E-Commerce Commons^™

The Evolution Of The Modern Library Brand: Transforming Community Engagement Into Sustainable Revenue, Slone Williams

Georgia Library Quarterly

This article examines the development of the Cobb Library Shop, an e-commerce initiative launched by the Cobb County Public Library to generate sustainable funding through brand engagement. Built on a modest startup budget, the shop integrates a multichannel sales strategy and leverages internal talent to create a scalable, community-centered retail model.

The project achieved a full return on investment within 14 days and continues to demonstrate steady revenue expansion. By combining entrepreneurial practices with public service values, this case study highlights how libraries can diversify funding streams, enhance community engagement, and establish a replicable model for revenue-generating library systems.

Make Fashion Circular: Extending Brand Loyalty By Extending The Life Of Garments, Madelyn Schillinger

Marketing Undergraduate Honors Theses

This research targets the fashion industry and its journey towards sustainability and circularity, specifically through the rise of clothing resale. It discusses the environmental impact of the overall fashion industry, as well as how secondhand shopping can offset the production of new items. This research also compares third party marketplaces with private, brand-operated resale platforms, exploring how each one benefits both the environment and consumers. Each resale model provides variety in user experiences, profits, and sustainability outcomes. These findings reveal that peer-to-peer platforms have helped normalize secondhand shopping, but brand resale initiatives have a greater control over sustainability and customer …

Using Artificial Intelligence To Mitigate Bottlenecks In Last-Mile Logistics: A Developing Country Perspective, Marvel S. Ogah, Comfort Ademola, Gregory Asiegbu

International Journal of Applied Management and Technology

The digital revolution of the logistic value chain has improved critical aspects of the global supply chain, especially in the aspect of last-mile logistics (LML). Bottlenecks, however, such as delays in deliveries, increased lead times, pollution, poor cost management, and tracking issues, among several others, plague the logistics operations in developing countries. Artificial intelligence (AI) can help mitigate these bottlenecks toward delivering incremental value to the end customers. This paper investigates the extent to which AI has been adopted in the logistics value chain in developing countries using a descriptive approach. Quantitative data were collected from 290 logistics and e-commerce …

Business Process Redesign For Reducing Undelivered Product Return Losses In E-Commerce – An Explainable Ai Approach, Venkataraghavan Krishnaswamy, Deepa R, Himanshu Sharma

Journal of International Technology and Information Management

Product returns in e-commerce affect the profitability of the e-tailer. We adopt a two-stage approach to reduce undelivered product returns in an e-commerce firm. First, we develop and compare machine learning techniques—logistic regression, decision trees, Naïve Bayes, random forest, adaptive boosting, gradient boosting, stochastic gradient boosting, and deep neural networks—on their ability to predict undelivered returns. Next, we use explainable methods, such as relative importance and Shapley values, to develop insights from the best-performing machine learning model. Finally, we use these insights and the predictive model to redesign the firm’s order fulfillment and return processes. A Post-implementation evaluation of the …

The Rise Of E-Commerce And Digital Marketplaces: Implications For Consumer Engagement And Market Efficiency, Fatai Kayode Wahab, Tajudeen Idera Abdulmajeed

Journal of Business & Entrepreneurship

E-commerce and online marketplaces have witnessed remarkable growth over the past twenty years, transforming consumer behaviour and global business practices. This paper examines the factors contributing to the rise of e-commerce, focuses on its implications for consumer behaviour, and the business performance. The study employed a descriptive research design and utilised a survey method to gather data from fifty SMEs operating online businesses in Nigeria. Structured questionnaires were administered to business owners and managers to gain insight into their operational strategies, digital marketing adoption, and perceived challenges facing the e-commerce and online marketplaces in Nigeria. Data were analysed using descriptive …

Trust And Ethics In Ai-Driven E-Commerce: Persuasion Vs. Privacy, Akriti Nepal

Student Publications

This study examines how AI-driven features in e-commerce influence user satisfaction and the role of trust in these interactions. Using a survey-based dataset of 100 consumers, we investigated whether trust moderates or mediates the impact of AI persuasiveness and perceptions of bias, intrusiveness, and preference understanding on satisfaction. Results indicate that AI’s perceived ability to understand user preferences strongly predicts satisfaction, while trust partially mediates the relationship between helpful AI features and urgency messages and user satisfaction. Conversely, trust did not significantly moderate these relationships, and concerns about bias and intrusiveness had minimal impact. Findings suggest that AI-driven satisfaction is …

Impact Of Aigc Application On E-Commerce: A Study In The Scenario Of Product Display And Recommendation, Ya Shen

Dissertations and Theses Collection (Open Access)

Artificial Intelligence Generated Content is widely expected to enhance efficiency and lower operation cost for e-commerce. This study aims to investigate on how AIGC technology would impact on the online shopping behavior and conversion rate, specifically in the scenario of product display and recommendations.

Experiment 1 is to evaluate which scenario would have better efficiency on e-commerce platforms when using AIGC. Using an A/B testing methodology, the effects of AIGC application were measured among key factors of six product display and recommendation scenario on Vipshop.com. Results show that AIGC application on model image has the greatest impact, increasing CTR by …

Alibaba: Building Advanced Intellectual Property Governance For E-Commerce Marketplaces, Liang Chen, Sin Mei Cheah, Can Huang, Guoqiao Liu

Asian Management Insights

How the global e-commerce powerhouse harnessed artificial intelligence (AI) to balance innovation and intellectual property (IP) rights protection.

Policy Strategy For Value-Added Tax Imposition On Social Commerce Transactions, Maria R.U.D. Tambunan, Siti Zaila Noor Afina

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

The burgeoning e-commerce sector offers a promising avenue for tax revenue. However, aligning its regulatory measures with continuous advancements presents challenges. The government has recently issued a regulation that separates commerce and social media functions within social commerce platforms. This study analyzes the determinants to consider in formulating a value-added tax (VAT) policy on economic activities conducted through social commerce platforms and the effective VAT collection strategy. A qualitative descriptive approach was employed, with in-depth interviews and a literature review as data collection techniques. The key finding highlights the importance of efficiently managing data for businesses operating in social commerce …

Resale Revolution: Trend Implications From Media Presence Transcended To Luxury Retail Markets, Penelope Prochnow

Capstone Projects

This study aims to deepen understanding of fashion trend decline from peak popularity to obsolescence, with implications for sustainability and producer profit margins. It investigates how the attributes and media presence of fashion items influence their journey from high-end editorial coverage to resale platforms. Using survival analysis to model trend lifetimes and cosine similarity metrics to compare resale and magazine keyword frequencies, alongside machine learning for price prediction, the study uncovers critical temporal patterns. Results show that resale trends reflect magazine content with a lag of approximately 18 to 30 months and draw from long-wave revivals spanning 6 to 14 …

Can Kirana Stores Compete In India's E-Commerce Revolution? Rethinking Traditional Retail In The Digital Age, Anshi Jindal, Ashwarya Kapoor

Management Dynamics

E-commerce has reshaped the global retail landscape bringing both disruptions and opportunities specifically in emerging markets like India. This paper explores the evolution of e-commerce in India and its impact on traditional retail particularly unorganized Kirana stores. By analysing market trends, consumer behaviour and policy implications, the study examines how conventional retailers are adapting to digital transformation. Using Reliance Retail’s JioMart initiative as a case study, it provides insights into the integration of digital and physical retail ecosystems. While e-commerce challenges Kirana stores, it also fosters innovation, growth and the emergence of hybrid retail models.

Last-Minute Coordination: Adapting To Demand To Support Last-Mile Operations, Kedong Chen, Hung-Chung Su, Kevin Linderman, William Li

Information Technology & Decision Sciences Faculty Publications

In the highly competitive e-commerce industry, customer-facing warehouses are crucial as the “order penetration points” for e-commerce last-mile operations. This research examines how warehouses use last-minute coordination, an unstructured mechanism, to ensure sufficient inventory at the order penetration points. Previous research has focused on structured mechanisms like contracts and inventory management systems to enhance warehouse performance. However, these mechanisms can be ineffective when faced with unforeseen local contingencies. To adjust inventory and adapt to changes in supply and/or demand, warehouses need to engage in unstructured, last-minute coordination with other warehouses. Using coordination and loose coupling theories, we find that coordinating …

Agile And User-Centered Project Management In E-Commerce Startups: Enhancing Outcomes For Online Supermarkets, Qingcheng Han

Harrisburg University Dissertations and Theses

The world of e-commerce startups, especially online supermarkets, has its own set of challenges and chances when it comes to managing projects. This research paper looks into how project management is used in such a lively area, focusing on an online supermarket as a case study. We dug into a lot of books and articles, talked to people who know a lot about the industry, and looked at how project management strategies are used at different steps when a startup is growing. This includes coming up with ideas, researching the market, developing the platform, managing the supply chain, and talking …

Assessing The Effectiveness Of Smartphone Retail Shopping Apps Through The Lens Of Customer Value, Satisfaction, And Loyalty, Jean B. Ntahontuye

Doctor of Business Administration (DBA)

Retail e-commerce revenue was $904.9 billion in 2022; of this amount, $431.4 billion was realized via smartphone retail shopping apps, which is a 95% increase from 2019, and retail e- commerce is projected to exceed $1.7 trillion by 2027 (Statista, 2023a). Given the increasing popularity of these apps among consumers, management and marketing literature continues to debate what makes consumers accept and adopt retail shopping apps as their preferred online shopping method. Failure to understand what motivates consumers to repeatedly buy household goods via smartphone retail shopping apps may cause retailers to mistarget their customers by allocating scarce resources to …

Influence Of Fashion Involvement And Product Presentation On Consumers’ Online Impulse Buying, Sydney Buford

Apparel Merchandising and Product Development Undergraduate Honors Theses

The buying and selling of goods online (e-commerce) has grown significantly in recent years and will continue to grow (Grand View Research, 2023). E-commerce platforms serve as an alternative environment to brick-and-mortar stores, providing customers with the opportunity to make impulse purchases. Due to this, it is important to understand the reasons why people make impulse purchases online. The purpose of this study was to examine the driving factors behind impulse purchase patterns within e-commerce platforms. Using the stimulus-organism-response theory, this study examined the impact of consumer characteristics and external stimulus on consumer’s impulse purchase behavior. In particular, the study …

Data-Driven Forecasting For Effective Demand Management In The E-Commerce Ecosystem, Chirag Pandey

Electronic Theses, Projects, and Dissertations

This culmination project investigated and analyzed the impact of factors influencing sales forecasting models in the e-commerce ecosystem. The research questions are: Q1) To what extent are sales forecasting models in the e-commerce ecosystems influenced by customer demographic variables such as gender, age, and geographic locations? Q2) To what extent are sales forecasting models in the e-commerce ecosystems influenced by product specific factors? The datasets used were from Kaggle, and the Worldometer websites. The findings are: Q1) Individuals aged '55 or over' significantly impact total sales in both the USA and Brazil. Male consumers consistently accounted for a higher proportion …

A Strategic Audit Of Instacart, Taylor Durbin

Honors Program: Senior Projects (Public)

Instacart is an online grocery delivery and pick-up service that allows users to order groceries and other household items from local and large stores and retailers through its website or mobile app. Apoorva Mehta founded Instacart in 2012 with the intent to help people conveniently access the food they enjoy, and the service now reaches over 14,000 cities across the United States and Canada. This report provides a comprehensive analysis of the company as its rise to becoming a prominent player in the online grocery delivery industry has skyrocketed demand for the service and presented numerous operational challenges for the …

Logistics Service Quality And Product Satisfaction In E-Commerce, Aamir Rashid, Rizwana Rasheed

Publications and Research

Consumer satisfaction in e-commerce directly depends on logistical services. There is a constant dilemma in which logistical service dimensions affect consumers’ product satisfaction. The aim is to determine how specific dimensions of logistics services affect product satisfaction in the e-commerce industry of Pakistan. For this research, a survey questionnaire with a deductive approach was utilized by collecting data from 197 respondents through a convenient sampling technique. Further, hypotheses were tested through a quantitative method with the help of SmartPLS. A measuring instrument was used with six dimensions, that is, availability, delivery time, shipping costs, product quality and condition, information quality, …

Trust Relationships: Tales From The Web, Magdoleen Ierlan

Atlantic Marketing Journal

Trust is an important component of any purchasing situation. In an online setting, trust becomes even more important as buyer and seller are not able to directly interact with one another. Compounding the situation is the fact that the consumer cannot directly experience the product under consideration. Organizations have attempted to address this shortcoming by allowing third parties to offer reviews of the product in question. This paper addresses how consumers process these product reviews.

By rooting this paper in trust and uncertainty reduction theory, a testable model was developed. The model was tested, and in general, more helpful reviews, …

Maintaining Consistent Sustainability Performance Through Peaks In Last Mile Logistics: What Factors Most Influence The Maintenance Of Consistent Social And Environmental Sustainability Performance In Last Mile Logistics During Peak Periods? How Do These Factors Exercise This Influence?, Prashant Saran

Dissertations and Theses Collection (Open Access)

Last Mile Logistics (LML) is the final leg of the supply chain that gets the product to the chosen destination point of the end consumer. LML has been witnessing unprecedented growth driven by increasing urbanization and growth in e-commerce retail sales. The impact of the rapid growth of LML is being witnessed both in the social and environmental dimensions, making social and environmental sustainability (S&ES) of LML an impactful area of research. LML deliveries driven by e-commerce also experience multiple demand peaks where the number of packages to be delivered spikes significantly over a short period of a few days …

An Electric Commerce Platform For Material Testing Laboratories, John Ferris Mitchener

Theses and Dissertations

The emergence of the Internet has allowed businesses to create new sales and marketing channels to provide value for their customers in the marketplace. Engineering manufacturers and suppliers have taken advantage of the internet to automate the customer service aspects of their businesses as well as to market their services in a cost-effective but widespread manner. This work aims to apply the practices and benefits of electronic commerce (e-commerce) to a material testing laboratory through the creation of a functioning website with e-commerce features. The effects of Search Engine Optimization, website accessibility issues, marketing considerations, security concerns, and common business …

The Fashion Visual Search Using Deep Learning Approach, Smita V. Bhoir, Sunita R. Patil

Library Philosophy and Practice (e-journal)

In recent years, the World Wide Web (WWW) has established itself as a popular source of information. Using an effective approach to investigate the vast amount of information available on the internet is essential if we are to make the most of the resources available. Visual data cannot be indexed using text-based indexing algorithms because it is significantly larger and more complex than text. Content-Based Image Retrieval, as a result, has gained widespread attention among the scientific community (CBIR). Input into a CBIR system that is dependent on visible features of the user's input image at a low level is …

Marketing Reimagined: The Effect Of Tiktok’S Success On Social Media Advertisement, Ryan Roberts

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

In 2021, the average TikTok user spent 19.6 hours a month on the platform, equivalent to the time spent by users on the leader of Social Media, Facebook (Sweeney, 2022). This year, TikTok is projected to triple its global advertisement revenues to 11.6 billion dollars, surpassing the 10.44 billion dollars global advertisement take of Snapchat and Twitter combined (Sweeney, 2022). TikTok is one of the most recent and successful social media platforms. It has gained worldwide renown for its unique, rapid presentation of content and addictive structure that has engaged a large audience in a short time. With attention increasing …

Analyzing Effective Website Design Literature To Develop A Standard Scorecard, Karlyn Sanchez

Undergraduate Theses, Professional Papers, and Capstone Artifacts

No abstract provided.

The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak

Theses & Dissertations

The objective of this quantitative study, which utilized a non-experimental, correlational predictive design, was to evaluate the association between perceptions of e-service quality by Saudi Arabian adult residents and their overall satisfaction with the online retailer from which they buy their electronics and small appliances products. The study also sought to determine to what extent e-service quality factors, as a group and independently, predict the customer satisfaction of the participants of this study. The participants of this study were limited to adults (18 years of age or older), male and female, who live in any region of Saudi Arabia, and …

The Impact Of Line (Brand) Extension Strategies On Competition And In-Store Operational Performance In The China E-Commerce Environment, Er-Yung Stephen Chu

Dissertations and Theses Collection (Open Access)

Line (brand) extension activity in the western markets may have tempered during the last decade, and most of the academic research that has been done is based on traditional brick and mortar stores. With the rise of e-commerce, line extension became a growth tool for brands. The study starts with the classification of line extension strategic types, which gives different tiers of Chinese e-commerce firms a good reference, especially in the rapidly changing e-commerce environment. It also seeks to give guidance for different aspects of launching new line extensions. Using this guidance, future brands can make better estimations of brand …

The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.

Supreme Court Ruling In South Dakota V. Wayfair Inc. Updates Physical Nexus Standards And Sales Tax Collection Policies, Keith Lowe, Cassandra W. Chandler, Julie Staples

Southern University College of Business E-Journal

In the case of South Dakota v. Wayfair Inc., the U.S. Supreme Court overturned controlling cases addressing standards and guidelines for sales tax collections. These precedent cases, in existence for decades, formed the basis for competitive advantages that the E-commerce industry held over traditional commerce. These two cases held that an out-of-state seller’s liability to collect and remit sales tax to the consumer’s respective state depended on whether the seller had a physical presence in that state. This research paper examines several issues leading to this recent Supreme Court decision. Additionally, coordinated state efforts in 2000 led to what would …

E-Commerce Implementations: A Comparative Study If Factors Between Various Sectors Of Indian Economy, Prof. Vinod Jain, Dr. Ashwani K. Ramani, Dr. S S. Bhakar

Management Dynamics

No abstract provided.

Walmart Vs Amazon: How Walmart Can Compete With Amazon In The Age Of E-Commerce, Andrew Turner

Finance Undergraduate Honors Theses

In the growing battle between the retail giants, Walmart, and Amazon, it has become clear that Walmart must take steps to secure their place in a market where a pandemic-driven technology enabled e-commerce industry is expected to grow leaps and bounds over the next several years. In order to compete with Amazon, who dominates the majority of e-commerce in the US, Walmart must identify core competencies that drive revenue and customer loyalty and adapt them to a new age of retail. By taking advantage of physical locations and access to customer data, Walmart may be able to continue to offer …