2017 November,
2017
Morehead State University
2017 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from November of 2017.
Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises,
2017
Nanyang Technological University
Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang
Research Collection Lee Kong Chian School Of Business
While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and reactance theory. The framework, published in Journal of Marketing Communications, suggested that pre-crisis advertising can increase audience resistance towards negative news of an organization and decrease audience resistance towards future corporate advertisements from the organization. The present study expands on Kim’s work to develop the corporate crisis advertising (CCA) framework. In addition to the inoculation and …
Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication,
2017
Singapore Management University
Does Ethical Orientation Matter? Determinants Of Public Reaction To Csr Communication, Kyujin Shim, Myojung Chung, Young Kim
Research Collection Lee Kong Chian School Of Business
Employing an experiment study (N = 256), this study examines how individuals ethical orientation (deontology vs. consequentialism) and CSR message frame (normative vs. strategic) influence corporate hypocrisy perception and negative communication intentions toward a given company. Findings demonstrate that deontological ethical orientation and strategic CSR frame induce stronger corporate hypocrisy perception and negative communication intention than do consequential ethical orientation and normative CSR frame. In addition, deontological ethical orientation moderated the effects of CSR frames on negative communication intention toward the company. Implications for both public relations scholarship and practices are discussed.
The Fantasy Of Wealth: Attracting College Graduates Into The Workforce,
2017
Appalachian State University
The Fantasy Of Wealth: Attracting College Graduates Into The Workforce, Nile Latowsky, Shawn M. Bergman Dr., James Westerman Dr.
River Cities Industrial and Organizational Psychology Conference
The need for top talent is a critical factor towards the current and future success of organizations. Each year 1.5 million college students graduate and enter the largest generation of the workforce, Millennials. Therefore, it is imperative for companies to understand how to effectively attract the Millennial talent pool. A trend within organizational recruiting is for companies to provide more initiatives for organization's stakeholders than just the triple bottom line. One type of initiative that is shown to be effective in recruiting from the general talent pool is Corporate Social Responsibility (CSR), which is an organization's efforts towards obligations at …
Dr. Norm Gysbers To Speak At Lindenwood University,
2017
Lindenwood University
Dr. Norm Gysbers To Speak At Lindenwood University, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Seventh Dark Carnival Proves To Be Biggest Yet,
2017
Lindenwood University
Seventh Dark Carnival Proves To Be Biggest Yet, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 10/16/2017,
2017
American Dental Association
Ada News - 10/16/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Rwandan Flag Added To International Collection In Evans Commons,
2017
Lindenwood University
Rwandan Flag Added To International Collection In Evans Commons, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Online Mba Program Ranked As Top Value,
2017
Lindenwood University
Online Mba Program Ranked As Top Value, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Dark Carnival Returns To Campus Oct. 25,
2017
Lindenwood University
Dark Carnival Returns To Campus Oct. 25, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Structural Factors Affecting Marketing At Wmu,
2017
Western Michigan University
Structural Factors Affecting Marketing At Wmu, Joe Vanderbos
Academic Leadership Academy
This capstone project started with a goal of answering two questions: 1) What structural barriers do WMU staff perceive to prevent the university from creating a more unified, responsive approach to marketing? 2) What organizational structure would lead to a more unified, responsive approach to marketing at WMU?
Plaster School Of Business Earns Cfa Institute Endorsement,
2017
Lindenwood University
Plaster School Of Business Earns Cfa Institute Endorsement, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 10/02/2017,
2017
American Dental Association
Ada News - 10/02/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
Viewbook, 2017-2018,
2017
Morehead State University
Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Viewbook of Morehead State University for 2017-2018.
2017 October,
2017
Morehead State University
2017 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from October of 2017.
What Does It Take To Become A Partner At An Accountancy Firm?,
2017
Singapore Management University
What Does It Take To Become A Partner At An Accountancy Firm?, Qiang Cheng, Yang Hoong Pang, Gary Pan, Poh Sun Seow, Kwong Sin Leong
Research Collection School Of Accountancy
Having ‘hard’ skills are important but one cannot do without the soft skills that will advance your career.
School Of Health Sciences Professor Authors Key Position Stands,
2017
Lindenwood University
School Of Health Sciences Professor Authors Key Position Stands, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Homecoming Scheduled For Oct. 10-15,
2017
Lindenwood University
Homecoming Scheduled For Oct. 10-15, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
Ada News - 09/18/2017,
2017
American Dental Association
Ada News - 09/18/2017, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
New Library Building Open With Fall 2017 Semester,
2017
Lindenwood University
New Library Building Open With Fall 2017 Semester, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
