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Articles 1 - 11 of 11
Full-Text Articles in E-Commerce
Online Advertising By The Comparison Challenge Approach, Jae Wong Lee, Jae Kyu Lee
Online Advertising By The Comparison Challenge Approach, Jae Wong Lee, Jae Kyu Lee
Research Collection School Of Computing and Information Systems
To enhance the effectiveness of online comparisons from a manufacturer's point of view, we develop a framework for the comparison challenge approach. To develop the comparison challenge framework, we analyze 12 factors that determine the characteristics of comparison and propose models of valuable comparison challenges using the CompareMe and CompareThem strategies. We demonstrate the approaches with the example of PC selection. To help plan the comparison challenges, we formulate a mathematical programming model that maximizes the total value of comparison under the constraints of comparison opportunity and budgetary limitation. The model is applied to eight comparison scenarios, and its performance …
Variations In Dropout Rates Across Virginia, Joshua K. Bowser
Variations In Dropout Rates Across Virginia, Joshua K. Bowser
Undergraduate Theses and Capstone Projects
Using Ordinary Least Squares (OLS) regression analysis, this study attempts to capture variation in dropout rates across Virginia counties and cities. With the respective dropout rates as the dependent variable, seven independent variables are used accordingly in order to provide as much explanatory power as possible. At the 10 percent significance level, four of seven variables are statistically significant with an adjusted R2 of .374. Important policy implications can be derived from the model and its statistically significant variables. The model finds that the percentage of blacks in the population, university access, the unemployment rate and single female-headed households to …
Service Pattern Discovery Of Web Service Mining In Web Service Registry-Repository, Qianhui Althea Liang, Jen-Yao Chung, Steven M. Miller, Yang Ouyang
Service Pattern Discovery Of Web Service Mining In Web Service Registry-Repository, Qianhui Althea Liang, Jen-Yao Chung, Steven M. Miller, Yang Ouyang
Research Collection School Of Computing and Information Systems
This paper presents and elaborates the concept of Web service usage patterns and pattern discovery through service mining. We define three different levels of service usage data: i) user request level, ii) template level and iii) instance level. At each level, we investigate patterns of service usage data and the discovery of these patterns. An algorithm for service pattern discovery at the template level is presented. We show the system architecture of a service-mining enabled service registry repository. Web service patterns, pattern discovery and pattern mining supports the discovery and composition of complex services, which in turn supports the application …
The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia
The Epistemic Consumption Object And Postsocial Consumption: Expanding Consumer‐Object Theory In Consumer Research, Detlev Zwick, Nikhilesh Dholakia
College of Business Faculty Publications
We introduce the concept of the epistemic consumption object. Such consumption objects are characterized by two interrelated features. First, epistemic consumption objects reveal themselves progressively through interaction, observation, use, examination, and evaluation. Such layered revelation is accompanied by an increasing rather than a decline of the object’s complexity. Second, such objects demonstrate a propensity to change their “face‐in‐action” vis‐à‐vis consumers through the continuous addition or subtraction of properties. The epistemic consumption object is materially elusive and this lack of ontological stability turns the object into a continuous knowledge project for consumers. Via this ongoing cycle of revelation and discovery, consumers …
Can Online Reviews Reveal A Product's True Quality? Empirical Findings Analytical Modeling Of Online Word-Of-Mouth Communication, Nan Hu, Paul Pavlou, Jennifer Zhang
Can Online Reviews Reveal A Product's True Quality? Empirical Findings Analytical Modeling Of Online Word-Of-Mouth Communication, Nan Hu, Paul Pavlou, Jennifer Zhang
Research Collection School Of Computing and Information Systems
As a digital version of word-of-mouth, online review has become a major information source for consumers and has very important implications for a wide range of management activities. While some researchers focus their studies on the impact of online product review on sales, an important assumption remains unexamined, that is, can online product review reveal the true quality of the product? To test the validity of this key assumption, this paper first empirically tests the underlying distribution of online reviews with data from Amazon. The results show that 53% of the products have a bimodal and non-normal distribution. For these …
Modeling Online Art Auction Dynamics Using Functional Data Analysis, Karempudi Srinivas Reddy, Mayukh Dass
Modeling Online Art Auction Dynamics Using Functional Data Analysis, Karempudi Srinivas Reddy, Mayukh Dass
Research Collection Lee Kong Chian School Of Business
In this paper, we examine the price dynamics of on-line art auctions of modern Indian art using functional data analysis. The purpose here is not just to understand what determines the final prices of art objects, but also the price movement during the entire auction. We identify several factors, such as artist characteristics (established or emerging artist; prior sales history), art characteristics (size; painting medium—canvas or paper), competition characteristics (current number of bidders; current number of bids) and auction design characteristics (opening bid; position of the lot in the auction), that explain the dynamics of price movement in an on-line …
Anheuser-Busch And The Eu, Keith Tolbert
Anheuser-Busch And The Eu, Keith Tolbert
Undergraduate Theses and Capstone Projects
The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries …
Evaluating Microsoft .Net Technology: Implementation Online Store, Jie Dou
Evaluating Microsoft .Net Technology: Implementation Online Store, Jie Dou
Theses Digitization Project
The purpose of this project is to design, develop and implement an e-commerce shopping cart system based on Microsoft.NET technology and to evaluate ASP.NET technology by developing a shopping cart system.
Consumers’ Attitudes Of E-Commerce In China, Hongjiang Xu, Xiaowen Zou, Hengshan Wang
Consumers’ Attitudes Of E-Commerce In China, Hongjiang Xu, Xiaowen Zou, Hengshan Wang
Scholarship and Professional Work - Business
This research studied the problem of B2C and C2C
consumers’ attitudes towards trust of the business
transaction process in China by using the
“Consumer Attitudes towards Trust in the e-
Business Model.” Four factors in the model were
analyzed, privacy, security, financial institution and
trusted seal. From this analysis, the conclusion on
the consumers’ attitudes was drawn.
Building Initial Online Trust: A Social Learning Theory Perspective And Application On Brick-And-Click Companies, Xu Yunjie, Kim Hee-Woong, Padmal Vitharana
Building Initial Online Trust: A Social Learning Theory Perspective And Application On Brick-And-Click Companies, Xu Yunjie, Kim Hee-Woong, Padmal Vitharana
Management - All Scholarship
A customer’s trust in an online seller is considered to be an important factor for ecommerce success. The extant research has addressed the question of what online trust is and why some factors such as reputation are helpful to trust building. However, the question of where customers collect information about an online firm to base their trust on has not been addressed. In this study, we investigate different processes through which evidences are collected and trust is built. A framework of four “learning-processes ” is proposed based on social learning theory. To demonstrate the utility of the framework, we apply …
The Role Of European Governments In The Digital Economy, Arnoud Cyriel Leo De Meyer
The Role Of European Governments In The Digital Economy, Arnoud Cyriel Leo De Meyer
Research Collection Lee Kong Chian School Of Business
What is the role of government in the digital economy? It is not our intention to go into an in-depth ideological debate on whether governments should intervene in the business sector. We will try to adopt a pragmatic approach and explore what already happens in practice. It is up to the reader to make a judgment to what extent the governments should be involved in the ICT sector. There is enough indication that, due to network externality effects, governments need to take on an active role in stimulating an e-environment to jump-start the move toward a higher level of e-readiness.In …