Guest Speakers To Discuss Societal Notions Of Masculinity,
2017
Lindenwood University
Guest Speakers To Discuss Societal Notions Of Masculinity, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 02/20/2017,
2017
American Dental Association
Ada News - 02/20/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Sportscasters John Kelly And Dan Mclaughlin To Speak At Benefit,
2017
Lindenwood University
Sportscasters John Kelly And Dan Mclaughlin To Speak At Benefit, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Lindenwood Wins Best Of Western St. Charles County Award Again,
2017
Lindenwood University
Lindenwood Wins Best Of Western St. Charles County Award Again, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations,
2017
Northeastern State University
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique,
2017
Marshall University
Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander
Atlantic Marketing Journal
This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories,
2017
Coastal Carolina University
Field Trip! Assessing Business Student Interest In Plant Tours And Their Product Categories, Mark Mitchell, Gregory Turner, Robert Montgomery, Mark Hartley
Atlantic Marketing Journal
Business educators are challenged daily to provide fresh ideas in the classroom and to use new methods to stimulate active learning. One option is to use manufacturing plant tours, company museums, and company visitor centers to supplement traditional classroom activities. This manuscript details this growing type of tourism (known as Consumer Experience Tourism) and identifies the product categories of greatest interest to today’s students in Business and Economics. Business educators are encouraged to more fully embrace this under-utilized resource to promote active student learning and to select those destinations of greatest interest to their particular student audiences.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy,
2017
North Carolina Central University
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette Lynne Bonaparte
Atlantic Marketing Journal
Health literacy includes not only literacy and numeracy, but areas related to an individual's ability to critically review and process health information in such a way that leads to improved health behavior and outcomes. The level of health literacy attained by a particular target audience is an important consideration for marketers of pharmaceutical products as it impacts both the message and the media selected for product promotion. Additionally, the degree to which health literacy levels impact medication adherence should be a consideration for those that market pharmaceutical products.
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges,
2017
Illinois College
Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik
Atlantic Marketing Journal
With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …
An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions,
2017
North Carolina A&T State University
An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones
Atlantic Marketing Journal
The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?,
2017
Middle Tennessee State University
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Atlantic Marketing Journal
Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …
Ada News - 02/06/2017,
2017
American Dental Association
Ada News - 02/06/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Mutual And Exclusive: Dyadic Sources Of Trust In Interorganizational Exchange,
2017
University of Toronto
Mutual And Exclusive: Dyadic Sources Of Trust In Interorganizational Exchange, Bill Mcevily, Akbar Zaheer, Darcy Fudge Kamal
Business Faculty Articles and Research
Trust in interfirm exchange has traditionally been treated as mutually held and jointly determined by the two parties in a relationship. Yet, the expectations of exchange partners can, and routinely do, differ with respect to the goals, preferences, and vulnerabilities in their shared relationship. To account for such differences in expectations, we propose a broadened conceptualization of the sources of interorganizational trust as dyadic. Viewing the sources of trust as dyadic expands the conventional focus on mutual elements to further emphasize exclusive features of an exchange relationship. To substantiate our theory, we examine a key source of interorganizational trust, exchange …
Subprime Mortgage Lending As It Relates To The 2007-2009 Financial Crisis,
2017
Liberty University
Subprime Mortgage Lending As It Relates To The 2007-2009 Financial Crisis, Josiah Bardy
The Kabod
The 2007-2009 financial crisis was the worst recession in recent economic history. The financial crisis has been the subject of much academic scrutiny, and many authors have arrived at different conclusions concerning the cause of the crisis and the effects. One of the most interesting real estate investments occurred during the crisis: certain investors and organizations predicted the bursting of the housing bubble and shorted real-estate backed securities, yielding huge profit. This paper will explore the financial crisis as well as the concurrent short selling to gain better understanding of financial markets, economic bubbles and recessions, and real-estate backed securities.
Production Of Energy And Environmental Protection As A Prerequisite For Sustainable Development,
2017
CUNY Graduate Center
Production Of Energy And Environmental Protection As A Prerequisite For Sustainable Development, Diana Baus
Dissertations, Theses, and Capstone Projects
This paper explains why renewable energy is a prerequisite for sustainable development. The development of renewable energy sources is important because renewable energy sources have a very important role in reducing emissions of carbon dioxide (CO2) into the atmosphere, eradicate poverty and increase the employment rate. In the first section the paper introduces renewable energy sources. The focus is on the function of solar energy, wind power, biomass, geothermal energy, and hydroelectric energy and their implementation globally. The second part of the paper elaborates on the economic, political, and social aspects for the development of renewable energy sources. …
2017 February,
2017
Morehead State University
2017 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2017.
Personal Public Relations And Celebrity Scandals: A Cross-Cultural Analysis Of Twitter Communication In The Aftermath Of Johnny Depp’S Accusations Of Domestic Violence,
2017
Emerson College
Personal Public Relations And Celebrity Scandals: A Cross-Cultural Analysis Of Twitter Communication In The Aftermath Of Johnny Depp’S Accusations Of Domestic Violence, Roxana Maiorescu
Emerson Authors, Researchers, & Creators
Purpose– The purpose of this paper is to examine the relationship between personal public relations practices, which trigger parasocial relationships between celebrities and their followers, and initial reactions to celebrity crises. For this purpose, the study analyzed Johnny Depp’s(JD’s) communication practices over a period of 15 years and assessed online perceptions of responsibility attribution and message valence in the aftermath of JD’s 2016 divorce and accusations of domestic violence. Design/methodology/approach– The study employed the case study methodology and analyzed two data sets. First, a frequency analysis was conducted to determine the most prevalent cultural dimensions (Hofstede, 2011) present in JD’s …
What Case Studies Can Teach Us In International Public Relations,
2017
Singapore Management University
What Case Studies Can Teach Us In International Public Relations, Gregor Halff
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Hammond Institute To Host Forum On Re-Entry And Entrepreneurship,
2017
Lindenwood University
Hammond Institute To Host Forum On Re-Entry And Entrepreneurship, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Mike Posner To Perform Concert At Scheidegger Center,
2017
Lindenwood University
Mike Posner To Perform Concert At Scheidegger Center, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
