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Articles 1 - 16 of 16
Full-Text Articles in E-Commerce
Slow Fashion Behavior In Young Consumers, Melissa Clark
Slow Fashion Behavior In Young Consumers, Melissa Clark
Atlantic Marketing Journal
The purpose of this research is to better understand the gap between Generation Z’s (Gen Z) knowingness and attitude toward sustainable clothing and their behavior including repair and disposal. A theoretical model was created based on the known relationships among Knowledge-Attitude-Behavior (KAB), specifically considering environmental sustainability knowingness (ESK), environmental sustainability attitude (ESA), and slow fashion behavior (SFB) while extending it with the addition of repair and disposal. The data were collected via online survey of consumers identifying as Gen Z and analyzed via regression analysis in SPSS. The findings suggest that the established construct relationships (ESK, ESA, and SFB) held …
Breaking The Five-Year Barrier: Essential Tactics For Long-Term Small Business Sustainability And Growth, Tanesha L. Ford Dr., Carol-Anne Faint Ph.D, Rocky J. Dwyer Dr.
Breaking The Five-Year Barrier: Essential Tactics For Long-Term Small Business Sustainability And Growth, Tanesha L. Ford Dr., Carol-Anne Faint Ph.D, Rocky J. Dwyer Dr.
International Journal of Applied Management and Technology
This study explores the sustainability and growth of small businesses beyond the critical 5-year mark, a pivotal milestone often associated with survival challenges. Active business owners within the United States often shut down their operations due to reduced revenues and operational challenges, including the multifaceted factors influencing long-term success. The study places a particular emphasis on effective training strategies by examining the intersection of sustainability and training to identify actionable insights for owners of small business to enhance their resilience and longevity in today’s dynamic economic landscape.
The Role Of Sustainable Supply Chain Management As A Solution To The Carbon Footprint Problem Of The Global Logistics, Ahmad Mansour, Hind Al-Ahmed, Ahmad Shajrawi, Khaled Alshaketheep, Muhammad Alshurideh, Arafat Deeb
The Role Of Sustainable Supply Chain Management As A Solution To The Carbon Footprint Problem Of The Global Logistics, Ahmad Mansour, Hind Al-Ahmed, Ahmad Shajrawi, Khaled Alshaketheep, Muhammad Alshurideh, Arafat Deeb
An-Najah University Journal for Research - B (Humanities)
Objective: This study evaluates Sustainable Supply Chain Management (SSCM) practices both for their ability to decrease carbon emissions in global logistics operations and the associated challenges along with implementation opportunities between various geographical areas. Methodology: The researchers employed a mixed-methods investigation approach in this research. This research obtained quantitative information through questionnaires sent to 250 worldwide logistics companies in order to measure both SSCM utilization and emission changes. The research collected qualitative information through semi-structured interviews with 25 supply chain managers and sustainability officers to determine both the promoting and obstructive elements of SSCM practice implementation. Results/Findings: The analysis of …
The Efficacy Of India's Electric Vehicle Market: Can Fame Deliver Results?, Douglas N. Hales, Gawon Yun, Devendra Kale
The Efficacy Of India's Electric Vehicle Market: Can Fame Deliver Results?, Douglas N. Hales, Gawon Yun, Devendra Kale
Markets, Globalization & Development Review
This commentary discusses the merits and demerits of India's FAME I II and III policy frameworks to promote the use of electric vehicles (EVs). FAME III is under consideration, and some suggestions are offered to improve its effectiveness.
A Systematic Literature Review On Resilient Digital Transformation, Examining How Organizations Sustain Digital Capabilities, Thira Chavarnakul, Li Da Xu, Zhuming Bi, Achyut Shankar, Gaurav Dhiman, Wattana Viriyasitavat, Danupol Hoonsopon
A Systematic Literature Review On Resilient Digital Transformation, Examining How Organizations Sustain Digital Capabilities, Thira Chavarnakul, Li Da Xu, Zhuming Bi, Achyut Shankar, Gaurav Dhiman, Wattana Viriyasitavat, Danupol Hoonsopon
Information Technology & Decision Sciences Faculty Publications
In an era marked by relentless technological shifts and market volatility, digital transformation (DT) alone is insufficient. Organizations must develop Resilient Digital Transformation (RDT)—the organizational capabilities required to sustain DT over a medium-term horizon—to navigate these challenges effectively. This study primarily aims to propose a guideline for fostering RDT. Drawing on the PRISMA guidelines and a systematic review of 77 peer-reviewed papers, this study identifies and synthesizes key targets and drivers across three core pillars: Technology, Organization, and External Environment. These elements collectively foster organizational resilience. Specifically, this study highlights how adaptability, innovation, and scalability form the technological underpinnings of …
The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel
The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel
Creativity and Change Leadership Graduate Student Master's Projects
This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …
Will Digital Fashion Be The New Normal In The Metaverse Era: Examining Consumers’ Perceptions Of Digital Fashion, Yanbo Zhang
Will Digital Fashion Be The New Normal In The Metaverse Era: Examining Consumers’ Perceptions Of Digital Fashion, Yanbo Zhang
LSU Master's Theses
Digital fashion might bring an innovative and revolutionary answer to address environmental and social issues in the textile and apparel industry because it could simultaneously deliver sustainability and fashionability. To stay in the lead in the fashion kingdom and maintain innovativeness, luxury fashion brands are embracing digital fashion. Instead of constantly balancing or trading off between exclusive values and accessibility, luxury brands could enhance both through digital fashion items. As such, investigating consumers’ perceptions and evaluations of digital fashion in general and luxury brands’ digital fashion in specific is critical to fueling digital fashion. Accordingly, the current research has twofold …
Sustainability Of Traditional Retail In An Emerging Market: A Conceptual Framework Applied To A Vietnamese Wet Market, Thi Tuyet Nhung Tran
Sustainability Of Traditional Retail In An Emerging Market: A Conceptual Framework Applied To A Vietnamese Wet Market, Thi Tuyet Nhung Tran
Asia Marketing Journal
In emerging countries, traditional retail, such as wet markets, still accounts for a large proportion of retail sales. Traditional retail has poor infrastructure compared to modern retail, and is often associated with problems of waste, water, and environmental pollution. Therefore, traditional retail faces extreme difficulties in achieving sustainability. This study aimed to determine what value traditional retail contributes to sustainability. We generated and applied a conceptual framework of sustainability to explore this question. We used a single case study of a small-scale wet market in Vietnam. The results showed that wet markets have significant value for the development of sustainable …
Ecosystem Social Responsibility In International Digital Commerce, Jingtao Yi, Jiatao Li, Liang Chen
Ecosystem Social Responsibility In International Digital Commerce, Jingtao Yi, Jiatao Li, Liang Chen
Research Collection Lee Kong Chian School Of Business
Despite the surge of interest in digital globalization, its social dimensions have received far less attention than deserved. The lack of conversation between the two prominent areas of IB research, digitalization, and corporate social responsibility, presents a valuable opportunity for extending the agenda Ioannou and Serafeim (J Int Bus Stud 43(9):834-864, 2012) pioneered a decade earlier. We briefly depict the organizational differences between multinational enterprises (MNEs) and multinational platforms (MNPs), followed by a closer look at how social responsibility of digital platforms might depart from our conventional understanding derived from MNEs. We then propose the notion of ecosystem social responsibility …
Blockchain Technology Applied To The Consortium Etna Doc To Avoid Counterfeiting, Matarazzo Agata, Edoardo C. Spampinato, Sergio Arfo, Ugo Sinigaglia, Antonino Bajeli, Salvino Benanti
Blockchain Technology Applied To The Consortium Etna Doc To Avoid Counterfeiting, Matarazzo Agata, Edoardo C. Spampinato, Sergio Arfo, Ugo Sinigaglia, Antonino Bajeli, Salvino Benanti
University of South Florida (USF) M3 Publishing
The main task of this paper is to show how blockchain technology is one of the main anti- counterfeiting methods and one of the main tools to guarantee and promote the originality of the Etna DOC brand. In order to achieve this objective, a case study has been carried out to; this is concerned the administration of a questionnaire to the companies of the consortium Etna DOC. The latter is considered one of the main technological innovations in agriculture 4.0 in the wine sector, as it ensures greater safety, promotion of the individual product, transparency and traceability of the entire …
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
The Future Of Fashion: Corporate Social Responsibility And Essential Marketing Strategies, Taite Jorgensen
CMC Senior Theses
This paper analyzes how fast fashion has impacted future trends of the fashion industry. Due to globalization, the fast fashion industry has been able to create new norms of over-consumerism and international labor. Because of this, the fast fashion industry is able to mass produce in a way consumers have never seen before, in addition to making it all at extremely low prices. However, fast fashion brands are only able to mass produce cheap goods through unethical methodologies; these methodologies include unsustainable materials and practices, inhuman labor conditions and wages, and by making sizes that exclude bigger bodies. Consumers are …
Do Blockchain And Iot Architecture Create Informedness To Support Provenance Tracking In The Product Lifecycle?, Somnath Mazumdar, Thomas Jensen, Raghava Rao Mukkamala, Robert John Kauffman, Jan Damsgaard
Do Blockchain And Iot Architecture Create Informedness To Support Provenance Tracking In The Product Lifecycle?, Somnath Mazumdar, Thomas Jensen, Raghava Rao Mukkamala, Robert John Kauffman, Jan Damsgaard
Research Collection School Of Computing and Information Systems
Consumers often lack information about the origin and provenance of the products they buy. They may ask: Is a food product truly organic? Or, what is the origin of the gemstone in the ring I purchased? They also may have sustainability concerns about the footprint of a product at the end of its life. Producers and sellers, meanwhile, wish to know how longitudinal tracking of the provenance of products and their components can boost their sales prices and after-market value, and re- veal new business opportunities. We focus on how the product lifecycle (PLC) can be leveraged to track information …
Implementation Of Green Marketing Concept Throughsocial Media Activities: A Systematic Literature Review, Elnur Nabivi
Implementation Of Green Marketing Concept Throughsocial Media Activities: A Systematic Literature Review, Elnur Nabivi
Journal of Marketing and Consumer Behaviour in Emerging Markets
The last century’s industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using “green marketing” strategies. Green marketing refers to the development and marketing of products that are considered environmentally safe. Furthermore, the extensive use of the Internet and increasing social media’s importance in recent years forced brands to communicate with consumers in this way. In this study, these two mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. …
Research Directions For Sharing Economy Issues, Robert J. Kauffman, Maurizio Naldi
Research Directions For Sharing Economy Issues, Robert J. Kauffman, Maurizio Naldi
Research Collection School Of Computing and Information Systems
The sharing economy proposes a new approach to designing and delivering products and services, that aims at avoiding waste, improving efficiency, and favoring bottom-up change. In this research commentary, we survey the current state of things and propose some directions for research. We first describe the industries, products, and services currently representing the sharing paradigm, the technology platforms enabling it, the business models driving it, and the regulatory issues. We envisage that promising areas of research should include: (1) devising more efficient algorithms; (2) considering ecological and prosocial objective functions; (3) dealing with regulatory issues; (4) expanding the span of …
Refocusing Loyalty Programs In The Era Of Big Data: A Societal Lens Paradigm, Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan
Refocusing Loyalty Programs In The Era Of Big Data: A Societal Lens Paradigm, Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan
Marketing Faculty Publications
Big data and technological change have enabled loyalty programs to become more prevalent and complex. How these developments influence society has been overlooked, both in academic research and in practice. We argue why this issue is important and propose a framework to refocus loyalty programs in the era of big data through a societal lens. We focus on three aspects of the societal lens-inequality, privacy, and sustainability. We discuss how loyalty programs in the big data era impact each of these societal factors, and then illustrate how, by adopting this societal lens paradigm, researchers and practitioners can generate insights and …
Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek
Small Business Strategies For Sustainability Beyond 10 Years, Gabriel E. Warren, Lynn Szostek
International Journal of Applied Management and Technology
Small businesses are vital to the health of the U.S. economy, as they account for approximately 50% of all jobs and 99% of all firms. Historically, there has been a problem with small businesses being able to sustain their operations beyond 10 years. According to the U.S. Small Business Administration, when averaged across all industries, approximately 75% of new businesses failed within the first 5 years. The purpose of this multiple case study was to explore the business strategies some small business owners use to sustain their company beyond 10 years of operation. Data were gathered through semistructured interviews and …