Global Brand Alignment: Finding And Guarding 'The Force',
2011
Singapore Management University
Global Brand Alignment: Finding And Guarding 'The Force', Knowledge@Smu
Knowledge@SMU
Branding, done right, can bolster the bottom-line and even turn a floundering company's fortunes around. Running a good brand campaign can, however, be tricky - especially when it involves connecting with audiences all around the world. Sharing their experiences with localising world renowned names, industry practitioners at the Brand Finance Singapore Forum 2011 treaded the tight rope between strong brand guardianship and adaptability.
The Relationship Between Corporate Social Responsibility Orientation, Marketing Capabilities And Organisational Performance.,
2011
Universiti Malaya
The Relationship Between Corporate Social Responsibility Orientation, Marketing Capabilities And Organisational Performance., Wan Kalthom Yahya
Student Works (2010-2019)
The main objective of this study is to investigate why organisations need to integrate environmental and societal problems into their core business operations, strategies and their contribution towards organisational performance. To achieve this, firstly, this study will examine the elements of antecedents for corporate social responsibility orientation as these elements are considered crucial to organisational corporate social responsibility practices. Corporate social responsibility orientation is important as a basic value, goal and strategy for organisation so as to compete in the marketplace. In addition, it is how organisations handle their social responsibility and performance simultaneously. Secondly, by using the constructs, this …
The Impact Of Brand Quality On Shareholder Wealth,
2011
University of Georgia
The Impact Of Brand Quality On Shareholder Wealth, Sundar G. Bharadwaj, Kapil R. Tuli, Andre Bonfer
Research Collection Lee Kong Chian School Of Business
This study examines the impact of brand quality on three components of shareholder wealth, stock returns, systematic risk and idiosyncratic risk. The study finds that brand quality enhances shareholder wealth as unanticipated changes in brand quality are positively associated with stock returns and negatively related to changes in idiosyncratic risk. However, unanticipated changes in brand quality can also erode shareholder wealth as they have a positive association with changes in systematic risk. The study introduces a contingency theory view to the marketing-finance interface by analyzing the moderating role of two factors that are widely followed by investors. The results show …
2011 September,
2011
Morehead State University
2011 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2011.
Designated Market Areas: Using Zip Codes As A Marketing Tool,
2011
The University of Montana-Missoula
Designated Market Areas: Using Zip Codes As A Marketing Tool, Norma P. Nickerson, Jake Jorgenson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana into 210 Designated Market Areas and provides an investigation of four population segments. The first analysis looks at DMA representation divided by visitors’ primary reason for being in Montana with vacationers as the primary focus. The second section looks at repeat and first time vacationers to Montana. Finally, the zip codes of vacationers who spent at least one night in a selected travel region or CVB county were chosen for further analysis.
Research On The Impact Of Container Freight Derivatives On Shipping,
2011
World Maritime University
Research On The Impact Of Container Freight Derivatives On Shipping, Zhenle Shen
World Maritime University Dissertations
No abstract provided.
Strategy Analysis Of Shanghai Changfu Shipping Co., Ltd,
2011
World Maritime University
Strategy Analysis Of Shanghai Changfu Shipping Co., Ltd, Jun Wang
World Maritime University Dissertations
No abstract provided.
Study On Strategy For Developing Shanghai Cruise Home Port,
2011
World Maritime University
Study On Strategy For Developing Shanghai Cruise Home Port, Xiaoyu Chen
World Maritime University Dissertations
No abstract provided.
Research On The Fluctuation And Forecasting Of International Dry Bulk Shipping Market Cycle Based On Rocet,
2011
World Maritime University
Research On The Fluctuation And Forecasting Of International Dry Bulk Shipping Market Cycle Based On Rocet, Qianmo Zhang
World Maritime University Dissertations
No abstract provided.
The Strategy Of Yingkou Port Development Under The Competition And Cooperation Among Three Major Ports In Liaoning Province,
2011
World Maritime University
The Strategy Of Yingkou Port Development Under The Competition And Cooperation Among Three Major Ports In Liaoning Province, Yangzi Dong
World Maritime University Dissertations
No abstract provided.
Economic Analysis On The Sustainability Of Slow Steaming In Liner Shipping,
2011
World Maritime University
Economic Analysis On The Sustainability Of Slow Steaming In Liner Shipping, Zhou Dong
World Maritime University Dissertations
No abstract provided.
Optimum Vessel Size (New Maersk 18,000 Teu Vessels) And Operations In The Malacca Straits,
2011
World Maritime University
Optimum Vessel Size (New Maersk 18,000 Teu Vessels) And Operations In The Malacca Straits, Knoll David Brian
World Maritime University Dissertations
No abstract provided.
Marketing Model Of Freight Forwarding Basing On Information Technology,
2011
World Maritime University
Marketing Model Of Freight Forwarding Basing On Information Technology, Yang Li
World Maritime University Dissertations
No abstract provided.
Analysis On Situation And Competitive Of The Shipping Market In China,
2011
World Maritime University
Analysis On Situation And Competitive Of The Shipping Market In China, Yutian Ding
World Maritime University Dissertations
No abstract provided.
Analysis On Jingtang Container Terminal Port Competition Strategy,
2011
World Maritime University
Analysis On Jingtang Container Terminal Port Competition Strategy, Xiaojiao Du
World Maritime University Dissertations
No abstract provided.
The Research On Competitiveness Of The Shipping Sectors In Pudong Shipping Cluster Of Shanghai International Shipping Center,
2011
World Maritime University
The Research On Competitiveness Of The Shipping Sectors In Pudong Shipping Cluster Of Shanghai International Shipping Center, Yuan Feng
World Maritime University Dissertations
No abstract provided.
Analysis Of Chinese Dry Bulk Ship Operators' Operation Mode And Strageties Basis On Voyage Estimation,
2011
World Maritime University
Analysis Of Chinese Dry Bulk Ship Operators' Operation Mode And Strageties Basis On Voyage Estimation, Jinlong Ke
World Maritime University Dissertations
No abstract provided.
The Research On Ship Financing Lease Mode And Risk Prevention,
2011
World Maritime University
The Research On Ship Financing Lease Mode And Risk Prevention, Yang Liu
World Maritime University Dissertations
No abstract provided.
Market Structure Of Port Clusters And Analysis On The Number Of Effective Competitors,
2011
World Maritime University
Market Structure Of Port Clusters And Analysis On The Number Of Effective Competitors, Ruoqi Qian
World Maritime University Dissertations
No abstract provided.
Research On The Volume Forecasting And Economic Benefit Analysis Of Developing Inland Water Container Transport In Ningbo Section Of Hang Yong Canal,
2011
World Maritime University
Research On The Volume Forecasting And Economic Benefit Analysis Of Developing Inland Water Container Transport In Ningbo Section Of Hang Yong Canal, Di Wu
World Maritime University Dissertations
No abstract provided.
