E-Commerce Commons^™

The Influence Of Online Word-Of-Mouth On Long Tail Formation, Bin Gu, Qian Tang, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

The long tail phenomenon has been attributed to both supply side and demand side economies. While the cause on the supply side is well-known, research on the demand side has largely focused on the awareness effect of online information that helps consumers discover new and often niche products. This study expands the demand side factors by showing that online information also influences the long tail phenomenon through the informative effect, which affects consumers' evaluation of product quality. We examine the informative effect in the context of online WOM. Two sets of theories suggest opposite directions for the implication of the …

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

College of Journalism and Mass Communications: Student Advertising Projects

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic …

The Influence Of Mobile Website Quality On Consumer Satisfaction And Behavior, Xiuyuan Gao

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Mobile shopping has grown into a huge market and an increasing number of consumers have begun to use mobile websites to shop. Therefore, how mobile shopping websites provide good shopping to customers is significant. The object of this study is to relate factors of website quality to college students’ satisfaction with mobile shopping experiences, which in turn influence their intentions to return to the website and/or to purchase on the website. Five dimensions of website quality, which were information quality, navigation, visual appeal, response time and interactivity, were selected in this study. The model of self-regulatory process (Bagozzi, 1992) has …

Mining Fraudulent Patterns In Online Advertising, Richard J. Oentaryo, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Advances in web technologies have rendered onlineadvertising as an effective means for small and large businesses to target different market segments on the fly. Online advertising is a huge industry. According to Gartner Inc., worldwide online advertising revenue is projected tohit $11.4 billion in 2013, up from $9.6 billion in 2012. Global revenue will also reach $24.5 billion in 2016, with online advertising creating opportunities for app developers, advertising networks, and service providersin various regions. An online advertising ecosystem is typically coordinated by an advertising commissioner, acting as a broker between advertisers and content publishers. An advertiser plans a budget, …

Business Of Analytics : Measuring Up In A Digital World, Singapore Management University

Perspectives@SMU

Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and make a sale. Not many, however, are aware of how to fully exploit opportunities in the new data-driven economy, says Joe Nguyen, Senior Vice President for Asia Pacific at comScore, a global data and digital analytics firm.

The User’S Communication Patterns On A Mobile Social Network Site, Youngsoo Kim

Research Collection School Of Computing and Information Systems

No abstract provided.

Challenges In Implementation Of Ict For The Budget Accountability And Development Of Budget Information Literacy, Rutiana Dwi Wahyunengseh, Sri Hastjarjo

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

In the case of Karanganyar Regency, this study identify that al­though the public aspire to have an adequate understanding about the APBD, the access for obtaining the information is very limited. Data collection methods used in this research were: (1) documents study on the Local Government Development Plan (RKPD) and the Regional Budget (APBD); (2) semi open-ended questionnaires; (3) in-depth interviews; and (4) focus group discussions. The data then analyzed using descriptive analysis and interpretive analysis methods. This paper recognizes the potency of ICT in developing the forum for public access and deliberation related to the budget information; while also …

The Evolution Of Modular Product Architectures And The Emergence Of Platform Ecosystems, C. Jason Woodard, Eric K. Clemons

Research Collection School Of Computing and Information Systems

While a large body of research has examined the advantages and disadvantages of modularity in product design, studies of modularization have tended to focus on settings in which a product’s architecture is determined by a single designer or designers within a single organization. In this paper, we ask whether modularity can arise in a decentralized setting where high-value designs are rewarded but designers’ ability to coordinate with each other and anticipate the consequences of their actions is limited—in short, whether modularity can evolve. To answer this question, we developed an agent-based model in which boundedly rational firms combine components into …

When Do Consumers Purchase Online?: Based On Inter-Purchase Time, Youngsoo Kim

Research Collection School Of Computing and Information Systems

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. To identify the increased shopping time flexibility, we first characterize the patterns of online purchase timing in comparison to those in the offline market. The results show (1) the breakdown of purchase timing regularity and (2) the change of weekly spike purchase occurrence. Second, we build online inter-purchase time model and estimate it with the data collected from one of the premier online vendors in Korea. We verify new …

From The Digital Divide To Inclusive Innovation: The Case Of Digital Money, Mark Dodgson, David Gann, Irving Wladawsky-Berger, Gerard George

Research Collection Lee Kong Chian School Of Business

This report is concerned with a profoundly transformative technology, one that affects a crucial element of the fabric of society. It examines digital money, a technology that moves economic transactions, payments, remittances, transfers etc, from the physical into the digital world. Just as communications and publishing have been transformed by digital technologies, so too will financial services. The progress of digital money will inevitably surprise us and it will develop in unexpected ways, but we believe it is on the cusp of delivering a remarkable transformation in the global economy. It will end the divide between those who can and …

The Government Service Technological Revolution: Challenges And Opportunities To Local Governments In Regard To E- Government Implementation And Advancement, Staci L. Beal

Muskie School Capstones and Dissertations

This analysis addreses the various issues that affect local government's ability to provide services via the web. The focus will be on e government services provided through local town websites. Discussed are various obstacles and opportunities that local municipalities and small government entities face with the adoption of e government services.

Mapping The Online Gambling E-Servicescape: Impact Of Virtual Atmospherics On The Gambler's Experience, Brett Lillian Levine Abarbanel

UNLV Theses, Dissertations, Professional Papers, and Capstones

A structural model is proposed and empirically examined that investigates the influence of an online casino's atmospheric cues on consumer behavioral response. A stimulus-organism-response (S-O-R) model, often used to frame other servicescape research, is adapted as the basis of the theory that the online casino environment will influence the organismic effects of cognitive and affective states, which in turn influence gamblers' approach or avoidance behavioral intentions. Analyzed elements of the online gambling site stimulus include high and low task-relevant cues, financial trust, and gambling value. Personal and situational factors and demographic characteristics were found to moderate the relationship between atmospheric …

The Predictors And Outcomes Of Customer Loyalty In B2c E-Commerce, Rui Zhang

Morehead State Theses and Dissertations

A thesis presented to the faculty of the College of Business and Public Affairs at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Science by Rui Zhang on April 17, 2013.

Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania, Dionne Nickerson

Annual Celebration of Student Scholarship and Creativity

The rapid rise of Kenya's mobile payment system, M-PESA , has grasped the attention of policy makers and private enterprise alike. In just six years M-PESA has transformed how money flows throughout Kenya, and similar systems are gaining traction elsewhere in Africa. This project examines the impact of mobile payment system adoption on the economic advancement of Kenyan and Tanzanian microentrepreneurs. This work will further the understanding of mobile payment systems’ contribution to the economic growth of microenterprises, which may have implications for poverty reduction in these two nations.

The Use Of Twitter By Luxury And Midscale Hotels, Yolanda M. Tselepidakis

Honors Theses and Capstones

Twitter has demanded a presence in company brands since its start up in 2008, including the hotel industry. As an up and coming marketing tool, the social media website is still new to both hotels and their guests. Observing the different strategies incorporated by luxury and midscale hotels, the paper provides explanations on how these two segments differ in utilizing Twitter. Through direct interviews with US luxury and midscale hotels and analyzing individual Twitter feeds, it was found that luxury hotels and their target market are much more active on Twitter than the midscale hotel segment. Implications suggest that although …

Diffusion Of Mobile Payment Systems Among Microentrepreneurs In Kenya And Tanzania, Dionne A. Nickerson

School of Business Student Scholarship

The rapid rise of Kenya's mobile payment system, M-PESA , has grasped the attention of policy makers and private enterprise alike. In just six years M-PESA has transformed how money flows throughout Kenya, and similar systems are gaining traction elsewhere in Africa. This project examines the impact of mobile payment system adoption on the economic advancement of Kenyan and Tanzanian microentrepreneurs. This work will further the understanding of mobile payment systems’ contribution to the economic growth of microenterprises, which may have implications for poverty reduction in these two nations.

Retail Visual Assistant Digital Artefact, Neville Knott

Dissertations

Window display, store layout and visual merchandising are defined as the ability to attract and sell to the consumer silently. One of the biggest challenges facing small retail businesses in towns and villages around the globe is how to compete against large multinationals in the visual layout and presentation of their merchandise and shops. One of the key advantages that large retail units have over small ones is professionally merchandised stock incorporated into a strategic spatial layout. The cost of employing a full- or part-time design expert within the field of visual merchandising is not viable for smaller shops, resulting …

Word Of Mouth And The Forecasting Of Consumption Enjoyment, Stephen He, Samuel Bond

Faculty & Staff Scholarship

The digital era has permitted rapid transfer of peer knowledge regarding products and services. In the present research, we explore the value of specific types of word-of-mouth information (numeric ratings and text commentary) for improving forecasts of consumption enjoyment. We present an anchoring-and-adjustment model in which the relative forecasting error associated with ratings and commentary depends on the extent to which consumer and reviewer have similar product-level preferences. To test our model, we present four experiments using a range of hedonic stimuli. Implications for the provision of consumer WOM are discussed.

Exploring Spatial Business Data: A Roa Based Ecampus Application, Thanh Thoa Pham Thi, Linh Truong- Hong, Junjun Yin, James Carswell

Conference papers

In "Smart" environments development, providing users with search utilities for interacting efficiently with web and wireless devices is a key goal. At smaller scales, Google Maps and Google Earth with satellite and street views have helped users for querying general information at specific locations. However, at larger local scales, where detailed 3D geometries linked to business data are needed, there is a recognized lack of related information and functionality for in depth exploration of an area. Linking spatial data and business data helps to enrich the user experience by fulfilling more task specific user needs. This paper presents an eCampus …

Queuepay.Com: Building A System For Cardholders' Transaction Security, Jose Ramon Gonzalez

Theses Digitization Project

The purpose of this project was to apply the skills learned in the MBA program to help develop a solution to a problem that costs billions of dollars every year in fraudulent related losses arising from the use of payment cards such as debit cards, credit cards, charge cards or prepaid cards. The project analyzes the industry of payment cards, the emergence of the problem, and builds a prototype that addresses the problem. Queuepay.com is designed to provide services to its cardholders that will significantly reduce the risk of fraud.

Performance Prediction Of Commodity Prices Using Foreign Exchange Futures, Yisa Ajao

2010-2016 Archived Posters

In an experimental quantitative research design, data from the Futures Market for commodities and foreign exchange futures covering 1986-2011 were obtained and addressed. A General Regression Neural Network was overlaid on this data to deduce a time-series prediction model for wheat prices. Performance prediction error was only 4.42%.

The Informavore Shopper: Analysis Of Information Foraging, System Design, And Purchasing Behavior In Online Retail Stores, Jeff Min Teck Hong

Dissertations and Theses Collection (Open Access)

Global online retail sales are on the rise and are predicted to experience a double digit growth annually over the next three years. Given little marginal cost involved in adding new products and brands to their catalogues, online retailers tend to increase product and brand offerings to increase sales by selling products that could not have been sold due to space constraints in physical stores. Frank Urbanowski, Director of MIT Press, attributed the 12% increase in sales of backlist titles directly to increased accessibility to these titles through the Internet. For consumers, the ability to buy products that they would …

Social Media Impact On Virtual Shopping, Tarah Soltis

Senior Honors Theses and Projects

The following senior honors thesis project was developed to look at the connections between the topics of social media and virtual shopping. The domains of technology and e-commerce have created a fast-paced and fluctuating retail environment. Both social media and virtual shopping are increasing in popularity and use across the country and are influential in how consumers shop virtually and in real time. The research on social media and virtual shopping informs how the topics impact one another and the larger retail market. Research that looks at the connection between social media and virtual shopping can help companies prepare to …

Adroll: A Case Study Of Entrepreneurial Growth, Todd A. Finkle

New England Journal of Entrepreneurship

This case study examines the background, start up, and growth of one of the fastest-growing companies in the United States, AdRoll. It explores the various strategic factors related to the growth of AdRoll and how these issues must be addressed in order to maintain its level of growth.This case study is especially interesting not only because it focuses on one of the fastest-growing firms in the country, but also because it addresses on an understudied topic within the field of entrepreneurship, entrepreneurial growth.

M-Commerce Development In Developing Country: Users’ Perspective, Hongjiang Xu

Scholarship and Professional Work - Business

M-commerce (mobile commerce) is growing increasingly popular, and China has a huge potential to develop m-commerce technology. This study focuses on users' perspectives of m-commerce development in China. The development of m-commerce was measured by the extent of m-commerce businesses adopting business intelligence. A research framework was developed for users' perceptions on m-commerce development, survey questionnaires were used to collect data, and ANOVA was used for data analysis.

Glidden At Walmart: There For You, University Of Nebraska–Lincoln Nsac Team, Cody Elmore, Adam Kroft, Rachel Leitschuck, Brittany Rypkema, Jordan Oddo, Derek Niewohner, Matthew Anderson, Mitchell Benes, Meg Brannen, Griffin Gale, Devin Mcdermott, Grant Weber, Jennifer Gortik, Geremy Gortemaker, Katie Hottovy, Matt Wengert, Toan Chu, Devin Specht, Rich Bailey, Michael Goff

College of Journalism and Mass Communications: Student Advertising Projects

Hectic, busy, tiring—these are just a few words our target markets use to describe their day-to-day lives. Millennials, young families, and Baby Boomers all feel the pressure of life. With jobs, schoolwork, and family, they find it hard to keep up. Because of these busy lifestyles, savvy consumers crave home improvement solutions that are both quick and reliable. Glidden offers a solution to these issues by placing its top-quality paint in the most convenient store on Earth, Walmart. The University of Nebraska–Lincoln NSAC Team has created a plan to promote this symbiotic relationship of Glidden’s quality and Walmart’s convenience as …

Valuation Of Participation In Social Gaming, Kwansoo Kim, Byungjoon Yoo, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

This study examines the value of the time that a user spends to participate in a social game. We focus on how a massive multiplayer online role-playing game (MMORPG) vendor can establish prices to encourage participation and retain its players. We estimate value through an application of the hedonic pricing model and analyze a data set for an MMORPG in Korea. The results permit us to estimate the value of game-playing time in monetary terms. Based on our empirical results, we propose an economic model and conduct numerical simulation to show how a game vendor can apply differential pricing in …

Will "Smarter" Marketing End Social Discrimination? A Critical Review, Frances Grodzinsky, Andra Gumbus, Stephen J. Lilley

School of Computer Science & Engineering Faculty Publications

Purpose - There are two claims made by the web marketing/advertising industry. 1) By collecting, managing, and mining data, companies serve consumer’s best interests and 2) by adopting sophisticated analytics web marketers avoid discriminations that disserve individuals. Although we share an interest in ending social discrimination, we are more circumspect about pronounced individualism and technological fixes. Despite its appeal, or perhaps because of it, we should not accept the claim at face value. In this paper we argue that social discrimination may not disappear under smarter marketing; more overt forms may wane only to be replaced by more subtle forms. …

Financial Services Innovation: Opportunities For Transformation Through Facial Recognition And Digital Wallet Patents, Debora S. Bartoo

Antioch University Dissertations & Theses

Bringing innovation to the marketplace for new products and services involves creativity, a culture in which change flourishes, and leadership that thrives on transformation and complexity. This study explored the potential for market disruption or change based on innovations involving patents granted to nonfinancial services organizations that could affect financial services, specifically consumer or retail bank products. It involved analyzing documents related to recently granted patents and completing a mixed methods survey integrating the Delphi research technique. This method required multiple iterations of a survey presented to expert panelists or industry thought leaders to attempt to gain consensus ("Consensus", 2011) …

Technology Readiness In A B2b Online Retail Context: An Examination Of Antecedents And Outcomes, Roisin Vize, Joseph Coughlan, Aileen Kennedy, Fiona Ellis-Chadwick

Articles

This paper develops and empirically tests a model that examines the role of Technology Readiness (TR) in the Business-to-Business (B2B) context. It examines how the antecedents of TR affect the construct, and how the construct affects evaluations of a complex credence based B2B service. The research investigates how the retailers’ TR impacts their evaluation of web solution service providers (WSSPs). It responds to previous research calls by extending the TR construct from the business-to-consumer (B2C) perspective that is traditional in the extant literature into the B2B domain. The key findings of a survey conducted with 133 firms in the retail …