Journalism Studies Commons^™

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

Guide To The John R. Fischetti Collection, College Archives & Special Collections

Collection Guides / Finding Aids

This guide describes the organization and scope of the John R. Fischetti archival collection, housed within the College Archives & Special Collections at Columbia College Chicago. John Fischetti (1916-1980) was an editorial and political cartoonist who was employed by the Chicago Daily News and the Chicago Sun-Times.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Archives Records

Press releases regarding WKU's softball team for 2017.

The Last Best Hope: Are Voluntary Conservation Agreements Effective Tools For Protecting Imperiled Species?, Sophie B. Tsairis

Graduate Student Theses, Dissertations, & Professional Papers

Candidate Conservation Agreements with Assurances, or CCAAs, are little known, voluntary conservation agreements that protect imperiled wildlife on private lands. These agreements have emerged over the past decade and have had mixed results in providing adequate protections for candidate species.

Landowners, private industries, state and federal agencies, and environmental nonprofits, are using CCAAs as tools to eliminate the need for an endangered species listing. An Endangered Species Act listing can lead to land-use uncertainty for private landowners and this threat is the main incentive to enroll in a CCAA. When landowners enroll in CCAAs they are agreeing to provide specific …

U.S. Newspaper Editors’ Ratings Of Social Media As Influential News Sources, Masahiro Yamamoto, Seungahn Nah, Deborah S. Chung

Information Science Faculty Publications

Social media, as one key platform for citizen journalism, are becoming a useful news-gathering tool for journalists. Based on data from a nationwide probability sample of newspaper editors in the United States, this study investigates the extent to which newspaper editors consider social media an influential news source. Results show that variations in editors’ ratings of social media as a news source were related to multiple levels of influence, including professional journalistic experience, organization size, community structural pluralism, and citizen journalism credibility. Implications are discussed for the roles of social media in news production.

The Reflection And Reification Of Racialized Language In Popular Media, Kelly E. Wright

Theses and Dissertations--Linguistics

This work highlights specific lexical items that have become racialized in specific contextual applications and tests how these words are cognitively processed. This work presents the results of a visual world (Huettig et al 2011) eye-tracking study designed to determine the perception and application of racialized (Coates 2011) adjectives. To objectively select the racialized adjectives used, I developed a corpus comprised of popular media sources, designed specifically to suit my research question. I collected publications from digital media sources such as Sports Illustrated, USA Today, and Fortune by scraping articles featuring specific search terms from their websites. This experiment seeks …

A Turn To Realism And Humanism From Propaganda: Chinese Photojournalism Practices Between 1976 And 1988, Shi Li

SIUE Faculty Research, Scholarship, and Creative Activity

China’s photojournalistic field undertook great transformations in the 1980s. While the conservatives continued to cling to the propagandistic doctrine, a more progressive trend was emerging. The tension between these two forces had its historical roots and would go on to shape the way Chinese photojournalism developed. Based on archival research and in-depth interviews, this paper revisits the history of Chinese photojournalism practices between 1937 and 1988 and identifies the key features of these three periods: the wartime propaganda of 1937—1949, the intensification of propaganda of 1949 —1976, and the transformation to realism and humanism in 1976—1988.

Oprimido, Censurado, Controlado: Authoritarian Censorship Of The Media In Spain Under Franco's Dictatorship, Darby Hennessey

Honors Theses

Francisco Franco is one of the most formidable dictators of the 20th century, and his overwhelming control over the press and other media in Spain during his 36 years as an authoritarian dictator is among the most notable forms of press censorship in history. This thesis examines the various measures Franco's regime took to censor the press and other media platforms (print news, non-news print media and digital media) and explains that, through these measures, Franco's regime fits and even expands the Authoritarian Theory of Mass Communication. This theory has historic and philosophical backgrounds, but by applying the basic principles …

Investigating Potential Anti-Catholic Bias In Southern Media, John Cooper Lawton

Honors Theses

This thesis researches newspapers in effort to find anti-Catholic bias particularly in the South. It also studied if the bias had changed over time. The study looked at five categories: Nature of Headline, Presentation of Headline, Supportive Picture or Not, Body Text Content, and Tone of Story. The Tone of Story category refers to the types of sources, which sources are placed where in the article, the location of where harsh and supportive words were placed within the article, and the taste in the mouth the researcher was left with upon completing the article. This category proved to be the …

Waves Of Feminism And The Media, Tayllor Blair Johnson

Lewis Honors College Capstone Collection

The feminist movement has gone through many different stages, three to be exact. Each stage, or as they are called in the academic world, “waves”, had its own history and unique defining qualities. Media played a role in the movement in the past, and continue to do so today. My research focused on how the two, feminism and media, intertwine with one another and the affect the movement had, and continues to have, on mainstream media. With the recent news of sexual assault allegations in the media industry, the two seem to go hand-in-hand, now more than ever before.

The …

Ua1f Wku Carillon / Cherry Hall Chimes, Wku Archives

WKU Archives Records

Articles regarding the carillon and Cherry Hall chimes taken from WKU Archives vertical files.

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Fit To Print: Hudson’S Gentrification In The New York Times, 1985-2016, Nora F. Cady

Senior Projects Spring 2017

“Fit to Print: Hudson’s Gentrification in the New York Times, 1985-2016” is a content analysis of 80 New York Times articles that investigates the way that the City of Hudson N.Y. has been covered by the paper between 1985 and 2016. Findings from this content analysis are presented in 10-year increments. In the first phase of coverage, New York Times reporting primed Hudson for gentrification by depicting it as a site of urban decay hoping to revitalize. In the second phase (1997-2006) New York Times coverage promoted growth regime activities and minimized social problems in the city. In the last …

Ua19/16/5/9 Athletic Media Relations - Halftime Programs, Wku Archives

WKU Archives Collection Inventories

Audiotapes of halftime interviews with a variety of WKU personnel on a variety of topics.

Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades

Williams Honors College, Honors Research Projects

This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.

A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams

Graduate Theses and Dissertations

7hills Homeless Center is located in Fayetteville, Arkansas and is committed to ending homelessness in Northwest Arkansas by developing and implementing innovative services to equip the near-homeless and homeless in leading healthy and productive lives through strategic community partnerships with citizens, business, and government agencies. This thesis offers 7hills Homeless Center a comprehensive social marketing plan. The goal is to increase awareness of homelessness in Northwest Arkansas and to increase donor and volunteer involvement with 7hills. In order to accomplish these goals, a social marketing plan was developed by researching target volunteer and donor audiences, homelessness, and successful campaigns from …

Hydraulic Fracturing In The United States: A Framing Analysis, Kenneth Stephen Cardell Jr.

Theses and Dissertations

This research considers the issue of hydraulic fracturing, a controversial method of extracting natural gas from shale and coal deposits. The technology, commonly referred to as “fracking,” has only been employed on an industrial scale since the late 1990s and is increasingly becoming the focus of news coverage. In this thesis research, a representative sample of both national and regional newspaper coverage on the issue of hydraulic fracturing is analyzed, looking at several key elements of framing. This study also examines differences in issue framing between the national elite press and regional news sources, as well as based upon partisanship. …

Slam Dunk: Scoring With Social Media In College Athletics, Callie Mayo

Honors Theses

This thesis will examine the role of social media as a public relations tool in athletics, whether posts are made by an athlete, an athletic department, or an outside source on reputation management. The first chapter will examine current research in how social media is used and monitored in college athletics, as well as the harmful effects it can cause. The next chapter will consist of several interviews with different collegiate athletic departments regarding their policies and training towards social media. The five athletic departments are from the following universities: the University of Georgia, the University at Buffalo, Utah State …

Multi-Generaltional Marketing: Variations And Implications Of Nonprofit Approaches, Emily Alexandra Lindstrom

Honors Theses

Research reveals that today's nonprofit organizations have shifted their longtime marketing efforts away from Baby Boomers to target the younger Millennial and Generation Z audience. In their effort to reach the new audiences, nonprofits have been forced to change their marketing strategies, including the adoption of new and more effective social networking media. Despite their shift in focus, nonprofits remain in a battle for funds with their for-profit competition. Using past and present nonprofit marketing strategies, this thesis isolates the difference between nonprofits and for-profits and identifies the influence that nonprofits have on society today. It further analyzes the current …

Re Magazine And The Politics Of The Little Magazine, Jesse Webb

Honors Theses

The little magazine played a widely significant role in the political and cultural history of Western civilization. Literary and ephemeral in nature, the little magazine gave birth to Modernism in the early 20th century by publishing the works of little known authors such as William Carlos Williams, Ezra Pound, and T.S. Eliot to name a few. Later, the Central Intelligence Agency of the United States of America recognized the influential role of the little magazine and began funding magazines that spoke to the anti- communist left in Europe and in the Americas at the beginning of the Cold War. While …