Business and Corporate Communications Commons^™

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Graduate Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered …

Lindenwood Receives Grant To Search For The Wreck Of The Steamboat 'Far West', Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

School Of Education Holds First Joint St. Charles-Belleville Study Abroad Trip, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Business Communication For Success - Gvsu Edition, Unnamed Author, Mark Schaub, Jenniffer Eckert, Anessa Fehsenfeld, Rhonda R. Hoffman, Adam Krusniak, Tami Mccoy, Rachel Jean Norman, Julian Toscano

Open Textbooks

About the GVSU Edition

This text is an adaption of Business Communication for Success, an open textbook produced by the University of Minnesota Libraries Publishing in 2015.

Chapters 9, 18, and 20 of Business Communication for Success: GVSU Edition were revised and rewritten by student authors in 2017, as part of a course in the Writing Department at Grand Valley State University. All other chapters retain the content and formatting of previous editions.

Note about the 2015 edition:

The edition produced by the University of Minnesota Libraries Publishing University of Minnesota Libraries Publishing was itself adapted from a work …

Ada News - 07/10/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

J. Scheidegger Center For The Arts Announces 2017-18 Season, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Kaitlin Trimble And Lexi Nephew Receive Lindenwood-Pachyderm Scholarship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Social Network Impact On Corporate Performance And Governance, Jonathan Chew Hoe Khoo

Dissertations and Theses Collection

Motivated by the centrality measures constructed in Larcker, So and Wang (2013), I affirm that board connectedness positively affect firm performance in Singapore, and even if we were to measure firm performance by Tobin's Q. The impact on firm performance persists over at least four years. Controlling for Corporate Governance using a proprietary database, the Singapore Corporate Governance Index, only the Eigenvector centrality under simple-weighted and hyperbolic-weighted projections survives the robustness test, suggesting that firstly, the local proxy of Corporate Governance based on OECD principles possibly controls for what is proxied by the Betweenness, Closeness and Degree centrality measures, and …

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton

Doctoral Dissertations

With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …

Toward A Theoretical Framework To Studying Climate Change Policies: Insights From Case Study Of Singapore, Ai Sian Ng, May O. Lwin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

The world decided in December 2015 to take actions to reduce global warming. To contribute toward this goal, this research examines possible policy levers for inclusion in the climate change ratification plan. A case study of the measures taken by the Republic of Singapore, a low-lying 719.2 km2 island without natural resources in Asia, is conducted. Being vulnerable to climate change impact and yet having to balance her people’s needs and economic progress with limited resources, the measures taken by this small country could offer policy insights for small states and states without access to alternative energy sources. This research …

Explicating The Information Vacuum: Stages, Intensifications, And Implications, Eugene Woon, Augustine Pang

Research Collection Lee Kong Chian School Of Business

Purpose: Information vacuums (IVs) arise from organizational failure to satisfy the stakeholders’ informational demands during crises. The purpose of this paper is to expand Pang’s (2013) study of the phenomenon of IV by investigating its nature, stages, intensifying factors and resolution. Design/methodology/approach: Print and social media data of five recent international crises with apparent IVs were analyzed. Findings: Poor crisis communications are intensifying factors that induce media hijacks and hypes, distancing, and public confusion. A four-stage model maps the phenomenon into a flow chart describing its development. IV termination begins when organizations either respond with information or provide solutions, results, …

Corporate Privilege And An Individual's Right To Defend, Susan B. Heyman

Law Faculty Scholarship

No abstract provided.

2017 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2017.

University Mourns Loss Of Former Board Chairman Jim J. Shoemake, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Transitioning Business-To-Business Marketing Communications To Social Media, Terri S. Gibson

Master of Arts in Media and Communication Plan II Graduate Projects

There has been a movement toward digital media marketing channels away from the traditional media marketing channels in the realm of business-to-business (B2B) marketing. This transformation is more than mere semantics. It reflects the recent integration of digital strategies including blogging, social media, and email marketing by B2B marketers. A greater commitment to driving return on investment (ROI) and tracking movement through a website is seen in these strategies. In the rapidly changing digital landscape of B2B marketing, there is a focused emphasis on analytics, which reveals a sharp contrast between traditional media channels and social networking. With traditional media, …

Creating A Crisis Communication Plan For Small Or Mid-Sized Community Colleges With Monroe County Community College As The Model, Verkennes Joe

Master of Arts in Media and Communication Plan II Graduate Projects

Community colleges need to develop crisis communication plans to protect themselves from the ramifications of crises. While colleges and universities have been diligent about ensuring that they have crisis management plans in place, the same cannot be said for crisis communication plans. The effects of crises on the reputations, operations, and finances of community colleges can include losses of enrollment, decreases in donations, reductions in government funding, accreditation issues, and the severing of key partnerships. This is because crises can negatively impact organizational reputations, which are widely recognized as valuable, intangible assets. Having a solid crisis communication plan can help …

Bitcoin And The Blockchain As Possible Corporate Governance Tools: Strengths And Weaknesses, Fiammetta S. Piazza

Penn State Journal of Law & International Affairs (2012 - Present)

No abstract provided.

A Study Of Digital Communications Between Universities And Students, Perry D. Drake

Dissertations

This study examined the digital and social media communication practices of nine urban universities including UMSL and compared those to known corporate best practices.

The purpose of this study was to (1) research how these universities are using social/digital communications to engage with students and prospective students; (2) compare the executional tactics of universities to corporate best practices; (3) determine if by applying corporate best practices universities reap the same benefits as corporate in terms of higher engagement rates with their customers; and (4) determine if a correlation exists between a university’s Forbes ranking and its use of social media …

Lindenwood Billiards Hot Shots Make History At 9-Ball Championships, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 06/19/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.