E-Commerce Commons^™

Build A Global Art And Jewelry Auction Ecosystem That Integrates Offline And Online, Xiaochun Cathy Liu

MA Projects

Our success path is clear and executable: through a phased global market penetration strategy, we first deeply cultivate the Asia Pacific region to establish a lighthouse, then enter the European and American hinterland, and ultimately achieve global network interconnection; Deeply bind core collectors through the "elite membership system" and build a high stickiness community; And by competing for academic discourse power and publishing authoritative market indices, gradually mastering the pricing power of the industry, evolving from a participant to a rule maker. Arture's vision is to become a super species that integrates trading platforms, academic institutions, top communities, and industry …

The Impact Of Social Media Influencers On Contemporary Art Trends - A Comprehensive Analysis, Babette Meng

MA Theses

Social media have revolutionized the contemporary art market, how artists promote their work, how collectors initially find pieces, and how art is valued and sold. This study investigates the effects of social media on the art industry using a mixed methods approach consisting of qualitative case studies enabled by thematic analysis and quantitative survey with statistical correlation analysis. Key findings from this paper show that with social media, the artist's visibility is vastly increased, direct-to-collector sales are promoted, and dependence on traditional galleries is reduced. The study considers the position of art influencers in the process of art promotion, which …

Artcatalyze Investments: Empowering Art Investment Innovation, Wan Yu Hung

MA Projects

The Art Investment Fund represents an ambitious fusion of art expertise with state-of-the-art Web3 and cryptocurrency technology, poised to revolutionize the landscape of art investment. At its core, the Fund is dedicated to establishing a secure and transparent art investment trading platform that caters to the needs of artists and collectors alike. Anchored by a team of seasoned art advisors, the Fund offers personalized guidance tailored to each client's unique financial goals, ensuring that investment decisions are informed and strategic. Additionally, a cadre of skilled art restorers plays a crucial role in preserving the integrity and enhancing the long-term appreciation …

Artpro 2023 Business Plan For The New Art Project "Artist Ecological Service", Fang Yang

MA Projects

Beijing ArtPro Technology Co., Ltd. (Hereinafter referred to as ArtPro) was
established in November 2019 with a registered capital of 10 million yuan. It is a capital starting form in which Wu Jian, the founder and legal representative, contributes 70% and the other three co founders jointly contribute 30%.
The founder and core management of ArtPro are from the core product teams of
China's leading Internet companies, such as Sogou, Tencent, ByteDance and Artron. With strong Internet genes and domestic leading brand marketing, product design and technology research and development capabilities, ArtPro is a team with superb technology, tacit cooperation, …

The Wave Of Digital Revolution: New Trends In The Emergence, Participation, And Presentation Of Metaverse Art, Zijian Zhang

MA Theses

In early 2021, Roblox, known as the first stock in the metaverse, was officially
listed on the New York Stock Exchange. In the same year, the famous American social media giant Facebook changed its name to "Meta" and focused on developing the meta-universe. At the same time, Microsoft, Nvidia, Qualcomm, Byte Jump, Baidu, Tencent and other technology giants laid out metaverse-related industries. Since then, the metaverse has become a new windfall. So what exactly is the metaverse? Meta-universe is a big concept, which is based on digital space to achieve a high degree of integration of the physical world, virtual …

Value Of Nfts In The Digital Art Sector And Its Market Research, Su Yeon Jeong

MA Theses

NFT, as a digital asset, has the most significant advantage of making clear ownership and providing strong authenticity in any sector. It means anything such as a family Christmas video, a legendary game item, or meaningless tweet from Twitter can be NFT work and trade as a digital asset. How would NFT work in a digital art segment, and what would be the value of NFT in the digital art sector? What is really authenticating, collecting, and owning NFT artwork? NFT art as a digital asset, there is potential to open up a 'post-futuristic art market.' As a student willing …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

The Art Of Marketing Luxury, Aiho Tan

MA Theses

Luxury businesses face the paradoxical challenge of growing a business whilst upholding an aura of exclusivity. The objective of this thesis is to examine the key marketing strategies employed by leading luxury brands ranging from fine art to real estate. This paper examines whether luxury brands need to embrace digital innovation and technology in order to remain leaders of luxury. First-hand insight from industry leaders and case studies reveal that luxury brands need to embrace digital, utilize the power of experiential marketing strategies, invest in creative talent, strategically partner and collaborate with brands and individuals, and craft an authentic narrative …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

Business Plan Project, Hejun Xu

MA Projects

The business plan is to build an online trade platform dedicated only to selling ceramic art and design in China, our mission is to provide high quality and modern design of ceramic art to middle - and upper - middle class of the country, and is to also reinvigorate the country’s tradition and culture of aesthetic object appreciating

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …