Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas,
2026
Mercer University
Not All Emotions Are Created Equal In Social Media Marketing, A Case Of Savannah Bananas, Jen Jones, Ania Izabela Rynarzewska
Atlantic Marketing Association Proceedings
No abstract provided.
Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas,
2026
Morehead State University
Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Possibility Of A Salary Floor In Major League Baseball (Mlb),
2026
Liberty University
Exploring The Possibility Of A Salary Floor In Major League Baseball (Mlb), Tyler Michael Jones
Masters Theses
This non-experimental quantitative study examined the relationship between team payroll disparities, fan engagement, and perceptions of fairness in Major League Baseball (MLB). Guided by Competitive Balance Theory, the study sought to determine if perceived fairness influenced fan support for the implementation of a salary floor, and whether those attitudes differed across demographic and team context. Data were collected from 200 adult MLB fans residing in the United States and Canada using an online survey distributed via social media platforms. The instrument included demographic items and Likert-scale measures assessing fairness perceptions, fan engagement, and policy support. Data were analyzed using hierarchical …
Formula 1 In The United States: A Model For Growing International Sports In U.S.?,
2026
University of North Carolina Wilmington
Formula 1 In The United States: A Model For Growing International Sports In U.S.?, Kate Meg Eagan, Matthew Lastner, Brian Kinard
Atlantic Marketing Association Student Proceedings
Formula 1 (F1) has grown exponentially in popularity with American audiences in the past several years, in large part by deploying modern marketing practices that are reshaping the perspective of motorsport in the U.S. Marketing experts have credited this growth to marketing practices such as the launch of a Netflix docuseries, “Drive to Survive,” which offers a dramatized retelling of the season and grants viewers a behind the scenes glimpse of the sport. As a next step, F1 is funding a major motion picture named for the sport starring Brad Pitt. Despite evidence that these practices have benefitted F1, other …
New Marker Unveiled To Honor Una,
2026
University of North Alabama
New Marker Unveiled To Honor Una, Jeff Mcintyre
Documents
A new marker was unveiled to honor the University of North Alabama as being the only college football team in history to win three consecutive national championships- The TimesDaily
There's 'No Place Like Home' For Una Lions,
2026
University of North Alabama
There's 'No Place Like Home' For Una Lions, Jeff Hodges
Documents
News article in The Florence Times-Tri-Cities Daily on the impact Flowers Hall has for the UNA Lions and their at home win ratio.
Hall Of Fame- Hal Self (Induction Class Of 1990),
2026
University of North Alabama
Hall Of Fame- Hal Self (Induction Class Of 1990), University Of North Alabama
Documents
Hal Self-- Hall of Fame Class induction of 1990. The Flowers Hall Annex, now known as the UNA Athletics Offices, was renamed in honor of Self (Self Field House)
Director Of Physical Education,
2026
University of North Alabama
Director Of Physical Education, Diorama 1949
Documents
Hubert A. Flowers was Director of Physical Education. Flowers Hall was named after him.
Flowers Hall To Undergo Updates For Division I Move,
2026
University of North Alabama
Flowers Hall To Undergo Updates For Division I Move, Jacob Cole
Documents
Updates to Flowers Hall to compete in Division I athletics--The Flor-Ala
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports,
2026
Samford University
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
Reproducing Advantage: Inequality In Ncaa Leadership Programming,
2026
Texas Tech University
Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor
Journal of Issues in Intercollegiate Athletics
Leadership programming in NCAA Division I athletics is designed to support holistic athlete development, including career readiness, financial literacy, and personal growth. However, participation in selective initiatives like the Student-Athlete Advisory Committee (SAAC) is often limited, raising concerns about equality and access. Through the theory of social reproduction, our study examines how these programs reflet and reinforce structural inequalities. Interviews with athletic staff reveal selection procedures (or lack thereof) privilege athletes who already possess social and cultural capital and therefore reproduce existing hierarchies rather than serve as a developmental tool. The findings highlight the importance of transparent selection criteria, intentional …
Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities,
2026
North Carolina State University
Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black
Journal of Issues in Intercollegiate Athletics
The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …
Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions,
2026
Illinois State University
Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski
Journal of Issues in Intercollegiate Athletics
This study examined decision-making by student-athlete advisory committee (SAAC) members within a hegemonic characterization of the National Collegiate Athletic Association (NCAA). Findings revealed that athletes prioritized decisions with tangible, immediate impact – such as mental and physical health and peer support – over broader systemic issues like NCAA legislation. While athletes actively participated in select areas, their perceived influence remained low, particularly within athletic department policy decisions, where findings indicated the greatest gap between participation and desired influence. Such findings reflect a systemic power imbalance that limits athlete agency, reinforced by fears of retribution and structural exclusion from meaningful governance. …
Flowers Fought Long And Hard For Athletics,
2026
University of North Alabama
Flowers Fought Long And Hard For Athletics, Ronald Thomas
Documents
News article from The Flor-Ala on Eddie Flowers and Flowers Hall
Book Review - Applied Ethics For Sport Managers,
2026
Southern Methodist University
Book Review - Applied Ethics For Sport Managers, Sydney Loutit
Global Sport Business Journal
This book review examines Applied Ethics for Sport Managers, Second Edition by Kadance Otto, which introduces ethical frameworks and their application within the sport industry. The text emphasizes fairness, integrity, and responsibility as core elements of sport organizations while providing accessible explanations and applied learning tools. Particular attention is given to pedagogical features that encourage critical thinking about ethical dilemmas. Overall, the book is positioned as a valuable resource for sport management students, early-career professionals, and emerging sport leaders.
Book Review - Soccer, Globalization, And Innovation,
2026
Michigan State University
Book Review - Soccer, Globalization, And Innovation, Sangchul Park
Global Sport Business Journal
This review examines Soccer, Globalization, and Innovation: The Beautiful Game in the 21st Century, an edited book that explores soccer as a key site where globalization and innovation intersect. This book conceptualizes innovation across multiple domains, including gameplay, sport business, and social and political initiatives. Simultaneously, this book emphasizes the interconnected and contested nature of global processes. Drawing on various actual cases, this book presents and highlights how power relations, stakeholder dynamics, and technological changes shape outcomes in global soccer. The current review evaluates the book’s conceptual framework, organization, and practical relevance. In doing so, this review notes the strengths …
Book Review - Olympic Outliers: Brisbane 2032 And The Future Of The Olympic Games,
2026
Towson University
Book Review - Olympic Outliers: Brisbane 2032 And The Future Of The Olympic Games, Robert Sroka
Global Sport Business Journal
This book review examines Olympic Outliers: Brisbane 2032 and the Future of the Olympic Games by Peter English, a multidisciplinary analysis of Brisbane's appointment as host of the 2032 Olympic and Paralympic Games. The book argues that Brisbane's selection as a mid-sized, regionally focused outlier host reflects a turning point in the Olympic Movement driven by IOC governance reform, shifting geopolitics, and a scarcity of competing megacity bids. Evaluated across four chapters addressing bidding history, legacy planning, media framing, and broader implications for future host selection, the book demonstrates considerable scholarly and practical value. Drawing on robust primary and secondary …
A Labor Market Unleashed: College Football Labor Substitution In The Transfer Portal Era,
2026
Syracuse University
A Labor Market Unleashed: College Football Labor Substitution In The Transfer Portal Era, Adrian M. Simion, Jeremy M. Losak, Catalina Bush
Sport Management - All Scholarship
College football's labor market has been transformed by litigation-driven regulatory change eliminating long-standing mobility restrictions. Central to this transformation is a new roster construction dilemma — whether to acquire experienced collegiate talent through the transfer portal or invest in traditional high school recruiting. Using a fixed effects panel of 127 Football Bowl Subdivision programs across six recruiting cycles (2019–2024), we examine whether schools substitute transfers for high school recruits. Three findings emerge. First, portal activity is associated with reduced three-star recruiting but no relationship with four-star or five-star prospects, with substitution driven by quantity rather than quality. Second, substitution is …
2026 Gsba Conference Abstracts,
2026
Stephen F. Austin State University
2026 Gsba Conference Abstracts
Global Sport Business Journal
Conference abstracts from the 2026 GSBA Conference "Ideas in Motion"
Book Review - Inventing For Sports,
2026
Florida State University
Book Review - Inventing For Sports, Ryan Rodenberg, Vito Tonejc
Global Sport Business Journal
The editors of Inventing for Sports—Eric S. Hintz & Arthur A. Daemmrich—have successfully connected sports with advances in technology, science, and medicine via the inventions making athletic pursuits better and more accessible. Hintz and Daemmrich have also provided great lessons in entrepreneurship, with a bundle of case studies covering inventions such as sports drinks, oversized tennis racquets, and streamlined swimwear. The editors detail how people came up with inventions while trying to solve a particular problem or challenge in their sport of choice. Throughout the book, the two main themes are how athletes can gain a competitive edge with their …
