Tourism and Travel Commons^™

Volume 4(I) Title Page And Table Of Contents

International Journal of Religious Tourism and Pilgrimage

No abstract provided.

Simpliflying: From Blog To International Consultancy, Singapore Management University

Perspectives@SMU

Shashank Nigam grew a passion for aviation into an international marketing agency.

Playing For First Place: An Analysis Of Online Reviews And Their Impact On Local Market Rankings, Dipendra Singh, Edwin N. Torres, April Robertson-Ring

Rosen Faculty Scholarship and Creative Works

Whereas past research studied the impact of online reviews on a hotel’s image, the present study analyzes the impact of various measures of customer engagement on the local market ranking of a hotel. For these purposes, the researchers collected data on a sample of hotels including the number of reviews, absolute rating (i.e. 1-5 stars), and market ranking (i.e. 1st, 2nd, 3rd place) on TripAdvisor. The authors tested the relationships between number of reviews, market ranking, overall rating and number of booking transactions. Results revealed that the absolute rating of the hotel was a significant factor in determining its market …

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Elvis Who? Understanding, Attracting And Retaining The Next Generation Of Las Vegas Customers, Oliver Lovat

Occasional Papers

Las Vegas is in the middle of a period of generational transformation. The visitor profile has changed greatly since 2007, however the behavior and attitudes of this new visitor are very different that of previous generations of visitors. By undertaking a survey of this group we identify several key trends that make this group unique. Not only does this new visitor come to Las Vegas more frequently, follow Las Vegas when they are not in the city, they demonstrate planning and spending patterns that are unlike any other group. This paper analyses the next generation of visitor, and suggests methods …

Poitín – A Spirit Of Rebellion And Inspiration, James Peter Murphy

Conference papers

Abstract: Poitín is Ireland’s most ancient spirit distilled in rural locations for many centuries, its dark and chequered history continues to intrigue tourists and people alike, often referred to as Ireland’s Mescal, Cachaca or Grappa. This drink which preserved many rural communities and saved them from falling into poverty, driven underground for over 300 years it is making a significant comeback. This paper will explore the evolution of this ancient Irish spirit from its earliest mentions to its modern day popularity in the world of distilled spirits. Poitín is history in a bottle it is inextricably woven into the fabric …

Brochure: Jacksonville, Florida… Bold New City Of The South, Electric And Water Utilities Department

Tourism

A pamphlet made possible by the Electric and Water Utilities Department, City of Jacksonville, Florida. Vacation Fun Unlimited. The pamphlet includes images and descriptions of the myriad delights of Jacksonville including water sports, golf, gardens, museums, and history.

Brochure: Jacksonville Florida As A Place Of Winter Residence, City Council Advertising Committee

Tourism

This booklet is intended to describe and picture a few of the many things which combine to make Jacksonville a pleasant place to visit and in which to live. It includes lists housing , winter sports, and nearby trips. The brochure was prepared by the Advertising Committee of the City Council of Jacksonville, City Advertising Department, Recorder’s Office, Room 11 City Hall Jacksonville, Florida. [19--?]

Brochure: Florida's Oriental Gardens Jacksonville, Florida

Tourism

An advertisement for Jacksonville Florida’s Oriental Gardens; it includes a description of the garden and a map of Jacksonville showing the location, and images of the gardens. The gardens were owned privately by George W. Clark. After his death they owned and operated by the Panama Investment Company and opened to the public. George W. Clark Jr. – President, Panama Investment Company. The map also list other sites worth seeing in Florida. (no date)

Brochure: The Florida Ostrich Farm Jacksonville, Fla.

Tourism

“The Largest Ostrich Farm in The East” Between 1900 and 1901? (Garrett Ptg.Co.) An advertisement for the Florida Ostrich Farm locates on the banks of the St. Johns River in South Jacksonville. Riding and driving of ostriches daily between 11:30 A.M and 3:30 P.M. Plumes, tips fans, hats, feather fancies, etc. for sale. On Verso: The Alligator Farm Jacksonville, Fla. The advertisement also includes the sites to see at the Alligator Farm, including trained alligators “shooting the chutes”. Alligator leather goods available.

Brochure: Enjoy Jacksonville There’S A Lot To See And Do, Jacksonville Tourism & Convention Center

Tourism

A pamphlet distributed by Jacksonville Tourist & Convention Bureau, no date. The brochure lists the many things to see and do in Jacksonville Florida: fishing, boating, a recreation center, oriental gardens, night life, dog races, tours, golf, beaches, hotels, and restaurants. It also includes a map of downtown Jacksonville marking the location of the Information Bureau in Hemming Park.

Brochure: Colorful*Key*Center*For*Defense*Activities Jacksonville Florida, Tourist And Convention Bureau

Tourism

A pamphlet by The Tourist and Convention Bureau, Hemming Park Jacksonville Florida inviting people to enjoy the “Friendly City of Endless Charm”. The brochure mentions historic Stowe Lodge, local fishing, sailing, hunting, golf, year round tennis, beaches, and the construction of U.S. Naval Air Station. A map with what to see and do in and near Jacksonville is included. Mentioned on the map: Oriental Gardens (Tropical Beauty Spot), Keystone (Huge Live Oak), Jacksonville Zoo, Jacksonville Airport, Mandarin (Stowe House), St. Johns Bluff (Site of Ft. Caroline), Dinsmore (Dairy Farm), Orange Park (Moosehaven), Beaches (World’s Finest), Pilot Town (Ribault Landing), Fort …

Assessing Going-To-The-Sun Road Travelers’ Attitudes, Knowledge, And Perceptions Of Bicycling, Brian Battaglia, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Visitors of the Going-to-the-Sun Road (GTSR) are primarily scenic drivers, yet niche groups of bicyclists have a stake in sharing the GTSR. Conducting a quantitative survey assessment on the bicycling attitudes of visitors produced key findings for determining visitor support for bicycling along the GTSR. Park officials are in a position to evaluate data on bicycling attitudes for visitor management and transportation decision making along the Going-to-the-Sun Road.

Nevada Gaming Revenue: A Comparative Analysis Of Slots And Tables, Scott Boylan

Occasional Papers

Throughout much of its existence, Nevada’s gambling industry has been dominated by table games. Historically, slot machines were of secondary importance because they did not generate much revenue and were costly to maintain and operate. Starting in the late 1970s, a series of technological milestones improved the form and function of slot machines, and fueled replacement cycles on casino floors. Nevada gaming revenue data provides evidence of the economic effects of these improvements. Since 1984, slots generally have produced larger revenue gains than tables, although those gains are distributed neither uniformly over time nor across gaming markets. In addition, slots …

The Economic Impact Of The 2015 Conference Usa Baseball Tournament In Hattiesburg, Mississippi, Kyle A. Stoner

Honors Theses

This study aims to measure the economic impact of the 2015 Conference USA Baseball Tournament hosted by The University of Southern Mississippi in Hattiesburg, Mississippi. Attendees of the event were selected at random to participate in an intercept survey to gauge financial data spent within the Forrest and Lamar County, Mississippi area. An Economic Modeling Systems International Input-Output analysis was used to process the data. This processed data was analyzed and results were determined based on the estimated multiplier and tax effect at the local and state level. These multiplier figures yielded a change in earnings in the local area …

Emotions Involved In Shopping At The Airport, Alexis D. Tymkiw

Honors Theses

This paper examines the emotional motivations that drive consumers to shop at airport retailers. Airport retailing is a rapidly growing segment as airports continue to expand retail areas and the number of passengers increase each year. With larger retail areas, airports are beginning to resemble shopping areas. However, with higher prices and consumers experiencing time and space constraints, the airport is a very unique shopping environment. This paper explored two unique emotional motivations for shopping at airports: (1) to escape the stress of travel and (2) to eliminate boredom. Analysis of the in-depth interviews led to the development of four …

A Comparison Of Vacationer Spending Segments, Kara Grau, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The purpose of this study was to compare characteristics of vacationers segmented into three groups: high-spenders, mid-range spenders, and low-spenders. This report contains information comparing the similarities and differences between these three groups of vacation travelers in Montana during 2015.

Find Your Park Friday: For The Love Of Nature, Jeffrey L. Lauck

The Gettysburg Compiler: On the Front Lines of History

The Civil War Institute will be celebrating the National Park Service Centennial this spring with its brand new “Find Your Park Friday” series. Inspired by the NPS #FindYourPark campaign, the series will challenge our fellows to share their experiences exploring America’s national historical, cultural, and natural resources through trips and internships with the NPS. In our second post, Jeff Lauck discusses his passion for photography and the park that started it. [excerpt]

Customer And Employee Incivility And Its Causal Effects In The Hospitality Industry, Edwin N. Torres, Mathilda Van Niekerk, Marissa Orlowski

Faculty Scholarship and Creative Works

The present research sought to understand customer and employee incivility in the hospitality industry. The study identified customer actions that are perceived as uncivil by employees and coping strategies used by employees after experiencing uncivil behavior. Finally, service-recovery situations are differentiated from security-related incidents and guidance is offered to hospitality managers regarding the minimization of customer incivility. An empirical survey was distributed to 297 hotel employees. Regression analysis indicated that the effects of customer incivility were an increase in: customer aggression, employee negative emotions, employee-to-customer incivility, employee-to-employee incivility, and employee sensitivity to uncivil acts. The effects of employee-to-employee incivility were …

Aniar : Restaurant And Boutique Cookery School, Aniar, Galway

Menus of the 21st Century

Aniar is a terroir based restaurant located in Galway’s West End. The word terroir is usually associated with wine-making: the combination of factors, including soil, climate, and environment, that gives a wine its distinctive character. In the case of our restaurant, we use the word in order to describe the way in which our food comes from the specific place that is Galway and the west of Ireland. We hope to reveal the distinct and various food stuffs that make up our particular landscape, through our farms, the wildlands and the shores that surround us. The natural course of the …