E-Commerce Commons^™

How Do Consumers Use Social Shopping Websites? The Impact Of Social Endorsements, Pei Xu

Theses and Dissertations--Business Administration

Social endorsements are user-generated endorsements of products or services, such as “likes” and personal collections, in an online social platform. We examine the effect of prior social endorsements on subsequent users’ tendency to endorse or examine a product in a social shopping context, where a social platform connect consumers and enable a collaborative shopping experience. This research consists of two parts. In part I, we identify two ways prior social endorsements can affect subsequent user behavior: as a crowd endorsement, which is an aggregate number of endorsements a product receives for anyone who comes across the product, and as …

Governing A Digital Business Ecosystem: Lessons From One.Motoring Portal, Gary Pan, See Liang Foo, Shongye Tan

Research Collection School Of Accountancy

While the IT innovation topic has gathered significant research interests, the existing discourse on IT innovation is centered on internal organizational processes such as IT capability development and organizational learning rather than IT innovation networks as the primary means for achieving superior enterprise performance. This is an important topic because a networked perspective of IT-enabled innovation is a critical dimension for the dynamics of collaborative innovation in today’s networked economy. In particular, the development and implementation of a digital business ecosystem (DBE); a specific type of business ecosystem defined as an IT-enabled business network of entities with differing interests bound …

Safaricom: Innovative Telecom Solutions To Empower Kenyans, Laura Beauchesne, Nick Dorion, Nathaniel Griggs, Jeffrey S. Harrison

Robins Case Network

Safaricom is thriving by selling what many would consider a luxury product in an impoverished country. Africa is a vast market for telecommunications, and Kenya is the third largest mobile market. It is also one of the fastest growing economies in the region. This case contains a fascinating perspective on Kenya, and on the range of services Safaricom provides to its citizens. It also contains excellent detail on Safaricom’s business and philanthropic strategies.

Did New York State Just Anoint Virtual Currencies By Proposing To Regulate Them, Or Will Regulation Spoil Them For Some?, Sarah Jane Hughes

Articles by Maurer Faculty

This Essay previews issues raised by the general subject of regulating virtual currencies and the specific efforts of New York State’s Department of Financial Services’ proposed Virtual Currency Regulatory Framework (the BitLicense) in particular. It focuses on five topics in the proposal and their interplay with the current regulation of “money services” and “money transmission” in other states, using the Commonwealth of Virginia and the State of Washington approaches on a few common topics for comparison purposes. It also asks whether regulation of virtual currencies is likely to cause more widespread adoption of virtual currencies or to frustrate the proponents …

Digital Market Manipulation, Ryan Calo

Articles

In 1999, Jon Hanson and Douglas Kysar coined the term “market manipulation” to describe how companies exploit the cognitive limitations of consumers. For example, everything costs $9.99 because consumers see the price as closer to $9 than $10. Although widely cited by academics, the concept of market manipulation has had only a modest impact on consumer protection law.

This Article demonstrates that the concept of market manipulation is descriptively and theoretically incomplete, and updates the framework of the theory to account for the realities of a marketplace that is mediated by technology. Today’s companies fastidiously study consumers and, increasingly, personalize …

Running And Chasing: The Competition Between Paid Search Marketing And Search Engine Optimization, Kai Li, Mei Lin, Zhangxi Lin, Bo Xing

Research Collection School Of Computing and Information Systems

As search engine is leading the revenue growth in online marketing field, the competition of search engine marketing between paid search marketing (PSM) by search engine providers (SEPs), and search engine optimization (SEO) provided by search engine optimization firms, is white-hot. While PSM is simply for advertisers to buy the top ranks in sponsored links, SEO tries to optimize advertisers' websites by free-riding search engine's organic searching results. This study aims to investigate this competition by analytical modeling regarding organic search quality. We focus on sustainability conditions of SEO firms, investment analysis of SEO firms, and profit analysis of SEP. …

Ratings Lead You To The Product, Reviews Help You Clinch It? The Dynamics And Impact Of Online Review Sentiments On Products Sales, Nan Hu, Noi Sian Koh, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

It is generally assumed that ratings are a numeric representation of text sentiments and their valences are consistent. This however may not always be true. Using a panel of data on over 4000 books from Amazon.com, we develop a multiple equation model to examine the inter-relationships between ratings, sentiments, and sales. We find that ratings do not have a significant direct impact on sales but have an indirect impact through sentiments. Sentiments, however, have a direct significant impact on sales. Our findings also indicate that the two most accessible types of reviews - most helpful and most recent - play …

The Influence Of Online Word-Of-Mouth On Long Tail Formation, Bin Gu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

The long tail phenomenon has been attributed to both supply side and demand side economies. While the cause on the supply side is well-known, research on the demand side has largely focused on the awareness effect of online information that helps consumers discover new and often niche products. This study expands the demand side factors by showing that online information also influences the long tail phenomenon through the informative effect, which affects consumers' evaluation of product quality. We examine the informative effect in the context of online WOM. Two sets of theories suggest opposite directions for the implication of the …

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

Mining Fraudulent Patterns In Online Advertising, Richard J. Oentaryo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Advances in web technologies have rendered onlineadvertising as an effective means for small and large businesses to target different market segments on the fly. Online advertising is a huge industry. According to Gartner Inc., worldwide online advertising revenue is projected tohit $11.4 billion in 2013, up from $9.6 billion in 2012. Global revenue will also reach $24.5 billion in 2016, with online advertising creating opportunities for app developers, advertising networks, and service providersin various regions. An online advertising ecosystem is typically coordinated by an advertising commissioner, acting as a broker between advertisers and content publishers. An advertiser plans a budget, …

Business Of Analytics : Measuring Up In A Digital World, Singapore Management University

Perspectives@SMU

Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and make a sale. Not many, however, are aware of how to fully exploit opportunities in the new data-driven economy, says Joe Nguyen, Senior Vice President for Asia Pacific at comScore, a global data and digital analytics firm.

The User’S Communication Patterns On A Mobile Social Network Site, Youngsoo Kim

Research Collection School Of Computing and Information Systems

No abstract provided.

Challenges In Implementation Of Ict For The Budget Accountability And Development Of Budget Information Literacy, Rutiana Dwi Wahyunengseh, Sri Hastjarjo

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

In the case of Karanganyar Regency, this study identify that al­though the public aspire to have an adequate understanding about the APBD, the access for obtaining the information is very limited. Data collection methods used in this research were: (1) documents study on the Local Government Development Plan (RKPD) and the Regional Budget (APBD); (2) semi open-ended questionnaires; (3) in-depth interviews; and (4) focus group discussions. The data then analyzed using descriptive analysis and interpretive analysis methods. This paper recognizes the potency of ICT in developing the forum for public access and deliberation related to the budget information; while also …

The Evolution Of Modular Product Architectures And The Emergence Of Platform Ecosystems, C. Jason Woodard, Eric K. Clemons

Research Collection School Of Computing and Information Systems

While a large body of research has examined the advantages and disadvantages of modularity in product design, studies of modularization have tended to focus on settings in which a product’s architecture is determined by a single designer or designers within a single organization. In this paper, we ask whether modularity can arise in a decentralized setting where high-value designs are rewarded but designers’ ability to coordinate with each other and anticipate the consequences of their actions is limited—in short, whether modularity can evolve. To answer this question, we developed an agent-based model in which boundedly rational firms combine components into …

When Do Consumers Purchase Online?: Based On Inter-Purchase Time, Youngsoo Kim

Research Collection School Of Computing and Information Systems

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) the change of weekly spike purchase occurrence. Second, we build online inter-purchase time model and estimate it with the data collected from one of the premier online vendors in Korea. We verify new …

From The Digital Divide To Inclusive Innovation: The Case Of Digital Money, Mark Dodgson, David Gann, Irving Wladawsky-Berger, Gerard George

Research Collection Lee Kong Chian School Of Business

This report is concerned with a profoundly transformative technology, one that affects a crucial element of the fabric of society. It examines digital money, a technology that moves economic transactions, payments, remittances, transfers etc, from the physical into the digital world. Just as communications and publishing have been transformed by digital technologies, so too will financial services. The progress of digital money will inevitably surprise us and it will develop in unexpected ways, but we believe it is on the cusp of delivering a remarkable transformation in the global economy. It will end the divide between those who can and …

The Government Service Technological Revolution: Challenges And Opportunities To Local Governments In Regard To E- Government Implementation And Advancement, Staci L. Beal

Muskie School Capstones and Dissertations

This analysis addreses the various issues that affect local government's ability to provide services via the web. The focus will be on e government services provided through local town websites. Discussed are various obstacles and opportunities that local municipalities and small government entities face with the adoption of e government services.

Mapping The Online Gambling E-Servicescape: Impact Of Virtual Atmospherics On The Gambler's Experience, Brett Lillian Levine Abarbanel

UNLV Theses, Dissertations, Professional Papers, and Capstones

A structural model is proposed and empirically examined that investigates the influence of an online casino's atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric …

The Predictors And Outcomes Of Customer Loyalty In B2c E-Commerce, Rui Zhang

Morehead State Theses and Dissertations

A thesis presented to the faculty of the College of Business and Public Affairs at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Science by Rui Zhang on April 17, 2013.