Jour 4420: Public Relations Case Study (Syllabus),
2013
The University of Memphis
Jour 4420: Public Relations Case Study (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi
Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.
Jour 4326: Advertising Research (Syllabus),
2013
The University of Memphis
Jour 4326: Advertising Research (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Jour 7320: Mass Media And Diversity (Syllabus),
2013
The University of Memphis
Jour 7320: Mass Media And Diversity (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi
No abstract provided.
Jour 2121: Media Writing (Syllabus),
2013
The University of Memphis
Jour 2121: Media Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 4130/4330/4430/4630/7600: Internship (Syllabus),
2013
The University of Memphis
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 3400: Introduction To Public Relations (Syllabus),
2013
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert Willis
Journalism and Strategic Media Syllabi
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 4998: Multimedia News Lab (Syllabus),
2013
The University of Memphis
Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow
Journalism and Strategic Media Syllabi
Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.
Jour 3421: Public Relations Writing (Syllabus),
2013
The University of Memphis
Jour 3421: Public Relations Writing (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi
Course Description: Emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media. Two lecture hours, two laboratory hours per week.
Jour 7050: Mass Communication Theory (Syllabus),
2013
The University of Memphis
Jour 7050: Mass Communication Theory (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 1700: Survey Of Mass Communication (Syllabus),
2013
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 3120: Reporting (Syllabus),
2013
The University of Memphis
Jour 3120: Reporting (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi
Course Description: Gathering news using basic journalistic tools and techniques. Writing assignments will take place in lab and field.
Jour 2121: Media Writing (Syllabus),
2013
The University of Memphis
Jour 2121: Media Writing (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 7100: Entrepreneurial Journalism (Syllabus),
2013
The University of Memphis
Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 1700: Survey Of Mass Communication (Syllabus),
2013
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), R. Spielberger
Journalism and Strategic Media Syllabi
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 4440: Public Relations Campaigns (Syllabus),
2013
The University of Memphis
Jour 4440: Public Relations Campaigns (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi
Course Description: Application of theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2013
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 7201: Health News And Promotion (Syllabus),
2013
The University of Memphis
Jour 7201: Health News And Promotion (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi
Course Description: Advanced seminar that examines and critiques the literature on health communication in two specific areas: news about health and its impact on individuals, and health promotion campaigns.
Jour 2121: Media Writing (Syllabus),
2013
The University of Memphis
Jour 2121: Media Writing (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 2121: Media Writing (Syllabus),
2013
The University of Memphis
Jour 2121: Media Writing (Syllabus), David Royer
Journalism and Strategic Media Syllabi
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus),
2013
The University of Memphis
Jour 4500/6500: Web Publishing I: Html/Css (Syllabus), Grant Smith
Journalism and Strategic Media Syllabi
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
