2010 December,
2010
Morehead State University
2010 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2010.
Understanding American Customer Perceptions On Japanese Food And Services In The U.S,
2010
University of Nevada, Las Vegas
Understanding American Customer Perceptions On Japanese Food And Services In The U.S, Hoon Lim
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this study is to provide an appropriate approach for Japanese restaurant operators to identify the wants and needs of their American customers, and thereby assist restaurateurs in developing strategies that would best attract this market. There are many important attributes of Japanese food and services that affect the satisfaction and behavioral intentions of American customers. Japanese restaurant operators should recognize the perceptions of their American customers and monitor the factors affecting customer satisfaction and revisit intention. This effort will lead Japanese restaurants in the U.S. to improve their operational and marketing efficiency, and thereby increase profitability.
Elements Food Group Marketing Plan,
2010
University of Nevada, Las Vegas
Elements Food Group Marketing Plan, Lacey Murillo
UNLV Theses, Dissertations, Professional Papers, and Capstones
This paper provides Elements Food Group with a detailed strategic marketing plan that will assist in increasing revenues and solidify the “Elements” brand within the greater Los Angeles area. Through extensive research into the local history of the Pasadena Playhouse District, the financial history of the Pasadena Playhouse building, and the past failures of the restaurant space attached to the playhouse a marketing plan was developed that provides a thorough analysis and understanding of how Elements Kitchen can increase revenues. Building a strong online marketing brand through multiple outlets paired with a guerilla- style marketing to the surrounding community will …
Sunrise, Sunset? Comparing The Las Vegas And Macao Gaming Markets In 2010,
2010
University of Nevada, Las Vegas
Sunrise, Sunset? Comparing The Las Vegas And Macao Gaming Markets In 2010, Jung-Eun Joyce Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
When The Mirage opened in 1989, it was the most expensive hotel-casino in history with a construction cost of $630 million. Along with eruption of its signature attraction, The Volcano, this high profile project started a tourism boom and started a trend of further developments of integrated mega-resorts. The Mirage set a new level of experience for Las Vegas strip. However, the global financial crisis that started in 2007 has since left Las Vegas with the highest foreclosure rate in the country and sent accompanying businesses and growth tumbling (Veiga, 2010). Gaming industry has long been thought to be recession …
Regulatory Focus, Regulatory Fit, And The Search And Consideration Of Choice Alternatives,
2010
Singapore Management University
Regulatory Focus, Regulatory Fit, And The Search And Consideration Of Choice Alternatives, Michel Tuan Pham, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
This research investigates the effects of regulatory focus on alternative search and consideration set formation in consumer decision making. Results from three experiments yield two primary findings. First, promotion-focused consumers tend to search for alternatives at a more global level, whereas prevention-focused consumers tend to search for alternatives at a more local level. Second, promotionfocused consumers tend to have larger consideration sets than do preventionfocused consumers. Building on these two primary findings, it is additionally shown that whereas promotion-focused consumers attach relatively greater value to options chosen from hierarchically structured sets, prevention-focused consumers attach relatively greater value to options chosen …
Hospitality And Destination Marketing's Role In Medical Tourism: A Call For Research,
2010
University of Nevada, Las Vegas
Hospitality And Destination Marketing's Role In Medical Tourism: A Call For Research, Dan Cormany
Faculty Publications
Like business travel, where the primary focus is on business and travel is the simply the conduit by which it is performed, medical tourism is a growing trend in which individuals journey to foreign countries primarily to secure specific medical procedures or health benefits. The medical tourist is a newly defined segment of the travel industry, and while still small in numbers, is growing rapidly. This paper seeks to identify research questions related to the hospitality elements that contribute to the medical tourism experience. The answers to these may aid hoteliers, tourism operations, and visitor bureaus better understand, service and …
The Main Determinants Of Bollywood Movie Box Office Sales,
2010
Rollins College
The Main Determinants Of Bollywood Movie Box Office Sales, Marc Fetscherin
Faculty Publications
The Indian film industry produces more movies and sells more tickets than any other movie industry, with revenues second only to those of the US film industry. We employ a two-by-two research design using a set of multiple regression analyses for two different countries of destination for Bollywood movies for two dependent variables. By examining data and testing our hypotheses on a sample of 330 films, we identify effects related to brand, product, distribution and consumers on opening week as well as total box office sales both individually and collectively. Our results show that the categories of variables affecting Bollywood …
Carnival Corporation & Plc,
2010
Johnson & Wales University - Providence
Carnival Corporation & Plc, Ye Zhou
MBA Student Scholarship
Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).
Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution,
2010
Johnson & Wales University - Providence
Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert
MBA Faculty Conference Papers & Journal Articles
Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …
Determining Effect Of Website Usability And Satisfaction Loyality And Positive Word-Of-Mouth : Malaysia Internet Banking.,
2010
Universiti Malaya
Determining Effect Of Website Usability And Satisfaction Loyality And Positive Word-Of-Mouth : Malaysia Internet Banking., Tan Hui Lee
Student Works (2010-2019)
In Malaysia, Internet Banking has been evaluated in many ways, often in the aspect of adoption and implementation. In this paper, we review Internet Banking from the competitive environment and consumer perspectives with the purpose to develop an understanding of the effect of website usability, customer satisfaction on loyalty and positive word-of-mouth (WOM). It was found that website usability and customer satisfaction enhances customer loyalty and word-of-mouth in the Malaysia Internet Banking. It was also discovered that customer satisfaction mediates the relationship between website usability and customer loyalty as well as between website usability and WOM, and that customer loyalty …
Survey On Customer's Perception Of Their Main Banker's Value Disciplines And Service Loyalty : A Case Of Retail Banking Customers In Malaysia.,
2010
Universiti Malaya
Survey On Customer's Perception Of Their Main Banker's Value Disciplines And Service Loyalty : A Case Of Retail Banking Customers In Malaysia., Ng Oy Lin
Student Works (2010-2019)
Being the main banker often enable banks to secure the share of customer’s wallet. However, this position is under threat in view of further market liberalization and technology advancement in the industry. Previous studies have shown that organizations are able to achieve market leadership by delivering comprehensive value delivery strategies which comprise of operational excellence, product leadership and customer intimacy. As organizations often have limited resources, it is paramount to select one of the three value disciplines to be delivered above industry standards but at the same time, ensuring that the other two value disciplines which are not selected, continued …
Functional Food And Malaysian Consumers.,
2010
Universiti Malaya
Functional Food And Malaysian Consumers., Tan Li Li
Student Works (2010-2019)
Functional Food refers to foods and beverages that have beneficial effects beyond that of basic nutrition, purposeful to improve health and reduce the risk of diseases (IFIC, 2009). Different ethnic, cultures and religions perceive products differently in Malaysia. Therefore, marketers may have difficulties to reach out to their target market. The purpose of this research paper is to investigate the factors affecting the purchase intention of Functional Food in Malaysia. It is imperative to note that attitude, health consciousness, religion and beliefs are important factors which influence consumers purchase intention of Functional Food in Malaysia. The researcher has developed 56 …
Factors Influencing Consumers' Trust In Online Shopping.,
2010
Universiti Malaya
Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa
Student Works (2010-2019)
Despite the growing development of e-commerce and emerging of online shopping as a new way of doing business, it is still a new technology breakthrough in Malaysia. Unlike the traditional bricks and mortar marketplace, the online shopping includes several distinct factors that will influence consumers’ trust to shop and subsequently purchase online. As stated by Kaufaris and Hampton-Sosa (2004), lack of trust in online environment is a primary reason why many web users do not shop online. This study aims to identify what factors influencing consumers’ trust in online shopping, to examine whether trust influence consumers to purchase online, and …
Factors Influencing Consumers' Trust In Online Shopping.,
2010
Universiti Malaya
Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa
Student Works (2010-2019)
Despite the growing development of e-commerce and emerging of online shopping as a new way of doing business, it is still a new technology breakthrough in Malaysia. Unlike the traditional bricks and mortar marketplace, the online shopping includes several distinct factors that will influence consumers’ trust to shop and subsequently purchase online. As stated by Kaufaris and Hampton-Sosa (2004), lack of trust in online environment is a primary reason why many web users do not shop online. This study aims to identify what factors influencing consumers’ trust in online shopping, to examine whether trust influence consumers to purchase online, and …
2010 November,
2010
Morehead State University
2010 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2010.
사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구,
2010
Asia Marketing Journal (AMJ)
사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구, Sang Hoon Kim, Hyun Jung Park, Bang Hyung Lee
Asia Marketing Journal
Typically, marketing literature on innovation diffusion has focused on the pre-adoption process and only a few studies explicitly examined consumers` post-adoption behavior of innovative mobile services. Besides, prior use diffusion research has considered the variables that determine the consumers` initial adoption in explaining the post adoption usage behavior. However, behavioral sciences and individual psychology suggest that social influences are a potentially important determinant of usage behavior as well. The purpose of this study is to investigate into the effects of network factor and brand identification as social influences on the consumers` use diffusion or continued usage intention of a mobile …
은행서비스에서 고객지향성, 금리민감도, 고객애호도의 구조에 관한 연구,
2010
Asia Marketing Journal (AMJ)
은행서비스에서 고객지향성, 금리민감도, 고객애호도의 구조에 관한 연구, Hong Youl Ha, Chang Bok Choi
Asia Marketing Journal
The notion of customer orientation is now importantly considered in the context of banking industries. Despite customer-oriented organizational cultures, there are few studies addressing the relationship between customer orientation and its outcomes. In particular, this study aims at testing the effect of customer orientation as a key marketing effort designed by a bank. This is because interest rate sensitivity is critical for evaluating banking services after raising the base rate. In so doing, first, this study investigates the relationships among customer orientation, interest rate sensitivity, and customer loyalty. Second, this paper examines how the moderating effects of both deposit interest …
Cj오쇼핑의 혁신적인 소매유통전략,
2010
Asia Marketing Journal (AMJ)
Cj오쇼핑의 혁신적인 소매유통전략, Sang Lin Han, Sang Hyun Lee, Sung Tae Hong
Asia Marketing Journal
CJ O shopping performs well in the mature home shopping market as they develop differentiated product assortments, valuable program and platforms, and enhance the customer service. This case examined the reason why CJOShopping needed to change their strategy and how they implement the strategy. Specifically, this case investigated how they established their new vision, why they changed their name, how they differentiated themselves in retail mix perspective, and how good their performance were. Future challenges and suggestions are discussed at the end.
블랙야크의 Bi(Brand Identity) 강화전략,
2010
Asia Marketing Journal (AMJ)
블랙야크의 Bi(Brand Identity) 강화전략, Chang Jo Yoo, Sang Hyun Lee, Jung Ok Jeon
Asia Marketing Journal
There is now intense competition among many outdoor brands in the domestic market. Establishing differentiated brand image and enhancing brand identity are very important in this situation. This case is to investigate Black Yak`s strategy for enhancing their brand identity. The Black Yak builds up their popularity by implementing social responsibility activities along with sustaining their extreme traditional outdoor image. It is effective to step up their brand identity. Future challenges and suggestions are discussed at the end.
경제적 책임과 자선적 책임에 대한 인식이 반기업 정서에 미치는 영향,
2010
Asia Marketing Journal (AMJ)
경제적 책임과 자선적 책임에 대한 인식이 반기업 정서에 미치는 영향, Han Joon Lee, Jong Chul Park
Asia Marketing Journal
This research examined (1) the effects of the large scaled corporations` performances in the area of corporate economic responsibilities and corporate philanthropic responsibilities on the anti-corporate sentiments and (2) the effects of the anti-corporate sentiments on the consumers` evaluations of the large scaled corporations. The results of path analysis revealed that the corporate performances in philanthropic responsibilities had a negative effect on the anti-corporate sentiments as expected. However, different from the expectation, the corporate performances in economic responsibilities had a positive influence on the anti-corporate sentiments. This unexpected relationship between economic responsibilities and anti-corporate sentiments might be caused by the …
