Communication Commons^™

Understanding Public Relations In The 'Sharing Economy', Anne Gregory, Gregor Halff

Research Collection Lee Kong Chian School Of Business

In spite of the macro-economic impact of the so-called ‘sharing economy’ there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the ‘sharing economy’ is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts ‘circuits of commerce’ and ‘viable matches’ from economic sociology and communicative constitution of organizations theory to develop the notions of ‘deliberate disintermediation’ and ‘circuits of communication’ in public relations. The contention is …

Key To Success Of Offshore Outsourcing, Deep Patel

Dissertations and Theses

With the proliferating growth in technology and Innovation and the necessity to use new technology skills, outsourcing has become a notable trend in the IT industry. Characterized by USP's like cost-effectiveness and timeliness, outsourcing companies has surged tremendously in the last decade. However, amidst the entire buzz, outsourcing has contributed to some major failures at recent times (A & M, 2016). That has even made organizations to critically think before going forward with an off-shore outsourcing company. A substantial issue on organizational capability and on-time delivery has questioned the very foundation of its efficiency. This has now leaded to surface …

Each Medium Tells A Different Story: The Effect Of Message Channel On Narrative Persuasion, Nathan Walter, Sheila T. Murphy, Lauren B. Frank, Lourdes Baezconde-Garbanati

Communication Faculty Publications and Presentations

Limited attention has been given to the medium of story presentation in this process of narrative persuasion. The present study (N = 243) fills this gap by directly comparing narrative involvement across print and audiovisual versions of the same cervical cancer-related story. The mediation analysis revealed that exposure to an audiovisual narrative was associated with higher levels of cognitive and emotional involvement than exposure to the exact same narrative in its printed form. Yet the higher levels of transportation in the audiovisual condition came at a price of enhancing psychological reactance, eliminating the relative advantage of the film narrative.

Resolving The Civilian-Military Divide Through An Examination Of Select Members Of The United States Army Profession, Caitlin Bankhead

Masters Theses

Since the conclusion of the Vietnam War, the American public and the Armed Forces have steadily drifted apart. This has resulted in a division between the people of the nation and the individuals that defend its values. Consequently, as this division increases, the American public is thankful of military servicemen, but believes that service is something others should do. Conversely, the military’s sole purpose is to protect and defend the nation, its people, and its values, but it has become more isolated. Additionally, military service is becoming a family tradition in which outsiders cannot easily understand the values and pride …

Is Video Enjoyment Deeper For Those With Adhd?, Daisy Kristina Milman

Theses and Dissertations

To find if video enjoyment was deeper for people with ADHD (attention deficit/hyperactive disorder) than for their non-ADHD peers, subjects with ADHD, and without, had their eye movement tracked during video exposure to determine average saccade rates. I interviewed subjects using pre-tested statements to establish periods of flow state (a measure of enjoyment). Results indicate that there is a deeper sense of enjoyment for people with ADHD, as subjects with ADHD passed a greater average time in flow state during video consumption (27% compared to 21%). Furthermore, the effects of flow state on the eye movement of those with ADHD …

Inferring User Consumption Preferences From Social Media, Yang Li, Jing Jiang, Ting Liu

Research Collection School Of Computing and Information Systems

Social Media has already become a new arena of our lives and involved different aspects of our social presence. Users' personal information and activities on social media presumably reveal their personal interests, which offer great opportunities for many e-commerce applications. In this paper, we propose a principled latent variable model to infer user consumption preferences at the category level (e.g. inferring what categories of products a user would like to buy). Our model naturally links users' published content and following relations on microblogs with their consumption behaviors on e-commerce websites. Experimental results show our model outperforms the state-of-the-art methods significantly …

Livestrong Or Lie Hard: A Pentadic Analysis Of Deception And Reputation Management In 'The Armstrong Lie', Harper D. Anderson

Theses and Dissertations

Kenneth Burke's pentadic analysis has been a staple within the context of rhetorical criticism since the early days of critical communication studies. Throughout the years it has evolved from a heavy text criticism to application to film and documentary. The Armstrong Lie is another documentary that highlights the controversial actions of former seven-time Tour de France champion, Lance Armstrong. This film provides an opportunity in which the pentadic analysis can be applied in order to really dissect the message that is being told. Through application of the pentadic analysis to The Armstrong Lie it is possible to identify the true …

Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard

Theses and Dissertations

A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organizations, within a one-week period. The study also looked at levels of engagement on each tweet as well as interactivity from the organization. The results showed that these nine charitable nonprofit organizations were primarily using stewardship strategies and techniques in their posts. The study also found that relationship cultivation yielded higher levels of retweets and that the relationship cultivation and solicitation combination strategy …

Before Breaking Bad News: Relationships Among Topic, Reasons For Sharing, Messenger Concerns, And The Reluctance To Share The News, Jayson L. Dibble, William F. Sharkey

Faculty Publications

Messengers are reluctant to reveal bad news, and this reluctance can hamper effective communication. With this investigation, we explore linkages among the topic of the news, messengers’ reasons for sharing, messenger concerns about sharing, the locus of the news, and whether these variables associate systematically with messenger reluctance to share the news. Retrospective self-reports (n = 330) revealed that bad news occurred in reliable topic categories, which in turn related to reasons for sharing, how extreme the news was perceived to be, and the concerns messengers had before sharing the bad news. Messengers reported more reluctance to share the news …

The Legacy, February 28, 2017, Lindenwood University

The Legacy (2007-2018)

Student Newspaper of Lindenwood University

Fire & Light, Becky St. Clair

Andrews Agenda: Campus News

No abstract provided.

The Prospector, February 28, 2017, Utep Student Publications

The Prospector

Headline: "Were it left to me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter," (Thomas Jefferson)

Spartan Daily, February 28, 2017, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2017

Volume 148, Issue 14

Keeping Love Alive: Communication Modes, Relational Satisfaction And Communication Satisfaction In Long-Distance Dating Relationships, Taylor Hillard

Mahurin Honors College Capstone Experience/Thesis Projects

Couples in long-distance dating relationships (LDDRs) must determine how to best communicate with one another to maintain their relationship without the advantage of being geographically close. Fortunately, with advances in technology, individuals in LDDRs have multiple options regarding how they choose to communicate with their relational partner. These individuals may utilize more traditional modes, such as letter writing or phone calls, or more modern modes, such as text messaging or social media. However, not all of these communication modes may allow for satisfying communication or communication that benefits the relationship. Therefore, this study investigates how the frequency of use of …

Cedarville Ranked As Most Beautiful Christian College In Ohio, Mark D. Weinstein

News Releases

Cedarville University’s campus has been recognized as the most beautiful Christian college campus in Ohio by Christian Universities Online (CUO). The independent online resource ranked Cedarville as the 12^th most beautiful campus in the Midwest.

Ua12/2/1 Housing Guide, Wku Student Affairs

WKU Archives Records

Magazine edition of the College Heights Herald.

• Johnson, Kalyn. My Leadership Journey Working with Housing & Residence Life
• Williams, Jamie. Diversity Proposal Absent in Housing 10-Year Plan
• Critchelow, Andrew. Spooky Tales from WKU’s Residence Halls
• Alvey, Rebekah. How to Pick the Perfet Roommate for Next Year
• Critchelow, Andrew. Housing Blues? Here’s Albums to Help
• Ballard, Skyler, Views on Campus You Should See or Flee
• Keltner, Bryson. Upperclassmen Share Housing Experiences
• Alvey, Rebekah. Honors Changes Aim to Better Community
• Do You Want to Live in a Residence that Will Give You a Sense of Purpose?
• Alvey, Rebekah. Hilltopper Hall Construction …

Lindenwood Digest, February 28, 2017, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been an employee newsletter since 2009.

Hundreds Of Youth Converge At "Cedarmania", Mark D. Weinstein

News Releases

More than 800 middle school and high school students from around the country are heading to Cedarville University for CedarMania on Saturday, March 18.

Making Common Causes: Crises, Conflict, Creation, Conversations: Offerings From The Biennial Alecc Conference Queen’S University, Kingston 2016, Jenny Kerber, Astrida Neimanis, Pamela Banting, Tania Aguila-Way, Ron Benner, Mick Smith, Adeline Johns-Putra, Peter C. Van Wyck

The Goose

At ALECC’s biennial gathering at Queen’s University in June 2016, participants came together to explore the possibilities of “making common causes” from a host of angles, yet all were anchored in an acknowledgement of the diverse more-than-human relationships that make up our common worlds. The following collection of short essays, authored by some of the gathering’s keynote speakers, explores specific aspects of making common causes. In this special section of The Goose, we deliberately invoke the plural of conversation. We understand the effort to make common causes as a process, rather than a “one and done” act. It is multifaceted …

The Environmental Humanities In A Post-Truth World, Amanda M. Di Battista, Paul Huebener

The Goose

Editorial introduction to The Goose Volume 15, Issue 2 (2017).