Avid Fan’S Impact On Casual Fans,
2013
St. John Fisher University
Avid Fan’S Impact On Casual Fans, Cory Law
Sport Management Undergraduate
In lieu of an abstract, here is the paper's first paragraph: The lifeline of the sporting industry is the fans that attend the games, purchase merchandise, consume media, and passionately follow their favorite team or sport. Sport organizations do whatever they can to attract fans to their games and entice them to buy more tickets, merchandise, concessions and consume more of their team through social media, visits to the team website, and following the team. A critical area for these sport franchises to examine is why fans attend sporting events and what makes them a loyal fan of a certain …
An Examination Of Branding Strategies For Selected Major League Baseball Organizations,
2013
California Polytechnic State University, San Luis Obispo
An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti
Recreation, Parks, and Tourism Administration
The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …
Major Win Streak,
2013
University of Central Florida
Major Win Streak, Richard C. Crepeau
On Sport and Society
Two weeks ago the University of Minnesota was defeated 3-2 in hockey by the University of North Dakota. Twenty-two months earlier on February 17, 2012 the University of North Dakota defeated the University of Minnesota in overtime, 2- 1. The next day Minnesota beat North Dakota 5-2 beginning a 62 match winning streak that included two NCAA national championships and one undefeated season of 41 straight wins.
Examining The Predictors Of Fbs Football Revenue,
2013
University of Arkansas, Fayetteville
Examining The Predictors Of Fbs Football Revenue, Hayden Redd
Graduate Theses and Dissertations
College football, specifically the Football Bowl Subdivision, is an ever growing industry. As revenues continue to rise, it is important to be able to predict these revenues. A series of correlations and least square analysis were run on data from 2007-2011 to test their significance to football revenue. The analysis found strong correlations between all-time wins and all-time bowl appearances, average attendance, and historical grade. Strong correlations are seen between all-time bowl appearances and average attendance, historical grade, and recent grade. Strong correlations are seen between wins from 2007-2011 and recent grade. Strong correlations are seen between average attendance and …
Examination Of Student, Program, And Institutional Support Characteristics That Relate To Pga Golf Management Students' Intent To Persist,
2013
University of Nevada, Las Vegas
Examination Of Student, Program, And Institutional Support Characteristics That Relate To Pga Golf Management Students' Intent To Persist, Christopher Paul Cain
UNLV Theses, Dissertations, Professional Papers, and Capstones
The examination of student (entry characteristics, academic performance, career goals, and interaction with peers and faculty), program (programmatic interventions, academic major, and learning communities), and institutional support characteristics (financial aid and residence) that relate to cohort intent to persist are studied among 490 PGA Golf Management University Program undergraduate students from 12 universities. Results from this analysis will offer insight into which persistence factors lead to students' matriculation to the next cohort, with the ultimate goal of program completion. Identifying persistence factors related to student, program, and institutional support characteristics will help guide PGA Golf Management University programs by: recruiting …
New Mouthguard Design With Intermediate Nickel-Titanium And Foam Layer,
2013
University of Nevada, Las Vegas
New Mouthguard Design With Intermediate Nickel-Titanium And Foam Layer, Freddie Martinez
UNLV Theses, Dissertations, Professional Papers, and Capstones
Mouthguards help prevent orofacial injuries in many physical activities, commonly to the maxillary incisors. Mouthguards have many different properties which can be idealized. One property involves the amount of impact force the mouthguard can dissipate, commonly referred to as shock absorption. The aim of this study was to improve shock absorption capabilities beyond the protection that a mouthguard made of Ethylene Vinyl Acetate (EVA) can offer. A Nickel-Titanium (NiTi) and/or foam intermediate layer was placed between EVA. Seven configurations were fabricated at 3 different thicknesses. The configurations consisted of an intermediate layer composed of NiTi, foam, or NiTi/foam. The NiTi …
Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program,
2013
California Polytechnic State University, San Luis Obispo
Examining Official Supporter Groups: A Case Study Of The Cal Poly Men's Soccer Program, Kevin Mould
Recreation, Parks, and Tourism Administration
Official supporter groups are a critical component of any athletic program. One sport in which this concept is particularly apparent is soccer, a large part of the athletic culture at Cal Poly, San Luis Obispo. In order for these supporter groups to function at their highest level, they must be continually evaluated. The purpose of this study was to evaluate the official supporter groups of the Cal Poly Men’s Soccer program. Data were collected online from websites and social media outlets associated with each of Cal Poly Soccer’s official supporter groups, the Green Army and the Manglers. The instrument used …
Thanksgiving,
2013
University of Central Florida
Thanksgiving, Richard C. Crepeau
On Sport and Society
As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.
Concussions,
2013
University of Central Florida
Concussions, Richard C. Crepeau
On Sport and Society
It is a violent game. People who play football are going to be injured and suffer long term consequences. The longer you play football, the more likely you are to suffer from some degree of disability down the road.
Creating Entrepreneurial Sports Management Graduates,
2013
University of South Wales
Creating Entrepreneurial Sports Management Graduates, Amanda Jones, Paul Jones
Plymouth Business School
Objectives Given the high unemployment rates being experienced by graduates, the importance of small business start-up has increased significantly, with greater priority being placed upon the development of entrepreneurial skills across the educational sector. However, there is a limited literature considering the student experience and issues involved with supporting non-Business discipline students attaining entrepreneurial competencies. This study explores the attitudes and experience of Sports Development and Sports Management students towards entrepreneurship education highlighting, best practice from a pedagogical perspective. Prior Work There is limited literature discussing the impact and issues involved with the effective delivery of entrepreneurship education in non-Business …
Bullying,
2013
University of Central Florida
Bullying, Richard C. Crepeau
On Sport and Society
Did anyone notice that October was National Bullying Prevention Month? Apparently the Miami Dolphins did not get the memo.
World Series,
2013
University of Central Florida
World Series, Richard C. Crepeau
On Sport and Society
As the baseball season reaches its final few games in this rendition of the World Series, I find myself revisiting some tired but nagging issues including the dreaded Designated Hitter (DH) debate and the hypocritically laced PED controversy. This is not to detract from the excitement of watching two of the most enduring franchises in the game and two of the most successful teams of this new century.
Female Fan Avidity In The National Football League,
2013
St. John Fisher University
Female Fan Avidity In The National Football League, Kathrine Damato
Sport Management Undergraduate
Women have become increasingly interested in sports. Significantly so with the National Football League, 44% of NFL fans are female fans (Waller, 2013). This new found fandom has abruptly changed the demographic and target market of the sports fan base. Therefore, there has not been a significant amount of research done on the level of fan avidity of females. My goal was to observe the female NFL fan base and help to determine what level of avidity females were considered.
Consumer Behavior & Loyalty Toward Endorsement Livestrong And The Lance Armstrong Scandal: An Analysis Of Consumer Behavior & Loyalty,
2013
St. John Fisher University
Consumer Behavior & Loyalty Toward Endorsement Livestrong And The Lance Armstrong Scandal: An Analysis Of Consumer Behavior & Loyalty, Brandan Jason
Sport Management Undergraduate
Celebrity-athlete endorsement is a popular and growing resource for current marketing strategies among many corporations. In this respect, there are various questions regarding the worth of celebrity-athletes as a means of marketing and generating consumer loyalty. Corporations and brands must take into account the possible consequences that can be associated with these individuals, specifically when they fall under scandal that leads to a misrepresentation of the corporation or brand that they endorse. In addition, they must consider how these associations affect consumer behavior and loyalty intentions toward their brand or products. This paper will address the following question: When an …
Success Or Bust? An Analysis Of Draft Position And Nfl Success,
2013
St. John Fisher University
Success Or Bust? An Analysis Of Draft Position And Nfl Success, Connor King
Sport Management Undergraduate
The National Football League (NFL) draft is a reverse-order event that positions the teams with the worst record in the NFL to draft first, thus enabling those teams to get the best talent from the National Collegiate Athletic Association (NCAA) to help their team grow and be successful. In today’s NFL draft, there are 7 rounds of selections which includes 32 selections for 32 teams. While literature exists on what statistics are relevant toward evaluating specific positions and how that knowledge is used to select draft picks, there is no existing research that examines NFL success based on statistics and …
The Factors Of Awareness And Fan Identification Of Soccer Fans,
2013
St. John Fisher University
The Factors Of Awareness And Fan Identification Of Soccer Fans, Joseph Mcavoy
Sport Management Undergraduate
Professional soccer is a growing sport in America. The sport of soccer itself is still a growing sport among Americans. How people in America begin to identify themselves as soccer is not yet identified. I want to identify the factors of awareness and fan identification of soccer fans. I plan on surveying people through social media to see how they became soccer fans. I believe that through this research I will help identify the factors that lead people to become interested in soccer. This will help America create more soccer fans
Perception Of Ticket Scalping In New York State,
2013
St. John Fisher University
Perception Of Ticket Scalping In New York State, Kevin M. Lute
Sport Management Undergraduate
The development and growth of the secondary ticket market over the last few decades was discussed, in order to see how it has become what it is today. The goal of the research is to see how people living in New York perceive ticket scalping and whether or not they respect the law. The expanding use and popularity of secondary websites such as StubHub are discussed, and how most transactions take place over the internet. Additionally, the current trends in the ticketing industry are mentioned and how organizations have attempted to curb scalping over the last few years. As a …
Community Relations Programming In Non-Traditional Nhl Markets,
2013
St. John Fisher University
Community Relations Programming In Non-Traditional Nhl Markets, Charles Ragusa
Sport Management Undergraduate
In the past twenty years, USA Hockey participation figures have grown at exponential rates, with overall amateur participation numbers reaching the half-million mark for the first time in 2011 (USA Hockey, 2012). Much of the overall growth of hockey in the United States has occurred in what some may define as non-traditional markets. These non-traditional markets comprise of Southern, mid-Atlantic, and West Coast cities, and several of the expansion and relocation teams that have grown since the early 1990s. In order to understand the growth of the sport, it is first important to look into what community outreach programs have …
The Boston Bruins’ Use Of Social Media To Engage Fans In Promotions,
2013
St. John Fisher University
The Boston Bruins’ Use Of Social Media To Engage Fans In Promotions, Samantha Rogan
Sport Management Undergraduate
The topic of my research paper is the Boston Bruins’ use of social media to engage fans in promotions. More specifically, my research question is how do professional hockey teams use social media sites, such as Twitter, to increase fan engagement with team promotions? This research is important because we learned more about how social media sites are utilized in a positive way and were able to see what it takes to make these social media sites successful at the professional sport level. Some findings that have already been conducted on this topic include the different types of promotions and …
Assessing The Emotional Pull Of Advertising,
2013
St. John Fisher University
Assessing The Emotional Pull Of Advertising, Kristine M. Smith
Sport Management Undergraduate
The consideration of different running shoe advertisements provoking different emotions in sport consumers was examined in this research. The concept of different emotions leading to different buying behavior of consumers was also looked to be studied. Through snowball sampling, a survey was sent out to participants and results were examined. General demographic questions were asked along with questions about what different feelings participants experienced from looking at three different advertisements. They were also asked how these feelings would change their buying behavior. Responses were categorized into positive, negative, and neutral feelings and intent to purchase was also compared. Participants included …
