Business Intelligence Commons^™

Optimize The Effectiveness Of Recruiting Campaigns, Ryan A. Talk, Lakshmi Bobbillapati, Marshall Coyle

SMU Data Science Review

Abstract. Recruiting marketing plays an important role in the talent acquisition strategy today. To find the best candidates, companies make substantial investments through numerous recruiting agencies, job boards, and internal systems such as Indeed, LinkedIn, Monster, Talent Communities. In this paper we obtained a company’s LinkedIn Job Posting data to try to predict the number of visits they will receive for each job posting based on the time of the year it is posted. We compare AR(1), AR(2), AR(52), MA(1), and ARMA(1, 1) time series methods to a baseline of a persistence model. We found that out of these 5 …

Leveraging Reviews To Improve User Experience, Anthony Schams, Iram Bakhtiar, Cristina Stanley

SMU Data Science Review

In this paper, we will explore and present a method of finding characteristics of a restaurant using its reviews through machine learning algorithms. We begin by building models to predict the ratings of individual reviews using text and categorical features. This is to examine the efficacy of the algorithms to the task. Both XGBoost and logistic regression will be examined. With these models, our goal is then to identify key phrases in reviews that are correlated with positive and negative experience. Our analysis makes use of review data publicly made available by Yelp. Key bigrams extracted were non-specific to the …

Crude Oil Price Prediction With Decision Tree Based Regression Approach, Engu Chen, Xin James He

Journal of International Technology and Information Management

Crude oil is an essential commodity for industry and the prediction of its price is crucial for many business entities and government organizations. While there have been quite a few conventional statistical models to forecast oil prices, we find that there is not much research using decision tree models to predict crude oil prices. In this research, we develop decision tree models to forecast crude oil prices. In addition to historical crude oil price time series data, we also use some predictor variables that would potentially affect crude oil prices, including crude oil demand and supply, and monthly GDP and …

Distilling Managerial Insights And Lessons From Ai Projects At Singapore's Changi Airport (Part 2), Steve Lee, Steven M. Miller

Asian Management Insights

Since 2017, Changi Airport group (CAG) has initiated a host of pilot projects that use connective and intelligent technologies to enable its move towards digital transformation and SMART Airport Vision. This has resulted in a first wave of deployment of AI and Machine Learning-enabled applications across various functions that can better sense, analyse, predict, and interact with people.

Ai Gets Real At Singapore's Changi Airport (Part 1), Steve Lee, Steven M. Miller

Asian Management Insights

Ranked as the best airport for seven consecutive years, Singapore’s Changi Airport is lauded the world over for the efficient, safe, pleasurable and seamless service it offers the millions of passengers that pass through its facilities annually. Much of Changi Airport’s success can be attributed to the organisation’s customer-oriented business focus and deeply embedded culture of service excellence, combined with a host of advanced technologies operating invisibly in the background. The framework for this technology enablement is Changi Airport Group’s (CAG’s) SMART Airport Vision—an enterprise-wide approach to connective technologies that leverages sensors, data fusion, data analytics, and artificial intelligence (AI), …

The Use Of Generic Scripting In Certain Application Development Projects, Vance Allen Etnyre, Jian Denny Lin, Nanfei Sun

Journal of International Technology and Information Management

This article discusses generic scripting, a useful scripting technology for developing applications. In its simplest use, generic scripting can be used as a documentation tool to replace flowcharting or pseudocode. in certain situations, generic scripting can lead directly to a working application without the need to write, compile and test a new program. Generic scripting is discussed as a tool which can be used in logical design, detailed design and implementation of a new application. An example is presented to show how generic scripting can be used by non-programmers to simplify the development of applications. This example is used to …

College Choice Criteria Utilizing Conjoint Analysis Enabled On A Saas Platform, Alison Munsch

Journal of International Technology and Information Management

College enrollments and low to moderate household incomes are stagnating while tuition costs are increasing. The New York State Legislature enacted the nation’s first tuition-free degree program, the Excelsior Scholarship, designed to make a college education more affordable to middle class families. This legislation can impact what institution of higher education students will choose upon high school graduation. In order to understand the choice criteria for selecting an institution of higher education, a research study was conducted among a representative sample of high school upper classmen and parents of this respondent segment. The data collection and analysis were accomplished using …

Adaptive Workflow Design Based On Blockchain, Daniel Narh Treku, Jun Sun

Information Systems Faculty Publications

Increasingly, organizational processes have become more complex. There is a need for the design of workflows to focus on how organizations adapt to emergent processes while balancing the need for decentralization and centralization goal. The advancement in new technologies especially blockchain provides organizations with the opportunity to achieve the goal. Using blockchain technology (i.e. smart contract and blocks of specified consensus for deferred action), we leverage the theory of deferred action and a coordination framework to conceptually design a workflow management system that addresses organizational emergence (e-WfMS). Our artifact helps managers to predict and store the impact of deferred actions. …

Book Review: Seeds Of Greatness By Denis Waitley, Jennifer Maynard

Marriott Student Review

Book review of Seeds of Greatness by Denis Waitley, personal anecdotes and summaries of research on the secrets to success in life and in the business world.

The Futurist, Ryan Stenquist

Marriott Student Review

Ubiquitous self-driving cars, robot workers, and massive political shifts may seem far away and irrelevant to our day to day lifestyles. However, Mr. Schenker proves that these changes are fast-approaching and come as timely responses to the problems and opportunities of today.

An Arm And A Leg: Medtech Perspectives On Human-Centered Design, Evan D. Poff

Marriott Student Review

The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.

Geographic Analysis Of Marching Band Culture (College And High School Ensembles), Steven Deamon

Honors Projects

Each marching band defines “culture” as their ensemble’s decisions on marching style, music choice, band size, instrumentation, and performance obligations. This study aims to categorize marching bands by cultural features, test if marching band characteristics are similar across a region, and explore how these trends in band culture relate to other demographic and socioeconomic trends. Research focused on bands in the Midwest and Southeastern United States and was conducted through video observation. Through analysis, it was found that most marching bands surveyed use a corps step, perform music of artistic merit, have between twenty-one and one hundred marchers, perform with …

Saving Lives With Effective Data Visualization: Evaluating The Effectiveness Of Indiana’S Driver Education Curriculum, Aditi Vatse, Amratansh Sharma, Matthew A. Lanham Prof.

Engagement & Service-Learning Summit

No abstract provided.

Dos And Don'ts Of Data Science, Ryan Burton

SDSU Data Science Symposium

In an ideal world, we avoid all mistakes in our work. Some mistakes are preventable and others are unavoidable. A few common mistakes in data science that can be minimized include assuming correlation implies causation, modeling with an unrepresentative sample, and focusing on the mean without understanding the distribution. This talk will give an overview of some of the simple yet common mistakes in data science and guidance on how to avoid them.

Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen

MA Theses

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European …

The Celebrity Factor: An Evaluation Of The Effect Celebrity Provenance At Auction, Danielle Gray

MA Theses

The effect of celebrity provenance on value of fine art and design is a recent phenomenon that can be explained by unpacking the changing profile of collectors, the rise of the digital age and contemporary fascination with celebrity. Understanding these changes will shed light on different factors that contribute to the premium often associated with celebrity sales. Although research has been done before on this topic before, the research neglects to look at the auction house as a factor in understanding the effects of celebrity provenance. By evaluating the celebrity, and the auction houses, relationship to the works of art …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

Inside The Black Box Of Dictionary Building For Text Analytics: A Design Science Approach, Qi Deng, Michael J. Hine, Shaobo Ji, Sujit Sur

Journal of International Technology and Information Management

The purpose of this paper is to develop and demonstrate a dictionary building process model for text analytics projects following the design science methodology. Using inductive consensus-building, we examined prior research to develop an initial process model. The model is subsequently demonstrated and validated by using data to develop an environmental sustainability dictionary for the IT industry. To our knowledge, this is an initial attempt to provide a normalized dictionary building process for text analytics projects. The resulting process model can provide a road map for researchers who want to use automated approaches to text analysis but are currently prevented …

Social Justice, Numeracy, And Teaching Statistics At A Community College, Edward Volchok

Numeracy

The author of this article reflects on the issues of justice, democracy, and numeracy. As one who has taught statistics in a community college for over 12 years, spent 28 years as a Marketing Consultant, and holds a PhD in political science, the author’s thesis is that while an advanced, democratic society can only be just with a numerate citizenry, fostering numeracy is not easy. In this article the author describes the daunting tasks of trying to define what justice is and reviews activities from his statistics class that help students develop their numeracy.

Segmentation Of Quantity Surveying Professional Services For Focus Strategy And Diversification, Michael Adesi, De-Graft Owusu-Manu, Frank Boateng

Articles

Purpose – Notwithstanding that numerous studies have focused on strategy in quantity surveying (QS) professional service firms, there is a paucity of investigation on the segmentation of QS professional services. The purpose of this study is to investigate the segmentation of QS services for diversification and a focus strategy formation.

Design/methodology/approach – This study adopts the positivist stance and quantitative approach in which a simple random sampling technique was used to select participants. In total, 110 survey questionnaires were administered to registered professional QS, out of which 79 completed questionnaires were returned for analysis.

Findings – The paper identifies three …