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Jour 7350: Advanced Multimedia Reporting (Syllabus), 2013 University of Memphis

Jour 7350: Advanced Multimedia Reporting (Syllabus)

Journalism and Strategic Media Syllabi

Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice 2013 The University of Memphis

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice 2013 The University of Memphis

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice 2013 The University of Memphis

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 4140/6140: News Design (Syllabus), Jason R. Terrell 2013 The University of Memphis

Jour 4140/6140: News Design (Syllabus), Jason R. Terrell

Journalism and Strategic Media Syllabi

Course Description: Basic principles of design and production for newspapers and magazines; typography, story and page design, graphics; copy, images and infographics and presentation in clear, well-organized way; headlines, titles, subheads, captions, and other copy.


Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault 2013 The University of Memphis

Jour 3400: Introduction To Public Relations (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 3130: Feature Writing (Syllabus), R. Spielberger 2013 The University of Memphis

Jour 3130: Feature Writing (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach 2013 The University of Memphis

Jour 4120/6120: Advanced Reporting (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Analyzing and writing news reports about government, courts, energy, economy, taxes, education, environment, medicine and science; emphasis on relationship between current issues and public’s need to be informed; topics vital to large urban society.


Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith 2013 The University of Memphis

Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi

Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden 2013 The University of Memphis

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.


Jour 4900/6900: Multimedia Mass Communication (Syllabus), Andrew A. Smith 2013 The University of Memphis

Jour 4900/6900: Multimedia Mass Communication (Syllabus), Andrew A. Smith

Journalism and Strategic Media Syllabi

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.


Jour 2121: Media Writing (Syllabus), Otis L. Sanford 2013 The University of Memphis

Jour 2121: Media Writing (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 4629tv: Writing/Reporting (Syllabus), Stephanie Scurlock 2013 The University of Memphis

Jour 4629tv: Writing/Reporting (Syllabus), Stephanie Scurlock

Journalism and Strategic Media Syllabi

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit, and voice packages for use in both the reporting and producing classes.


Jour 2121: Media Writing (Syllabus), Joe Hayden 2013 The University of Memphis

Jour 2121: Media Writing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 3324: Advertising Copywriting/Layout (Syllabus), Jim Tumbrink 2013 The University of Memphis

Jour 3324: Advertising Copywriting/Layout (Syllabus), Jim Tumbrink

Journalism and Strategic Media Syllabi

Course Description: Principles of advertising psychology in relation to proven techniques for writing effective copy, approximately half of the course devoted to practice in writing copy and preparing rough layouts. One lecture/four laboratory hours.


Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden 2013 The University of Memphis

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.


Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach 2013 The University of Memphis

Jour 3130: Feature Writing (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi

Course Description: Advanced practice in writing, publishing feature stories for magazines and newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on leads, endings, description, effective use of anecdotes and quotations; critiques of student work.


Jour 2121: Media Writing (Syllabus), Tori Cliff 2013 The University of Memphis

Jour 2121: Media Writing (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer 2013 The University of Memphis

Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi

Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.


Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins 2013 The University of Memphis

Jour 3526: Photojournalism/Digital Image (Syllabus), Jay Adkins

Journalism and Strategic Media Syllabi

Course Description: Photograph as narrative; see, interpret and capture images that communicate information and have meaning and storytelling power; manipulation of digital media with software for use in broadcast, web and print; ethical problems related to digital manipulation. One lecture hour, four laboratory hours per week.


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