When Do Consumers Purchase Online?: Based On Inter-Purchase Time,
2013
Singapore Management University
When Do Consumers Purchase Online?: Based On Inter-Purchase Time, Youngsoo Kim
Research Collection School Of Computing and Information Systems
This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) the change of weekly spike purchase occurrence. Second, we build online inter-purchase time model and estimate it with the data collected from one of the premier online vendors in Korea. We verify new …
From The Digital Divide To Inclusive Innovation: The Case Of Digital Money,
2013
University of Queensland
From The Digital Divide To Inclusive Innovation: The Case Of Digital Money, Mark Dodgson, David Gann, Irving Wladawsky-Berger, Gerard George
Research Collection Lee Kong Chian School Of Business
This report is concerned with a profoundly transformative technology, one that affects a crucial element of the fabric of society. It examines digital money, a technology that moves economic transactions, payments, remittances, transfers etc, from the physical into the digital world. Just as communications and publishing have been transformed by digital technologies, so too will financial services. The progress of digital money will inevitably surprise us and it will develop in unexpected ways, but we believe it is on the cusp of delivering a remarkable transformation in the global economy. It will end the divide between those who can and …
The Government Service Technological Revolution: Challenges And Opportunities To Local Governments In Regard To E- Government Implementation And Advancement,
2013
University of Southern Maine, Muskie School of Public Service
The Government Service Technological Revolution: Challenges And Opportunities To Local Governments In Regard To E- Government Implementation And Advancement, Staci L. Beal
Muskie School Capstones and Dissertations
This analysis addreses the various issues that affect local government's ability to provide services via the web. The focus will be on e government services provided through local town websites. Discussed are various obstacles and opportunities that local municipalities and small government entities face with the adoption of e government services.
Mapping The Online Gambling E-Servicescape: Impact Of Virtual Atmospherics On The Gambler's Experience,
2013
University of Nevada, Las Vegas
Mapping The Online Gambling E-Servicescape: Impact Of Virtual Atmospherics On The Gambler's Experience, Brett Lillian Levine Abarbanel
UNLV Theses, Dissertations, Professional Papers, and Capstones
A structural model is proposed and empirically examined that investigates the influence of an online casino's atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric …
The Predictors And Outcomes Of Customer Loyalty In B2c E-Commerce,
2013
Morehead State University
The Predictors And Outcomes Of Customer Loyalty In B2c E-Commerce, Rui Zhang
Morehead State Theses and Dissertations
A thesis presented to the faculty of the College of Business and Public Affairs at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Science by Rui Zhang on April 17, 2013.
Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania,
2013
Providence College
Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania, Dionne Nickerson
Annual Celebration of Student Scholarship and Creativity
The rapid rise of Kenya's mobile payment system, M-PESA , has grasped the attention of policy makers and private enterprise alike. In just six years M-PESA has transformed how money flows throughout Kenya, and similar systems are gaining traction elsewhere in Africa. This project examines the impact of mobile payment system adoption on the economic advancement of Kenyan and Tanzanian microentrepreneurs. This work will further the understanding of mobile payment systems’ contribution to the economic growth of microenterprises, which may have implications for poverty reduction in these two nations.
The Use Of Twitter By Luxury And Midscale Hotels,
2013
University of New Hampshire - Main Campus
The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis
Honors Theses and Capstones
Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …
Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania,
2013
Providence College
Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania, Dionne A. Nickerson
School of Business Student Scholarship
The rapid rise of Kenya's mobile payment system, M-PESA , has grasped the attention of policy makers and private enterprise alike. In just six years M-PESA has transformed how money flows throughout Kenya, and similar systems are gaining traction elsewhere in Africa. This project examines the impact of mobile payment system adoption on the economic advancement of Kenyan and Tanzanian microentrepreneurs. This work will further the understanding of mobile payment systems’ contribution to the economic growth of microenterprises, which may have implications for poverty reduction in these two nations.
Retail Visual Assistant Digital Artefact,
2013
Technological University Dublin
Retail Visual Assistant Digital Artefact, Neville Knott
Dissertations
Window display, store layout and visual merchandising are defined as the ability to attract and sell to the consumer silently. One of the biggest challenges facing small retail businesses in towns and villages around the globe is how to compete against large multinationals in the visual layout and presentation of their merchandise and shops. One of the key advantages that large retail units have over small ones is professionally merchandised stock incorporated into a strategic spatial layout. The cost of employing a full- or part-time design expert within the field of visual merchandising is not viable for smaller shops, resulting …
Word Of Mouth And The Forecasting Of Consumption Enjoyment,
2013
West Virginia University
Word Of Mouth And The Forecasting Of Consumption Enjoyment, Stephen He, Samuel Bond
Faculty & Staff Scholarship
The digital era has permitted rapid transfer of peer knowledge regarding products and services. In the present research, we explore the value of specific types of word-of-mouth information (numeric ratings and text commentary) for improving forecasts of consumption enjoyment. We present an anchoring-and-adjustment model in which the relative forecasting error associated with ratings and commentary depends on the extent to which consumer and reviewer have similar product-level preferences. To test our model, we present four experiments using a range of hedonic stimuli. Implications for the provision of consumer WOM are discussed.
Exploring Spatial Business Data: A Roa Based Ecampus Application,
2013
Technological University Dublin
Exploring Spatial Business Data: A Roa Based Ecampus Application, Thanh Thoa Pham Thi, Linh Truong- Hong, Junjun Yin, James Carswell
Conference papers
In "Smart" environments development, providing users with search utilities for interacting efficiently with web and wireless devices is a key goal. At smaller scales, Google Maps and Google Earth with satellite and street views have helped users for querying general information at specific locations. However, at larger local scales, where detailed 3D geometries linked to business data are needed, there is a recognized lack of related information and functionality for in depth exploration of an area. Linking spatial data and business data helps to enrich the user experience by fulfilling more task specific user needs. This paper presents an eCampus …
Queuepay.Com: Building A System For Cardholders' Transaction Security,
2013
California State University, San Bernardino
Queuepay.Com: Building A System For Cardholders' Transaction Security, Jose Ramon Gonzalez
Theses Digitization Project
The purpose of this project was to apply the skills learned in the MBA program to help develop a solution to a problem that costs billions of dollars every year in fraudulent related losses arising from the use of payment cards such as debit cards, credit cards, charge cards or prepaid cards. The project analyzes the industry of payment cards, the emergence of the problem, and builds a prototype that addresses the problem. Queuepay.com is designed to provide services to its cardholders that will significantly reduce the risk of fraud.
Performance Prediction Of Commodity Prices Using Foreign Exchange Futures,
2013
Walden University
Performance Prediction Of Commodity Prices Using Foreign Exchange Futures, Yisa Ajao
2010-2016 Archived Posters
In an experimental quantitative research design, data from the Futures Market for commodities and foreign exchange futures covering 1986-2011 were obtained and addressed. A General Regression Neural Network was overlaid on this data to deduce a time-series prediction model for wheat prices. Performance prediction error was only 4.42%.
The Informavore Shopper: Analysis Of Information Foraging, System Design, And Purchasing Behavior In Online Retail Stores,
2013
Singapore Management University
The Informavore Shopper: Analysis Of Information Foraging, System Design, And Purchasing Behavior In Online Retail Stores, Jeff Min Teck Hong
Dissertations and Theses Collection (Open Access)
Global online retail sales are on the rise and are predicted to experience a double digit growth annually over the next three years. Given little marginal cost involved in adding new products and brands to their catalogues, online retailers tend to increase product and brand offerings to increase sales by selling products that could not have been sold due to space constraints in physical stores. Frank Urbanowski, Director of MIT Press, attributed the 12% increase in sales of backlist titles directly to increased accessibility to these titles through the Internet. For consumers, the ability to buy products that they would …
Adroll: A Case Study Of Entrepreneurial Growth,
2013
Gonzaga University
Adroll: A Case Study Of Entrepreneurial Growth, Todd A. Finkle
New England Journal of Entrepreneurship
This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.
M-Commerce Development In Developing Country: Users’ Perspective,
2013
Butler University
M-Commerce Development In Developing Country: Users’ Perspective, Hongjiang Xu
Scholarship and Professional Work - Business
M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users' perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users' perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis.
Glidden At Walmart: There For You,
2013
University of Nebraska-Lincoln
Glidden At Walmart: There For You, University Of Nebraska–Lincoln Nsac Team, Cody Elmore, Adam Kroft, Rachel Leitschuck, Brittany Rypkema, Jordan Oddo, Derek Niewohner, Matthew Anderson, Mitchell Benes, Meg Brannen, Griffin Gale, Devin Mcdermott, Grant Weber, Jennifer Gortik, Geremy Gortemaker, Katie Hottovy, Matt Wengert, Toan Chu, Devin Specht, Rich Bailey, Michael Goff
College of Journalism and Mass Communications: Student Advertising Projects
Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs, schoolwork, and family, they find it hard to keep up. Because of these busy lifestyles, savvy consumers crave home improvement solutions that are both quick and reliable. Glidden offers a solution to these issues by placing its top-quality paint in the most convenient store on Earth, Walmart. The University of Nebraska–Lincoln NSAC Team has created a plan to promote this symbiotic relationship of Glidden’s quality and Walmart’s convenience as …
Will "Smarter" Marketing End Social Discrimination? A Critical Review,
2013
Sacred Heart University
Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley
School of Computer Science & Engineering Faculty Publications
Purpose - There are two claims made by the web marketing/advertising industry. 1) By collecting, managing, and mining data, companies serve consumer’s best interests and 2) by adopting sophisticated analytics web marketers avoid discriminations that disserve individuals. Although we share an interest in ending social discrimination, we are more circumspect about pronounced individualism and technological fixes. Despite its appeal, or perhaps because of it, we should not accept the claim at face value. In this paper we argue that social discrimination may not disappear under smarter marketing; more overt forms may wane only to be replaced by more subtle forms. …
Social Media Impact On Virtual Shopping,
2013
Eastern Michigan University
Social Media Impact On Virtual Shopping, Tarah Soltis
Senior Honors Theses and Projects
The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …
Valuation Of Participation In Social Gaming,
2013
Seoul National University
Valuation Of Participation In Social Gaming, Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman
Research Collection School Of Computing and Information Systems
This study examines the value of the time that a user spends to participate in a social game. We focus on how a massive multiplayer online role-playing game (MMORPG) vendor can establish prices to encourage participation and retain its players. We estimate value through an application of the hedonic pricing model and analyze a data set for an MMORPG in Korea. The results permit us to estimate the value of game-playing time in monetary terms. Based on our empirical results, we propose an economic model and conduct numerical simulation to show how a game vendor can apply differential pricing in …
