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An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones 2017 North Carolina A&T State University

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …


Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward 2017 Middle Tennessee State University

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Journal

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …


Ada News - 02/06/2017, American Dental Association, Publishing Division 2017 American Dental Association

Ada News - 02/06/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Mutual And Exclusive: Dyadic Sources Of Trust In Interorganizational Exchange, Bill McEvily, Akbar Zaheer, Darcy Fudge Kamal 2017 University of Toronto

Mutual And Exclusive: Dyadic Sources Of Trust In Interorganizational Exchange, Bill Mcevily, Akbar Zaheer, Darcy Fudge Kamal

Business Faculty Articles and Research

Trust in interfirm exchange has traditionally been treated as mutually held and jointly determined by the two parties in a relationship. Yet, the expectations of exchange partners can, and routinely do, differ with respect to the goals, preferences, and vulnerabilities in their shared relationship. To account for such differences in expectations, we propose a broadened conceptualization of the sources of interorganizational trust as dyadic. Viewing the sources of trust as dyadic expands the conventional focus on mutual elements to further emphasize exclusive features of an exchange relationship. To substantiate our theory, we examine a key source of interorganizational trust, exchange …


Subprime Mortgage Lending As It Relates To The 2007-2009 Financial Crisis, Josiah Bardy 2017 Liberty University

Subprime Mortgage Lending As It Relates To The 2007-2009 Financial Crisis, Josiah Bardy

The Kabod

The 2007-2009 financial crisis was the worst recession in recent economic history. The financial crisis has been the subject of much academic scrutiny, and many authors have arrived at different conclusions concerning the cause of the crisis and the effects. One of the most interesting real estate investments occurred during the crisis: certain investors and organizations predicted the bursting of the housing bubble and shorted real-estate backed securities, yielding huge profit. This paper will explore the financial crisis as well as the concurrent short selling to gain better understanding of financial markets, economic bubbles and recessions, and real-estate backed securities.


Personal Public Relations And Celebrity Scandals: A Cross-Cultural Analysis Of Twitter Communication In The Aftermath Of Johnny Depp’S Accusations Of Domestic Violence, Roxana Maiorescu 2017 Emerson College

Personal Public Relations And Celebrity Scandals: A Cross-Cultural Analysis Of Twitter Communication In The Aftermath Of Johnny Depp’S Accusations Of Domestic Violence, Roxana Maiorescu

Emerson Authors, Researchers, & Creators

Purpose– The purpose of this paper is to examine the relationship between personal public relations practices, which trigger parasocial relationships between celebrities and their followers, and initial reactions to celebrity crises. For this purpose, the study analyzed Johnny Depp’s(JD’s) communication practices over a period of 15 years and assessed online perceptions of responsibility attribution and message valence in the aftermath of JD’s 2016 divorce and accusations of domestic violence. Design/methodology/approach– The study employed the case study methodology and analyzed two data sets. First, a frequency analysis was conducted to determine the most prevalent cultural dimensions (Hofstede, 2011) present in JD’s …


Production Of Energy And Environmental Protection As A Prerequisite For Sustainable Development, Diana Baus 2017 CUNY Graduate Center

Production Of Energy And Environmental Protection As A Prerequisite For Sustainable Development, Diana Baus

Dissertations, Theses, and Capstone Projects

This paper explains why renewable energy is a prerequisite for sustainable development. The development of renewable energy sources is important because renewable energy sources have a very important role in reducing emissions of carbon dioxide (CO2) into the atmosphere, eradicate poverty and increase the employment rate. In the first section the paper introduces renewable energy sources. The focus is on the function of solar energy, wind power, biomass, geothermal energy, and hydroelectric energy and their implementation globally. The second part of the paper elaborates on the economic, political, and social aspects for the development of renewable energy sources. …


2017 February, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2017.


What Case Studies Can Teach Us In International Public Relations, Gregor HALFF 2017 Singapore Management University

What Case Studies Can Teach Us In International Public Relations, Gregor Halff

Research Collection Lee Kong Chian School Of Business

No abstract provided.


Hammond Institute To Host Forum On Re-Entry And Entrepreneurship, Lindenwood University 2017 Lindenwood University

Hammond Institute To Host Forum On Re-Entry And Entrepreneurship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Mike Posner To Perform Concert At Scheidegger Center, Lindenwood University 2017 Lindenwood University

Mike Posner To Perform Concert At Scheidegger Center, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 01/23/2017, American Dental Association, Publishing Division 2017 American Dental Association

Ada News - 01/23/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


Digital Content Strategy And Game Design Headline Slate Of New Courses, Lindenwood University 2017 Lindenwood University

Digital Content Strategy And Game Design Headline Slate Of New Courses, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Former A.D. Helping Out In Alumni Relations, Lindenwood University 2017 Lindenwood University

Former A.D. Helping Out In Alumni Relations, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Plaster School Of Business And Entrepreneurship To Host Dr. Hernando De Soto, Lindenwood University 2017 Lindenwood University

Plaster School Of Business And Entrepreneurship To Host Dr. Hernando De Soto, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Telecommunications Infrastructure: Another O-Ring In The Economic Development Of The Third World, James Germano 2017 Williams Mullen

Telecommunications Infrastructure: Another O-Ring In The Economic Development Of The Third World, James Germano

Catholic University Journal of Law and Technology

No abstract provided.


2017 Spring Convocation Program, Office of Communications & Marketing, Morehead State University. 2017 Morehead State University

2017 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Spring convocation program held on January 11, 2017.


Online Bachelor’S Ranked Among Nation’S Best By U.S. News, Lindenwood University 2017 Lindenwood University

Online Bachelor’S Ranked Among Nation’S Best By U.S. News, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Ada News - 01/09/2017, American Dental Association, Publishing Division 2017 American Dental Association

Ada News - 01/09/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.


The House That Trash Built, Lindenwood University 2017 Lindenwood University

The House That Trash Built, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


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