E-Commerce Commons^™

Factored Similarity Models With Social Trust For Top-N Item Recommendation, Guibing Guo, Jie Zhang, Feida Zhu, Xingwei Wang

Research Collection School of Computing and Information Systems

Trust-aware recommender systems have attracted much attention recently due to the prevalence of social networks. However, most existing trust-based approaches are designed for the recommendation task of rating prediction. Only few trust-aware methods have attempted to recommend users an ordered list of interesting items, i.e., item recommendation. In this article, we propose three factored similarity models with the incorporation of social trust for item recommendation based on implicit user feedback. Specifically, we introduce a matrix factorization technique to recover user preferences between rated items and unrated ones in the light of both user-user and item-item similarities. In addition, we claim …

Counterfeiting The Naira Notes: Issues, Trends And Measurements., Kingsley Imandojemu

Bullion

Currency counterfeiting is o worldwide phenomenon of great importance to currency management and monetary policy execution. This has resulted in transatlantic corporation and synergy in combating the malaise in addition to the efforts of the monetary authorities towards ensuring that banknotes are not susceptible to counterfeiting. Notwithstanding the zero currency counterfeit stance of the Central Bank of Nigeria, the menace remain unabated. The paper through the lens of available literature, identified issues and trends that undermine the effort of the Central Bank of Nigeria geared towards ensuring that banknotes are not susceptible to counterfeiting and also developed methodological framework for …

Inferring User Consumption Preferences From Social Media, Yang Li, Jing Jiang, Ting Liu

Research Collection School Of Computing and Information Systems

Social Media has already become a new arena of our lives and involved different aspects of our social presence. Users' personal information and activities on social media presumably reveal their personal interests, which offer great opportunities for many e-commerce applications. In this paper, we propose a principled latent variable model to infer user consumption preferences at the category level (e.g. inferring what categories of products a user would like to buy). Our model naturally links users' published content and following relations on microblogs with their consumption behaviors on e-commerce websites. Experimental results show our model outperforms the state-of-the-art methods significantly …

The Cross-Platform Consistency Of Online User Movie Ratings, Dan Baugher, Chris Ramos

Atlantic Marketing Journal

Online movie ratings are often used in studies of Internet word-of-mouth, but the cross-platform consistency of such ratings has not been well established. Mean user ratings were obtained for 500 movies using the rating systems in place on Netflix and IMDb. Mean volume was 1,480,931 (SD = 2,636,388) and 104,746 (SD = 193,532) on the Netflix and IMDb sites, respectively, suggesting the movies were visible, but also variable in visibility. Volume was moderately correlated (r = .724, p ≤ .001). Mean user ratings on the Netflix and IMDB sites averaged 3.57 (SD = .37) and 3.84 (SD = .34). Mean …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander

Atlantic Marketing Journal

This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …

Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward

Atlantic Marketing Journal

Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …

Communication Through Social Technologies: A Study Of Israeli Women, Jeretta Horn Nord 405-747-0320, Dafni Biran Achituv, Joanna Paliszkiewicz

Journal of International Technology and Information Management

Social technologies have changed the way we communicate allowing users to interact, share knowledge, reach out to friends and family, keep up with the news, and even promote and support a business. A study of Israeli women was conducted to determine how social technologies platforms — Facebook, Twitter, LinkedIn, YouTube, and Google+ — are used and the benefits realized. Women worldwide face challenges including economic, educational, health, and political. Israel women, like women in every other country in the world, are challenged with gender inequity. Do women who use social technologies believe that these platforms provide empowerment leading to greater …

Successful Implementation Of Pharmacy Retail Store Loyalty Reward Programs, Cristina D. Reinert, Jill A. Murray

International Journal of Applied Management and Technology

Loyalty reward programs are utilized within various industries as a key marketing strategy. A successfully implemented loyalty reward program benefits both the consumer and the company. The purpose of this multicase study was to explore strategies that pharmacy retail managers use to deliver loyalty reward programs. The theory of planned behavior was used as the conceptual framework to guide the study. Mobile technology, customer involvement, brand management, and tier-based rewards were the themes that emerged during data analysis. The findings are of interest to pharmacy retail managers and marketers because they are instrumental in implementing a successful loyalty reward program.

Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya C. Waller, Robert J. Hockin, Gina S. Smith

International Journal of Applied Management and Technology

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas' modified van Kaam method was used and included coding …

How Do The Trans-Pacific Economies Affect The Usa? An Industrial Sector Approach, Takeshi Yagihashi, David D. Selover

Economics Faculty Publications

This paper studies how the Trans-Pacific region affects the US economy in terms of business cycle transmission. We use a large data set consisting of disaggregated sectoral industrial production indexes from selected countries in the region and employ a factor-augmented vector autoregression (FAVAR) approach to analyze the transmission of shocks in different industries. We find that a positive output shock in the entire Trans-Pacific region has positive effects on the majority of US manufacturing sectors. We also find that sectoral shocks in five sectors of the Trans-Pacific region have a large impact on the overall US economy. Three of the …

Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek

International Journal of Applied Management and Technology

Small businesses are vital to the health of the U.S. economy, as they account for approximately 50% of all jobs and 99% of all firms. Historically, there has been a problem with small businesses being able to sustain their operations beyond 10 years. According to the U.S. Small Business Administration, when averaged across all industries, approximately 75% of new businesses failed within the first 5 years. The purpose of this multiple case study was to explore the business strategies some small business owners use to sustain their company beyond 10 years of operation. Data were gathered through semistructured interviews and …

The Risk-Return Characteristics And Diversification Benefits Of Fine Wine Investment, Tania Salomon

CMC Senior Theses

This thesis evaluates the risk-return characteristics and diversification benefits of fine wine investment. It compares the historical performance of wine to that of equity, fixed income, real estate, and commodities. I calculate the correlation, volatility, and expected returns of these assets to examine whether adding wine to a portfolio increases its risk-adjusted return. I do this through the Markowitz portfolio optimization technique. The findings suggest that wine has a low correlation with traditional assets, providing diversification benefits. My results also show that adding wine to a portfolio increases its risk-adjusted return only when there is an allocation constraint of 0 …

Mobile Banking Adoption By Senior Citizens In Australia, Madugoda Gunaratnege Senali

ECU Posters

Mobile banking is technological innovation provided by banks to its customers to do their banking activities such as, viewing account balances, paying bills, transfer of funds and checking new offers and products through their smart phones by using mobile banking application. Though mobile banking has raised high expectations in research and practice, it neither experienced broad adoption nor allows it banks to realize additional earnings yet. This research aims to investigate the factors affecting the mobile banking adoption by senior citizens in Australia by using technology acceptance models. It's important to improve the mobile banking amongst senior Australians to enhance …

Table Of Contents Jitim Vol 26 Issue 1, 2017, Robert P. Schumaker

Journal of International Technology and Information Management

Table of Contents JITIM vol 26 issue 1, 2017

Myomlab As An Enabling E-Learning Technology: Bridging The Gap Between Student- And Instructor-Centered Learning, Mahesh Gupta 8524783

Journal of International Technology and Information Management

Technology is continually allowing educators to combine didactic and democratic approaches to facilitate learning and producing successful managers. This paper discusses how one such technology, myOMlab—integrated within a learning management system, Blackboard—can deliver core operations management course, catered primarily to working students i.e., interns and future managers. To confront the bias against online education and engage in serious research on online education, we share our experiences of teaching one semester-long online course. Although robust research evidence is yet to be gathered to convince educators about its benefits, we propose a set of successful myOMlab activities (including manual and Excel-based Dice …

How We Got Here: Connectivity, Creativity, Confluence And Internet Culture, Tziporah Stern, Linda Wieser Friedman, Hershey H. Friedman

Journal of International Technology and Information Management

There are more innovations today than at any time in human history. The companies that value creativity and diversity of ideas in their hires are the ones most likely to thrive. Indeed, the key asset of a corporation is the abilities, innovativeness, and creativity of its employees. The authors construct a timeline of critical events leading up to today’s highly networked and interconnected world with its ubiquitous social media technologies. The current state has been influenced by advances in media, technology, military defense, and commerce. One trend that stands out in this timeline is the increasing rate of change. It …

Cloud Computing Technology: Leveraging The Power Of The Internet To Improve Business Performance, Mohsen Attaran

Journal of International Technology and Information Management

In recent years, Cloud Computing Technology (CCT) has emerged as a meaningful technology that could contribute to operational efficiency of an IT platform by providing infrastructure and software solutions for the whole IT needs of an enterprise via Internet. The cloud has revolutionized IT infrastructure. It is predicted that 2017 will mark the rapid proliferation of enterprises transitioning to the cloud-based computing technology. The utilization of this innovative technology makes collaboration easier among companies and has the potential to create financial and operational benefits. This study discusses potential strategic benefits of this technology, highlights its evolving technologies and trends and …

Cyber Security, Threat Intelligence: Defending The Digital Platform, Emmnauel U. Opara Dr, Mohammed T. Hussein Dr

Journal of International Technology and Information Management

Network breaches are happening at a phenomenal scale. The unabated exponential level is forcing enterprise systems to scramble for solutions since the world is so interconnected and digitized and the internet knows no boundaries. Due to big data explosion, the platform for attackers to work continues to grow. Most breached entities are not aware that they have been compromised for weeks but finds out after an external audit or a third party notifies the organizations. Since most networks will be breached at some point, it is proper to note that legacy platforms will no longer stand a chance to defend …

An Adaptive Supplier Selection Mechanism In E-Procurement Marketplace, Liangjun You, Dong-Qing Yao, Riyaz T. Sikora, Barin Nag

Journal of International Technology and Information Management

B2B e-commerce has fundamentally changed the way in which an organization purchases goods/service. Nowadays, the adoption of e-procurement, which means the electronic acquisition of goods/service, has been prevalent in supply chain management. A variety of supplier selection models have been developed in supply chain management literature. In this research, an adaptive supplier selection mechanism is proposed to help buyers evaluate suppliers in an e-marketplace. A Multi-Agent System simulation package of Repast is used to create a realistic environment where different kinds of suppliers and buyers equipped with the proposed selection model can interact so as to study the performance of …

Identifying Effective Online Service Strategies: The Impact Of Network Externalities And Organizational Lifecycle Stage, Troy J. Strader

Journal of International Technology and Information Management

This study presents a framework for identifying effective online transaction-based service strategies that incorporates network externalities and organizational life cycle theories. The framework considers changes in marginal costs, marginal revenues, and service value as the company moves through its initial three life cycle stages (start-up, growth, and maturity). Propositions describe potentially effective strategies for service sites in each lifecycle stage. Each of the propositions is supported by real-world strategy examples and research related findings from three industries – online auctions, online career services and online travel services. Start-up strategies must focus on increasing the number of service users, growth companies …

The Role Of The Quality Of A Website In Consumer Perception, Hibah Khalil

UNF Graduate Theses and Dissertations

The wide spread of the Internet has allowed businesses to present information, sell products, and provide relevant services through websites. Many researchers argue that websites are an imperative channel for communication and online shopping. However, businesses struggle to retain customers due to low switching cost and lack of face-to-face communication. Customers who do not appreciate the user interface and information presented in the website may choose a competitor’s site to achieve their goals. Therefore, e-loyalty, which is about attracting and retaining customers in an online environment, is crucial to remaining a successful business.

In the context of e-loyalty, the website …

The Factors Impacting Customers’ Intention To Use Of An Online Grocery Retail Store, Mitra Maboud

ECU Posters

In an effort to increase sales, most major retail companies seek to recruit and reward loyal customers for regular frequent purchases. Companies inspire and reward their loyal customers to enhance repeat purchase and sales opportunities. There are a number of factors influencing the customers’ mindset in choosing a specific grocery store, such as loyalty, word of mouth, risks, brand image and brand value. Further analyses of these factors will assist company’s customer relationships and marketing strategy development and implementation.

The benefit of developing loyalty among customers is to increase repeat purchase behaviour (Das, 2014; Jarvis & Wilcox, 1977). Customers’ satisfaction …

Why Mobile Money Users Keep Increasing? Investigating The Continuance Usage Of Mobile Money Services In Tanzania, Daniel Koloseni, Herman Mandari

Journal of International Technology and Information Management

This study examined factors that affect continuance usage of mobile money services in Tanzania. The Theory of Planned Behavior was adopted as a theoretical foundation of the study. The theory was further extended by including the constructs of perceived cost, perceived trust and satisfaction as determinants of mobile money service continuance usage behaviour. A total of 309 valid and reliable responses collected using questionnaires were used for data analysis. The data were analysed using Structural Equation Modeling (SEM) approach. The findings depict that perceived trust, attitude and perceived behavioral control have significant influence on continuance behavioral intention while perceived trust, …

Indian Microfinance Sector: A Case Study, Sean P. Gillon

Honors Theses and Capstones

In developing areas of the world with very little economic structure, many activities are not monetized. In other words, money is not used to carry out these tasks because the people in these areas do not have the expendable funds required. In order to combat this problem, micro financing has become increasingly more apparent in these areas of distress. Microfinance is an economic development strategy that allows for those in need to borrow actual money in order to start a business, go to school, or even gain access to everyday living requirements. Microfinance has made tremendous strides over the years, …

Developments In The Law Affecting Electronic Payments And Financial Services, Sarah Jane Hughes, Stephen T. Middlebrook, Tom Kierner

Articles by Maurer Faculty

No abstract provided.

The Impact Of Social Presence And User Experience On Gender Sensitive E-Tail Websites, Dishi Shrivastava

UNF Graduate Theses and Dissertations

Internet has come afar, from connecting computers to connecting people. Since its early days, the use of Internet has evolved tremendously. People use the Internet today in a variety of different ways, including communicating with friends, family, co-workers and performing activities like paying bills and shopping. With the increase in electronic retailing (e-Tailing), attracting and retaining customers has become the most important part of running a successful business. However, the online shopping experience may be viewed as lacking human warmth and sociability as it is more impersonal, anonymous, automated and generally devoid of face-to face interactions. Thus, understanding how to …

The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota

Marketing Faculty Publications

The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also …

They All Seem Good, But Which One Fits Me? Reducing Fit Uncertainty For Digital Entertainment Goods, Ai Phuong Hoang

Research Collection School Of Computing and Information Systems

Faster Internet connections and advanced streaming technologies have boosted the consumption of digital entertainment content. Nonetheless, many content providers are still struggling to differentiate their services and sell their offerings in the market, due to the large number of options available and customers’ uncertainty about the specific attributes of individual information goods. The providers employ different strategies to communicate information on the quality and fit of their products. In this research, I examine the effectiveness of sampling-based seller strategy on the marketing of digital entertainment goods. Using a large dataset on series drama on-demand, I show that content sampling plays …