E-Commerce Commons^™

Orchestrating Customer Value Networks: Relationship-Centered Platforms As Sustainable Solutions To Subscription Fatigue, Hesham O. Dinana, Hoda El Kolaly

Faculty Journal Articles

Purpose

This study examines how digital platform organizations can overcome subscription fatigue by transforming transactional relationships into value co-creation systems that enhance customer lifetime value and competitive advantage.

Design/methodology/approach

The study employs a multi-source comparative analysis integrating financial performance data from 28 global digital media organizations, leading consultancy insights, and 12 case studies across North America, Europe and Asia-Pacific. Exploratory and theory-building rather than hypothesis-testing, it relies exclusively on secondary and case-based evidence, supplemented by insights from Egypt’s digital media market.

Findings

Relationship-centered platforms outperform transactional subscription models, generating stronger customer commitment, trust and participatory engagement. Organizations integrating relationship marketing, …

Cute, Collectible, And Contagious: Understanding The Starbucks Bear Cup Phenomenon, Natalya Vodopyanova

AMTP Proceedings 2026

This study examines the Starbucks Bear Cup phenomenon to understand how identity expression, scarcity perceptions, and fear of missing out (FOMO) shaped consumer engagement during a highly publicized limited-edition product drop. Using Consumer Culture Theory and scarcity/FOMO frameworks, the research investigates how consumers constructed meaning around the Bear Cup through social media displays, community rituals, and symbolic participation. A qualitative content analysis of Instagram posts revealed five dominant patterns: celebratory acquisition posts, expressions of scarcity frustration, curated identity displays, community interaction, and creative substitution using bear-shaped alternatives. Findings show that consumers used the cup as a vehicle for identity signaling …

Paid Search Marketing Vs. Search Engine Optimization: Analytical Models Of Search Marketing Based On Search Engine Quality, Kai Li, Chunyang Shen, Mei Lin, Zhangxi Lin

Research Collection School Of Computing and Information Systems

As search engines are leading revenue growth in online marketing, search marketing has become a popular area of academic research. Although search engine advertising has interested researchers for decades and much has been learned, one thing that puzzles scholars is why search engine optimization companies are tolerated rather than excluded from the market, even though they capture a significant share of the advertising market. In this paper, we shed light on this phenomenon and establish an analytical model based on organic search quality. Through analysis of the model, we were able to draw several intriguing conclusions. First, there is no …

Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Ai Agent-Powered Fashion Shopping Services: A Future-Oriented Consumer Adoption Perspective, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Micro-Behavioral Analysis Of Online Shopping Patterns For Blind Users, Yash Prakash, Akshay Kolgar Nayak, Nithiya Venkatraman, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok

Computer Science Faculty Publications

While online shopping platforms provide convenience and autonomy to blind users, their non-visual interactions remain underexplored at a micro-behavioral level. Existing studies have primarily emphasized accessibility and usability challenges but have overlooked how fine-grained, screen reader-driven keystroke-level behaviors reflect users’ cognitive strategies. In this paper, we present the findings of a longitudinal study with 25 blind participants to examine their micro-behavioral patterns, using keyboard activity and screen reader logs on both familiar and unfamiliar e-commerce websites. We complemented this study with semi-structured interviews to contextualize the uncovered micro-behavioral patterns. Our results revealed patterns in how blind users draw upon cognitive …

The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotions Effectiveness, Kuangjie Zhang, Thomas Allard, Nidhi Agrawal, Rajesh Bagchi

Research Collection Lee Kong Chian School Of Business

This research documents how introducing redemption tasks requiring a token (i.e., trivial) amount of effort—for instance, by asking the consumer to enter a promo code or solve a CAPTCHA to receive a discount—increases price promotion effectiveness compared with equivalent straight discounts (i.e., applied automatically). Eight studies (including two field experiments) and three additional Web Appendix studies provide robust evidence for the beneficial effect of token-effort requirements on redemption rates. This effect occurs because the easy-to-attain redemption task induces a high perceived return on effort. Thus, this effect only occurs when the redemption task requires token-type effort but not when it …

Decoding The Crypto Investor Profile: How Financial Literacy, Investment Experience And Age Shape Cryptocurrency Investment Decisions, Pengcheng Wang, Zefeng Bai

Faculty Articles

Over the past decade, the surge in popularity of cryptocurrency investment has garnered a lot of attention in the financial marketplace. This study aims to open the “black box” of cryptocurrency investors by understanding the past cryptocurrency investors’ characteristics. Specifically, we investigated the relationship between cryptocurrency investment investors and their characteristics, such as levels of financial literacy, as proxied by both subjective and objective financial knowledge measures, investment experience, and investment knowledge. We apply the logistic regression model to the data from the most recent cohort of the National Financial Capability Study 2021 (NFCS21). We find that investment experience and …

Technology Discontinuance: A Systematic Literature Review And Research Agenda, Birgit Altrichter, Sabine Benoit

Research Collection Lee Kong Chian School Of Business

Technology discontinuance by users who quit digital services such as social media or lose interest in their devices after a few weeks is a common phenomenon. Yet it has received little research attention; the few studies that address it are scattered across disciplines. Research into customer churn is more prevalent, but it implies switching providers rather than halting usage altogether. By moving beyond discipline-based knowledge boundaries and conducting a systematic literature review, the current article proposes a technology discontinuance framework, which details seven technology discontinuance types (overuse, overload, proficiency, disenchantment, social, circumstantial, and solution) and their drivers. For example, guilt …

Trust And Ethics In Ai-Driven E-Commerce: Persuasion Vs. Privacy, Akriti Nepal

Student Publications

This study examines how AI-driven features in e-commerce influence user satisfaction and the role of trust in these interactions. Using a survey-based dataset of 100 consumers, we investigated whether trust moderates or mediates the impact of AI persuasiveness and perceptions of bias, intrusiveness, and preference understanding on satisfaction. Results indicate that AI’s perceived ability to understand user preferences strongly predicts satisfaction, while trust partially mediates the relationship between helpful AI features and urgency messages and user satisfaction. Conversely, trust did not significantly moderate these relationships, and concerns about bias and intrusiveness had minimal impact. Findings suggest that AI-driven satisfaction is …

An Analysis Of Consumer Behavior In The Brazilian E-Commerce Market: An Investigation Of Customer Loyalty, Seasonality, And Regional Preferences, Hai Doan

Student Publications

This paper investigates key drivers of consumer behavior within Brazil's emerging e-commerce market by analyzing the Olist Public Dataset. As technology increasingly allows for data-driven marketing strategies, understanding the nuanced behaviors of diverse consumer bases, especially in an emerging market like Brazil, is critical for firm success. This study tests three hypotheses regarding the relationship between positive customer reviews and e-loyalty, the fluctuation of seasonal sales during holiday periods, and the influence of geographic urbanization on product preferences. Utilizing regression analyses on 100,000 orders from 2016 to 2018, the results showed no significant relationship between positive review scores and repeat …

Rutger Bregman’S Vision: Moral Ambition Without Imagination, Vladimir Snurenco

University Faculty Publications and Creative Works

This review critiques Rutger Bregman’s top-down blueprint—higher taxes, new laws, and big-ticket nonprofits—as a centralized moralism that sidelines the institutions that actually nurture prosperity and dignity: family, church, enterprise, and local associations. I contrast Bregman’s Robin-Hood rhetoric (and his School for Moral Ambition) with a subsidiarity-driven vision rooted in Tocqueville, Kuyper, and Nisbet, and with Michael Pakaluk’s call for vocation within business. Drawing on research by Owen Zidar (the “stealthy wealthy”) and The Millionaire Next Door, I argue Bregman caricatures the rich and misunderstands how wealth is created.

I also question his nonprofit model: celebrating outputs (money raised, nets distributed) …

Rutger Bregman's Centralized Utopia, Vladimir Snurenco

University Faculty Publications and Creative Works

A short, provocative review of Rutger Bregman’s Moral Ambition. I sketch his technocratic utopia—“Rutger-land”—a colder, centralized world where fossil fuels are banned, richer people are taxed into moral compliance, UBI prevails, and the landscape is “tobacco-free, malaria-free, poverty-free, and meat-free… just fields of kale and solar panels.” I argue Bregman’s approach is resolutely top-down—activism, lobbying, and policy over enterprise, churches, and grassroots civic life—misunderstanding how wealth is created and how real change happens. Against this centralized moralism, I make the case for decentralization, subsidiarity, and the quiet, dignified work of civil society.

The Persistence Of Benefit Cliffs: A Behavioral Look At A Policy Problem, Vladimir Snurenco

University Faculty Publications and Creative Works

Benefit cliffs—where earning slightly more leads to losing more in government support—are often treated as technical glitches fixable through better formulas. But this article argues that the real problem isn't just economic—it's psychological. Drawing on behavioral economics and lived experience, the piece explores how fear, loss aversion, and system complexity keep low-income Americans trapped—even when policy fixes say they should be better off. Until policymakers account for how people actually feel and behave, benefit cliffs will persist not just on paper, but in real life

Resilience Of Women Entrepreneurs In Mindanao And The Impact Of Access To Finance And Digital Technologies, World Bank, Ateneo Center For Social Entrepreneurship, Social Enterprise Development Partnerships Inc.

Ateneo Center for Social Entrepreneurship (ACSEnt)

Executive Summary

This report examines the resilience of women nano- entrepreneurs in Mindanao and explores the impact of access to finance and digital technologies on their business sustainability. Utilizing data from the Social Enterprise Development Partnerships Inc. (SEDPI) and focus group discussions (FGDs), the study identifies key challenges and coping mechanisms employed by women-led nano- enterprises. The findings provide actionable insights for policymakers and microfinance institutions (MFIs) to design targeted interventions that strengthen the sustainability of these enterprises, particularly in the face of economic and environmental shocks. Women-led nano-enterprises in Mindanao typically operate informally, with assets ranging from PhP3,000 to …

Alibaba: Building Advanced Intellectual Property Governance For E-Commerce Marketplaces, Liang Chen, Sin Mei Cheah, Can Huang, Guoqiao Liu

Asian Management Insights

How the global e-commerce powerhouse harnessed artificial intelligence (AI) to balance innovation and intellectual property (IP) rights protection.

Plastic’S Quiet Role In Defeating Poverty, Vladimir Snurenco

University Faculty Publications and Creative Works

While often criticized for polluting the planet, plastic has quietly played a vital role in reducing poverty and saving lives. From mosquito nets and syringes to affordable food packaging, plastic makes basic goods and medical care more accessible to the world’s poorest. The article argues that although plastic pollution is real, its benefits for the global poor far outweigh the costs—and that trade-offs must be honestly considered.

Resale Revolution: Trend Implications From Media Presence Transcended To Luxury Retail Markets, Penelope Prochnow

Capstone Projects

This study aims to deepen understanding of fashion trend decline from peak popularity to obsolescence, with implications for sustainability and producer profit margins. It investigates how the attributes and media presence of fashion items influence their journey from high-end editorial coverage to resale platforms. Using survival analysis to model trend lifetimes and cosine similarity metrics to compare resale and magazine keyword frequencies, alongside machine learning for price prediction, the study uncovers critical temporal patterns. Results show that resale trends reflect magazine content with a lag of approximately 18 to 30 months and draw from long-wave revivals spanning 6 to 14 …

Hdwsa2: A Secure Hierarchical Deterministic Wallet Supporting Stealth Address And Signature Aggregation, Xin Yin, Zhen Liu, Guomin Yang, Guoxing Chen, Haojin Zhu

Research Collection School Of Computing and Information Systems

Hierarchical Deterministic Wallet (HDW) and Stealth Address (SA) are widely used in cryptocurrency communities due to their functionality and security. In the preliminary version of this work (ESORICS 2022), we formally define the syntax and security models of Hierarchical Deterministic Wallet supporting Stealth Address (HDWSA), capturing the functionality and security requirements imposed by the practice in cryptocurrency. We propose a concrete HDWSA construction and prove its security in the random oracle model. Note that when applied in blockchain, in practice, signature aggregation could reduce the cost of computation, storage, and communication dramatically. In this full version, we develop HDWSA definition …

Amazon Strategic Audit, Trinity L. Hansen

Honors Program: Senior Projects (Public)

Amazon.com, Inc., also known as Amazon, is a global e-commerce company that provides online retail, digital streaming, and cloud services. Since 1995, Amazon has grown to encompass a variety of diverse markets while maintaining leadership and competition in each. Although Amazon competes in several industries, this strategic audit mainly focuses on its pivotal role in the e-commerce industry and how Amazon has maintained its competitive advantage over the years. This report will start by overviewing Amazon’s history and business model and exploring the e-commerce industry overall and the various competitors in Amazon’s e-commerce market. Diving deeper into Amazon's competitive analysis, …

How To Industry Plant Yourself, Ted Childish

Digital Laboratory: Publisher of Internet Journal

Ted Childish is an artist, creative mind, and cultural organizer working at the intersection of digital culture and contemporary creative economies. His practice spans from conceptual ideation to visual production and designed objects, all approached with a distinct material sensibility. How to Industry Plant Yourself is an analysis of the contemporary creative landscape, delivered in the format of a 'how-to' presentation — a familiar trope of the social media era. This work employs graphic design strategies akin to a pitch deck, symbolizing the increasingly transactional and performative environments in which creatives navigate their careers today.

Exploring Generative Artificial Intelligence (Ai) Applications In Fashion: Ethical Concerns In Human-Like Technology, Melissa Kathryn Gonzalez

Faculty Scholarship and Creative Works

No abstract provided.

Toward An Ecosystem Of Non-Fungible Tokens From Mapping Public Opinions On Social Media, Yunfei Xing, Justin Z. Zhang, Yuming He, Yueqi Li

Information Technology & Decision Sciences Faculty Publications

As blockchain technology advances, non-fungible tokens (NFTs) are emerging as unconventional assets in the commercial market. However, it is necessary to establish a comprehensive NFT ecosystem that addresses the prevailing public concerns. This study aimed to bridge this gap by analyzing user-generated content on prominent social media platforms such as Twitter, Weibo, and Reddit. Employing text clustering and topic modeling techniques, such as Latent Dirichlet Allocation, we constructed an analytical framework to delve into the intricacies of the NFT ecosystem. Our investigation revealed seven distinct topics from Twitter and Reddit data and eight topics from Weibo data. Weibo users predominantly …

How Personalized Chatbots Win Customer Loyalty, Jaeha Lee, Dooyoung Choi

Educational Leadership & Workforce Development Faculty Publications

The study applies affordance theory to investigate how perceived personalization influences loyalty through cognitive, affective, and social drivers. Data was collected from 220 participants who watched a video of a chatbot interaction and then assessed their loyalty intentions. While all paths were significant between personalization and consumer’s willingness to stay, the effects of personalization on consumer’s willingness to recommend the retailers to others were slightly different. If companies aim to capitalize on word-of-mouth marketing, it will be better to prioritize cognitive and affective qualities of chatbot over social qualities, because the latter did not contribute significantly to word-of-mouth intentions about …

Last-Minute Coordination: Adapting To Demand To Support Last-Mile Operations, Kedong Chen, Hung-Chung Su, Kevin Linderman, William Li

Information Technology & Decision Sciences Faculty Publications

In the highly competitive e-commerce industry, customer-facing warehouses are crucial as the “order penetration points” for e-commerce last-mile operations. This research examines how warehouses use last-minute coordination, an unstructured mechanism, to ensure sufficient inventory at the order penetration points. Previous research has focused on structured mechanisms like contracts and inventory management systems to enhance warehouse performance. However, these mechanisms can be ineffective when faced with unforeseen local contingencies. To adjust inventory and adapt to changes in supply and/or demand, warehouses need to engage in unstructured, last-minute coordination with other warehouses. Using coordination and loose coupling theories, we find that coordinating …

Service Guarantee Decision Of Online Service Providers And Market Implications, Aijun Lu, Fuzan Chen, Harris Wu

Information Technology & Decision Sciences Faculty Publications

Online services face quality uncertainties. To address user concerns, Online Service Providers (OSPs) sometimes provide service guarantees, compensating users if quality falls below a predefined threshold. This paper analyzes how OSPs use service guarantees to navigate market competition and enhance revenue through game theory and queuing theory models. Key findings include the following: offering guarantees enable OSPs to increase prices; in monopolistic markets, guarantees are offered only if the service guarantee strength is sufficient, whereas in competitive markets, decisions depend on relative strengths and competitor actions. Surprisingly, slower response times under service guarantees can boost profits, especially when resource costs …

A Systematic Literature Review On Resilient Digital Transformation, Examining How Organizations Sustain Digital Capabilities, Thira Chavarnakul, Li Da Xu, Zhuming Bi, Achyut Shankar, Gaurav Dhiman, Wattana Viriyasitavat, Danupol Hoonsopon

Information Technology & Decision Sciences Faculty Publications

In an era marked by relentless technological shifts and market volatility, digital transformation (DT) alone is insufficient. Organizations must develop Resilient Digital Transformation (RDT)—the organizational capabilities required to sustain DT over a medium-term horizon—to navigate these challenges effectively. This study primarily aims to propose a guideline for fostering RDT. Drawing on the PRISMA guidelines and a systematic review of 77 peer-reviewed papers, this study identifies and synthesizes key targets and drivers across three core pillars: Technology, Organization, and External Environment. These elements collectively foster organizational resilience. Specifically, this study highlights how adaptability, innovation, and scalability form the technological underpinnings of …

The Past, Present, And Future Of Adaptive Selling: Toward An Integrative Framework, Nawar N. Chaker, Rhett T. Epler, Gabriel Moreno, Dana Amiri, Elizabeth G. Mcdougal

Marketing Faculty Publications

Adaptive selling represents a notable and influential concept in the marketing literature. Despite being discussed in scholarly research and managerial practice for over forty years and mixed findings about its impact, a comprehensive understanding of the construct of adaptive selling remains missing. To remedy this critical knowledge gap, we conduct a comprehensive review of 188 articles across twenty-seven journals. We combine three approaches in our survey of the literature, including a systematic review, a main path analysis, and a bibliographic analysis. Together, this three-prong review offers profound insights into the state of adaptive selling research by (1) mapping the key …

Adapting Online Customer Reviews For Blind Users: A Case Study Of Restaurant Reviews, Mohan Sunkara, Akshay Kolgar Nayak, Sandeep Kalari, Yash Prakash, Sampath Jayarathna, Hae-Na Lee, Vikas Ashok

Computer Science Faculty Publications

Online reviews have become an integral aspect of consumer decision-making on e-commerce websites, especially in the restaurant industry. Unlike sighted users who can visually skim through the reviews, perusing reviews remains challenging for blind users, who rely on screen reader assistive technology that supports predominantly one-dimensional narration of content via keyboard shortcuts. In an interview study, we uncovered numerous pain points of blind screen reader users with online restaurant reviews, notably, the listening fatigue and frustration after going through only the first few reviews. To address these issues, we developed QuickCue assistive tool that performs aspect-focused sentiment-driven summarization to reorganize …

The Effect Of Distance On Persuasion In International E-Mail Marketing Campaigns, Peter Magnusson, Stanford A. Westjohn

Marketing Faculty Publications

We investigate the relative effectiveness of different persuasive appeals in international e-mail customer acquisition marketing campaigns. We conducted three separate experiments, including two lab experiments and one field experiment, to examine the impact of different persuasive appeals on customers. Our research specifically focuses on consensus and authority-focused persuasive appeals. Our findings consistently show that when there is a small cultural distance between the seller and potential buyer, consensus appeals are more effective. On the other hand, when there is a large cultural distance, authority appeals are more effective.