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Articles 1 - 18 of 18
Full-Text Articles in E-Commerce
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
Atlantic Marketing Association Proceedings
No abstract provided.
Digital Platforms And Entrepreneurial Support: A Field Experiment In Online Mentoring, Saurabh A. Lall, Li-Wei Chen, Dyana P. Mason
Digital Platforms And Entrepreneurial Support: A Field Experiment In Online Mentoring, Saurabh A. Lall, Li-Wei Chen, Dyana P. Mason
Management Faculty Publications
The benefits of entrepreneurial mentorship are well documented, but there is limited research on how entrepreneurs connect with mentors, especially in digital settings. We partnered with an online platform that connects entrepreneurs to potential mentors to conduct a field experiment in online mentoring. Drawing on literature on entrepreneurial mentorship and Social Cognitive Theory, we compared the effects of three interventions on the likelihood of reaching out and making a connection with a mentor in a digital setting. We find that showing entrepreneurs a video of a successful mentor–mentee relationship increases the chances that they will reach out to a potential …
Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri
Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?
Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong
Online Strategies For Small Businesses Affected By Covid-19: A Social Media And Social Commerce Approach, Julianne Itliong
Electronic Theses, Projects, and Dissertations
The Covid-19 pandemic has altered the way many US citizens work, live, and interact with one another. Many rules and regulations have been put in place by government officials to slow the spread of the virus because of how contagious it is in social settings. Because of these rules and regulations, many small businesses were forced to temporarily close their doors to the public in order to comply with the rules of social distancing and the ban on large gatherings. For some businesses, this shift from physical sales to digital sales has always been a part of their business models, …
An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones
An Investigation Of Web Atmospherics In Online Luxury Branding, Emilie E. Jones
Honors College Theses
Having an online presence for a retail store has transitioned from serving as simply a new avenue through which a profit can be made, to a tool that can be harnessed to express a brand’s personality. So how do luxury brands manage to maintain a high-end, exclusive status on the highly available landscape of the internet? The intention of this research is to identify whether luxury brands are currently taking advantage of differential web atmospherics cues, in a way that significantly sets them apart from non-luxury brand websites. To do this, we measured elements including screen space, reduction of elements, …
Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga
Crowd Sourced Product Reviews: A Study Of Evaluation Standards Used, Alexander W. Manga
Dissertations
People are using online product reviews and evaluations more and more (Chandler et al., 2013). As the usage of online reviews persists and more smart phone applications are created, the demand for online product review continues to increase; yet, there is no indication of the quality of these reviews. In fact, some online reviews have been found to be fraudulent and misleading. Many online product reviews come from Internet-based crowdsource organizations. Few studies have explored evaluation practices among these organizations, and as a result, it is unclear what, if any, evaluation standards are used by crowdsource reviewers, particularly those found …
Social Media Impact On Virtual Shopping, Tarah Soltis
Social Media Impact On Virtual Shopping, Tarah Soltis
Senior Honors Theses and Projects
The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …
Can A State Seize An Internet Gambling Website's Domain Name? An Analysis Of The Kentucky Case, Kirk D. Homeyer
Can A State Seize An Internet Gambling Website's Domain Name? An Analysis Of The Kentucky Case, Kirk D. Homeyer
UNLV Gaming Law Journal
The newly developed Internet gambling forum has produced myriad legal issues affecting state, federal, and international law. The difficulty in addressing the issues arises from the ubiquity of the Internet. Based on an analysis of the Kentucky Case, this Note argues that a state cannot seize an Internet gambling website’s domain name for violating that state’s laws. First, Kentucky did not have personal jurisdiction over the gambling domain names’ registrars to have authority to seize them. Second, Kentucky’s gambling statute violates the Commerce Clause. Part II provides background to and the facts underlying the Kentucky Case and its procedural …
Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman
Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman
Journal of International Technology and Information Management
Usability on Web sites is critical because almost no training is provided for users on commercial sites. Instead, Web design relies on standards and consistency across sites. Traditional usability results indicated that computer forms should follow paper-based forms. Yet, Web paradigms have evolved that are quite different from paper-based forms. Specifically, this study reveals that users commit fewer errors and prefer simple forms limited to a single concept per screen. This conclusion significantly alters the recommendations for designing business forms.
A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier
A Framework And Guide For Understanding The Creation Of Consumer Trust, Joseph A. Cazier
Journal of International Technology and Information Management
This paper develops a framework and model for building trust by combining research on the creation of trust with the dimensions of trust: ability, benevolence and integrity. By combining these dimensions in a matrix with the types of trust production based on characteristics, process and institutions, the paper develops a robust 3 x 3 matrix with which to categorize and understand trust production. The framework is developed and analyzed in the light of literature on consumer trust. This framework can help researchers, practitioners and consumers understand trust creation and assist businesses in developing a comprehensive strategy for managing trust.
In Search Of Factors To Online Game Addiction And Its Implications, Yangil Park, Jeng-Chung V. Chen
In Search Of Factors To Online Game Addiction And Its Implications, Yangil Park, Jeng-Chung V. Chen
Journal of International Technology and Information Management
Research has explored online users who are hooked on Internet applications such as chat rooms, web surfing, and interactive games. Online game addiction is one of the problems arisen from the use of the Internet. This study is motivated by a causal connection found from previous research of computer game addiction. The study describes two typical types of online games and looks further into the causes of the addiction by using two main theories. We also propose research hypotheses and discuss possible implications of online game addiction.
An Examination Of Internet Effectiveness For Non-Work Activities, Pruthikrai Mahatanankoon, Tim Klaus, H. Joseph Wen
An Examination Of Internet Effectiveness For Non-Work Activities, Pruthikrai Mahatanankoon, Tim Klaus, H. Joseph Wen
Journal of International Technology and Information Management
The Internet is frequently used for non-work activities. When used for these purposes, the effectiveness of the Internet in accomplishing these leisure activities becomes an important consideration. Research literature has remained relatively silent in regards to the examination of accomplishing non-work tasks through the Internet. This study uses Davis’ Technology Acceptance Model (TAM) as a basis to predict different types of common user web activities—entertainment, communicating, and information searching. Using Structured Equation Modeling, this paper examines the effectiveness of the Internet in accomplishing non-work activities. In this study, the overall analysis of the survey data suggests that perceived ease of …
Corporate Blogs Of 40 Fortune 500 Companies: Distribution, Categorization And Characteristics, Shaoyi He, Jake Zhu
Corporate Blogs Of 40 Fortune 500 Companies: Distribution, Categorization And Characteristics, Shaoyi He, Jake Zhu
Journal of International Technology and Information Management
This paper studies corporate blogs as virtual communities, focusing on the distribution, categorization and characteristics of 40 Fortune 500 Companies’ blogs. Firstly, the 40 corporate blogs were classified by industries to see which industries are active advocates of corporate blogs. Secondly, the 40 corporate blogs were first grouped in direct competitor clusters and then categorized into four types of virtual communities: 1) Community of interest, 2) Goal-oriented community of interest, 3) Learner’s community, and 4) Community of practice. Thirdly, eight common elements were identified and compared for each of the 40 corporate blogs to find out their major characteristics. Finally, …
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Fee -Based Online Services : Exploring Consumers’ Willingness To Pay, L. Richard Ye, Yue Zhang, Dat-Dao Nguyen, James Chiu
Journal of International Technology and Information Management
Many online service businesses are beginning to charge fees for services that they used to provide for free. It is unclear whether consumers are ready to embrace this practice. This study explores consumer attitudes toward fee-based online services. The results of the study indicate that consumers’ willingness to pay for online services is likely to be influenced by their perceived value of convenience these services provide, and by the extent to which they utilize these services. While consumers appear more willing to pay for services that are qualitatively better than free services, there is also indication that the belief remains …
Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White
Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White
Journal of International Technology and Information Management
Electronic commerce (e-commerce) is the fastest growing area in the U.S. economy with electronic procurement (e-procurement) being a major component, and online reverse auctions (ORAs) have emerged as a key e-procurement tool. Since the mid-1990s, ORAs have been gaining in popularity because of their potentially significant positive impact on the profitability of both the buyers and the sellers. Much has been written about the new purchasing paradigm and numerous stories have been reported recently. This paper is aimed at providing a critical review of ORAs by examining their historical developments, different forms, advantages, and disadvantages. In addition, 10 important factors …
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Journal of International Technology and Information Management
This paper explores the relationship between web site design, public relations strategy, and a consumer’s intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design is congruent with the consumer’s expectations. The public relations dimension extends the consumer web site design model by interjecting a long-term focus on relationship building that organizations will need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of developing loyalty and trust online.
Measuring Online Students' Ability To Apply Programming Theory: Are Web Courses Really Working?, Kathryn A. Marold, Wayne Haga
Measuring Online Students' Ability To Apply Programming Theory: Are Web Courses Really Working?, Kathryn A. Marold, Wayne Haga
Journal of International Technology and Information Management
As a response to troubling doubts about the success of Web-delivered courses that include problem solving and critical thinking skills, the authors gathered data from two online sections of the CIS Application Programming with Visual Basic course at Metropolitan State College of Denver over two semesters and compared it with the data from classroom sections. T-tests showed a significant difference in the means of student projects and tests that required application of theory learned. All sections of the course used the same syllabus and assignments and were taught by the same instructor. Internet students scored significantly lower in theory portions …
Evaluating The Use Of The Web By Print Firms, Greg Parry
Evaluating The Use Of The Web By Print Firms, Greg Parry
Research outputs pre 2011
The disruptive impact of electronic commerce on the print industry has the potential to radically transform its value proposition. The challenge for the industry is to utilise the disruptive aspects of emerging technology to offer customers greater variety in the delivery of information and communication, and take advantage of potential cost innovations to improve declining rates of return. This paper reviews these developments and reports on an exploratory study of the Australian print industry that suggests that the extent of transformation has, to date, been limited.