Business and Corporate Communications Commons^™

December Commencement To Graduate Students From Both System Campuses, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Canines For Disabled Kids, Erin Jerrett, Margarita Mnatsakanyan, Colleen Reynolds, Yin Wang

School of Professional Studies

Canines for Disabled Kids have been working on behalf of children and their families to educate communities and promote service dog partnerships for almost twenty years. Their advocacy with local legislatures, business owners, and community leaders highlighted the difficulties encountered when differentiating service dogs from emotional support/comfort dogs. Service dogs are entitled to access by the Americans with Disabilities Act (ADA), while emotional support/comfort dogs are not protected under the federal statute or to the same rights. Canines for Disabled Kids proposed a study to obtain a current count of licensed service dogs in the Commonwealth and investigate the feasibility …

Using Online Platforms To Engage Employees In Unionism. The Case Of Ibm, Roxana Maiorescu

Emerson Authors, Researchers, & Creators

To date, there is a paucity of studies that looked into the way unions can use social media platforms to increase employee engagement in activism. Understanding the most effective ways in which unions can make use of online communication to increase membership and raise awareness becomes of paramount importance in light of the decline in union participation that occurred during the last decades and that deepened wage inequality. In addition, union efforts were shown in past studies to be hampered by upper management. Online platforms become an important means that unions can use to eschew managerial control and indirectly increase …

The Development Of A Wayfinding Smart Phone Application As A Large Healthcare Facility Investment Opportunity, Jessie Fortson Marshall

Doctoral Projects

Health care is a continually growing field. New hospitals are constantly being built, while older facilities are experiencing renovation and expansion. With this growth comes a set of difficulties for patients as they try to navigate through large, multi-building facilities. Most large facilities have multiple parking garages, numerous buildings, and medical towers with an unending number of floors. Patients are forced to rely on directional signage to find their destination that is often insufficient. Attempting to navigate through large facilities is often overwhelming for visitors leading to frustration and stress.

New technology has allowed a convenient solution to this problem …

Rebranding Visual Feedback As A Product-Making The Unspeakable Visible, Nicolette Wever

Creativity and Change Leadership Graduate Student Master's Projects

PROJECT ABSTRACT

Rebranding Visual Feedback as a Product

Why do visuals work and why do they have such impact on the process of change? Because visuals connect directly with feelings, they have the power to improve the life of others. They have the power to improve and enrich communication. They have the power to handle information overload and they have the power to bridge cultural differences. ‘Images speak louder than words’ because images are connected with emotions in our long term memory. When ten different persons look at one single image, they see ten different things. Like a mirror, the …

What Do We Know About Corporate Social Responsibility Messaging?, John B. Ford

Marketing Faculty Publications

As the number of submissions to the Journal of Advertising Research (JAR) continues to increase, the time has come for us to step up our peer-review process with the addition of a group of Associate Editors (AEs), who will be given oversight of manuscripts that match their areas of expertise.

2017 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases from December of 2017.

Support Lindenwood On #Givingtuesday, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo

Atlantic Marketing Journal

The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely results as consumers compensate …

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …

Ada News - 11/20/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

New Presidential Scholarship Announced For Fall 2018 Semester, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Two From Lindenwood Take Top Prize At National Deca Competition, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Annual Christmas Walk Scheduled For Sunday, Dec. 3, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bradley Honored For Role As Civil Rights Pioneer In 1960s Memphis, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ada News - 11/06/2017, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

The Effects Of An Auditor's Communication Mode And Professional Tone On Client Responses To Audit Inquiries, Aaron Saiewitz, Thomas Kida

Department of Accounting Faculty Research

In this study, we investigate whether receiving an auditor inquiry via e-mail differentially affects client responses as compared to more traditional modes of inquiry, and whether those responses are affected by the auditor's professional tone. In an experiment, experienced business professionals respond to an auditor's information request regarding a potential accounting adjustment. We varied the communication mode of the request (e-mail, audio, or visual) and the professional tone of the communication (more versus less professional) and then measured the extent to which participants revealed information that either supported or did not support the client's accounting position. We find that if …

Do You Want To Know What It’S Like To Be A Lindenwood Student? Attend Future Lion Day, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Ability Or Abyss: Does American Public Relations Education Program Accreditation Adequately Address The Abilities Necessary For Professional Success?, Kuriakos Pyros

Selected Honors Theses

This paper researches the overall effectiveness of public relations (PR) accreditations in collegiate education programs, especially by standard of modern PR skills. Multiple sources recognize a wide variety in PR processes, education programs, and knowledge, skills, and abilities (KSAs) listed in the field. In essence, this paper clarifies the similarities and incongruences between PR educational programs and the KSAs of the professional field. The focus rests in understanding if accreditation processes are more successful in achieving professional status.

Professional Product Review Vol. 12 No. 2, American Dental Association, Council On Scientific Affairs

Professional Product Review

A user-friendly newsletter from the ADA Council on Scientific Affairs offering scientifically sound, unbiased, and clinically relevant information to member dentists about professional dental products tested by the ADA. This collection is historical and may not reflect current standards. For up-to-date information contact the ADA.