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Why Is The Crowd Divided? Attribution For Dispersion In Online Word Of Mouth, Stephen He, Samuel Bond 2015 West Virginia University

Why Is The Crowd Divided? Attribution For Dispersion In Online Word Of Mouth, Stephen He, Samuel Bond

Faculty & Staff Scholarship

The widespread availability of online word of mouth (WOM) enables modern consumers to assess not only the opinions of others about products and services, but also the extent to which those opinions are consistent or dispersive. Despite longstanding calls for greater understanding of mixed opinions, existing evidence is inconclusive regarding effects of WOM dispersion, and theoretical accounts have relied primarily on the notion of reference dependence. Extending prior work, this research proposes an attribution-based account, in which consumer interpretation of WOM dispersion depends on the extent to which tastes in a product domain are perceived to be dissimilar, so that …


Mobile Security Tips To Help You Be Safe!, Connie Hancock, Glenn Muske 2015 University of Nebraska - Lincoln

Mobile Security Tips To Help You Be Safe!, Connie Hancock, Glenn Muske

Community Vitality Initiative

No abstract provided.


Finding The Time To Create A Social Media Strategy, Connie Hancock, Glenn Muske 2015 University of Nebraska - Lincoln

Finding The Time To Create A Social Media Strategy, Connie Hancock, Glenn Muske

Community Vitality Initiative

No abstract provided.


From The Desk Of The Editor, 2015 California State University, San Bernardino

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.


Security Risk And Social Presence In E-Commerce, Amy Isabelle Wright 2015 Butler University

Security Risk And Social Presence In E-Commerce, Amy Isabelle Wright

Undergraduate Honors Thesis Collection

The object is to investigate the relationship between consumers' sense of security of a store and their purchasing intention from the store. This was investigated by evaluating how perceptions of security vary among pure play websites with no social presence on the one hand and with social presence on the other; and click and mortar websites with no social presence on the one hand, and social presence on the other. It was also investigated by evaluating how social presence might mitigate the risk of security perceived by consumers. The research method included a scenario given to each participant which requires …


Procurement In Property And Construction - A Review Of Practises Under Taken By A Medium Size Contractor In Ireland, Charles Mitchell 2015 Technological University Dublin

Procurement In Property And Construction - A Review Of Practises Under Taken By A Medium Size Contractor In Ireland, Charles Mitchell

Other Resources

3B Contracting Limited is a privately owned building and civil engineering firm on the east coast of Ireland. The company works predominately within the east Leinster region. The company falls into the category of being a small to medium size contracting company.

The procurement function is carried out by a number of small departments. Procurement is a key function for securing value for money and ensuring the successful continuation of the company.

Most projects tendered are done so using the traditional method of design-bid-build and as a result the subsequent sub-contract packages are secured in a similar manner. All plant …


Implicit Measures And Online Risks, Lucinda W. Wang 2015 Nova Southeastern University

Implicit Measures And Online Risks, Lucinda W. Wang

CCAC Theses and Dissertations

Information systems researchers typically use self-report measures, such as questionnaires to study consumers’ online risk perception. The self-report approach captures the conscious perception of online risk but not the unconscious perception that precedes and dominates human being’s decision-making. A theoretical model in which implicit risk perception precedes explicit risk evaluation is proposed. The research model proposes that implicit risk affects both explicit risk and the attitude towards online purchase. In a direct path, the implicit risk affects attitude towards purchase. In an indirect path, the implicit risk affects explicit risk, which in turn affects attitude towards purchase.

The stimulus used …


Reputationpro: The Efficient Approaches To Contextual Transaction Trust Computation In E-Commerce Environments, Haibin ZHANG, Yan WANG, Xiuzhen ZHANG, Ee Peng LIM 2015 Macquarie University

Reputationpro: The Efficient Approaches To Contextual Transaction Trust Computation In E-Commerce Environments, Haibin Zhang, Yan Wang, Xiuzhen Zhang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In e-commerce environments, the trustworthiness of a seller is utterly important to potential buyers, especially when a seller is not known to them. Most existing trust evaluation models compute a single value to reflect the general trustworthiness of a seller without taking any transaction context information into account. With such a result as the indication of reputation, a buyer may be easily deceived by a malicious seller in a transaction where the notorious value imbalance problem is involved—in other words, a malicious seller accumulates a high-level reputation by selling cheap products and then deceives buyers by inducing them to purchase …


Recovering Household Preferences For Digital Entertainment, Jin LI, Zhiling GUO, Robert J. KAUFFMAN 2015 Singapore Management University

Recovering Household Preferences For Digital Entertainment, Jin Li, Zhiling Guo, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Cable TV return path data made possible by current generation set-top boxes present a new opportunity to analyze household viewing behavior and recover household viewing preferences from it. This research develops a model of household viewing preference that supports quantifying a household's valuation for different categories of digital content within the constraints of the programs to which it subscribes. This study uses a data set of more than 1 million observations on households from a digital entertainment firm that offers basic and premium services. Our estimation is via a Bayesian hierarchical model that employs the Gibbs sampler. The results show …


Data Privacy Preservation In Collaborative Filtering Based Recommender Systems, Xiwei Wang 2015 University of Kentucky

Data Privacy Preservation In Collaborative Filtering Based Recommender Systems, Xiwei Wang

Theses and Dissertations--Computer Science

This dissertation studies data privacy preservation in collaborative filtering based recommender systems and proposes several collaborative filtering models that aim at preserving user privacy from different perspectives.

The empirical study on multiple classical recommendation algorithms presents the basic idea of the models and explores their performance on real world datasets. The algorithms that are investigated in this study include a popularity based model, an item similarity based model, a singular value decomposition based model, and a bipartite graph model. Top-N recommendations are evaluated to examine the prediction accuracy.

It is apparent that with more customers' preference data, recommender systems …


Rating Determinants Factored In E-Commerce Decision-Making, Juheng Zhang, M. Riaz Khan, Dachuan Shih 2015 Department of Operations and Information Systems, University of Massachusetts Lowell, Lowell, MA, 01854

Rating Determinants Factored In E-Commerce Decision-Making, Juheng Zhang, M. Riaz Khan, Dachuan Shih

International Journal of Applied Management and Technology

The user-generated content (UGC) Web sites are gaining popularity for a wide range of media content, such as news, blogs, forums, and open-source software. Instead of relying on information on company Web sites, users benefit by reading reviews written on UGC Web sites by consumers. Online evaluations are usually informative and reduce the information asymmetry. This study examines the problem where UGC can be expedient for online hotel booking. It investigates the relationship between the ratings obtained from the TripAdvisor.com reviewers and the hotel price levels in the United States, outside the United States, and top 20 hotels and others, …


The Eco-Sustainable Initiative: A Case Study In And Evaluation Of Eco-Labeling, Chiara Dorigo 2015 Pomona College

The Eco-Sustainable Initiative: A Case Study In And Evaluation Of Eco-Labeling, Chiara Dorigo

Pomona Senior Theses

This paper reviews the significance of eco-labeling as a green consumption practice, and more broadly as a form of everyday environmentalism. It uses a random sample of 50 eco-labelers from an online database to analyze the current eco-labeling landscape and evaluate the business model of an emerging eco-labeling startup called the Eco-Sustainable Initiative (ESI). Conclusions include recommendations for ESI before its launch, and implications of ESI’s merits and shortcomings for the eco-labeling landscape at large.


Table Of Contents, 2015 California State University, San Bernardino

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


From The Desk Of The Editor, 2015 California State University, San Bernardino

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.


Table Of Contents, 2015 California State University, San Bernardino

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


Table Of Contents, 2015 California State University, San Bernardino

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


From The Desk Of The Editor, 2015 California State University, San Bernardino

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.


Table Of Contents, 2015 California State University, San Bernardino

Table Of Contents

Journal of International Technology and Information Management

No abstract provided.


From The Desk Of The Editor, 2015 California State University, San Bernardino

From The Desk Of The Editor

Journal of International Technology and Information Management

No abstract provided.


Mechanism Design For Near Real-Time Retail Payment And Settlement Systems, Zhiling GUO, Robert John KAUFFMAN, Mei LIN, Dan MA 2015 Singapore Management University

Mechanism Design For Near Real-Time Retail Payment And Settlement Systems, Zhiling Guo, Robert John Kauffman, Mei Lin, Dan Ma

Research Collection School Of Computing and Information Systems

have made extensive use of interbank netting systems, in which payments are accumulated for end-of-day settlement. This approach, known as deferred net settlement (DNS), reduces the liquidity needs of a payment system, but bears inherent operational risks. As large dollar volumes of retail payments accumulate swiftly, real-time gross settlement (RTGS) is an attractive option. It permits immediate settlement of transactions during the day, but it brings up other risks that require consideration. We propose a hybrid payment management system involving elements of both DNS and RTGS. We explore several hybrid system mechanism designs to allow payment prioritization, reduce payment delays, …


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