E-Commerce Commons^™

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.

Basic Insight; It’S All About People But Technology Gets You Closer, Patrick Horan, Andrew Frew

Conference papers

After three years of difficult trading conditions Irish tourism needs to move towards recovery. Given that we are waiting next month for one of the toughest budgets in the history of the state, talk of recovery might seem a little premature. Nevertheless we know that economic conditions in some of our key source markets abroad continue to improve, and so consumer sentiment in these countries is likely to recover faster than here at home. In order to position itself for recovery, tourism will need to do two things. Firstly it will need to continue to offer value to a weakened, …

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa

Student Works (2010-2019)

Despite the growing development of e-commerce and emerging of online shopping as a new way of doing business, it is still a new technology breakthrough in Malaysia. Unlike the traditional bricks and mortar marketplace, the online shopping includes several distinct factors that will influence consumers’ trust to shop and subsequently purchase online. As stated by Kaufaris and Hampton-Sosa (2004), lack of trust in online environment is a primary reason why many web users do not shop online. This study aims to identify what factors influencing consumers’ trust in online shopping, to examine whether trust influence consumers to purchase online, and …

Determining Effect Of Website Usability And Satisfaction Loyality And Positive Word-Of-Mouth : Malaysia Internet Banking., Tan Hui Lee

Student Works (2010-2019)

In Malaysia, Internet Banking has been evaluated in many ways, often in the aspect of adoption and implementation. In this paper, we review Internet Banking from the competitive environment and consumer perspectives with the purpose to develop an understanding of the effect of website usability, customer satisfaction on loyalty and positive word-of-mouth (WOM). It was found that website usability and customer satisfaction enhances customer loyalty and word-of-mouth in the Malaysia Internet Banking. It was also discovered that customer satisfaction mediates the relationship between website usability and customer loyalty as well as between website usability and WOM, and that customer loyalty …

Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa

Student Works (2010-2019)

Despite the growing development of e-commerce and emerging of online shopping as a new way of doing business, it is still a new technology breakthrough in Malaysia. Unlike the traditional bricks and mortar marketplace, the online shopping includes several distinct factors that will influence consumers’ trust to shop and subsequently purchase online. As stated by Kaufaris and Hampton-Sosa (2004), lack of trust in online environment is a primary reason why many web users do not shop online. This study aims to identify what factors influencing consumers’ trust in online shopping, to examine whether trust influence consumers to purchase online, and …

Business Network-Based Value Creation In Electronic Commerce, Robert John Kauffman, Ting Li, Eric Van Heck

Research Collection School Of Computing and Information Systems

Information technologies (IT) have affected economic activities within and beyond the boundaries of the firm, changing the face of e-commerce. This article explores the circumstances under which value is created in business networks made possible by IT. Business networks combine the capabilities of multiple firms to produce and deliver products and services that none of them could more economically produce on its own and for which there is demand in the market. We call this business network-based value creation. We apply economic theory to explain the conditions under which business networks will exist and are able to sustain their value-producing …

Do Online Reviews Reflect A Product’S True Perceived Quality? An Investigation Of Online Movie Reviews Across Cultures, Noi Sian Koh, Nan Hu, Eric K. Clemons

Research Collection School Of Computing and Information Systems

This paper investigates when the reported average of online ratings matches the perceived average assessment of the population as a whole, including the average assessments of both raters and non-raters. We apply behavioral theory to capture intentions in rating online movie reviews in two dissimilar countries – China and the United States. We argue that consumers’ rating behaviors are affected by cultural influences and that they are influenced in predictable ways. Based on data collected from IMDB.com and Douban.com, we found significant differences across raters from these two different cultures. Additionally, we examined how cultural elements influence rating behavior for …

Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Publications

The power and potential impact of online word of mouth has increased substantially. Consumers have come to accept and rely upon online word of mouth, so it is important to understand how it works and what kind of impact it has on online product sales. This article provides an assessment of this question through an analysis of sales and online word of mouth data from a multi-product e-commerce retail firm.

The Antecedents Of Initial Trust On Intention To Purchase Online In Malaysia., Chin Kian Hoong

Student Works (2010-2019)

Internet shopping is not new to developed countries, particularly from the western part. However, survey shows that the volume of Internet purchase in Malaysia is far behind compared to those countries. The percentage of Internet shopping in Malaysia is relatively low compared to other Internet usage. Lack of initial trust on Internet vendors is an issue in Internet shopping. Without a trusting foundation, Internet shoppers are reluctant to move forward to make transactions online. Therefore, formation of trusting attitude is imperative in any success of Internet business. However, the factors that influence the formation of initial trust Internet shopping remain …

Consumer Opinions And Rfid Implementation, Anna K. Brown

Honors Theses

Radio frequency identification (RFID) has been in use for a number of decades tracking various products and materials in a wide range of industries. The objective of this study was to find simple factors and relationships explaining the usage of Internet shopping and online banking, and the attitudes toward RFID in hospitals. The question being addressed is whether the general population is accepting of the technology application in the tracking of patients and their medical histories in a hospital environment. A randomly selected survey of the population in the Midwest was taken to examine relationships between privacy attitudes and behaviors …

Acceptance Of E-Payment For Tax Purposes In Malaysia., Nor Aizah Sumedi

Student Works (2010-2019)

Many studies have been done on the on acceptance of e-filing to amongst taxpayers. One of it carried out by Fu, Farn and Chao (2005) that conducted a survey in China. However, not many studies focus on tax e-payment yet. Therefore, this study is done in order to really examine and investigate in the real world, how is the acceptance of Malaysian taxpayers in using e-payment, especially in paying their tax liability. The main objective of the study is first is to compare the criteria of both manual and electronic taxpayers towards the usage of e-payment method in paying their …

A Hybrid Method To Detect Deflation Fraud In Cost-Per-Action Online Advertising, Xuhua Ding

Research Collection School Of Computing and Information Systems

Web advertisers prefer the cost-per-action (CPA) advertisement model whereby an advertiser pays a web publisher according to the actual amount of transactions, rather than the volume of advertisement clicks. The main obstacle for a wide deployment of this model is the deflation fraud. Namely, a dishonest advertiser under-reports the transaction count in order to discharge less. In this paper, we present a mechanism to detect such a fraud using a hybrid of cryptography and probability tools. With the assistance from a small number of users, the publisher can detect deflation fraud with a success probability growing exponentially with the fraud …

Developing Virtual Worlds: The Interplay Of Design, Communities And Rationality, F. Ted Tschang, Jordi Comas

Research Collection Lee Kong Chian School Of Business

This paper examines the evolution of virtual worlds from the developer's perspective. What are the motivations of developers? What are the specific challenges of the governance of user-generated content? User-created virtual worlds may be characterized according to their degree of design or emergence. On one end is the 'the designer as god' perspective and on the other is the unforeseeable and perpetually emergent 'user creativity.' Utilizing a theoretically derived sample of virtual worlds, we illustrate how governance is more complex as designers contend with three major issues. In general, across all three worlds, developers had to come to grips with …

From Online Perceived Value To E-Loyalty : A Study Of Malaysian Low Cost Carriers., Lim Pey Chyi

Student Works (2010-2019)

Emergence of Malaysia-based low cost carriers (LCCs) has changed the travelling trends and air ticket purchasing behaviors in the country lately. With the advancement of information technology, consumers now can purchase online air ticket 24/7/365. Besides, consumers are more aware of the online offerings through massive advertising and promotional efforts implemented by LCCs. Price-sensitive consumers are now well-informed and aware of the benefits of buying air tickets online. Therefore, establishing a web site that provides good online service becomes the priority of LCCs marketers. This research was conducted with the objective of studying Malaysian consumers’ perception towards the online perceived …

A Secure On-Line Credit Card Transaction Method Based On Kerberos Authentication Protocol, Jung Eun Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Nowadays, electronic payment system is an essential part of modern business. Credit cards or debit cards have been widely used for on-site or remote transactions, greatly reducing the need for inconvenient cash transactions. However, there have been a huge number of incidents of credit card frauds over the Internet due to the security weakness of electronic payment system. A number of solutions have been proposed in the past to prevent this problem, but most of them were inconvenient and did not satisfy the needs of cardholders and merchants at the same time.

In this thesis, we present a new secure …

Global Electronic Commerce Through Ebxml And Service Oriented Architectures, Wing Lok Yeung

Hong Kong Institute of Business Studies Working Paper Series

Global electronic commerce has flourished following the commercialisation of the Internet. ebXML is a global business-to-business (B2B) electronic commerce standard which addresses not only the formats and vocabularies of electronic business documents exchanged between business partners, but also the choreography of business transactions during a collaborative process. On the other hand, the service-oriented architectures (SOA) together with web services promise a new era for B2B collaboration with dynamically created business partnerships transacting based on published choreographies, for which the ebXML BPSS (Business Process Specification Scheme) is a major specification language. This paper illustrates the approach with a contract negotiation process …

Information Search Patterns In E-Commerce Product Comparison Services, Fiona Fui-Hoon Nah, Weiyin Hong, Liqiang Chen, Hong-Hee Lee

Research Collection School Of Computing and Information Systems

To facilitate product selection and purchase decisions on e-commerce Web sites, the presentation of product information is very important. In this research, the authors study how disposition styles influence users’ search patterns in product comparison services of e-commerce Web sites. The results show that people use relatively more feature paths and less product paths in vertical disposition style than horizontal disposition style. The findings also indicate that there are relatively more feature paths and less product paths in the first half than second half of the information search paths. This is consistent with Gensch’s two-stage choice model which suggests that …

Factors Influencing The Adoption Of Online Purchase Through Blogs In Malaysia / Fariza Malawati Abdullah, Fariza Malawati Abdullah

Student Works (2010-2019)

Internet users in Malaysia have grown from only fifteen percent Internet penetration over population in year 2000 to sixty-six percent penetration in year 2009. The Internet has become a means of transaction for consumers in the global market. A study by the International Data Corporation (IDC) indicates that the future forecast of online shopping in Malaysia looks bright and promising. One of the more popular online marketing channels is Blogs. This study aims to identify the adoption factors towards online purchase through Blogs in the Malaysian consumers’ context. A conceptual model integrating five determinants namely, utilitarian orientation, hedonic orientation, trust, …

Against Strong Copyright In E-Business, Dylan E. Wittkower

Philosophy Faculty Publications

As digital media give increasing power to users—power to reproduce, share, remix, and otherwise make use of content—businesses based on content provision are forced to either turn to technological and legal means of disempowering users, or to change their business models. By looking at Lockean and Kantian theories as applied to intellectual property rights, we see that business is not justified in disempowering users in this way, and that these theories obligate e-business to find new business models. Utilitarian considerations support disempowering users in this way in some circumstances and for the time being, but also show that there is …