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Articles 1 - 10 of 10
Full-Text Articles in E-Commerce
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu
UNLV Theses, Dissertations, Professional Papers, and Capstones
The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …
Mapping The Online Gambling E-Servicescape: Impact Of Virtual Atmospherics On The Gambler's Experience, Brett Lillian Levine Abarbanel
Mapping The Online Gambling E-Servicescape: Impact Of Virtual Atmospherics On The Gambler's Experience, Brett Lillian Levine Abarbanel
UNLV Theses, Dissertations, Professional Papers, and Capstones
A structural model is proposed and empirically examined that investigates the influence of an online casino's atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric …
Social Media Helps Small Businesses, Nicholas J. Oxborrow
Social Media Helps Small Businesses, Nicholas J. Oxborrow
UNLV Theses, Dissertations, Professional Papers, and Capstones
Beemer and Shook (2009) explain that developing customers one at a time is the only way. There are no short cuts to this. Traditionally, a small business would develop their relationships by going from door-to-door to raise awareness and grow their brand. How fast they achieved this depended on the budget and time available to their business. Traditionally, large businesses had the power of reaching their markets through huge advertising budget, which small companies could not match.
In today’s business environment, social media has become a new marketing tool that is available to all businesses, that instantly develops relationships with …
Identifying New Pari-Mutuel Igaming Offerings In The United States, David W. Downes
Identifying New Pari-Mutuel Igaming Offerings In The United States, David W. Downes
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose:
The purpose of this paper is to develop a competitive landscape of current offerings in the online fantasy sports and online pari-mutuel wagering market in the US and to determine potential differentiated pari-mutuel sports iGaming offerings based on that landscape.
Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou
Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose:
The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.
Self Service Technology In Airports And The Customer Experience, Hannah Drennen
Self Service Technology In Airports And The Customer Experience, Hannah Drennen
UNLV Theses, Dissertations, Professional Papers, and Capstones
Justification:
This paper will help the airline industry identify how SST has influences customer behavior and reactions to SST while also understanding how airlines have been affected financially by the use of SST. The material discussed will help readers understand where the airline industry stood years ago, where the airline industry stands today and where it has the potential to stand 5 – 10 years down the road with the use of SST. The information will present both the positive and negative affects SST has on the airline industry and will assist in moving the industry forward in implanting SST …
A Content Analysis Of Indonesian Hotel Website, Irene Hidayat
A Content Analysis Of Indonesian Hotel Website, Irene Hidayat
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose:
The purpose of this professional paper is to develop an effective content model for the Hotel Tentrem website. The content model will be obtained and modified from literature review. This study will also utilize content analysis to analyze five-star hotel websites in Indonesia to identify the common problems associated with the hotel websites, justify specific measures to build a successful website and provide suggestions on the potential areas of improvement.
How User-Generated Review Websites Impact A Hotel’S Revpar, Milan Patel
How User-Generated Review Websites Impact A Hotel’S Revpar, Milan Patel
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is a professional paper which explores the correlation between user-generated reviews on TripAdvisor.com and how a hotels’ TripAdvisor Popularity Index ranking affects a hotels’ RevPar. The study surveyed nine hotels in Dallas, TX, three hotels in the four star level, three hotels in the three star level, and three hotels at the two and one half star level. The study focus’s on the strength of TripAdvisor in the hotel industry, the credibility of reviews, influence and expectations of guest that are developed due to the reviews, and lastly the impact the reviews on TripAdvisor have on a hotels’ RevPar.
Hotel Room Rate And Availability Parity Across Electronic Distribution Channels, Subashini Selvaraj
Hotel Room Rate And Availability Parity Across Electronic Distribution Channels, Subashini Selvaraj
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory research paper looking at the parity of hotel room rates and hotel room availability across electronic distribution channels. The fulfillment of the best rate guarantee of hotels was also analyzed. The study surveyed 40 hotels in Singapore, covering 4 hotel segments, luxury, upscale, mid-market and budget with data collected over 5 dates. The results were analyzed across segments and dates of collection and it was found that neither rate nor room availability parity existed across all the hotels surveyed. In addition, majority of the hotels were unable to fulfill the best rate guarantee. Reasons for why …
A Secure On-Line Credit Card Transaction Method Based On Kerberos Authentication Protocol, Jung Eun Kim
A Secure On-Line Credit Card Transaction Method Based On Kerberos Authentication Protocol, Jung Eun Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
Nowadays, electronic payment system is an essential part of modern business. Credit cards or debit cards have been widely used for on-site or remote transactions, greatly reducing the need for inconvenient cash transactions. However, there have been a huge number of incidents of credit card frauds over the Internet due to the security weakness of electronic payment system. A number of solutions have been proposed in the past to prevent this problem, but most of them were inconvenient and did not satisfy the needs of cardholders and merchants at the same time.
In this thesis, we present a new secure …