Social Media Commons^™

Innovativeness To Enlarge Digital Readiness - How To Avoid Digital Inertia?, Paul Morsch

Journal of International Technology and Information Management

Technological developments go fast and are interrelated and multi-interpretable. As consumer needs change, the technological possibilities to meet those needs are constantly evolving and new technology providers introduce new disruptive business models. This makes it difficult to predict what the world of tomorrow will look like for an organization and that makes the risks for organizations substantial. In this context, it is difficult for organizations to determine what constitutes a good strategy to adopt digital developments.

This paper describes a first step of a study with the objective to design a method for organizations to formulate a future-proof strategy in …

The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu

Marketing Faculty Scholarship

Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …

The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu

Business School Faculty Scholarship

Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …

What Does A Pandemic Sound Like? The Emergence Of Covid Verbal Art, Karen E. Pennesi

Anthropology Publications

In times of social upheaval, people create and engage with verbal art for entertainment and a feeling of connection. While millions of people were forced to stay home to reduce the spread of COVID‑19 from March to July 2020, verbal artists posted recorded performances online and viewers had more time than usual to watch and share them. COVID verbal art refers to songs, poems, and comedy skits that mention social and physical distancing, quarantine and isolation, hygiene and cleaning practices, everyday experiences during the pandemic, as well as social and political critiques of policies and practices that explicitly mention COVID‑19 …

Effective Usage Of Instagram As A Food Influencer, Brianna Komiske

Communications: Student Scholarship & Creative Works

Social media allows individuals to reach publics worldwide within seconds. The risks and benefits of organizations using social media as a tool for promotion has been researched extensively with social networks’ growing popularity. In recent years, individual profiles with large followings have been used as opinion leaders and have earned the term influencer. This research examines the engagement of influencer’s followers, then analyzes the content with the most engagement. A review of literature and examination of data leads to the thesis of: Due to the rise of social media engagement, it is vital to analyze the content of posts and …

Insta-Impact: Evaluating Media Forms Used By Non-Profit Organizations To Engage With Their Publics On Instagram, Emily Barber

Communications: Student Scholarship & Creative Works

No abstract provided.

Youtube Influencers: Are There Too Many Commentary And Reaction Stars In The Spotlight?, Emma Knight

Communications: Student Scholarship & Creative Works

YouTube has permeated the everyday lives of millions of people and created an online entertainment platform where people can create and share video content. Since its beginnings in 2005, it has grown from a simple source of entertainment to a complex ecosystem where popular creators can make a living off of their content. Both large and small YouTubers have the opportunity to follow a successful YouTube career path, and now, creators can be part of a niche subcategory to reach a dedicated fanbase. For example, some popular video types on YouTube include beauty, prank, lifestyle, comedy, and commentary. These people …

Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss

Peace and Conflict Studies

The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …

The Role Of The Internet In Intelligence Gathering And Spreading Propaganda, Leila Halawi

Publications

The analysis of American intelligence as an academic discipline exhibits an excellent level of integration regarding subject matter and methods from military history and strategic studies. The knowledge and information revolution steered a different online culture of sharing and oversharing. While the study of intelligence has primarily been associated with historical methods thus far, opportunities for innovation are also afforded by advances in theoretical and conceptual thinking about intelligence. Such revolutions can help intelligence history while concurrently enlightening the disputes on intelligence in the twentyfirst century. The takings from the information age consist of low cost for access to data …

2021 International Crisis And Risk Communication Conference Program, Conference Organizers

International Crisis and Risk Communication Conference

Program to the to the 11th Annual International Crisis and Risk Communication Conference sponsored by the Nicholson School of Communication and Media.

Examining Audience Receptivity To Theatre Across Various Technological Mediums, Chingyi "Ac" Chan

Mahurin Honors College Capstone Experience/Thesis Projects

This creative project and study was proposed to investigate the impacts of online theatre on audience members’ emotions, feelings, and comprehension of the show. The Research questions asked were: RQ1: How does the viewing medium, if at all, affect the audience's response to a theatrical performance? And RQ2: Which, if any, technological mediums do audiences members prefer to use to watch theatre? Three versions of the same play were made and adapted to their respective social media platforms: YouTube, Instagram Live, and TikTok. Participants were asked to watch one of the three shows and fill out a survey. Forty participants …

Image Source Identification Using Convolutional Neural Networks In Iot Environment, Yan Wang, Qindong Sun, Dongzhu Rong, Shancang Li, Li Da Xu

Information Technology & Decision Sciences Faculty Publications

Digital image forensics is a key branch of digital forensics that based on forensic analysis of image authenticity and image content. The advances in new techniques, such as smart devices, Internet of Things (IoT), artificial images, and social networks, make forensic image analysis play an increasing role in a wide range of criminal case investigation. This work focuses on image source identification by analysing both the fingerprints of digital devices and images in IoT environment. A new convolutional neural network (CNN) method is proposed to identify the source devices that token an image in social IoT environment. The experimental results …

The Technology Transfer Network Dynamic In The Information Technology Industry Of Yucatan, Mexico, Francisco Cima, Pilar Pazos, Ana Maria Canto

Engineering Management & Systems Engineering Faculty Publications

The present paper explores the technology transfer linkages among universities, research centers, and private companies in Yucatan, Mexico's information technology industry. Social network analysis (SNA) was used as a method to identify the structural characteristics of the technology transfer collaborations, and the changes in the patterns of interactions among institutions over the years. Data were obtained from the National Council for Science and Technology repository (CONACYT). Associations formed to enhance technology advancement and innovation practices between 2010 and 2018 were analyzed in this study. Network transitivity, the patterns of triadic configurations, and heterophily were compared to uncover the evolution of …

Detecting Incentivized Review Groups With Co-Review Graph, Yubao Zhang, Shuai Hao, Haining Wang

Computer Science Faculty Publications

Online reviews play a crucial role in the ecosystem of nowadays business (especially e-commerce platforms), and have become the primary source of consumer opinions. To manipulate consumers’ opinions, some sellers of e-commerce platforms outsource opinion spamming with incentives (e.g., free products) in exchange for incentivized reviews. As incentives, by nature, are likely to drive more biased reviews or even fake reviews. Despite e-commerce platforms such as Amazon have taken initiatives to squash the incentivized review practice, sellers turn to various social networking platforms (e.g., Facebook) to outsource the incentivized reviews. The aggregation of sellers who …

Cultivation Theory: Media Effects Toward Consumer Evaluations Of The Criminal Courts, Lindsey Dale Elliott

Murray State Theses and Dissertations

A substantial body of literature connects media effects to consumer perceptions of the criminal justice system. Research on the topic of cultivation theory has highlighted that an increased fear of crime within the general populace, due to an exaggeration of violence and criminal activity in the mass media, has spurred increased support for punitive policing, harsher sentencing, and positive feelings toward capital punishment. However, no research exists to explicate the cultivation of consumer perceptions toward the criminal courts. This study examines the impact of media consumption through television, the internet, and social media on consumer evaluations of the criminal courts. …

An Analysis Of Covid-19 Vaccine Allergic Reactions, Robert Schumaker, Michael Veronin, Trevor Rohm, Rohit Dixit, Shadi Aljawarneh, Juan Lara

Journal of International Technology and Information Management

From our study, all three covid-19 vaccines have a similar proportion of adverse reaction reports in which the patient had a history of allergies. However, the proportion of life-threatening outcomes were lower for those with the Janssen vaccine (0.62% hospitalization rate for Janssen versus 2.59% for Pfizer and 0.60% death for Janssen versus 5.15% for Moderna). In terms of specific allergies, patients with *cillin or sulfa allergies had the most adverse reactions to covid-19 vaccines, however, Janssen again had the lowest percentage of reported deaths (1.39% for *cillin-related allergy deaths for Janssen versus 6.10% for Pfizer). In terms of patient …

Table Of Contents Jitim Vol 30 Issue 2, 2021

Journal of International Technology and Information Management

Table of Contents JITIM volume 30 issue 2

Factors Affecting Students’ Satisfaction With Synchronous Online Instruction During The Covid-19 Pandemic, Xue Bai, Ephrem Eyob, Ade Ola, Serena Reese

Journal of International Technology and Information Management

A large number of institutions of higher learning at all levels transitioned hurriedly to remote and online learning in response to the novel coronavirus (COVID-19) pandemic. However, recent studies have concluded that university-level students prefer learning in face-to-face settings. This study seeks to understand the factors that are driving students’ rejection of remote and online learning options and to provide insight into future efforts to implement strategies and tools to mitigate these adverse factors. The results show factors that contribute the most to students’ perceived satisfaction in the remote instructional setting are less interaction during live lectures, more distractions, less …

Exploring The Behavioral Intention To Use Collaborative Commerce: A Case Of Uber, C. Christopher Lee, Sinéad Ruane, Hyoun Sook Lim, Ruoquing Zhang, Heechang Shin

Journal of International Technology and Information Management

The goal of our research study is to develop a hybrid instrument built on the revised Unified Theory of Acceptance and Use of Technology (UTAUT2) framework, which is reliable in predicting the behavioral intention to use the Uber ridesharing app. It focuses on extending the UTAUT2 in collaborative consumption, particularly from a consumer and ridesharing-app perspective. Our proposed framework, UTAUT-CC, preserves existing UTAUT2 constructs – performance expectancy, effort expectancy, social expectancy, and facilitating conditions. It also retains demographic moderating variables of age and gender, while maintaining some of the key integral relationships depicted in those models. We integrated three new …

Conference Proceedings Of The 32nd Annual Iima Conference

Journal of International Technology and Information Management

Conference Proceedings of the 32nd Annual IIMA Conference