Business and Corporate Communications Commons^™

Leo The Lion Wins Second Consecutive Mascot Dance-Off, Beats Fredbird, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Digging Up The Past - Archaeology Students Search For Historic Church Site, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dark Carnival Draws More Than 8,000 Visitors, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Architectural Intervention: The Resilient Community Center, Matthew A. Baumgartner

ASA Multidisciplinary Research Symposium

In the city of Centralia, Illinois, several issues govern the city’s future, all stemming from the same major problem: the economy. To intervene, this community center proposal aims to encourage economic development and growth in the city, assisting small businesses with starting and expanding in the region.

Three Anthropology Students Selected For Internships, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Alumnus Damenz Wins College Emmy For Capstone Film, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Lindenwood Inducts The 2016 Sports Hall Of Fame Class, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. Vonbergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver

Atlantic Marketing Journal

Abstract

Nudges—subtle, covert, and often unobtrusive interventions that take advantage of individuals’ mental shortcuts and biases—frequently change the context of people’s choices and in so doing influence individual and societal behavior. They have become fashionable in recent years, and the ability of such phenomena to bring about significant change for relatively little cost has captured the imagination of governments and businesses. One simple yet potent nudge empowered by the status-quo bias that has received increased attention involves default rules which specify the condition imposed on persons when they fail to make a decision or choice. Marketers have used default options …

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …

The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Journal

Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.

Parisi To Be Inducted Into Parkway Hall Of Fame, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Candlelight Vigil Scheduled For Domestic Violence Awareness Month, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Daly Named Fulbright Scholar, Will Lecture In Bhutan In Spring 2017, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 10/17/2016, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Nonprofit Students, Kids Against Hunger Reach Goal Of 250,000 Meals, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Sports Management Program To Welcome Nfl Senior Advisor, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Dark Carnival To Return On Oct. 26, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.