E-Commerce Commons^™

Pinduoduo: So Far, So Good. Now What?, Singapore Management University

Perspectives@SMU

China’s e-commerce upstart came to the party late but still caught up with Alibaba and JD.com

Popular: Still Singapore’S Favourite Bookstore, Singapore Management University

Perspectives@SMU

Popular is evolving into an omni-channel retailer to improve its customer experience

Pivot Or Perish: The Retail Reality, Anne Lepissier, Ryan Vaughan, Shantanu Bhattacharya

Perspectives@SMU

Brick-and-mortar retailers are adapting to meet the challenges posed by accelerating e-commerce adoption. Some are doing better than others, but supply chain obstacles could prove decisive

Greening E-Commerce In China, Singapore Management University

Perspectives@SMU

Cainiao, Alibaba’s logistics arm, is leading the charge to address e-commerce’s waste and carbon footprint issue

Gucci: Steering Into The Post-Covid Era, Singapore Management University

Perspectives@SMU

Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one

Covid-19 Pandemic And Opportunities For Digitalisation Of Smes, Yuanto Kusnadi, Gary Pan

Perspectives@SMU

The Covid-19 pandemic has brought about disruptions in all sectors of economy. With lockdown being implemented in most of the countries around the world, it has necessitated changes in the business models of SMEs. A glaring area of business opportunity focuses on online business. For instance, retailers who do not yet have an online presence or have not been paying much attention to conducting sales online were caught off-guard during the circuit breaker period which has resulted in decreased footfall and plummeting sales in most physical stores. Therefore, having an online retail presence has become critical for businesses, as they …

Getting On The E-Commerce Carousell, Singapore Management University

Perspectives@SMU

Carousell has achieved impressive user numbers. Can the online marketplace now convert that into profitability?

Love, Bonito: Brick-And-Mortar Lessons From An Online Fashion Brand, Singapore Management University

Perspectives@SMU

Three things stand out: The omnichannel North Star metric; quantifying the customer experience; and dressing rooms

Combining Odm And E-Commerce…And Omni-Channel Retail?, Singapore Management University

Perspectives@SMU

IUIGA overcame manufacturers’ reluctance to supply them. Now it has to figure out how to go from online to offline

The Rise And Fall Of Bike-Sharing Platforms: A Lesson In E-Commerce, Singapore Management University

Perspectives@SMU

In the era of digital economy, bike-sharing platforms have grown rapidly. However, not all of them survived the competition. Why?

Zalora: Growing With E-Commerce, Singapore Management University

Perspectives@SMU

Asia’s fastest-growing online fashion retailer recalibrates its mobile strategy

According to research by Forrester, one-fourth of global retail sales in 2022 will take place online, and it will be in Asia-Pacific. Of that, 80 percent of that will happen on mobile devices, reflecting a well-acknowledge trend of all things going mobile.

Didi’S Strategic Move Towards Globalisation, Singapore Management University

Perspectives@SMU

This January, Didi Chuxing, China’s largest car-hailing app, announced that it has acquired the remaining shares of Brazil's 99 car share service, Uber's main rival in Latin America. The news came days after Uber raising from Softbank a new round of capital with the valuation at USD48 billion.

How To Build A Retail Website That Keeps On Selling, Singapore Management University

Perspectives@SMU

E-commerce appeal is a dynamic art and firms need to keep up

With e-commerce giant Amazon launching its online retail service in Australia to a muted reception, new research from Eric Lim and his colleagues, Fei Liu, Bo Xiao and Chee-Wee Tan, on the impact of product appeal and website quality on online purchases is timely.

Spot(Ify) On: Streaming Music And Revenue, Singapore Management University

Perspectives@SMU

The Swedish music service is accumulating technical know-how and gaining customers at the forefront of the streaming revolution

The Art Of Online Shopping, Singapore Management University

Perspectives@SMU

Creating an online shopping store with high sales turnover requires the right mix and number of products, as well as communication and navigation tools

Getting People To Buy, Always, Singapore Management University

Perspectives@SMU

Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands

Shopper Marketing: Moving Online, Singapore Management University

Perspectives@SMU

The advent of smartphones have changed the way advertisers induce shoppers to buy

A Tale Of Two Stores, Singapore Management University

Perspectives@SMU

Customised and personalised online shopping brings benefits to consumers and profits to retailers

Becoming An Online Business Owner, Singapore Management University

Perspectives@SMU

Here are four ways to start an online business as quickly as over the weekend

Business Of Analytics : Measuring Up In A Digital World, Singapore Management University

Perspectives@SMU

Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and make a sale. Not many, however, are aware of how to fully exploit opportunities in the new data-driven economy, says Joe Nguyen, Senior Vice President for Asia Pacific at comScore, a global data and digital analytics firm.