The Super Bowl,
2014
University of Central Florida
The Super Bowl, Richard C. Crepeau
On Sport and Society
Here we are once again at the most important weekend in American sport. The Super Bowl is Sunday and that means that Americans across the land will create scenes reminiscent of Thorstein Veblen’s classic, The Theory of the Leisure Class. Veblen’s original vocabulary describing the rich of the late 19th century is as appropriate now as it was then. Such phrases as “conspicuous consumption,” “conspicuous waste” and “conspicuous leisure,” seem to have been coined for the Super Bowl.
Manhood And Football,
2014
University of Central Florida
Manhood And Football, Richard C. Crepeau
On Sport and Society
ESPN, the Worldwide Breeder of ludicrous sports programming, reached a new low this week. The Network that brought you the biggest non-event on the annual sports calendar, the NFL draft, and then took it down another notch by televising the announcement of the NFL schedule, outdid itself once again by having a countdown to the unveiling of Mel Kiper’s mock draft. Did anyone care? Is Mel anything more than a parody of himself? Has ESPN totally lost its way? (The correct answers are no, no, and maybe.)
The Impact Of New, Renewal And Termination Sponsorship Announcements On Share Price Returns,
2014
University of San Francisco
The Impact Of New, Renewal And Termination Sponsorship Announcements On Share Price Returns, T. S. Kruger, Michael M. Goldman, M. Ward
Sport Management
What impact do sport sponsorship announcements have on the share price returns of the sponsoring firms? The purpose of this research is to examine the impact of new, renewal and termination sponsorship announcements on share price returns. The research employed the widely acceptable event study methodology to analyse 118 announcements made by 19 firms over a period of more than 11 years. The mixed findings across all three announcement types point to the lack of consideration given to the sponsorship investment by investors. The findings suggest that, although some firms may position their sponsorships as a contributor towards competitive advantage, …
Sports On Television: The How And Why Behind What You See,
2014
University of San Francisco
Sports On Television: The How And Why Behind What You See, Michael M. Goldman
Sport Management
No abstract provided.
Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide,
2014
Western Kentucky University
Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
2014 Nsu Sharks Women's Volleyball Schedule,
2014
Nova Southeastern University
2014 Nsu Sharks Women's Volleyball Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2014 Nsu Sharks Women's Soccer Schedule,
2014
Nova Southeastern University
2014 Nsu Sharks Women's Soccer Schedule, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book,
2014
Western Kentucky University
Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations
WKU Administration Documents
WKU track and field media guide for 2014-15 season.
Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide,
2014
Western Kentucky University
Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations
WKU Administration Documents
2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.
Learning Sport Management,
2014
Flagler College - Saint Augustine
Learning Sport Management, Jillian Mcniff, Gil Fried, Kimberly L. Mahoney
Sport Management Faculty Publications
Sport management seems like a glamorous career path. Many students believe if they do well in classes and graduate, they will be the next general manager of the New York Yankees or athletic director of a major Division I intercollegiate athletic department. While sport management professors hope that every student has the potential to succeed, it is incumbent upon faculty members and students to have a realistic expectation of their career options and a true understanding of what it takes to be successful. This article leads a fictitious student and faculty member through four years of the student’s educational adventure …
The Sportsphere: A Comprehensive Approach To Examining The Work Environment In Public Assembly Facilities,
2014
University of New Haven
The Sportsphere: A Comprehensive Approach To Examining The Work Environment In Public Assembly Facilities, Kimberly L. Mahoney, Donna Pastore
Sport Management Faculty Publications
The primary purpose of this study was to examine the work experience for paid, part-time event staff within public assembly facilities and posited the “employee sportsphere” as a more comprehensive approach to study the work experience of event staff. Specifically, this study explored event staff ratings of various aspects of the employee sportsphere, explored the relationship between the employee sportsphere and overall job satisfaction, and explored the relationship between overall job satisfaction and employees’ willingness to return to work. A census of paid, part-time event staff at a multipurpose public assembly facility (N = 406) generated a 70.2% response rate. …
Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media,
2014
University of Maryland Francis King Carey School of Law
Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte
Journal of Business & Technology Law
No abstract provided.
Board Governance Of World-Class Annual Sport Championships: Learning From Kentucky To Create Tourism Opportunities In The Bahamas,
2014
University of Kentucky
Board Governance Of World-Class Annual Sport Championships: Learning From Kentucky To Create Tourism Opportunities In The Bahamas, Elvis V. Burrows
Theses and Dissertations--Retailing and Tourism Management
The economy of The Bahamas relies heavily on leisure visitor tourism (cruise ships, resorts, holiday trips) which leaves the country vulnerable to changes in visitor travel habits. Because the country is so reliant on investments in resorts, casinos and cruise ships, it leaves a wide capacity of other touristic opportunities. One opportunity is sports tourism. The purpose of this study is to analyze the strategic board capability of the Rolex Kentucky Three Day Event’s (RK3DE) board governance using the Ferkins and Shilbury (2012) model as the theoretical construct and make recommendations regarding the application of these successful aspects to the …
Business Startup And Cause Marketing In The Running Apparel Industry,
2014
Liberty University
Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker
Senior Honors Theses
Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people. As today’s business world is increasingly changing in a technological and global way, entrepreneurs must consider many environmental conditions in their small business planning. Business start-up is a long process backed by research and market testing that will maximize the opportunity for success. One way many business start-ups have become successful is through cause-related marketing programs that many people support. Additionally, a particular industry that has proven to …
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks,
2014
East Tennessee State University
A Survey Of Social Media: Perceived Effectiveness In Marketing Among Individual Nascar Tracks, Amanda E. Greene, Andy Dotterweich, Mauro Palmero, Don Good
ETSU Faculty Works
The purpose of this study was to examine the use of and attitudes toward social networking as a tool for use by NASCAR speedways and to gauge track perceptions on the effectiveness of social media as a marketing tool. Individual NASCAR tracks were surveyed (n=22, 84.6% response) to explore current track social media practices and the potential impact of social networking sites on NASCAR marketing and consumer relations. Results found that individual tracks as well as the two major ownership groups highly agreed about issues concerning the use of social media to increase sales and to develop fan bases. However, …
Potential Influences Of Compliance For Short-Term Recovery From Sports-Related Concussion,
2014
University of Texas at El Paso
Potential Influences Of Compliance For Short-Term Recovery From Sports-Related Concussion, Erin R. Ewing
Open Access Theses & Dissertations
Currently, treatment of sports-related concussion dictates the prescription of physical and cognitive rest to allow the injured brain to recover and for concussion-related symptoms to subside. However, clinicians who prescribe rest are often met with resistance from athletes who do not recognize its therapeutic value in the recovery process. Research has shown that athletes often fail to comply with rest recommendations, resulting in protracted recovery and the persistence of symptoms. Method: This study employed a three-group pretest-posttest experimental design to compare the effects of three different concussion management protocols. Participants were recently concussed athletes ages 18-25 seen in the UTEP …
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments,
2014
University of Nebraska-Lincoln
Game-Changer: A Case Study Of Social-Media Strategy In Big Ten Athletic Departments, Makayla Hipke, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
This study used a case study approach to develop an understanding of how social media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following six themes emerged: connecting with target audiences; varied approaches in coordination of postings; athletic communications as content gatekeepers; desire to incorporate sponsors and generate revenue; focusing on building fan loyalty through engagement; and challenges of negativity and metrics. The social media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments …
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements,
2014
Indiana University
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Global Sport Business Journal
The present study examined consumer responses to the use of cause-related marketing (CRM) and endorsers (high or low fit with a cause) as given cues in sport (i.e., fitness club advertisements). By conducting an experiment using fictitious advertisements, the study found that both CRM and endorser-cause fit (ECF) have a positive impact on consumers’ attitude towards advertisement (Aad), brand (Abr), and purchase intention (PI).
Individualized Consideration: Poverty Countermeasure,
2014
Walden University
Individualized Consideration: Poverty Countermeasure, Lawrence Wilson
Walden Dissertations and Doctoral Studies
Despite more than $1 trillion spent annually on poverty remediation, impoverishment in the United States persists unabated. With a U.S. poverty rate greater than 10% for more than 4 decades, economics are neither poverty's cause nor cure. As such, non-economic poverty remedies require exploration and expansion. Linking greater leadership and poverty theories, this non-experimental, cross sectional, quantitative, survey-based research effort correlated individualized consideration's (IC) practice with collegiate athlete graduation rates in order to identify and isolate possible leadership based social poverty remediation measures. Leveraging a two-stage random sample, this research effort correlated student athlete Multi-Factor Leadership Questionnaire (form 5X) responses …
Evaluasi Program Pembinaan Renang Di Klub Tirta Serayu, Tcs, Bumi Pala, Dezender, Spectrum Di Provinsi Jawa Tengah,
2013
MTs YAPPI Pakem Sleman, Indonesia
Evaluasi Program Pembinaan Renang Di Klub Tirta Serayu, Tcs, Bumi Pala, Dezender, Spectrum Di Provinsi Jawa Tengah, Ardhika Falaahudin, Fx Sugiyanto
Jurnal Keolahragaan
Penelitian ini bertujuan untuk mengevaluasi konteks, input, process dan Produk pelaksanaan program pembinaan olahraga renang di Tirta Serayu, TCS, Bumi Pala, Dezender, Spectrum di Provinsi Jawa Tengah. Subjek penelitian ini adalah atlet yang pernah mengikuti kejuaraan renang tingkat Nasional di klub renang Tirta Serayu Banjarnegara, TCS Semarang, Bumi Pala Temanggung, Dezender Purbalingga dan Spectrum Semarang, pelatih dan orangtua atlet yang berjumlah 15 orang. Teknik pengumpulan data menggunakan metode observasi, wawancara, angket dan dokumentasi. Teknik analisis data dalam penelitian ini yaitu análisis deskriptif kuantitatif dan kualitatif. Hasil penelitian menunjukkan bahwa secara keseluruhan hasil evaluasi program pembinaan olahraga renang klub renang …
