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Articles 1 - 10 of 10
Full-Text Articles in E-Commerce
Influence Of Digital Out-Of-Home Advertising On Intention To Purchase Green Products, Michael Humbani
Influence Of Digital Out-Of-Home Advertising On Intention To Purchase Green Products, Michael Humbani
The African Journal of Information Systems
This study investigates the impact of digital outdoor (out-of-home) advertising on environmental product knowledge and environmental concerns, aiming to promote green purchase intentions. The investigation is grounded in the Stimulus-Organism-Response model. Data were collected through a self-administered online questionnaire completed by 274 adult consumers. Using structural equation modelling, the findings indicate that informativeness, credibility and incentives have a positive effect on environmental product knowledge. Of these, only informativeness and credibility were significant predictors of environmental concern. Furthermore, environmental product knowledge was found to significantly influence green purchase intention, but environmental concern had no significant influence. From a theoretical perspective, this …
Perceived Risk Mediation Of Website Quality In Online Clothing Shopping In A South African Township, Khathutshelo M. Makhitha, Rodney G. Duffett
Perceived Risk Mediation Of Website Quality In Online Clothing Shopping In A South African Township, Khathutshelo M. Makhitha, Rodney G. Duffett
The African Journal of Information Systems
South Africa lags behind other economies regarding online shopping adoption. Extant literature has focused on the influence of risk factors on consumers’ intention to shop online. However, few studies have considered the effect that mediating factors can have on relationships between other factors related to online shopping. It is particularly important to determine the mediation effect of perceived risk factors on the relationship between perceived website quality and intentions to shop online. A quantitative survey was used to collect data from 300 online shoppers who purchase clothing online and are located in the Soweto Township in Gauteng, South Africa. Perceived …
Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu
Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu
The African Journal of Information Systems
Digital organizations have become highly dependent on digital platforms and customer needs as key resources for digital service innovation. These resources in the competitive environment are making and shaping innovation of digital services because, though external, they remain central to digital organizations’ strategic innovation and competitiveness. Yet, how and why organizing these resources influences digital service innovation is under-explained in the literature. This paper, based on an empirical study and grounded theory methodology, addresses this limitation. It explains that digital service innovation occurs through two complementary types of organizing, namely: foundational knowledge organizing by combining digital platforms and customer needs, …
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
The African Journal of Information Systems
Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …
Intention To Adopt E-Commerce: A Comparative Review Across Developed And Developing Economies, Mousa Albashrawi
Intention To Adopt E-Commerce: A Comparative Review Across Developed And Developing Economies, Mousa Albashrawi
The African Journal of Information Systems
The purpose of this study is to conduct a comprehensive literature review of online purchase intention and present a comparative case between developed and developing economies over a 20-year period to reveal insightful implications for academia and industry. Online purchase intention refers to the intended behavior of an individual to buy a product or service from an online store. Prior research has failed to present a review that compares an individual’s online purchase intention across developed and developing economies in order to disclose the largest and smallest influencing factors, theories, and models in e-commerce. Our sample consists of 97 relevant …
Modeling Green Ebusiness Adoption Among Small And Medium Tourism Enterprises In Tanzania, Juma James Masele
Modeling Green Ebusiness Adoption Among Small And Medium Tourism Enterprises In Tanzania, Juma James Masele
The African Journal of Information Systems
This study was set to model Green eBusiness adoption among SMTEs in Tanzania, right from sourcing, operations, and to end-of-life-management. The study employed the use of Structural Equation Modeling (SEM) to analyze quantitative data collected from 240 respondents selected from 80 SMTEs in Dar es Salaam, Kilimanjaro, Arusha, and Zanzibar, who were in operations for at least three years. Although there were twelve hypotheses formulated, only seven hypotheses (with constructs Self-Efficacy, Effort Expectancy, Facilitating Conditions, Coercive Pressures, Intention to Use both to commitment and to Green eBusiness, and Commitment towards Green eBusiness adoption) were revealed significant. Others (with constructs Performance …
Progressive Trust Formation Within The South African Fresh Produce Industry Through The Use Of Self-Service Technologies, Justy Range, Awie C. Leonard Phd
Progressive Trust Formation Within The South African Fresh Produce Industry Through The Use Of Self-Service Technologies, Justy Range, Awie C. Leonard Phd
The African Journal of Information Systems
When using self-service solutions to deliver services the challenge is to retain the trust of the end user. This is specifically the case when dealing with end users in the fresh produce market environment. This sector has not seen the adoption of self-service technologies specifically in southern Africa. In this paper we propose a model to enhance our understanding of trust formation using self-service technologies. A qualitative research approach, based on a case study was followed to create the model. This case study offers insight into how the dynamics of the product, supporting services and the technology shapes trust forming …
Factors Influencing Successful Use Of Mobile Technologies To Facilitate E-Commerce In Small Enterprises: The Case Of Kenya, Patrick Kanyi Wamuyu, Manoj Maharaj
Factors Influencing Successful Use Of Mobile Technologies To Facilitate E-Commerce In Small Enterprises: The Case Of Kenya, Patrick Kanyi Wamuyu, Manoj Maharaj
The African Journal of Information Systems
This paper interrogates the suitability of Mobile Technologies to facilitate e-commerce in Kenyan Micro and Small Enterprises (MSEs). The study proposed a theoretical model and empirically tested it using a sample selected using proportionate stratified sampling within well-defined geographic clusters. The study revealed that, while there is massive use of mobile Internet Services (MIS), there is limited use of Mobile Money Transfer Services (MMTS) for B2B and B2C transactions as opposed to C2C and C2B e-commerce transactions. Results also indicated that utilizing MIS and MMTS, positively and significantly influenced organization’s performance through operational, transactional and interactional benefits. On the research …
Ict Usage In Microfinance Institutions In Uganda, Joseph Kaumba Ssewanyana
Ict Usage In Microfinance Institutions In Uganda, Joseph Kaumba Ssewanyana
The African Journal of Information Systems
Microfinance institutions (MFIs) are always often faced with high operating costs to provide financial services to the poor people and Small and Medium Enterprises. Information and Communication Technologies (ICTs) has been found to promote the dual objective of microfinance - sustainability and outreach to the poor people. Using a quantitative survey and descriptive research approach, this paper has established the extent to which ICT has been used in the microfinance institutions in Uganda. Despite the barriers, ICT usage in MFIs has been on the rise; and different applications and technologies have been adopted by some MFIs to control costs, create …
The Impact Of Computerisation On Productivity: The Case Of Two State Utility Corporations In Botswana, Ayoku A. Ojedokun, Kgomotso H. Moahi
The Impact Of Computerisation On Productivity: The Case Of Two State Utility Corporations In Botswana, Ayoku A. Ojedokun, Kgomotso H. Moahi
The African Journal of Information Systems
The study investigated the impact of computer technology on productivity improvement as reflected in the billing process and total quality bills invoiced per month in the Gaborone headquarters of Botswana Power Corporation and Water Utilities Corporation. It examined the input-output relationship with computers as one of the inputs. The other input is labour represented by the Meter Reading Hours and the Supervisory Hours. The study drew on the economic production theory and time series approach to determine the contributions of the inputs to output. The study relied on unpublished information and interviews rather than the use of publicly or commercially …