Sports Management Commons^™

Sponsor Recognition In Professional Sports: A Comparison Between Cincinnati Reds And Bengals Fans, Bridget Satinover Nichols, Jenny Gardner, Joe Cobbs

Atlantic Marketing Association Proceedings

No abstract provided.

A Linkedin Analysis: Job Placement For Students In Sport Management Program Of An Eastern Kentucky Public University, Steve Chen, Christy Trent, Jose Garcia

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson

Atlantic Marketing Association Proceedings

No abstract provided.

An Investigation Of Key Factors In Promoting A New Collegiate Recreation Facility: If You Build It - Will They Come?, Paul J. Costanzo, Cynthia P. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon, Jennifer Y. Mak, Lei Ouyang

Atlantic Marketing Association Proceedings

No abstract provided.

The Dehumanization Of Nfl Players In The Media, Destiny D. Farley

UNLV Theses, Dissertations, Professional Papers, and Capstones

This creative thesis aims to bridge the gap in sports journalism by humanizing National Football League (NFL) players, showcasing their lives outside of sports, and exploring their nuanced relationships with the media. NFL players are objectified in the press in a variety of ways, with some common themes including coverage of drafting/trading, performance statistics, salary/contracts, and their overall celebrification. Through an episodic visual narrative podcast, the project grants autonomy back to the players by providing them with a platform to showcase their personalities, discuss media experiences, and share untold stories. This podcast series—featuring a blend of A-roll and B-roll—immerses audiences …

Student-Athlete Flourishing In Intercollegiate Athletics: A Mixed Methods Study, James Hines

UNLV Theses, Dissertations, Professional Papers, and Capstones

Comprehending the complexities associated with student-athlete well-being while competing on campus is important for both institutions of higher education and the National Collegiate Athletic Association (NCAA). Studies relating to student-athlete well-being have researched many different areas such as suicide prevention (Gross et al., 2020), mental health treatments (Ryan et al.,2018), and injury recovery (Martin et al., 2021). Few studies have examined student-athlete flourishing which focuses on helping individuals thrive and reach their greatest potential. This study employs an explanatory sequential mixed method design to examine student-athlete flourishing along with factors associated with student-athlete flourishing. Survey data (N=89) provided insight on …

The Data Movement In Professional Sports, Preston Dorand

Undergraduate Honors Theses

At the turn of the 21st century, technological advancement reshaped industries worldwide, including professional sports. Organizations increasingly adopted analytical frameworks, leveraging advanced software systems and performance metrics to inform and optimize decision-making on and off the field. Industry professionals frequently cite the film and book, Moneyball, as a cultural turning point that brought data driven methodologies to the forefront. Since that period, professional sports, especially baseball, have evolved from foundational sabermetric theory into a complex data ecosystem characterized by high-resolution tracking technologies, pitch modeling, player valuation systems, and matchup optimization models.

My thesis examined how sports organizations operationalized data-driven …

Consumer Reaction To Olympic Sponsorships, Bailey R. Wood

Honors Theses

The Olympic Games are the world’s premier sporting event, hosting athletes from 206 countries every four years. The Ancient Games date back over 3,000 years in what is now modern-day Greece. The “Classical Games” consisted of a single foot race, the “stade,” and eventually grew to include long-distance running, wrestling, long jump, javelin throw, and discus throw (Abrahams, n.d.). Now, the Games are split into summer and winter sports, with the Summer Olympic hosting 329 medal events and the Winter Olympics 116. Due to the size and magnitude of this event, the Olympic Games are broadcast all over the world, …

From Amateur To Influencer: The Nil Era Takes Over, Olivia J. Matulich

Honors Theses

This thesis examines the change of amateur athletics with the rise of Name, Image, and Likeness (NIL) rights. For many years, the NCAA followed an amateurism model that prevented student-athletes from earning money, even though their efforts generated major profits through media contracts, sponsorships, and branding. The arrival of NIL in 2021 marked a major shift, allowing athletes the chance to earn money from their personal brand, which redefined the role they play within the collegiate athletic system.

This study looks at NIL from several angles, including its legal background, financial impact, and cultural significance. By reviewing key legal cases …

The Cornshocker Contract: Navigating Nil In A New Athletic Economy, Jason Kight

The COSMA Journal

This teaching case examines how Name, Image, and Likeness (NIL) reforms are reshaping governance, athlete branding, and competitive identity within NCAA Division II athletics. Set at the fictional Platte Valley State University, the narrative places students inside an evolving administrative dilemma involving booster-led collectives, transfer-portal pressures, and a sponsorship controversy that tests institutional values. Designed for sport management classrooms, the case emphasizes experiential decision-making and asks students to evaluate the interaction among stakeholder interests, organizational legitimacy, and crisis response rather than to perform exclusively doctrinal legal analysis. By situating contemporary NIL developments within a regional Division II context, the case …

An Exploration Of The Application Of Threshold Concepts In Sport Management, Debra Burke, Kadie Otto, Aj Grube, Charlie Parrish, Dan Grube

Global Sport Business Journal

Jan Meyer and Ray Land introduced the theory of threshold concepts to identify learning outcomes that represent a fundamental shift in the understanding of a subject which distinguishes how experts in the discipline internalize the discipline (Meyer & Land, 2006). They described the mastery of threshold concepts as being “akin to passing through a portal, opening up a new and previously inaccessible way of thinking about something” (Meyer & Land, 2006, p. 3). Threshold concepts as defined by Meyer and Land (2006) are characterized by these features:

• Transformative: Once understood, a threshold concept changes the way in which the student …

The Impatience Of Winning: An Analysis Of Time Discounting, Predictive Modeling, And The Nba Draft, Alec R. Plante

Business and Economics Honors Papers

This paper examines whether NBA draft decisions can be better explained by incorporating non-geometric time discounting into a model of general manager decision making. Using a dataset of 285 NBA draft prospects over a 12-year period, the impact of college statistics on Value Over Replacement Player (VORP) is determined, and these impact values are then used to create a “predicted” VORP for the first 4 seasons of each player’s career: a projection of what a general manager might think of a prospect’s future value given their college statistics. Following this, geometric and hyperbolic time discounting models are applied to estimate …

The Expansion And Push For Competitive Gaming, Theresa T. Hoang

Honors Capstones

Competitive gaming, also known as eSports, is a rapidly growing industry that brings millions of views and streams every day. New games are constantly being created as well. This paper serves to discuss and go over how s Esports got so big and spread so rapidly. It will touch upon the current status of Esports. Namely, it will touch on the status of esports on the collegiate level. Then, it will go over how everything started: the idea of Esports sprouting and the start of its spread. It will go over Esports on the national and international stage(s). Lastly, this …

Legal Analysis Of Health Issues In Women's Sports, Isabella Docker, Olivia Jonas, Joslyn Maciak, Owen Goodridge

Transformations: Presentation Slides

This presentation examines the legal and ethical challenges surrounding health issues in women's sports. Key points include pregnancy, sexual assault, and mental health issues connected to women's sports. We focus on the impact on their well-being, athletes' performance, and career longevity. Negligence, liability, and assumption of risks all play a major role in women's sports.

Do I Have To Know Someone? The Impact Of Factors Beyond The Playing Field That Affect Mlb Hall Of Fame Voting., Jackson Wollscheid

Economics Undergraduate Honors Theses

With the creation of WAR (Wins above Replacement), it has created an index to measure the player’s value using a variety of statistics relevant to that player’s position. The higher a player’s career WAR then the greater the impact that player had on the game during his career. However, players are not simply inducted into the Hall of Fame on this measure of value but on voting from members of the BBWAA (Baseball Writers’ Association of America). This research investigates external factors outside of standard playing statistics’ influence on Hall of Fame voting, including team affiliation, career length, and other …

Book Review: Race And Resistance In Boston: A Contested Sports History, Eddie G. Walker Ii

Global Sport Business Journal

This review examines Cvornyek and Stark’s edited collection on race, resistance, and sport in Boston, highlighting how the essays collectively reflect Hartmann’s contested terrain theory. Through historical and contemporary examples—from Bill Russell’s activism to the cultural role of sports like cricket—the book demonstrates how sport functions as both a site of racial conflict and a tool for resistance and community-building. The collection offers a nuanced case study of Boston’s complex relationship with race, sport, and social progress.

Preventable Tragedy: A Negligence Case Study In University Recreation Programs, John J. Miller, Jeffrey F. Levine, Jason W. Lee

Global Sport Business Journal

This case study examines the lightning strike that killed a player during a university intramural softball game, emphasizing the importance of understanding legal responsibilities in sport and recreation settings. The incident occurred after visible lightning was observed yet play continued due to the absence of a formal severe-weather policy and uncertainty among student officials and administrators. Although industry standards for lightning safety were widely available, the lack of clear institutional guidance contributed to delayed decision-making and confusion at a critical moment.

This case study is important to students because it demonstrates how legal concepts discussed in class can have real, …

A Practical Guide For Teaching With Generative Ai In Sport Management, Geoffre Sherman, David Pierce

Journal of Applied Sport Management

Generative artificial intelligence (GenAI) is reshaping how sport management educators design assignments, evaluate student work, and develop professional competencies. This article presents a practical pedagogical framework that integrates GenAI tools within the Design Council's Double Diamond process—Discover, Define, Develop, and Deliver—to scaffold student thinking across project-based courses. Rather than positioning GenAI as a replacement for student reasoning, the model treats it as a collaborator in roles such as a research assistant, clarifier, creative teammate, and editor. Fluency in prompt engineering is developed progressively through structured exercises that emphasize verification, iteration, and critical evaluation of model outputs. Two complementary assessments—the Prompt …