimistic outlook, …

Exploring Parents' Knowledge Of Dark Design And Its Impact On Children's Digital Well-Being, Claire Bessant, Luei Lin Ong, Laurel Aynne Cook, Mariea Grubbs Hoy, Beatriz Pereira, Alexa Fox, Emma Nottingham, Stacey Steinberg, Pingping Gan

UF Law Faculty Publications

Dark design (also known as deceptive design; Colin et al., 2018 and dark patterns; Mathur et al., 2019) is evidenced by “a user interface carefully crafted to trick users into doing things they might not otherwise do” (Brignull, 2022; page 1). Much dark design is constructed with monetization as the primary goal- even in spaces without ecommerce design (e.g., free-to-play apps representing >95% of all mobile apps; Fitton et al. 2021). Many recent dark design strategies are also oriented towards collecting user information. Concerns about children’s vulnerability to inappropriate online marketing and economic fraud, and the impact of organisational data …

Making A List: Teaching Prospecting In Sales Courses, Alexander Milovic

Marketing Faculty Research and Publications

The importance of prospecting cannot be overstated in the sales discipline. The authors introduce an exercise that allows students to develop this skill by identifying and developing a detailed prospecting list with data gleaned from real-world contact information. This project can be executed both stand-alone or as an introduction to a larger-scale sales project. Additionally, this project can be delivered beyond the classroom in a workshop-style format to assist student organizations/clubs achieve their goals (e.g., fundraising, corporate outreach). Empirical results are shared, as well as qualitative student feedback, to demonstrate the exercise’s effectiveness for teaching this vital concept.

The Gatekeeper’S Dilemma: 'When Should I Transfer This Customer?', Brett A. Hathaway, Evgeny Kagan, Maqbool Dada

Faculty Publications

In many service encounters, front-line workers (often referred to as gatekeepers) have the discretion to attempt to resolve a customer request or to transfer the customer to an expert service provider. Motivated by an incentive redesign at a call center of a mid-size US-based bank, we formulate and solve an analytical model of the gatekeeper's transfer response to different incentive schemes and to different congestion levels. We then test several model predictions experimentally. Our experiments show that human behavior matches the predictions qualitatively, but not always in magnitude. Specifically, transfer rates are disproportionately low in the presence of monetary penalties …

Commentaries On “Scale Use And Abuse: Toward Best Practices In The Deployment Of Scales”, Constantine S. Katsikeas, Shilpa Madan, C. Miguel Brendl, Bobby J. Calder, Donald R. Lehmann, Hans Baumgartner, Bert Weijters, Mo Wang, Chengquan Huang, Joel Huber

Research Collection Lee Kong Chian School Of Business

Five comments below provide strong and interesting perspectives on multi-item scale use. They define contexts and research areas where developed scales are valuable and where they are vulnerable. Katsikeas and Madan begin by taking a global perspective on scale use, demonstrating how the use and transferability of scales become even more problematic as researchers move across languages and cultures. They provide guidance for scale use that is particularly relevant to international marketing and marketing strategy research. Brendl and Calder acknowledge the use of well-formed scales as measured variables in psychological experiments, both as independent and dependent variables, but critique the …

Power Asymmetry In Ongoing Business Relationships, Mdarhri Alaoui Saâd, Amine Noureddine

DLSU Business & Economics Review

Firms enter into partnerships to improve their competitive position, create and appropriate superior value, and increase their effectiveness and efficiency. Although balanced relationships (in terms of power and equitable value sharing) between the two partners exist, many researchers argue that these ideal relationships are not the norm and that asymmetry of power and unequal distribution of benefits are a reality of current business-to-business relationships. This study examines how power asymmetry affects the relationship climate in general and partner attitudes and behaviors in particular. Specifically, this study focuses on the sources of power exercised and how these impact value creation appropriation, …

Inequality, Oligarchy, And Dynasty, Ronald U. Mendoza

DLSU Business & Economics Review

Although some scholars frame inequality as a necessary step towards economic growth, this paper highlights its double- edged nature by examining oligarchy and dynasty as elements of inequality in the Philippine context. The best way to

ascertain whether inequality can be advantageous for development is to examine how it shapes the context that it works in. The presence of political dynasties is then evaluated based on their impact on patterns of leadership in the country, whereas business oligarchs are assessed by their influence over the structure of the economy. The paper concludes with a three-point agenda to address the root …

Antecedents Of Investment Decision-Making In Mutual Fund: An Indian Perspective, Som Nath Paul, Rajesh Kumar Upadhyay, -- Ashimagarg

DLSU Business & Economics Review

The growth rate of investments in mutual funds is certainly the most significant phenomenon of present financial markets. Over the years, mutual funds have been a branch whose assets have now become the largest among other financial intermediaries. In this industry, which has focused its attention on marketing, its products have been cut to a wider population. The aim of the present research is to explore the relationship between risk perception and investment decisions in mutual funds. This study is also an attempt to explore the role of expected return in the investment decision of investors in the mutual fund …