Gift Cards And Gift Giving,
2013
Tennessee Tech University
Gift Cards And Gift Giving, Melek Meral Anitsal, Ismet Anitsal, Amanda Brown
Journal of Applied Marketing Theory
Gift cards are frequently located at premium points inside the retail space where stores sell not only their own cards but also other retailers’ cards for almost every occasion. Media encouraged practitioners to promote these cards. However, this emerging phenomenon of consumers’ preference of gift cards has not been explored thoroughly yet. The objective of the current study is to understand consumer reactions to gift cards in terms of their impact in gift giving and gift receiving relationships. Specifically, this qualitative research seeks to investigate the following research objectives: (1) How gift givers and receivers perceive gift cards; (2) What …
Shreddz A Clothing Brand: Creating A Marketing Plan Through Social Media And Traditional Marketing Research,
2013
California Polytechnic State University - San Luis Obispo
Shreddz A Clothing Brand: Creating A Marketing Plan Through Social Media And Traditional Marketing Research, Hannah Endres
Journalism
The following research is dedicated to working with the clothing brand Shreddz to analyze marketing data and create a marketing strategy. Using scholarly findings as a literature source this campaign will help develop a direction to relaunch the Shreddz brand. Analyzing the diffusion theory will determine how people process and accept new information. Different forms of marketing including branding, social media and guerilla marketing will be used in trial form to gather data to present to the clothing company. The effectiveness of each trial will be measured in order to supply Shreddz with a new strategy. All of the trials …
Park City Hotel Company - Bowling Green, Kentucky (Sc 1015),
2013
Western Kentucky University
Park City Hotel Company - Bowling Green, Kentucky (Sc 1015), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and full-text scans for Manuscripts Small Collection 1015. Promotional letter written by Park City Hotel owner, W. G. Thomas, related to the hotel and a listing of hotel guests for 1940.
2013-May-30-Etsu To Join Socon,
2013
East Tennessee State University
2013-May-30-Etsu To Join Socon, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-30-Watson: Gen X Professors,
2013
East Tennessee State University
2013-May-30-Watson: Gen X Professors, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-30-Music: New Opportunities,
2013
East Tennessee State University
2013-May-30-Music: New Opportunities, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-29-Hagemeier Paper,
2013
East Tennessee State University
2013-May-29-Hagemeier Paper, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-28-Governor's School Tn Heritage,
2013
East Tennessee State University
2013-May-28-Governor's School Tn Heritage, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-28-Tipqc Conference,
2013
East Tennessee State University
2013-May-28-Tipqc Conference, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-28-Tsbdc June Classes,
2013
East Tennessee State University
2013-May-28-Tsbdc June Classes, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
Principles And Practices Of Bar And Beverage Management - The Drinks Handbook,
2013
Dublin Institute of Technology
Principles And Practices Of Bar And Beverage Management - The Drinks Handbook, James Peter Murphy
Books
Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management - The Drinks Handbook, Goodfellows Publishing Ltd, Oxford, England.
The Principles and Practices of Bar and Beverage Management - The Drinks Handbook is an authoritative resource and comprehensive training guide, essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. Written and configured in an accessible and user-friendly style, packed with facts, explanatory illustrations and case studies it provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area.
Principles And Practices Of Bar And Beverage Management,
2013
Dublin Institute of Technology
Principles And Practices Of Bar And Beverage Management, James Peter Murphy
Books
Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management, Goodfellows Publishing Ltd, Oxford, England.
Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.
2013-May-24-Nhm Blue Star Museum,
2013
East Tennessee State University
2013-May-24-Nhm Blue Star Museum, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-22-Carter Railroad Museum,
2013
East Tennessee State University
2013-May-22-Carter Railroad Museum, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-22-Etsu Renaissance Camps,
2013
East Tennessee State University
2013-May-22-Etsu Renaissance Camps, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-21-Etsu Workshop,
2013
East Tennessee State University
2013-May-21-Etsu Workshop, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-21-Etsu's Don Davis,
2013
East Tennessee State University
2013-May-21-Etsu's Don Davis, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-21-Jack Tottle Concert,
2013
East Tennessee State University
2013-May-21-Jack Tottle Concert, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-17-Etsu Dental Hygiene Student Angela Haynes Wins National Award,
2013
East Tennessee State University
2013-May-17-Etsu Dental Hygiene Student Angela Haynes Wins National Award, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
2013-May-17-Storytelling Minor,
2013
East Tennessee State University
2013-May-17-Storytelling Minor, University Marketing And Communicatins, East Tennessee State University
ETSU News
No abstract provided.
