Singapore’S Brand “Keloid”: Going Beyond Canes And Chewing Gums,
2011
Singapore Management University
Singapore’S Brand “Keloid”: Going Beyond Canes And Chewing Gums, Knowledge@Smu
Knowledge@SMU
With a tip of the hat to names like Michael Fay, Oliver Fricker and Wrigley's, Singapore’s international brand image, as viewed through Western lenses, may be that of a harsh nanny state. But of course, recent megaprojects and events are starting to change perceptions. Yet, even with new coats of polish on an enhanced cosmopolitan brand, blemishes from the past remain – scars that are better left unpicked, says author Koh Buck Song at a Singapore Management University talk.
Calling Bulls**T On The Lanham Act: The 2(A) Bar For Immoral, Scandalous, And Disparaging Marks,
2011
University of New Hampshire School of Law
Calling Bulls**T On The Lanham Act: The 2(A) Bar For Immoral, Scandalous, And Disparaging Marks, Megan M. Carpenter, Kathryn T. Murphy
Law Faculty Scholarship
As the Lanham Act approaches the age of 65, it is a good time to take stock of its application to, and place within, the object and purpose of trademark law. Trademark law seeks to promote fair competition by reducing consumer search costs and preventing confusion in the minds of consumers as to the source of goods and services. However, Section 2(a) of the Lanham Act prevents registration of marks that are “immoral,” “scandalous,” “disparaging,” “deceptive,” or which “create a false association” with persons, institutions, beliefs, or national symbols. The 2(a) bar expands trademark law well beyond its basic goals. …
Imsa360: Summer 2011,
2011
Illinois Math and Science Academy
Imsa360: Summer 2011, Imsa Fund
IMSA Fund Reports
Just prior to becoming IMSA’s second President in 2007, I served on IMSA’s Strategic Planning Team. The plan we developed was big and bold, and when first presented, there was some concern that it would collapse under its own size. However, we dreamed big and intended to demonstrate that we could, to paraphrase Walt Disney, both dream it and do it! In my first year as President, I was determined that our plan would become a dynamic, actionable document that would make an enduring difference. Four years later, I am proud to say that due in large part to the …
Environmental Knowledge, Attitudes, And Behaviours : A Cross Cultural Study Of Malaysian Consumers.,
2011
Universiti Malaya
Environmental Knowledge, Attitudes, And Behaviours : A Cross Cultural Study Of Malaysian Consumers., Cheong Hui Lu
Student Works (2010-2019)
This study attempted to examine Malaysian consumers across multi-cultural roots; mainly Malay, Chinese and Indian in terms of their environmental knowledge, attitudes and behaviours. A survey was carried out using a selfadministered questionnaire. A total of 300 Malaysian respondents (150 Malays, 100 Chinese and 50 Indians) were targeted and recruited through quotaconvenience- sampling. Surveys were distributed in various locations in Klang Valley such as hospitals, shopping malls, recreational parks, university and business centres. The respondents were required to complete the questionnaire in 15 minutes and return it back on the spot. The questionnaire was divided into four parts: Part A …
Marketing To The Poor: A Justice Inspired Approach,
2011
Marquette University
Marketing To The Poor: A Justice Inspired Approach, Nicholas J. C. Santos, Gene R. Laczniak
Marketing Faculty Research and Publications
No abstract provided.
Hospitality Loyalty Program Effectiveness Evaluation Rubric,
2011
University of Nevada, Las Vegas
Hospitality Loyalty Program Effectiveness Evaluation Rubric, Nazia Charania
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper examines the various loyalty program strategies and design elements utilized within the hospitality industry and evaluates the implications of the various strategies on establishing and fostering loyalty among consumers within a hyper competitive industry. In order to maintain competitive parity, many programs have constantly lowered reward thresholds and increased program offerings, making such programs very costly and with little direct evaluation in their ability to stimulate true loyalty. In a society bombarded by loyalty programs in almost all industries, consumers are becoming very savvy in comparing their personal rewards to the effort and inconveniences incurred by enrolling. The …
2011 July,
2011
Morehead State University
2011 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2011.
A Study Of Consumers' Global Brand Attitudes In Malaysia.,
2011
Universiti Malaya
A Study Of Consumers' Global Brand Attitudes In Malaysia., Cheah Yee Nin
Student Works (2010-2019)
Purpose – This paper aims to examine the attitudes towards global brands by inspecting the construct of materialism, cosmopolitanism, consumer ethnocentrism and perceived global brand value. The paper also inspects the moderating role of religiosity in the relationship between perceived global brand value and global brand attitude. Design/methodology/approach – Consumer from Malaysia were surveyed on the constructs, and five brands were selected to gauge the perceive value. Findings – The findings show that materialism and cosmopolitanism are the antecedents to perceived global brand value, and perceived global brand value is the key indicator to global brand attitude. Consumer ethnocentrism is …
Hines-Park Foods, Inc. - Ithaca, New York (Sc 2460),
2011
Western Kentucky University
Hines-Park Foods, Inc. - Ithaca, New York (Sc 2460), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid only for Manuscripts Small Collection 2460. Two files containing documentation relating to registrations 629,236 and 623,168 of the trademark “Duncan Hines” by Hines-Park Foods, Inc. of Ithaca, New York. Includes certificates of trademark registration dated 13 March and 19 June 1956, correspondence and records of U.S. registrations. Also includes a Duncan Hines buttermilk pancake mix box.
Millennial Organic Wine Consumers Of San Luis Obispo, Ca,
2011
California Polytechnic State University, San Luis Obispo
Millennial Organic Wine Consumers Of San Luis Obispo, Ca, Tadeo Perez
Agribusiness
No abstract provided.
Dr Pepper Snapple Group: Fighting To Prosper In A Highly Competitive Market,
2011
University of Richmond
Dr Pepper Snapple Group: Fighting To Prosper In A Highly Competitive Market, Joseph S. Harrison
Robins Case Network
Since its separation from the food giant Cadbury Schweppes, Dr Pepper Snapple Group has experienced successes such as the turnaround of the Snapple brand and growth in demand for some of its popular brands. However, the company is still a distant third in an incredibly competitive industry. How can the company achieve continued success in the shadows of Coca Cola and PepsiCo?
Co-Creation Of Value: Creating New Products Through Social Media,
2011
University of Nebraska at Omaha
Co-Creation Of Value: Creating New Products Through Social Media, Birud Sindhav
Marketing and Management Faculty Publications
Co-creation of value with consumers is an emerging marketing paradigm for the firms. One way to understand co-creation of value is to examine co-creation of value at the new product development (NPD) stage, when consumer has yet to interact with the fully formed product. We first describe the emergence of social media as an evolution of the social nature of the web. Then we describe social validation, social information, and social inspiration as three processes that help explain why consumers like to be part of co-creation at the NPD stage. Finally, we describe two stages of NPD in the context …
Public Relations: The Importance Of Community Relationships Between Small-Businesses And The Community,
2011
California Polytechnic State University - San Luis Obispo
Public Relations: The Importance Of Community Relationships Between Small-Businesses And The Community, Jayne Elizabeth Crabtree
Journalism
With the downturn of the economy public relations has been one of the first departments to be discontinued in many businesses as an effort to save more money. This paper addresses the importance of community relationships, particularly in the small town of Cambria, California. The importance of the building relationships will be addressed from the prospective of successful Cambrian businesses currently involved in the community, as well as the perspective of one business not yet getting involved, The Tea Cozy.
2011 June,
2011
Morehead State University
2011 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June 2011.
Lubin
The Consumption Of Concepts: The Hedonic And Utilitarian Effects Of Perceived Interactivity On The Consumption Of Digital Information, Colleen P. Kirk, Jennifer Thomas, Larry Chiagouris
Cornerstone 3 Reports : Interdisciplinary Informatics
No abstract provided.
The Great Recession And Its Effect On Small Businesses And Unemployment Rates,
2011
Coastal Carolina University
The Great Recession And Its Effect On Small Businesses And Unemployment Rates, Alyssa Sharples
Honors Theses
The 2007 financial crisis, otherwise known as the "Great Recession," has impacted the economy tremendously in the past three years. Businesses have been drastically impacted, as have the lives of workers in the United States. Many articles have been published about different aspects of the recession. One question that has not been completely addressed is how the Great Recession has affected small businesses and unemployment rates. The reason for addressing these two topics is because they are closely related to one another. Small business owners are reporting that there has been a decline in sales. Consumers are not willing to …
How Does Color In Package Design Lead To Emotional Appeal And Consumer Behavior?,
2011
Coastal Carolina University
How Does Color In Package Design Lead To Emotional Appeal And Consumer Behavior?, Andrea Floyd
Honors Theses
Consumer behavior can be broken down into specific components including different behaviors, such as attention, motivation, and persuasion, which can all lead the consumer to purchase. Within the literature, there is a common order that consumer behavior tends to follow, and all consumers go through a series of steps in their decision process before making a purchase. Scholars claim that attention leads to motivation, which leads to purchase. Many scholars also recognize emotional appeal and emotional value and their large influence on consumer behavior. Attention, motivation, and purchase can all be provoked using emotional appeal. Scholars suggest that emotional appeal …
Examining Mediating Role Of Attitudinal Loyalty And Nonlinear Effects In Satisfaction-Behavioral Intentions Relationship,
2011
Case Western Reserve University
Examining Mediating Role Of Attitudinal Loyalty And Nonlinear Effects In Satisfaction-Behavioral Intentions Relationship, Rakesh Kumar Niraj
Faculty Scholarship
This paper examines the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses. It also examines the nonlinear effects in the relationship between satisfaction, attitudinal loyalty and behavioral intentions.
Employees' Brand Commitment In The Service Industry : Luxury Hotel Chains In Malaysia.,
2011
Universiti Malaya
Employees' Brand Commitment In The Service Industry : Luxury Hotel Chains In Malaysia., Cheng Siew Yee
Student Works (2010-2019)
This recent study examines employer branding as a concept for enhancing employees’ brand commitment in the luxury hotel chains in Klang Valley, Malaysia. Employer branding is viewed as a holistic process which consists of several dimensions in communicating their employees’ attitude and commitment to the organizations and customers. In this study, research related to the indicators of employees’ brand commitment is reviewed to construct a conceptual framework of employer brand. This concept has received limited awareness from past researchers, particularly in the context of luxury hotel chains in the Eastern countries. For a clearer understanding on the employees’ brand commitment …
Islamic Attributes And Its Impact On Muslim Tourists' Satisfaction : A Study Of Iran.,
2011
Universiti Malaya
Islamic Attributes And Its Impact On Muslim Tourists' Satisfaction : A Study Of Iran., Farnaz Farahdel
Student Works (2010-2019)
Many countries in the world are considering tourism as an important sector in their economy. Tourism can bring many people from different countries to a destination and as a result, it can contribute to its economy significantly. Achieving tourist satisfaction could be very challenging for countries. There are several factors which can impact tourist satisfaction; among them, push and pull motivational factors have been emphasized in this paper. There is this assumption that the impact of motivational factors can be influenced by other elements like Islamic attributes. In this study, it has been attempted to examine the impact of motivational …
