Annual Christmas Walk Scheduled For Sunday, Dec. 3,
2017
Lindenwood University
Annual Christmas Walk Scheduled For Sunday, Dec. 3, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Bradley Honored For Role As Civil Rights Pioneer In 1960s Memphis,
2017
Lindenwood University
Bradley Honored For Role As Civil Rights Pioneer In 1960s Memphis, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 11/06/2017,
2017
American Dental Association
Ada News - 11/06/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
The Effects Of An Auditor's Communication Mode And Professional Tone On Client Responses To Audit Inquiries,
2017
University of Nevada, Las Vegas
The Effects Of An Auditor's Communication Mode And Professional Tone On Client Responses To Audit Inquiries, Aaron Saiewitz, Thomas Kida
Department of Accounting Faculty Research
In this study, we investigate whether receiving an auditor inquiry via e-mail differentially affects client responses as compared to more traditional modes of inquiry, and whether those responses are affected by the auditor's professional tone. In an experiment, experienced business professionals respond to an auditor's information request regarding a potential accounting adjustment. We varied the communication mode of the request (e-mail, audio, or visual) and the professional tone of the communication (more versus less professional) and then measured the extent to which participants revealed information that either supported or did not support the client's accounting position. We find that if …
Do You Want To Know What It’S Like To Be A Lindenwood Student? Attend Future Lion Day,
2017
Lindenwood University
Do You Want To Know What It’S Like To Be A Lindenwood Student? Attend Future Lion Day, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ability Or Abyss: Does American Public Relations Education Program Accreditation Adequately Address The Abilities Necessary For Professional Success?,
2017
Southeastern University - Lakeland
Ability Or Abyss: Does American Public Relations Education Program Accreditation Adequately Address The Abilities Necessary For Professional Success?, Kuriakos Pyros
Selected Honors Theses
This paper researches the overall effectiveness of public relations (PR) accreditations in collegiate education programs, especially by standard of modern PR skills. Multiple sources recognize a wide variety in PR processes, education programs, and knowledge, skills, and abilities (KSAs) listed in the field. In essence, this paper clarifies the similarities and incongruences between PR educational programs and the KSAs of the professional field. The focus rests in understanding if accreditation processes are more successful in achieving professional status.
Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises,
2017
Nanyang Technological University
Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang
Research Collection Lee Kong Chian School Of Business
While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and reactance theory. The framework, published in Journal of Marketing Communications, suggested that pre-crisis advertising can increase audience resistance towards negative news of an organization and decrease audience resistance towards future corporate advertisements from the organization. The present study expands on Kim’s work to develop the corporate crisis advertising (CCA) framework. In addition to the inoculation and …
Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication,
2017
Singapore Management University
Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication, Kyujin Shim, Myojung Chung, Young Kim
Research Collection Lee Kong Chian School Of Business
Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism) and CSR message frame (normative vs. strategic) influence corporate hypocrisy perception and negative communication intentions toward a given company. Findings demonstrate that deontological ethical orientation and strategic CSR frame induce stronger corporate hypocrisy perception and negative communication intention than do consequential ethical orientation and normative CSR frame. In addition, deontological ethical orientation moderated the effects of CSR frames on negative communication intention toward the company. Implications for both public relations scholarship and practices are discussed.
Professional Product Review Vol. 12 No. 2,
2017
American Dental Association
Professional Product Review Vol. 12 No. 2, American Dental Association, Council On Scientific Affairs
Professional Product Review
A user-friendly newsletter from the ADA Council on Scientific Affairs offering scientifically sound, unbiased, and clinically relevant information to member dentists about professional dental products tested by the ADA. This collection is historical and may not reflect current standards. For up-to-date information contact the ADA.
2017 November,
2017
Morehead State University
2017 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from November of 2017.
The Fantasy Of Wealth: Attracting College Graduates Into The Workforce,
2017
Appalachian State University
The Fantasy Of Wealth: Attracting College Graduates Into The Workforce, Nile Latowsky, Shawn M. Bergman Dr., James Westerman Dr.
River Cities Industrial and Organizational Psychology Conference
The need for top talent is a critical factor towards the current and future success of organizations. Each year 1.5 million college students graduate and enter the largest generation of the workforce, Millennials. Therefore, it is imperative for companies to understand how to effectively attract the Millennial talent pool. A trend within organizational recruiting is for companies to provide more initiatives for organization's stakeholders than just the triple bottom line. One type of initiative that is shown to be effective in recruiting from the general talent pool is Corporate Social Responsibility (CSR), which is an organization's efforts towards obligations at …
Dr. Norm Gysbers To Speak At Lindenwood University,
2017
Lindenwood University
Dr. Norm Gysbers To Speak At Lindenwood University, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Seventh Dark Carnival Proves To Be Biggest Yet,
2017
Lindenwood University
Seventh Dark Carnival Proves To Be Biggest Yet, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 10/16/2017,
2017
American Dental Association
Ada News - 10/16/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Rwandan Flag Added To International Collection In Evans Commons,
2017
Lindenwood University
Rwandan Flag Added To International Collection In Evans Commons, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Online Mba Program Ranked As Top Value,
2017
Lindenwood University
Online Mba Program Ranked As Top Value, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Dark Carnival Returns To Campus Oct. 25,
2017
Lindenwood University
Dark Carnival Returns To Campus Oct. 25, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Structural Factors Affecting Marketing At Wmu,
2017
Western Michigan University
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Academic Leadership Academy
This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?
Plaster School Of Business Earns Cfa Institute Endorsement,
2017
Lindenwood University
Plaster School Of Business Earns Cfa Institute Endorsement, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 10/02/2017,
2017
American Dental Association
Ada News - 10/02/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
